“So you see, the story is not quite as you were told.” – Maleficent
Every day thousands upon thousands of new articles, slides, infographics, opinion pieces, engagement pieces, and micro-blogs are published by countless publications, corporations, startups and small businesses. The Huffington Post produces at least 1,200 pieces of content a day, and Forbes produces 400 (with 1,000 contributors). Although completely accurate counts are hard to come by, around 92,000 articles are published daily. That’s roughly 64 articles a minute!
Content has truly become the fuel by which the business of the Internet runs.
But simply posting new, unique content regularly on your site is not enough. Content, by itself, can’t lead an organization to success. There is simply too much of it available. Moreover, more posts doesn’t necessarily equate to creating more value for your readers. In fact, and more often than not, it proves to be less valuable in the long run.