Right Brain, Left Brain Blog

81 posts categorized "Campaign of the week"

12 January 2018

Digital Ad of the Week: Meat & Livestock Australia 'Lamb Side Story' (Australia)

Mla

Meat & Livestock Australia (MLA) is causing a bit of stir with the release of its annual Summer Lamb campaign, by turning Australia's divided political climate into a Broadway-style satirical musical.

The ad, based on the 1961 musical West Side Story, kicks off with a suburban mother seen cooking lamb for her children on a barbecue before urging them: "Quick kids - go inside. It's the extreme left and right wing commentators represented as Broadway musical style street gangs - a satirical commentary on our current divided political climate."

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05 January 2018

Print Ad of the Week: Cabletica ‘Parental Control’ (Costa Rica)

Jumping on the popular Snapchat filter trend, Costa Rican TV and internet service provider Cabletica has released a new series of print ads, created by agency Jotabequ, using the popular filters to send out a message on the importance of setting up parental controls.

The creative draws on popular adult TV shows and films – including Game of Thrones, The Shining, Chucky and The Walking Dead – to create a series of ads that feature characters overlaid with a range of filters with a simple tagline “Some filters are not enough. Parental Control.”

Check out the series of ads below:

Cabletica 1

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15 December 2017

Innovative Ad of the Week: UN Women ‘#drawaline’ (UK)

Un women

Following the news of Harvey Weinstein and the subsequent #MeToo hashtag sweeping the globe, Violence Against Women and Girls (VAWG) is high on everyone’s agenda. With one in four women in the UK still being affected and up to 70% in some parts of the world, agency JWT created a social campaign for UN Women UK to coincide with the International Day for the Elimination of Violence Against Women.

#drawaline brought together a host of famous faces including Benedict Cumberbatch, Deliciously Ella and Gemma Styles, among others, asking the public to help end the silence and bring about change by physically drawing an orange line – after all, violence is a line that should never be crossed.

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08 December 2017

Innovative OOH Ad of the Week: CALIDDA ‘Lima is talking’ (Peru)

Lima talks

According to the World Health Organisation, Lima is the second most polluted city in Latin America. To promote the benefits of natural gas to mitigate this situation, McCann Lima has created an innovative OOH campaign for Peruvian gas company CALIDDA that gives a voice to the country’s capital, so that the city could “express” how difficult it has become for it to breathe.

The project collected actual air pollution to communicate the hazards of car pollution and the benefits of natural gas. By attaching a device to a prominent outdoor ad location in one of Lima’s busiest traffic locations, CO2 pollution was collected by the unit from the atmosphere. The unit stored the gas and then processed it into a powder which acted as an ink and was manipulated to slowly write a message on the billboard.

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24 November 2017

TV Ad of the Week: Samsung '#LifesTooShort' (UK)

Samsung

Samsung is set to make British TV history tonight (Nov 24th) with what it claims will be the longest single-shot TV ad ever aired in the UK.  

To mark the launch of its QuickDrive washing machine, the new ad is set to put viewers in a spin... literally! The unbroken three minute and 20 seconds long shot of a washing machine cycle, preceded by a bespoke Channel 4 branded introduction, will take over a full primetime TV ad break during the popular reality show GoggleBox.  

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17 November 2017

Parody Ad of the Week: BBDO 'Time$hits' (Canada)

Bbdo

In an effort to make sure employees complete their client timesheets, BBDO Canada has conjured up a brilliant new initiative that takes advantage of the 18 minutes of otherwise wasted time staff members spend each day... 

'Time$hits' is a revolutionary new time sheet solution that leverages an existing workplace behaviour – going to the toilet.  

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10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

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03 November 2017

Rival Ad of the Week: Burger King '#ScaryClownNight' (US)

There's no love lost between fast food chains Burger King and McDonald's so it comes as no surprise that the former of the two has used this Halloween as an opportunity to yet again poke more fun at its rival.  

Its 2017 Halloween ad makes a mockery of McDonald's beloved clown mascot Ronald McDonald, with a lookalike terrorising a young boy as he cycles through the streets and ends up taking refuge in a Burger King restaurant.  

The ad concludes with the line 'Come as a clown, eat like a king' and was supported by a promotion for the first 500 people who dress like a clown on Halloween night to receive a free Whopper burger at selected Burger King restaurants hosting Scary Clown Night.  

Check out the full ad below: 

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