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26 January 2018

Innovative Ad of the Week: Bridge Music Academy ‘The Racist Keyboard’ (India)


Racist keyboard

Delhi-NCR’s premier music school Bridge Music Academy is taking a stand against racism with an integrated campaign that includes a film featuring a specially-built keyboard with no black keys.

Created by Dentsu Webchutney, ‘The Racist Keyboard’ uses the power of music to demonstrate the effects of racism in a simplistic way. It invited the world’s fastest pianist – Aman Bathla – to play Celine Dion’s iconic ‘My Heart Will Go On’ with no black keys on the piano. The final outcome sounded very different from the original tune from Titanic – thus emphasising the importance of black keys on the piano.

Check out the film below:


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