Right Brain, Left Brain Blog

47 posts categorized "Awards"

12 October 2017

Festival of Media North America Awards 2017 finalists announced

Fom na

Finalists for the inaugural Festival of Media North America Awards 2017 have been unveiled with campaigns from PHD, Mindshare, OMD, UM, Zenith, MEC, Maxus, Hearts & Science and J3, among others, in the running for an award.  

Headed by Rob Rakowitz, global media director, Mars, the jury will preside over the best work from brands, media owners and agencies across North America. The winners will be announced in a themed awards ceremony on November 30 at the Metropolitan West in New York City. Guests are invited to a ‘Night Circus’ to network with peers and celebrate the industry’s best work. The evening will also see the winners of the Festival of Media’s Best of 2017 awards, honouring the best campaigns over all the awards editions of 2017 with just five prestigious trophies to be won.

Check out all the finalists below: 

Continue reading "Festival of Media North America Awards 2017 finalists announced" »

20 September 2017

Initiative tops the Festival of Media LatAm Awards 2017 shortlist

IPG's Initiative has come out on top as the best performing agency network on the Festival of Media LatAm Awards 2017 shortlist, with 25 campaigns featured across 13 different categories including Best Communications Strategy, The Effectiveness Award, Best Use of Data and the newly-introduced Best Integrated Campaign.  

MediaCom closely follows with 20 campaigns featured on the shortlist, while OMD Worldwide and UM complete the top four with 10 entries each.  

In terms of geographical breakdown, Mexico leads with 29 shortlisted entries, followed by Argentina with 18, while the US, Brazil and Colombia complete the top five with 15 entries each.  

As the shortlist was announced today (September 20), special praise was given to Initiative Argentina with an impressive 10 shortlisted entries with six campaigns for Unilever. In fact, the FMCG giant dominates the brand count with 16 in total, AB InBev with seven, while Aeroméxico and Grupo Ramos were credited with five entries each. Other brands including The Coca-Cola Company, Mastercard, BMW, Snickers, L’Oreal and LATAM airlines also made the final cut on this year's shortlist. 

More than 35 judges from leading brands, media agencies, specialist companies and media owners evaluated the quality of the campaigns over the last three weeks. The winners will be chosen by a final jury chaired by Daniela Cachich, VP of Marketing for PepsiCo Brazil Foods, and the successful entrants will be revealed at the “Dance of the Dead” awards evening of celebration and entertainment on October 30 during the three day-long Festival of Media LatAm conference taking place from 29-31 October at Turnberry Isle Miami.  

Check out the full Festival of Media LatAm Awards 2017 shortlist below. We'll be updating the links in the coming links to view the full case studies for each of the entries so keep checking back for more. 

Continue reading "Initiative tops the Festival of Media LatAm Awards 2017 shortlist " »

08 September 2017

MediaCom sweeps up at M&M Global Awards 2017

Mmg

MediaCom has swept the board at the M&M Global Awards 2017, taking home the golden hat-trick of Grand Prix Awards at a glittering awards ceremony held last night (Thurs 7th Sept) at The British Museum in London, under the new Blue Whale structure Hope.

The agency's 'Bachelor of Shaving' campaign for Gillette was awarded 'Campaign of the Year', while MediaCom also scooped the coveted 'Agency of the Year' for its UK office - for the third consecutive year - and the 'Agency Network of the Year' titles for winning campaigns from India, Germany, Singapore and the UK and seven trophies for six unique campaigns. 

The final Grand Prix of the evening, 'International Advertiser of the Year', was awarded to Expedia Group as two of its brands picked up three trophies. 

While MediaCom showed an outstanding overall performance, 20 unique campaigns in total were awarded. Other big winners on the night include PHD with four awards from its US and China offices, and Blue449 taking home two. 

Check out the full list of winners below and click through to read the full case studies (where available).

Continue reading "MediaCom sweeps up at M&M Global Awards 2017" »

21 July 2017

MediaCom and P&G dominate M&M Global Awards shortlist for 2017

Mmg

MediaCom is leading the charge for agency networks with 31 shortlisted entries for the M&M Global Awards 2017, while Proctor & Gamble tops the global advertisers list with 10. 

Other stand out agency networks in the shortlist for this year's awards, which celebrates the world's best multi-market media and marketing campaigns, include PHD Worldwide, Starcom and MEC with 14, 13 and 10 entries, respectively. 

Key brands with multiple shortlisted entries include Nestle, Unilever, Deutsche Telecom, Expedia and Shell. 

Continue reading "MediaCom and P&G dominate M&M Global Awards shortlist for 2017 " »

17 July 2017

Entries open for the Festival of Media North America Awards

FOMNA

The Festival of Media Awards, a platform for celebrating innovation and creativity, is setting sail to North American shores with the launch of a dedicated awards programme for the best media campaigns from Canada and the US.

The Festival of Media North America Awards is open for entries from all those involved in media, advertising and communication and winners will be announced in December 2017 in New York, USA.

Continue reading "Entries open for the Festival of Media North America Awards" »

14 July 2017

Less than 2 weeks left to enter Festival of Media LatAm Awards 2017

The Festival of Media LatAm Awards 2017 entry deadline has been extended until Thursday 27th July so if you haven’t entered your work yet, then what are you waiting for…

The Festival of Media LatAm Awards are all about celebrating innovation and creativity in the region. Categories are divided into the awards’ four key pillars: Media | Content | Technology | Insight.

Eight new categories have been introduced this year including Best Use of Real-time Marketing, Best Sponsorship Activation, Best Integrated Campaign, Best Use of Ambient Media and Best Campaign for a Local Brand, Content Creator Award, Best Use of New Technology and Effective Use of E-commerce. 

Click here for a full list of award categories to work out which is the best fit for your campaign and you can even request a category recommendation by getting in touch with the awards team.

Need a little inspiration? Check out the Festival of Media LatAm Awards 2016 winners list and click through to view the full case studies.

Key dates for your diary

Final entry deadline: *EXTENDED* Thursday 27th July
Shortlist announcement: Thursday 21st September
Winners announcement: Monday 30th October at Turnberry Isle Miami.

Head over to the Festival of Media LatAm Awards site for full details.

30 June 2017

Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)

Jet.com

How do you build an e-commerce start-up to a brand that's worth $3.3 billion dollars? 

That's a question for R/GA New York, who were responsible for Jet.com's hugely successful 'Innovating Saving' campaign that just scooped the Cannes Lions 2017 Grand Prix for Media. 

Continue reading "Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)" »

02 June 2017

MMG Awards 2017: What does it take to win 'Campaign of the Year'?

Mmg 2016

"The feeling of winning global awards and recognition from global client teams is euphoric" said Deepak Sonpar, Associate Director at MediaCom India on how it felt to be the recipient of last year's MMG Grand Prix 'Campaign of the Year' Award for Ariel's 'Removing the Stains of Inequality'. 

So what does it really take to become a Grand Prix winner at the M&M Global Awards?  

M&M Global recently spoke with Sonpar to find out what learnings, hints and tips other entrants can learn from last year's winner to help craft their entries into a potential winner in 2017.

Download MMG Awards 16 Campaign of the Year - Winner Insights 

 

MMG Awards is for a limited time offering a deadline extension upon request so if you think you have a campaign that has what it takes to be crowned this year's Campaign of the Year or a winner in any of the other categories, contact the team now to request a deadline extension.  

The M&M Global Awards 2017 will take place on September 7, 2017 at a brand new venue: the Natural History Museum, London. Click here to submit your entry and for more information.

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