Right Brain, Left Brain Blog

24 posts categorized "Advertiser as service"

25 August 2015

Top 5 totally unreal virtual reality campaigns

Virtual Reality Featured Image %28Cream Global%29

We’ve already looked at the cutting edge of augmented reality, projection mapping, dronevertising, and contactless technology, but there’s one current marketing tool that seems to be even more on the fringes of science fiction than all of these; virtual reality (VR).

Morpheus in the first of the Matrix movies said, “What is real? How do you define real? If you're talking about what you can hear, what you can smell, taste and feel, then real is simply electrical signals interpreted by your brain.” We’re already in an age when brands are able to fool our senses using the latest VR devices.

From 2016 onwards, virtual reality is going to become widely available to consumers with the commercial launches of Facebook’s Oculus Rift, HTC’s Vive and, the fittingly named, Project Morpheus from Sony.

In the meantime, brands are already starting to use VR in campaigns and here are our five favourite examples;

Hyundai – 4D World rally Championships

Hyundai gave visitors to the World Rally Championship in June 2015 a sensational 4D multi-sensory driving experience. Wearing Oculus Rift glasses, people could see just what it was like to be a co-driver on the track during a race. A motion platform simulated centrifugal forces of up to 0.5g, while specially developed software merged motion and audio data from the 360° race footage.

Continue reading "Top 5 totally unreal virtual reality campaigns" »

19 March 2015

3 MARKETING TIPS TO SNACK ON A GLOBAL “FRACAS”

snickers tweet a present to Jeremy Clarckson via twitter global social media marketing

Riding the media wave of “bad boy” TV presenter Jeremy Clarkson’s suspension by the BBC – due to his alleged punching of a producer who served the wrong food after a long day of on-site shooting, referred to as a “fracas” by the broadcaster – Mars promptly sent him a box of 48 Snickers with the slogan “YOU’RE NOT YOU WHEN YOU’RE HUNGRY”.

With a single light-hearted gesture and tweet, Mars taps into the popularity of a show had a weekly audience of 350 million people in 70 countries, and an online petition of over 800,000 followers.

Brands looking to successfully pull off such a stunt need to follow 3 simple rules:

  1. Be prepared for the unexpected, to leverage relevant events around the world as they happen.
  2. Stay 100% consistent with your brand values, tone and message.
  3. Have deep understanding of local culture,  to join the conversation at the with the right twist at the right time.

 

For the full story, read here.

For a conversation about how Textappeal Global Social Media Solutions can help your brand, email Sergio at sergio.arboledas@textappeal.com

13 March 2015

Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)

Whiskas’ new hilarious cat fail video carries an important message…

Whiskas

Whiskas and WWF have partnered to launch a new online video campaign, created by AMV BBDO, which uses real life YouTube footage of cats doing silly things but still coming out unscathed. But the real hard hitting message comes at the end, drawing attention to the plight of tigers in the world – as few as 3,200 tigers remain in the wild.

#9lives focuses on the message that whilst domestic cats may have nine lives, tigers in the wild have just one. The campaign highlights the need for donations to help double tiger numbers within your own cat’s lifetime. Whiskas has pledged to match any donations made.

Continue reading "Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)" »

31 October 2014

Dear Jeff Bezos...

Jeff

Dear Jeff Bezos,

Your latest financial earnings report really got me thinking. Why do people buy from Amazon today? Two reasons spring to mind:

1. Because Amazon is convenient (customers know they will find everything they need, at a good price that they don’t have to spend hours comparing).

2. Because Amazon is reliable (fast delivery and easy returns process).

In short, Amazon is easy and you know you won’t be disappointed. It does exactly what it says on the tin.

Differentiation is great, but it’s only necessary in a few relevant aspects. Being the first to do ‘XYZ’ may be cool, but online shopping has grown up and today people don’t buy from you because it’s cool - they buy from you because it’s easy and they won’t be disappointed.

Continue reading "Dear Jeff Bezos..." »

02 September 2014

Emirates highlights fashion credentials by ‘bagging’ its advertising

Emirates

Guess which brand has just transformed one 208 square metre poster into over 300 quirky, reusable shopping bags? That would be Emirates…

Continue reading "Emirates highlights fashion credentials by ‘bagging’ its advertising" »

15 October 2013

The world's first potable water billboard explained

We love a bit inovation in out of home. And just when you think you've seen it all, the University of Technology and Engineering (UETC) surprised us with a fantastic example of utility marketing using the outdoor medium. With the help of BPN and Clear Channel, families in Peru were given access to potable water through... wait for it... yes, a billboard.

Continue reading "The world's first potable water billboard explained" »

10 October 2013

The magic of Zumba: Alberto Perlman

When I hear the words “workout” or “fitness”, I automatically tune out. But if I hear the word “Zumba”… Well that’s a whole other story; Latin music, dancing… that’s a party I will happily join!

The story of Zumba is quite inspirational. Who would have imagined that it started out as a single Zumba class in a Latin America gym in 2001 and today it’s a global phenomenon.

Zumba Fitness chief executive and co-founder Alberto Perlman was at The Festival of Media LatAm last month speaking in a session entitled ‘When a Brand Becomes a Lifestyle’. The team caught up with him afterwards to discuss the challenges of taking a local brand global.

06 January 2012

Vending beyond the buttons

Vending machines, especially when deployed in the variety and scale they are in Japan, offer and effective push-button shopping alternative. But society evolves and retail practices with it, so now for those occasions when the idea of pressing buttons on a vending machine is just too much to bear, Asahi drinks has produced a WI-FI enabled vending machine.

Asahi-Wifi

But offering a simple wireless connection to a Wi-Fi enabled device to aid with product selection is only part of the genius. Each of the Asahi drinks machines will also act as a Wi-Fi hotspot, allowing a number of devices to get online at the same time, for up to 30 minutes each. The vending machine's home page will offer links to product details and local area information. Currently there are 1,000 machines to be rolled out over the coming year. 

Spotted on Japantrends.com

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