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05 February 2018

TV Ad of the Week: Amazon ‘Alexa loses her voice’ (US)



Amazon has pulled out all the stops with a star-studded TV ad that shows what happens when its smart-home voice assistant device Alexa loses her voice.

The ad opens with a woman brushing her teeth, as she listens to local weather updates from Alexa, who is in the middle of responding when she suddenly coughs and goes out of commission. As news reports sweep the nation, back at Amazon HQ, the company’s CEO Jeff Bezos is assured by his team that the situation is under control and they have a replacement ready at his command…

After getting the go ahead, a bunch of celebrities, including Gordon Ramsay, Rebel Wilson, Cardi B and Sir Anthony Hopkins, then take over and, well, you can imagine what happens next!

The 90” spot, created by ad agency Lucky Generals, debuted during the fourth quarter of Super Bowl LII.

Check out the full ad below:


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