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16 February 2018

Innovative Ad of the Week: Audi ‘The Backseat Driver Experience’ (Sweden)

   



Audi

There is a perception that women are bad drivers and, as a result, they are often forced to listen to men acting like backseat drivers. Yet all research shows that women are better drivers than men; they cause fewer traffic accidents and offences.

Faced with annoying and irritating comments on how to drive by men, Audi Sweden decided to help women out through the creation of ‘The Backseat Driver Experience’ – a GPS that women could use to give men a taste of their own medicine.

By activating the app, the GPS analysed the drivers’ actions and played all sorts of annoying comments connected to them – just like a typical male backseat driver!

The digital ad was created by Åkestam Holst – check it out below:

Audi - Backseat Driver from Ourwork on Vimeo.

   



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