Right Brain, Left Brain Blog

38 posts categorized "Campaign of the week"

10 June 2016

Innovative Ad of the Week: Bombay Sapphire ‘Free the Spirit’ (Germany)

Bombay 1

BBDO Düsseldorf has put the spotlight on Bombay Sapphire with the world’s first holographic message in a bottle – a new innovation that lets the Spirit speak for itself.

With more and more gin brands entering the market, it’s getting harder for brands to stay visible and stay on top of barkeepers’ minds, said the agency. As such, it has cast the spotlight on the Bombay Sapphire to engage the gatekeepers to its consumers – the barkeepers – with a limited edition pack that carries a holographic message in a bottle.

Continue reading "Innovative Ad of the Week: Bombay Sapphire ‘Free the Spirit’ (Germany)" »

27 May 2016

OOH Ad of the Week: Naked Juice 'Pollution-eating giant poster' (UK)

Naked Juice and blowUP media have teamed up to install a ground-breaking  pollution-eating Giant Poster in the heart of London, promoting Naked’s healthy juices to millennials in an environmentally healthy way. 

The ad showcases not only one of its fruit smoothies but at the same time how it is doing good to clean-up the air pollution surrounding the poster. The ad was treated with PURETi, a photocatalyst that reacts with natural UV light to eat pollution, which not only enables the poster to clean the air around it but also keeps it cleaner. 

The campaign was planned and bought by OMD UK and specialist agency Talon.  

Check out the ad in situ below:

Naked

13 May 2016

Ambient Ad of the Week: PETA 'Behind the Leather' (Thailand)

In the charity sector, many approaches are taken in order to get a hard-hitting message across. The latest effort from PETA Asia is something quite extraordinary. 

Working with Ogilvy & Mather, PETA set up a pop-up store in one of Thailand's hippest shopping centres. The twist? Shoppers were shocked to find a little more than they bargained for when browsing the latest exotic-skins bags, belts, jackets, gloves and shoes...

*WARNING* Do not watch the following video if you are squeamish or eating while you read this!

06 May 2016

OOH Ad of the Week: Ekstra Bladet ‘The News Fridge’ (Denmark)

News fridge

How do you generate hot sales at 5 degrees Celsius?

Well, that’s a good question to ask the guys at Ogilvy Denmark as the agency’s latest execution for Danish tabloid newspaper Ekstra Bladet took a fresh approach to flogging newspaper copies, resulting in a 30% increase in sales.

With the rapid uptake of online and mobile news consumption, selling print newspapers is never an easy job – these days people find printed news old and outdated. But Ekstra Bladet claims to be the first for breaking news in Denmark. So how could it prove that?

Continue reading "OOH Ad of the Week: Ekstra Bladet ‘The News Fridge’ (Denmark)" »

15 April 2016

OOH Ad of the Week: Quebec City Magic Festival 'The Mysterious Billboard' (Canada)

Have you ever seen an outdoor billboard just disappear before your eyes?  

No? Well, after watching our OOH Ad of the Week you will have... 

To promote the 2016 Quebec City Magic Festival, taking place in Canada from  April 21-24, agency Lg2 Quebec came up with a really clever idea that's bound to create intrigue. The Mysterious Billboard was erected in key locations across Canada simply as a red curtain. Then, all of a sudden, the curtain unveiled to reveal... quite literally, nothing.

Check it out below. 

Want to know how they did it? Check out 'Behind the curtain' here: https://www.youtube.com/watch?v=m3Gtw8wUf60&feature=youtu.be

21 March 2016

Launch Ad of the Week: Sound of Change 'Supporting buskers beyond the streets' (Netherlands, Russia, Spain)

Soc 1

Digital agency Hungry Boys is behind the launch of a project in the shape of a new record label Sound of Change, which aims to give street buskers the opportunity to have their music recorded in a studio and gain listeners around the world in an effort to help them make money beyond the streets. 

Simply by uploading a video of someone busking to the Sound of Change website, adding details about the musician and geotagging the location, performers can be mapped and shared on social networks using the hashtag #soundofchange.  

Hungry Boys will then look for producers and other partners to help facilitate an opportunity for the musicians to record in a nearby studio. The music will then be released via a variety of download and streaming sites including iTunes, Spotify and Google Play, will all proceeds going back to the musicians. 

Continue reading "Launch Ad of the Week: Sound of Change 'Supporting buskers beyond the streets' (Netherlands, Russia, Spain)" »

11 March 2016

Digital Ad of the Week: Spa mineral water ‘The Rain Project’ (Belgium / Netherlands)

Spa

Spa mineral water has unveiled a new digital campaign to introduce the brand’s new visual identity. Created by J. Walter Thompson Amsterdam, the campaign centres on an online film entitled ‘The Rain Project’ with supporting video content and a new website, and is being rolled out in both the Netherlands and Belgium.

Continue reading "Digital Ad of the Week: Spa mineral water ‘The Rain Project’ (Belgium / Netherlands)" »

26 February 2016

OOH Ad of the Week: McDonald's '#McDriveKing' (France)

Mcds main

It seems McDonald's has been having a little bit of fun with its fast-food competitor Burger King this week, having built an intriguing temporary billboard near Brioude in the Haute-Loire region of France. 

The two temporary installations poke fun at the fact that with more than 1,000 drive-thru locations across metropolitan France, McDonald's is more accessible than Burger King with less than 20. 

McDonald's has turned its customer proximity into a major asset by highlighting how close the next Drive-Thru is, while the other billboard displays 258km of directions (nearly a 5 hour car ride) detailing directions to the next Burger King drive-thru. 

The execution, from agency TBWA\Paris, sends out a pretty clear message and is sure to turn a few heads... Check out the short video below for more.

Continue reading "OOH Ad of the Week: McDonald's '#McDriveKing' (France)" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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