Mindshare has topped the chart as the best performing network with 47 shortlisted entries in this year’s Festival of Media APAC Awards, followed by MediaCom with 28 listings and PHD with 23.
Geographically, Australia leads the country chart with 33 shortlisted entries, followed by India with 31 and China with 24. Out of 17 entering countries, a total of 13 are represented on the shortlist.
By individual agency office, Mindshare China achieved an impressive 17 entries, followed by UM Australia and Mindshare India, both with 13 entries represented.
Unilever dominates the brand count with an outstanding 28 entries. The Coca-Cola Company and P&G are also represented well with 10 entries each.
Over the last three weeks, more than 60 judges from leading brands, media agencies, specialist companies and media owners evaluated the quality of the campaigns to determine this year’s shortlist. The winners will be chosen by a final jury chaired by Susie Wong, Director of Performance & Programmatic Marketing of IBM Asia-Pacific.
Following the dominance of Asian campaigns at Festival of Media’s Best of 2017 Awards, where three of five trophies were awarded to the APAC region, Festival of Media APAC Awards 2018 is launching four special awards to find the most impactful media idea in the four key regions across APAC: South East Asia (Vietnam, Laos, Cambodia, Thailand, Myanmar, Malaysia, Indonesia, Singapore and the Philippines); South Asia (Bangladesh, Bhutan, Maldives, Nepal, India, Pakistan, and Sri Lanka); East Asia (Mainland China, Hong Kong, Macau, Taiwan, Japan, Mongolia, North Korea and South Korea); and Oceania (Australia, New Zealand and their pacific island neighbours). The four winners will automatically be entered into the most relevant category at this year’s Festival of Media Global Awards in Rome.
Award winners will be announced at the Festival of Media APAC Awards ceremony on March 15, 2018 at Novotel Singapore Clarke Quay.
Check out the full shortlist below [we’ll be updating this with links to the full case studies being added over the next few weeks]: