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19 January 2018

Ambient Ad of the Week: Coca-Cola ‘Gratitude warms you up’ (Kazakhstan)

   



Coca cola

On these cold Winter days, there’s nothing worse than being stuck at a bus stop in the freezing cold as you watch every other bus on the route come and go while the countdown timer slowly ticks down for your bus to arrive…

Enter Coca-Cola.

While an ice-cold refreshing bottle of Coca-Cola is the last thing on your mind at this particular point in time, commuters in Kazakhstan might tell you different.

On behalf of Coca-Cola, ad agency McCann took action and transformed a bus stop in the local area to ensure that commuters were kept warm during the Winter. All one had to do was find another person, both press “thank you buttons” at the same time and let the cold melt away.

Check out how it all worked in the video below:

   



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