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4 posts from January 2018

16 January 2018

Gender Stereotyping in Digital Advertising [infographic]

Gender info main

36% of consumers like a brand more when they run ads that break gender stereotyping and 25% are more likely to make a purchase from that brand as a result, according to some research we stumbled across from Choozle.

The findings were part of a survey looking at consumer sentiment towards brands that actively break stereotypes, the impact of ad copy versus creative with regard to consumer perception of stereotypes, how it affects purchase behaviour and whether the ad industry should be held responsible for breaking gender stereotypes.

Check out all of the key highlights in the infographic below:

Continue reading "Gender Stereotyping in Digital Advertising [infographic]" »

12 January 2018

Digital Ad of the Week: Meat & Livestock Australia 'Lamb Side Story' (Australia)

Mla

Meat & Livestock Australia (MLA) is causing a bit of stir with the release of its annual Summer Lamb campaign, by turning Australia's divided political climate into a Broadway-style satirical musical.

The ad, based on the 1961 musical West Side Story, kicks off with a suburban mother seen cooking lamb for her children on a barbecue before urging them: "Quick kids - go inside. It's the extreme left and right wing commentators represented as Broadway musical style street gangs - a satirical commentary on our current divided political climate."

Continue reading "Digital Ad of the Week: Meat & Livestock Australia 'Lamb Side Story' (Australia)" »

09 January 2018

5 big marketing trends for 2018 [infographic]

Trends infographic

A new year brings a new batch of opportunities and challenges but which trends should marketers have on their radar for 2018?

The folks at MDG Advertising have identified five big marketing trends to watch in 2018 and have pulled it all together into one handy infographic.

From micro-influencer campaigns to AI-powered efficiency and more, check out the top five below:

Continue reading "5 big marketing trends for 2018 [infographic]" »

05 January 2018

Print Ad of the Week: Cabletica ‘Parental Control’ (Costa Rica)

Jumping on the popular Snapchat filter trend, Costa Rican TV and internet service provider Cabletica has released a new series of print ads, created by agency Jotabequ, using the popular filters to send out a message on the importance of setting up parental controls.

The creative draws on popular adult TV shows and films – including Game of Thrones, The Shining, Chucky and The Walking Dead – to create a series of ads that feature characters overlaid with a range of filters with a simple tagline “Some filters are not enough. Parental Control.”

Check out the series of ads below:

Cabletica 1

Continue reading "Print Ad of the Week: Cabletica ‘Parental Control’ (Costa Rica)" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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