With responsibility for KFC’s brand marketing, innovation, digital presence and brand reputation in over 125 countries around the world, Tilling will oversee the final stage of the awards judging, which celebrates the best in media thinking across the Latin American region.
Other members of the shortlisting and final jury include: Jean Charles Cabrol, Managing Director at PHD Mexico; Patricia Martinez, Managing Director, OMD Mexico; Jose Daniel Salazar, Senior Brand Manager, Nestle Venezuela; and Luis Ruben Ortiz, Portfolio & Brand Strategy Director LatAm, SABMiller, among others.
For 2016, the Festival of Media Awards is expanding the scope of work that can be rewarded. There are now 20 award categories, split into five sections including Media, Content, Technology, Insight and Talent.
To celebrate Jennelle Tilling’s involvement in this year’s festival and awards scheme, we’ve taken a look back at some of our favourite KFC campaigns from the Festival of Media Awards over the years:
KFC uses programmatic to develop content and reach Millennials to get them fired up for the Hot and Cheezy Burger. Read the full case study here>>>