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09 March 2018

Ad of the Week: Barbie ‘Did you Know?’ (US)

   



Barbie

In honour of International Women’s Day (March 8), Mattel’s Barbie has introduced its “Shero” collection of dolls based on inspirational real-life figures including Amelia Earhart (the first female aviator to fly across the Atlantic), Frida Kahlo (renowned Mexican artist and activist), Nicola Adams (boxing champion), Bindi Irwin (conservationist), Misty Copeland (principal ballerina) and Ibtihaj Mohammed (fencing champion), to name just a few.

In a new spot, created by BBDO, Barbie highlights statistics for gender inequality in the workplace by a charming group of young girls despairing over a lack of female role models.

The caption reads: ‘Imaging she can be anything is just the beginning. Actually seeing that she can, ‘makes all the difference. Share #MoreRoleModels to inspire more girls.’

Check it out below:

   



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