Right Brain, Left Brain Blog

76 posts categorized "Campaign of the week"

17 November 2017

Parody Ad of the Week: BBDO 'Time$hits' (Canada)

Bbdo

In an effort to make sure employees complete their client timesheets, BBDO Canada has conjured up a brilliant new initiative that takes advantage of the 18 minutes of otherwise wasted time staff members spend each day... 

'Time$hits' is a revolutionary new time sheet solution that leverages an existing workplace behaviour – going to the toilet.  

Continue reading "Parody Ad of the Week: BBDO 'Time$hits' (Canada) " »

10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

Continue reading "Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)" »

03 November 2017

Rival Ad of the Week: Burger King '#ScaryClownNight' (US)

There's no love lost between fast food chains Burger King and McDonald's so it comes as no surprise that the former of the two has used this Halloween as an opportunity to yet again poke more fun at its rival.  

Its 2017 Halloween ad makes a mockery of McDonald's beloved clown mascot Ronald McDonald, with a lookalike terrorising a young boy as he cycles through the streets and ends up taking refuge in a Burger King restaurant.  

The ad concludes with the line 'Come as a clown, eat like a king' and was supported by a promotion for the first 500 people who dress like a clown on Halloween night to receive a free Whopper burger at selected Burger King restaurants hosting Scary Clown Night.  

Check out the full ad below: 

27 October 2017

Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK)

Lexus main

Lexus has challenged Time Out's social media editor to say 'Yes' to four UK cities in four days as part of a new 'Say Yes to the City' campaign for Lexus' self-charging CT Hybrid.  

As part of an action-packed four-day editorially-led challenge, spanning Edinburgh, Manchester, Birmingham and London, Rosie Percy and her partner, radio presenter Dan Alani, have been tasked with packing in as many of Time Out's recommended activities as possible across the four UK cities – relying on the Lexus CT Hybrid for transport. 

Continue reading "Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK) " »

06 October 2017

Ad of the Week: Warburtons 'Pride and Breadjudice' (UK)

Warburtons

To give your Friday afternoon a sprinkling of British humour, our ad of the week goes to British baking firm Warburtons for its unique parody take on Jane Austen's 'Pride and Prejudice' to tell the story of how the Warburtons family business began in 1876.  

As part of its wider 'From Our Family to Yours' campaign, the brand has enlisted British comic Peter Kay who channels his inner Mr Darcy in what he describes as a "steamy period drama" that follows "an epic tale of passion, flour and a woman stood on a hill" - the love story of the company's founder Thomas and Ellen Warburton. 

Continue reading "Ad of the Week: Warburtons 'Pride and Breadjudice' (UK) " »

29 September 2017

Cinema Ad of the Week: Godiva 'Midweek Masterpieces' (UK)

Godiva

Premium chocolate brand Godiva has enlisted esteemed photographer and director Rankin to produce a new, immersive global campaign that showcases the sensorial artistry of its new range, Godiva Masterpieces.

Devised by creative agency CHI & Partners, the campaign aims to bring to life how it feels to eat Godiva chocolate and what sets it apart from other chocolate experiences.

The film has debuted in the UK in partnership with cinema group Everyman, with the 'Midweek Masterpieces' series running across all Everyman cinemas for an initial period of 12 weeks. Cinema goers will also receive a complimentary sample of Godiva Masterpieces when they purchase their film ticket.

Continue reading "Cinema Ad of the Week: Godiva 'Midweek Masterpieces' (UK)" »

22 September 2017

Ad of the Week: ZonaJobs 'Anti-Millennial' (Argentina)

Zonajobs

Argentine job search company ZonaJobs and FCB Buenos Aires have unveiled a new campaign that, in a humourous way, focuses on one of the brand's key characteristics: understanding millennials and the way they fit into the labour market. 

Continue reading "Ad of the Week: ZonaJobs 'Anti-Millennial' (Argentina) " »

15 September 2017

Print Ad of the Week: McDonald's 'Open Late' (France)

Mcds 1

Inspired by its minimalist Pictos campaign, McDonald's has gone one step further in a new print campaign for the night birds.

The creative, by TBWA\Paris, sees flashes of light glow together to take the shape of some of its most iconic products: Big Mac, Sundae and French Fries to announce the late opening of McDonald's restaurants until midnight or later.

Continue reading "Print Ad of the Week: McDonald's 'Open Late' (France)" »

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