Right Brain, Left Brain Blog

26 posts categorized "Advertiser as service"

25 August 2017

Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)

Lonely whale

"I may not look like I suck, but I do" is one of the opening lines to a new PSA ad created by Possible for the Lonely Whale Foundation. Not words you'd expect to come out of a group of celebrities' mouths, the intentionally humourous spot brings attention to the fact that 500 million plastic straws are used every day in the US and often end up in the ocean, polluting the water and causing harm to sealife.  

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15 August 2017

What responsibility do brands have towards mental health?

The statistics are quite staggering. Every year one in four people suffers from some form of mental health problem (Mind). Mental health is also the leading cause of sick leave in the UK, costing the average employer £1,035 per employee per year. Yet the stigma attached to mental health issues mean 95% of employees who call in sick with stress citing a different reason (Time to Change).

Fortunately, attitudes are changing and mental health is increasingly in the public eye. The NHS has pledged to transform mental health services by 2020, with an ambition of putting mental health on an equal footing to physical health. Coupled with celebrities and royals alike speaking out about personal experience, mental health is becoming less and less of a taboo subject.

This is particularly important for younger generations who aren’t growing up in the ‘stiff upper lip’ mind set of eras gone by. Celebrities and Royals, from Lady Gaga to Ryan Reynolds to Stephen Fry to Prince Harry, have all spoken out about their personal struggles (whether depression, anxiety, bipolar disorder or one of the many associated illnesses), making themselves role models and helping to normalise the subject. This, in conjunction with increased government spend and campaigning, means we are now, finally, living in the real world with respect to mental health, with its full impact starting to be recognised and taken seriously.

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25 August 2015

Top 5 totally unreal virtual reality campaigns

Virtual Reality Featured Image %28Cream Global%29

We’ve already looked at the cutting edge of augmented reality, projection mapping, dronevertising, and contactless technology, but there’s one current marketing tool that seems to be even more on the fringes of science fiction than all of these; virtual reality (VR).

Morpheus in the first of the Matrix movies said, “What is real? How do you define real? If you're talking about what you can hear, what you can smell, taste and feel, then real is simply electrical signals interpreted by your brain.” We’re already in an age when brands are able to fool our senses using the latest VR devices.

From 2016 onwards, virtual reality is going to become widely available to consumers with the commercial launches of Facebook’s Oculus Rift, HTC’s Vive and, the fittingly named, Project Morpheus from Sony.

In the meantime, brands are already starting to use VR in campaigns and here are our five favourite examples;

Hyundai – 4D World rally Championships

Hyundai gave visitors to the World Rally Championship in June 2015 a sensational 4D multi-sensory driving experience. Wearing Oculus Rift glasses, people could see just what it was like to be a co-driver on the track during a race. A motion platform simulated centrifugal forces of up to 0.5g, while specially developed software merged motion and audio data from the 360° race footage.

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19 March 2015

3 MARKETING TIPS TO SNACK ON A GLOBAL “FRACAS”

snickers tweet a present to Jeremy Clarckson via twitter global social media marketing

Riding the media wave of “bad boy” TV presenter Jeremy Clarkson’s suspension by the BBC – due to his alleged punching of a producer who served the wrong food after a long day of on-site shooting, referred to as a “fracas” by the broadcaster – Mars promptly sent him a box of 48 Snickers with the slogan “YOU’RE NOT YOU WHEN YOU’RE HUNGRY”.

With a single light-hearted gesture and tweet, Mars taps into the popularity of a show had a weekly audience of 350 million people in 70 countries, and an online petition of over 800,000 followers.

Brands looking to successfully pull off such a stunt need to follow 3 simple rules:

  1. Be prepared for the unexpected, to leverage relevant events around the world as they happen.
  2. Stay 100% consistent with your brand values, tone and message.
  3. Have deep understanding of local culture,  to join the conversation at the with the right twist at the right time.

 

For the full story, read here.

For a conversation about how Textappeal Global Social Media Solutions can help your brand, email Sergio at sergio.arboledas@textappeal.com

13 March 2015

Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)

Whiskas’ new hilarious cat fail video carries an important message…

Whiskas

Whiskas and WWF have partnered to launch a new online video campaign, created by AMV BBDO, which uses real life YouTube footage of cats doing silly things but still coming out unscathed. But the real hard hitting message comes at the end, drawing attention to the plight of tigers in the world – as few as 3,200 tigers remain in the wild.

#9lives focuses on the message that whilst domestic cats may have nine lives, tigers in the wild have just one. The campaign highlights the need for donations to help double tiger numbers within your own cat’s lifetime. Whiskas has pledged to match any donations made.

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31 October 2014

Dear Jeff Bezos...

Jeff

Dear Jeff Bezos,

Your latest financial earnings report really got me thinking. Why do people buy from Amazon today? Two reasons spring to mind:

1. Because Amazon is convenient (customers know they will find everything they need, at a good price that they don’t have to spend hours comparing).

2. Because Amazon is reliable (fast delivery and easy returns process).

In short, Amazon is easy and you know you won’t be disappointed. It does exactly what it says on the tin.

Differentiation is great, but it’s only necessary in a few relevant aspects. Being the first to do ‘XYZ’ may be cool, but online shopping has grown up and today people don’t buy from you because it’s cool - they buy from you because it’s easy and they won’t be disappointed.

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02 September 2014

Emirates highlights fashion credentials by ‘bagging’ its advertising

Emirates

Guess which brand has just transformed one 208 square metre poster into over 300 quirky, reusable shopping bags? That would be Emirates…

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15 October 2013

The world's first potable water billboard explained

We love a bit inovation in out of home. And just when you think you've seen it all, the University of Technology and Engineering (UETC) surprised us with a fantastic example of utility marketing using the outdoor medium. With the help of BPN and Clear Channel, families in Peru were given access to potable water through... wait for it... yes, a billboard.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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