TV Ad of the Week: Samsung '#LifesTooShort' (UK)
Samsung is set to make British TV history tonight (Nov 24th) with what it claims will be the longest single-shot TV ad ever aired in the UK.
To mark the launch of its QuickDrive washing machine, the new ad is set to put viewers in a spin... literally! The unbroken three minute and 20 seconds long shot of a washing machine cycle, preceded by a bespoke Channel 4 branded introduction, will take over a full primetime TV ad break during the popular reality show GoggleBox.
The creative idea was devised, developed and directed by creative agency Taylor Herring and produced by Packhorse Productions. It was inspired by Samsung research which found the average Brit will spend 1,481 hours (61 days) during their lifetime watching the washing machine go round.
Mark Seaman, head of domestic appliances, Samsung UK & Ireland, said: "QuickDrive is the fastest and smartest Samsung washing machine ever made and this commercial shines a spotlight on the ‘performance’ of the machine itself to create a mesmerising spectacle where art meets technology."
The ad, Samsung says, taps into the popularity of “slow TV” which has captured a cult audience who revel in the quirky joys of watching the world pass by in real-time on their screens, basking in the full, unedited glory.
It will be supported by a full PR campaign including a unique tie up with the show which will see personalities from the show elevate the online conversation with tweets during the commercial, seeding the content to their followers.