Ariel 'Removing the Stains of Social Inequality' crowned Campaign of the Year at M&M Global Awards 2016
Ariel's 'Removing the Stains of Social Inequality' campaign, which encouraged men to share the traditionally female chore of washing, has been crowned 'Campaign of the Year' at this year's M&M Global Awards. The campaign, by MediaCom, won every category it was entered for: Best Use of Content, B2C Campaign of the Year, Best Multiplatform Campaign and The International Effectiveness Award.
At the same time, MediaCom took home the coveted 'Agency of the Year' title for the second year running, along with nine other awards across the board including Best Local Execution of a Global Brand, Best Use of Content, Best Use of Social Media, B2C Campaign of the Year, Best Creative Use of Technology, Best Multiplatform Campaign, Best Use of an Influencer, Innovative Use of Publisher Platform and The International Effectiveness Award.
OMD scooped four awards including Best Partnership Award, Best International Growth Strategy, The Smart Use of Data Award and Best Targeted Campaign.
The Grand Prix Awards saw Viacom walk away with International Media Brand of the Year, while Unilever was awarded International Advertiser of the Year.
Check out the list of winners below and click through to read the full case studies.