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19 December 2017

Top 10 Christmas ads of 2017


With Christmas now less than a week away, we take a look at the top 10 Christmas ads in the UK, according to YouTube*. Not surprisingly, it is the retailers who dominate the majority of the list with tech giant Apple making an appearance in the number 10 spot. 

So without further ado, the festive ad winners of 2017 are…

1. #MozTheMonster
Advertiser: John Lewis
Creative agency: adam&eveDDB
Media agency: Manning Gottlieb OMD
No. of video views**: 9,329,476

2. Paddington & The Christmas Visitor #LoveTheBear
Advertiser: M&S
Creative agency: Grey London
Media agency: Mindshare
No. of video views**: 6,631,768

3. #everybitofChristmas
Advertiser: Sainsbury’s
Creative agency: Wieden+Kennedy
Media agency: PHD
No. of video views**: 4,541,622

4. Get More Out of Giving
Advertiser: Very
Creative agency: St Luke’s
Media agency: Dentsu Aegis
No. of video views**: 6,543,818

5. #ReadyForTakeOff
Advertiser: Argos
Creative agency: CHI & Partners
Media agency: PHD
No. of video views**: 3,199,408

6. Kevin The Carrot 2017
Advertiser: Aldi
Creative agency: McCann London
Media agency: UM
No. of video views**: 2,521,226

7. #ChristmasTogether
Advertiser: Waitrose
Creative agency: adam&eveDDB
Media agency: Manning Gottlieb OMD
No. of video views**: 1,934,559

8. #YouShall Find Your Fairytale Christmas Part 2
Advertiser: Debenhams
Creative agency: JWT
Media agency: Carat
No. of video views**: 1,396,450

9. #ShowThemYouKnowThem
Advertiser: Boots
Creative agency: Ogilvy & Mather
Media agency: MediaCom
No. of video views**: 1,228,656

10. Christmas Sway
Advertiser: Apple
Creative agency: Media Arts Lab
Media agency: OMD
No. of video views**: 1,819,915

*The list is based on an algorithm that factors in both organic and paid views, viewing time and audience retention. 

** No. of video views correct at time of writing


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