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15 March 2018

Mindshare sweeps up at Festival of Media APAC Awards 2018

   



Mindshare has been awarded ‘Agency Network of the Year’ at the Festival Media APAC Awards 2018, as well as its Mindshare China office taking the ‘Agency of the Year’ title.

Campaign of the Year was awarded to PHD for its ‘DB Export Beer Bottle Sand’ campaign in New Zealand, which picked up three Gold Awards, one Silver and a Special Award for ‘Best Media Campaign of Oceania’.

Winners were announced on the evening of March 15 during an awards ceremony at Novotel Singapore Clarke Quay.

Check out the full list of winners below and click through to view the full case studies on Cream.

Festival of Media APAC Awards 2018 – The Winners

Best Branded Content

Gold - Anchor Milk Slams [Anchor / MediaCom – New Zealand]
Silver - Wiggle While You Brush With Macleans [Macleans / PHD Media – Australia]
Bronze - eHarmony 'Be My Valentine' [eHarmony / OMD – Australia]

Best Communications Strategy

Gold - Turning a biscuit ad into a movie [Arnotts / Y&R Engage – New Zealand]
Silver - I'm Sorry, Mom (a Song of Forgiveness) [Pantene & Downy / MediaCom – Indonesia]
Bronze - Power to the Queens [Maybelline / Mindshare – China]

Best Engagement Strategy

Gold - Foxtel: The Inside Job To Steal No.1 [Foxtel / Mindshare – Australia]
Silver - Fanta: Shake it up, you're in charge [Fanta / UM – Australia]
Bronze - Pampers #ItTakes2 [Pampers / MediaCom Communications – India]

Best Event, Experiential or Sponsorship Campaign

Gold - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]
Silver - Nayi Soch: New Thinking [Star Plus / Mindshare – India]
Bronze - The See Through Toilet [Hindustan Unilever / Mindshare – India]

Best Launch Campaign

Gold - Build Australia [LEGO Architecture / UM – Australia]
Silver - Surf Excel Matic – PourRubPour [Surf Excel / PHD – India]
Bronze - Fanta: Shake it up, you're in charge [Fanta / UM – Australia]

Best Local Execution of a Regional or Global Brand

Gold - Got Next – High School Basketball League [Nike / Mindshare – China]
Silver - Ride to live. Live to ride [Shell Advance / MediaCom – Thailand]
Bronze - Power to the Queens [Queen Lipsticks / Mindshare – China]

Best Social Media Campaign

Gold - Go Balls Out [Testicular Cancer NZ / FCB Media – New Zealand]
Silver - Foxtel: The Inside Job To Steal No.1 [Foxtel / Mindshare – Australia]
Bronze - Build Australia [LEGO Architecture / UM – Australia]

Best Targeted Campaign

Gold - How Airtel’s ‘Open Network’ campaign increased subscriber base of Vodafone? [Vodafone / Wavemaker – India]
Silver - Crushing the biggest shopping day on the planet [Uniqlo / Mindshare – China]
Bronze - Power to the Queens [Maybelline / Mindshare – China]

Best Use of an Influencer

Gold - Belo BB Body Cream "Flawless for All" [Belo Essentials / NuWorks Interactive Labs – Philippines]
Silver - Turning a biscuit ad into a movie [Arnotts / Y&R Engage – New Zealand]
Bronze - Nayi Soch: New Thinking [Star Plus / Mindshare – India]

Best Use of Content

Gold - The Boarding Call [HSBC / Mindshare – India]
Silver - Daikin Torture Test [Daikin / PHD Media – Australia]
Bronze - If it’s not fun, why do it? [Ben & Jerry’s / PHD – Australia]

Best Use of Digital Media

Gold - How Airtel’s ‘Open Network’ campaign increased subscriber base of Vodafone? [Vodafone / Wavemaker – India]
Silver - Foxtel: Marketing At The Speed of Sport [Foxtel / Mindshare – Australia]
Bronze - Pampers #ItTakes2 [Pampers / MediaCom Communications – India]

Best Use of Gamification

Gold - Turning KFC into Gamers' Playground [KFC / Mindshare – China]
Silver - Brand’s Gen U THINK FAST-GET FREE [Brand's gen u / Initiative – Thailand]
Bronze - 7-Eleven Thailand [7-Eleven / Appsynth – Thailand]

Best Use of Mobile

Gold - Fast & Furious 8: Mobilise Your Team [Fast & Furious 8 / Wavemaker – Taiwan]
Silver - How Airtel’s ‘Open Network’ campaign increased subscriber base of Vodafone? [Vodafone / Wavemaker – India]
Bronze - Nike Uses Emoji Trash Talk to Boost Basketball Culture [Nike Basketball / Mindshare – China]

Best Use of Real-time Marketing

Silver - Foxtel: Marketing At The Speed of Sport [Foxtel / Mindshare – Australia]
Bronze - The Flixonase Allergy Monitor Cross Online and Offline [Flixonase / MediaCom – China]

Best Use of Technology

Gold - Foxtel: Marketing At The Speed of Sport [Foxtel / Mindshare – Australia]
Silver - SMARTWiG, powered by The Star [The Star Sydney / Bashful – Australia]

Best Use of Traditional or Ambient Media

Gold - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]
Silver - Nike Air Max Day [Nike Running / Mindshare – China]
Bronze - Rin Antibac – Seeing is believing [Rin Detergent Powder / GroupM – India]

*NEW* Best Multi-screen Campaign

Gold - Fanta: Shake it up, you're in charge [Fanta / UM – Australia]
Bronze - Frestea Ramadan: Take it Easy, Frestea Worth the Wait [Frestea / MediaCom – Indonesia]

*NEW* Best Not-For-Profit Campaign

Gold - Sri Lankan Social Marketing Campaign – “Ekata/Onraa” [Ekata/Onraa / Zmessenger – Sri Lanka]
Silver - Dead feed [Thai Health Promotion Foundation / MediaCom – Thailand]

*NEW* Best Use of Data & Insight Award

Gold - Rain or Shine – KFC Sells [KFC / UM – Malaysia]
Silver - Optus: Sounds of the Suburbs [Optus / UM – Australia]
Bronze - The Sync To Sales, The Red Rock Deli Taste Space Launch [Red Rock Deli / PHD – Australia]

*NEW* Brands for Good Award

Gold - My Ten Yards [Dettol and Harpic / Initiative – India]
Silver - Nayi Soch: New Thinking [Star Plus / Mindshare – India]

*NEW* The Effective Use of e-Commerce Award

Gold - Crushing the biggest shopping day on the planet [Uniqlo / Mindshare – China]

The Creative Use of Media Award

Gold - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]
Silver - SMARTWiG, powered by The Star [The Star Sydney / Bashful – Australia]
Bronze - Nayi Soch: New Thinking [Star Plus / Mindshare – India]

The Effectiveness Award

Gold - Anmum You&B [Anmum / MediaCom – Hong Kong]
Silver - Crushing the biggest shopping day on the planet [Uniqlo / Mindshare – China]
Bronze - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]

Festival of Media APAC Awards 2018 – Special Awards Winners

Best Media Campaign of East Asia - Power to the Queens [Maybelline / Mindshare – China]

Best Media Campaign of Oceania - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]

Best Media of South Asia - My Ten Yards [Dettol and Harpic / Initiative – India]

Best Media Campaign of South East Asia – Axelerate Find Your Magic [Axe – Indonesia]

Click here to view the Festival of Media APAC Awards 2018 shortlist.

   



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