Right Brain, Left Brain Blog

49 posts categorized "Awards"

30 June 2017

Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)


How do you build an e-commerce start-up to a brand that's worth $3.3 billion dollars? 

That's a question for R/GA New York, who were responsible for Jet.com's hugely successful 'Innovating Saving' campaign that just scooped the Cannes Lions 2017 Grand Prix for Media. 

Continue reading "Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)" »

02 June 2017

MMG Awards 2017: What does it take to win 'Campaign of the Year'?

Mmg 2016

"The feeling of winning global awards and recognition from global client teams is euphoric" said Deepak Sonpar, Associate Director at MediaCom India on how it felt to be the recipient of last year's MMG Grand Prix 'Campaign of the Year' Award for Ariel's 'Removing the Stains of Inequality'. 

So what does it really take to become a Grand Prix winner at the M&M Global Awards?  

M&M Global recently spoke with Sonpar to find out what learnings, hints and tips other entrants can learn from last year's winner to help craft their entries into a potential winner in 2017.

Download MMG Awards 16 Campaign of the Year - Winner Insights 


MMG Awards is for a limited time offering a deadline extension upon request so if you think you have a campaign that has what it takes to be crowned this year's Campaign of the Year or a winner in any of the other categories, contact the team now to request a deadline extension.  

The M&M Global Awards 2017 will take place on September 7, 2017 at a brand new venue: the Natural History Museum, London. Click here to submit your entry and for more information.

09 May 2017

Festival of Media Global Awards 2017 Winners

Mediacom winner

MediaCom emerged victorious at the Festival of Media Global Awards 2017 after winning six gold trophies and walking away with the coveted 'Agency Network of the Year' Award and 'Campaign of the Year' for NHS Blood & Transplant's 'Missing Type' campaign. Furthermore, the agency's parent company GroupM won 'Media Group of the Year'.

Other big winners of the night include Touché! PHD, who scooped the 'Agency of the Year' gong, along with Mediaplus, who was crowned 'Independent Agency of the Year' after winning Gold for its 'WhatsGerman' and 'The Fashion Mag Hijack' campaigns. 

OMD also posted an impressive performance, picking up six golds for winning campaigns including 'End the Silence' and 'Capacity Based McDelivery'.

This year's winners list proves the global appeal of the awards scheme with campaigns represented from a range of countries including New Zealand, Mexico, Israel, Costa Rica, Norway, Singapore, South Africa and the Dominican Republic. 

The final jury was split across two judging rooms, chaired by Sarah Mansfield, VP Global Media Europe and Americas at Unilever and Gerry D'Angelo, Global Media Director at P&G. The winners were announced last night (Mon 8th May) at the Rome Cavalieri. 

See below for the full list of winners and click through to view the case studies on Cream:

Continue reading "Festival of Media Global Awards 2017 Winners" »

28 April 2017

Festival of Media MENA Awards 2017 winners

Fom mena

'MAGGI Diaries – The Power To Make A Difference' by MEC MENA has been crowned 'Campaign of the Year' at the Festival of Media MENA Awards 2017, as well as winning Gold for 'Best Communications Strategy', 'Best Use of Content' and 'Best Branded Content Creation' and Bronze accolades for 'Best Event/Experiential Campaign' and 'Best Use of Video'.  

'Agency Network of the Year' was awarded to Starcom, who collected nine trophies across its UAE and Egyptian offices. Meanwhile, OMD UAE picked up 'Agency of the Year' with 11 awards under its belt including Gold for 'Best Use of Traditional Media' and 'Best Use of Technology'. 

The awards took place on April 26 at the Music Hall in Zabeel Saray, The Palm Jumeirah in Dubai during the Festival of Media MENA 2017. 

Check out the full list of Gold, Silver and Bronze winners below and click through to read the full case studies. 

Continue reading "Festival of Media MENA Awards 2017 winners" »

07 April 2017

Festival of Media MENA Awards 2017 Shortlist

Fom mena

Starcom has achieved 18 shortlisted entries for the Festival of Media MENA Awards 2017 in categories including Best Communications Strategy, Best Use of Content, Best Social Media Strategy and Best Use of Gamification, while OMD is in the running for 15 awards including Best Use of Real-Time Marketing, Best Local Execution of a Brand and Best Use of Traditional Media. 

Following closely behind is UM with 14 entries, MEC with 11, Initiative and Zenith both with nine entries on the shortlist. 

