We all know the dangers of smoking, gosh we read about in the media all the time, but this new OOH ad from Sejong City certainly stands out as one of the more creative ideas…
Working with Nextround, the South Korean city has created lung-shaped holes on ventilators in smoking areas, which allow smokers to see the smoke they exhale going back into their lungs. The impact is maximised when they see the ceiling unconsciously while exhaling where the ventilator has been installed.
Continue reading "OOH Ad of the Week: Sejong City ‘Lungs’ (South Korea)" »
Booking.com has launched a new campaign, entitled ‘Best 2016 Ever’, that aims to remove the doom and gloom of New Year’s resolutions and encourage people to turn their New Year’s resolutions into reservations.
The idea is that everyone should make reservations not resolutions, in order to actually live their dreams. At the heart of the new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel-based goals. For example, why would you want to just lose weight, when you can lose weight and then commit to showing off your hot new bod in Costa Rica?
Created by Wieden+Kennedy Amsterdam, the campaign also includes a 30-second movie-style trailer TVC that depicts the epic travel possibilities 2016 holds, along with online and social executions. All of which drives to www.best2016ever.com and encourages people to take action with the Resolution Translator.
Continue reading "Online Ad of the Week: Booking.com ‘Best 2016 ever’ (US & UK)" »
It’s always going to be a risky move in ad land when it comes to using ‘bad’ words, but hats off to Wieden+Kennedy Amsterdam for taking the brave step and transforming the four-letter ‘F’ word into a force for good this festive season.
By harnessing the power that a single four-letter word has to offend, excite and provoke, the agency is putting the word at the heart of its efforts to encourage the global public to actually ‘Give a F**k’ and purchase limited-edition artworks to raise money for the refugee crisis.
‘Give a F**k’ is a charitable platform that aims to encourage people to take action and connect the creative community with social causes. The initiative has been launched by W+K Amsterdam in partnership with more than 60 talented artists from across the globe, asking each to create and donate artwork that represents or features ‘a f**k’. The result is more than 100 limited edition artworks from varying mediums, which are being sold in aid of Proactiva Open Arms – the lifeguards at the frontline of the refugee crisis.
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Ok, so we know that Paddy Power is a brand known for its cheeky and somewhat mischievous advertising but the latest ad to promote its new smartphone app is on a whole other level!
Deemed “too fruity” for TV, the 30” online ad, created by Lucky Generals, features men and women rummaging around in their pockets in public, giving the impression that they are pleasuring themselves. Of course, that’s not quite what’s happening – they are in fact using their phone in their pocket to place bets through the new app, portraying how easy it is to use.
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With Halloween now behind us, British retailer John Lewis sure knows how to get us in the Christmas spirit and what better way to mark the start of the festive season than unveiling its 2015 Christmas ad this morning (November 6).
In fact, it has become quite the tradition now as consumers around the world eagerly await this day every year (in fact, I even heard one say that they get more excited about the John Lewis Christmas ad than Christmas itself!)
And this year’s offering certainly doesn’t disappoint. Taking the key elements that have proven so successful in its past campaigns – tapping into customer emotions, centring on the connection between two characters and linking perfectly with the message to ‘Show someone they’re loved this Christmas’.
Continue reading "Christmas Ad of the Week: John Lewis ‘Man on the Moon’ (2015)" »
Our favourite ad this week comes in the shape of a digital billboard that wrapped around a street corner in Stockholm, Sweden – meaning that the billboard faced in two directions simultaneously.
It’s a pretty clever concept that showcases a new live notification feature on the Samsung Galaxy S6 edge+. With a claim to ‘help people with live notifications on the edge’, this billboard does just that.
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Read it and wipe… That’s literally what Neutrogena Brazil advised readers of Caras Magazine to do when they received a free sample of its Deep Clean wipes with their magazine recently.
To give consumers a deeper connection with the product, this was so much more than just a free sample as readers were able to remove the make-up from actress Giovanna Ewbank’s face on the front cover of the magazine by wiping it using the accompanying freebie.
Agency DM9DDB was behind the interactive front cover - an innovative and hands-on approach to print advertising where readers could actually see the product in action and experience it for themselves.
Continue reading "Print Ad of the Week: Neutrogena ‘Read it & Wipe’ (Brazil)" »