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01 December 2017

Festival of Media North America Awards 2017 winners revealed

   



Fomna 2017

Omnicom Media Group has been named ‘Media Group of the Year’ at the inaugural Festival of Media North America Awards 2017 after an impressive performance across the board at last night’s award ceremony.

PHD Worldwide was crowned ‘Agency Network of the Year’ and Touché! PHD Canada ‘Agency of the Year’ in addition to walking away with the coveted ‘Campaign of the Year’ title for Canadian Safe School Networks’ ‘Bully Ads’.

The winners were announced during a themed awards ceremony on November 30 at the Metropolitan West in New York City. 

Check out the full list of winners and highly commended entries below:

Festival of Media North America Awards 2017 – The Winners

Best Agile Media Planning Award

Winner - Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US)
Highly Commended - Axe Find Your Magic (Axe / Mindshare – US) 

Best Branded Content 

Winner - The Laws of Gilead (The Handmaid's Tale / UM LA – US)

Best Communications Strategy

Winner - Fido 22nd of the Month (Fido / OMD – Canada) 

Best Event, Experiential or Sponsorship Campaign 

Winner - Tide's Super Bowl Stain (Tide / Hearts & Science – US) 
Highly Commended - Budweiser Goal Synced Arena (Budweiser / UM – Canada) 

Best Launch Campaign 

Winner - A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
Highly Commended - COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 

Best Media Partnership 

Winner - Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 

Best Use of an Influencer 

Winner - Toma Control De Tu Salud Con Cigna (Cigna / OMD – US)
Highly Commended - Bully Ads (Canadian Safe School Network / Touché! PHD – Canada)  

Best Use of Content

Winner - Share a Coke and a Song (Coca-Cola / UM NY – US) 
Highly Commended - Mountain Dew League (Mountain Dew / OMD – US) 

Best Use of Data & Insight Award 

Winner - Aveeno Masterbrand Cross-Category Conversion (Aveeno / J3 NY – US) 

Best Use of Digital Platforms

Winner - White Hats Wanted (U.S. Army / UM NY – US) 
Highly Commended - A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 

Best Use of Programmatic 

Winner - Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Highly Commended - The Marriott Flywheel Experience (Marriott / MEC Global – US) 

Best Use of Real-time Marketing

Winner - Budweiser: Light Up the Nation (Budweiser / Anomaly Toronto – Canada) 
Highly Commended - Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 

Best Use of Technology 

Winner - Ben and Jerry's On Demand Ice Cream (Ben and Jerry / Mindshare – Canada) 
Highly Commended - Discover Your Aloha (Expedia / Expedia Media Solutions – US) 

Best Use of Traditional or Ambient Media 

Winner - Immersive Shelters (Google Home / PHD – US) 
Highly Commended - Budweiser Goal Synced Arena (Budweiser / Anomaly - Canada) 

Brands for Good Award

Winner - Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 

Entertainment, Media & Sport 

Winner - A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US)
Highly Commended - The Laws of Gilead (The Handmaid's Tale / UM LA – US)  

FMCG

Winner - COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
Highly Commended - Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Food & Beverages 

Winner - Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US) 
Highly Commended - Celebrate with M (M&M’S / MediaCom – US) 

Healthcare & Pharmaceutical 

Winner - SickKids VS (SickKids Foundation / OMD – Canada) 
Highly Commended - The Debate Headache (Excedrin / PHD – US) 

Technology & Telecommunication

Winner - Did You Mean (MailChimp / PHD – US) 
Highly Commended - From Search bar to Smartphone (Google Pixel / PHD – US) 

The Creative Use of Media Award 

Winner - Budweiser: Light Up the Nation (Budweiser / Anomaly - Canada) 
Highly Commended - Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 

The Effectiveness Award 

Winner - SickKids VS (SickKids Foundation / OMD – Canada)
Highly Commended - Celebrate with M (M&M’S / MediaCom – US) 

Click here for more information about the Festival of Media North America Awards 2017. 

   



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