The Festival of Media MENA Awards is dedicated to showcasing media excellence throughout the region. In its third year, the Awards recognise the work of the best agencies, media owners and tech companies, representing some of the world's leading brands including Mastercard; Reebok; Chevrolet; Jaguar; Emirates; Mondelez; HSBC; PepsiCo; Samsung and McDonald's. 

Check out the full shortlist below. We'll be adding case studies to Cream over the coming weeks so keep an eye out and click through to view details of the campaign. 

Continue reading "Festival of Media MENA Awards 2017 Shortlist" »

31 March 2017

Festival of Media Global Awards 2017 Shortlist


WPP’s MediaCom is the most-shortlisted agency network for the Festival of Media Global Awards 2017 with 51 nominations, followed by fellow GroupM agency Mindshare with 31 entries. Publicis Media’s Starcom takes the third spot with 27, with Omnicom’s OMD (26) and PHD (23) hot on its tail. In sixth place on the shortlist is IPG Mediabrands’ UM with 21 nominations.

Starcom USA takes the top spot as the most-shortlisted agency office with 14 entries, ahead of Touché! PHD in Canada (11 nominations), MediaCom UK (10), MediaCom New Zealand (eight), PHD China (seven) and MediaPlus Germany (seven).

From a group level perspective, GroupM has nearly twice as many nominations (96) as its nearest competitor, Omnicom Media Group (50). Publicis Media comes in third with 35 shortlisted entries and IPG Mediabrands in fourth with 30.

The US narrowly secured the title of most-shortlisted country with 37 nominations on the shortlist, followed by the UK with 36 and China with 16, ahead of Australia, Germany and India on 15 shortlisted entries each.

Continue reading "Festival of Media Global Awards 2017 Shortlist" »

22 March 2017

MediaCom and Mindshare scoop top gongs at Festival of Media APAC Awards 2017

MediaCom and Mindshare have swept the board at this year's Festival of Media APAC Awards 2017, winning the prestigious 'Agency of the Year' and 'Agency Network of the Year' titles, respectively. 

The winners were announced during a lavish ceremony held at the ParkRoyal in Pickering Hotel on Wednesday 22 March. On the night, MediaCom won seven golds and three bronzes, Mindshare four golds, five silvers and three bronzes, while UM took home four golds, four silvers and one bronze. 

MediaCom India won the prestigious 'Campaign of the Year' title for 'Ariel Dads Share the Load – Men for Laundry!' in addition to 'Agency of the Year', while Mindshare retained its title of 'Agency Network of the Year' for the APAC region. 

The winning campaigns represented a mix of countries including golds from Australia, China, Indonesia, New Zealand, Singapore, India and the Philippines. India topped the country rankings with seven golds, while Australia and New Zealand followed with five and four golds, respectively.    

The judging process uncovered a range of trends and insights including a significant increase in e-commerce, m-commerce, CSR, content, social, mobile and events as part of campaigns from across the region. Judges found the Best Experiential/Event and Best Content Awards to be two of the toughest to decide on a winner as the competition and quality of work was so strong. 

Check out the full list of Gold, Silver and Bronze winners below (and click through to view the full case studies): 

Continue reading "MediaCom and Mindshare scoop top gongs at Festival of Media APAC Awards 2017" »

10 February 2017

MediaCom, Mindshare and PHD lead tight race in Festival of Media APAC Awards 2017 shortlist


MediaCom is leading the nominations for this year's Festival of Media APAC (FOMA) Awards 2017, with 25 shortlisted entries, closely followed by Mindshare with 23 nominations and PHD with 20.  

Australia once again proves the consistent quality of its work and maintains the lead position from a country perspective with 36 entries, followed by India with 33 entries and China with 26 entries.    

Stand-out agencies include MediaCom India, with 12 shortlisted entries, while its New Zealand office is also in the running with seven entries. Mindshare China counts eight entries on the shortlist, followed closely by Mindshare India and PHD China, both with seven entries each.  

Independent agencies Chaos Media, Atomic 212 and Madison Media also feature on this year's shortlist.  

The top campaign spots go to MediaCom India's 'Ariel Dads Share the Load – Men for Laundry!' For P&G, 'Lucy the Robot' by Atomic 212 and PHD China's 'Cornetto Love Notes' campaign for Unilever, with each being shortlisted in six categories. 

The Festival of Media APAC Awards are a celebration of the very best in media thinking from the Asia-Pacific region. A jury of more than 60 industry leaders from a range of media agency networks and independents, clients and digital specialists scored campaigns in the first stage of judging.  

Continue reading "MediaCom, Mindshare and PHD lead tight race in Festival of Media APAC Awards 2017 shortlist " »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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