Right Brain, Left Brain Blog

49 posts categorized "Campaign of the week"

02 December 2016

Christmas Countdown – Ad of the Week: M&S ‘Christmas with Love’

Mands

Continuing our Christmas countdown… Girl power is the theme for the M&S Christmas ad offering this year as Mrs Claus becomes the heroine and saves Christmas in none other than a helicopter!

‘Christmas with Love’ is the heart-warming tale of Mrs Claus who makes Christmas complete for 7 year old Jake by stepping into her husband’s shoes to fulfill a last minute request.

After sending Santa Claus off for his busiest night of the year – armed with a flask of tea, and some cheese and pickle sandwiches, it’s time for Mrs Claus gets to work. And so she sets about fulfilling a last minute request from the young boy for a pair of red trainers for his sister - travelling from Lapland to London.

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25 November 2016

Christmas Countdown - Ad of the Week: John Lewis 'Buster the Boxer'

Buster

Now that Thanksgiving has passed, we can officially start getting excited about Christmas – and more importantly, the festive ad treats that brands and retailers the world over have started serving up over the last few weeks. 

To kick off our Christmas countdown, over the next few weeks we’re going to share some of our festive favourites of the holiday season. Tell us what you think in the comments below.  

Without picking favourites, the first of the bunch has got to go to John Lewis for its 'Buster the Boxer' Christmas campaign. It's a story about a young girl named Bridget who love to bounce. But when her mum and dad buy her a trampoline for Christmas, they soon discover that she isn't the only one with a passion for jumping... 

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04 November 2016

Charity Ad of the Week: Girlguiding '#ForTheGirl' (UK)

Girlguiding1

Girlguiding, a leading UK charity for girls and young women, has launched its first ever awareness campaign that challenges outdated perceptions of women and encourages people to think twice about the charity. 

The film, entitled #ForTheGirl, highlights the barrage of negative voices girls are exposed to every day through the media and promotes the charity's role in raising girls' aspirations, building their confidence and tackling inequality. It was developed in response to Girlguiding research which shows that 70% of 11-21 year old girls say sexism is so widespread that it affects most areas of their lives.  

Produced with youth marketing agency Livity, the film shows a series of apparently positive scenarios for girls – but when the girls turn to camera or speak to each other, the voices heard are not their own. Instead they are the voices of familiar media personalities offering a sexist commentary on an aspect of female identity and their role in society. 

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07 October 2016

Innovative Ad of the Week: Addict Aide 'Like My Addiction' (France)

Addict aide

Have you heard of Louise Delage? She's the unsuspecting 25-year old Parisian Instagram user who was recently revealed as the star of Addict Aide's new campaign.    

Louise Delage joined Instagram on August 1, 2016 and quickly accumulated nearly 65,000 followers in just over a month. Posting a range of photos of herself spending time with friends, eating out at restaurants and undertaking a range of social activities, but there was a twist... 

Of the some 150 posts that Delage shared via her Instagram account during this time, there was one thing that they all had in common: in every single photo, she was seen holding an alcoholic drink of some sort. 

The big reveal was made on September 22, when Delage made her last post to Instagram: a video clip revealing her to be the star of Addict Aide's 'Like My Addiction' campaign, by ad agency BETC, which aims to raise awareness of alcoholism among young people.  

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30 September 2016

Innovative Ad of the Week: Nissan 'Raise your game' (Europe)

Remember “Truckerball”? Or how Nissan created a new sport where footballers played on moving trucks and pick-ups. It was in 2015, and guess what? “Truckerball” is back! 

In this second season, a new duo has been introduced: a coach and his all-new NV300. Encompassing the same spirit – but with a spicy touch through his new charismatic character – the 'Raise your game' campaign includes a 60" film with a new take on last season's "Truckerball". 

The film's director Emil Möller said “So this new film’s challenge was to introduce a new comer: the coach and its NV300. To make them part of this crazy environment and have them push the game even further. Even crazier, more impressive and funnier!” 

The campaign includes a 360° communication plan developed in collaboration by Nissan Europe agencies TBWA\G1 Paris, DigitasLBi and OMD. It will roll out across TV, social, digital, print, OOH, CRM and retail in over 25 European countries. 

Check out the series of films below:

23 September 2016

Innovative Ad of the Week: Benetton 'Clothes for Humans' (Global)

Benetton

For the first time in the Italian clothing brand's history, United Colors of Benetton has this week unveiled a global campaign that will run across TV (Italy and India), cinema (Italy and Mexico) and digital media in Italy, India, Spain, France, Germany, Portugal, Greece and Mexico.  

The 'Clothes for Humans' philosophy focuses on understanding moments and emotions in peoples' lives and creating clothes that empower them to make the most of those moments. "Clothing plays an important role in shaping our emotions. Every morning when we choose what to wear, we are deciding on our personality for the rest of the day and how we will emotionally respond to the situations we face," read a statement from Benetton.  

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02 September 2016

Ad of the Week: Unilever 'Bright Future' (Global)

Unilever dove

This week saw the roll-out of Unilever's latest film in its wider 'Bright Future' sustainability campaign, which highlights the 'social good' that its brands – including Dove, Persil and Domestos - are doing to help build a better future. 

The TV, online and in-store campaign, by Ogilvy, is running in the UK, Brazil, South Africa and Indonesia, putting the spotlight on sustainability initiatives carried out by its individual brands, rather than just the corporate entity.  

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05 August 2016

Ad of the Week: McCann Montevideo ‘I CANN Eau de Créativité’ (Uruguay)

Icann 1

To celebrate the 70th anniversary of McCann Montevideo, the agency has launched a limited-edition perfume called ‘I CANN Eau de Créativité’ that symbolises its commitment to creativity.

With the purpose of making it a medium to boost creativity, the idea was developed based on the idea that McCann’s role is to encourage creativity among clients and in their brand development, therefore it wanted to create a product that would boost creativity among its own people.

The thinking behind the name ‘I CANN’ emphasises that everybody can develop and express the power of their own creativity, and a campaign to promote it has been starred by agency staff.

Continue reading "Ad of the Week: McCann Montevideo ‘I CANN Eau de Créativité’ (Uruguay)" »

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