“Everybody judges, all the time. Now, you got a problem with that, you're living wrong.” – Rust, True Detective
If you're like me, you were enthralled by the first season of HBO's True Detective. And because of the way the show is structured, there was a definitive end to the story for the characters portrayed by Matthew McConaughey and Woody Harrelson.
Online content marketing is more like this kind of finite serial drama than you might think. You need prospects with problems and desires to keep coming back until the conclusion, which is doing business with you.