Starcom has achieved 18 shortlisted entries for the Festival of Media MENA Awards 2017 in categories including Best Communications Strategy, Best Use of Content, Best Social Media Strategy and Best Use of Gamification, while OMD is in the running for 15 awards including Best Use of Real-Time Marketing, Best Local Execution of a Brand and Best Use of Traditional Media.
Following closely behind is UM with 14 entries, MEC with 11, Initiative and Zenith both with nine entries on the shortlist.
The Festival of Media MENA Awards is dedicated to showcasing media excellence throughout the region. In its third year, the Awards recognise the work of the best agencies, media owners and tech companies, representing some of the world's leading brands including Mastercard; Reebok; Chevrolet; Jaguar; Emirates; Mondelez; HSBC; PepsiCo; Samsung and McDonald's.
Check out the full shortlist below. We'll be adding case studies to Cream over the coming weeks so keep an eye out and click through to view details of the campaign.