Read it and wipe… That’s literally what Neutrogena Brazil advised readers of Caras Magazine to do when they received a free sample of its Deep Clean wipes with their magazine recently.
To give consumers a deeper connection with the product, this was so much more than just a free sample as readers were able to remove the make-up from actress Giovanna Ewbank’s face on the front cover of the magazine by wiping it using the accompanying freebie.
Agency DM9DDB was behind the interactive front cover - an innovative and hands-on approach to print advertising where readers could actually see the product in action and experience it for themselves.
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If I told you that a new global campaign is calling out to the public to “make a child cry”, what are your first thoughts?
Well, it’s actually the workings of non-governmental organisation Doctors of the World and the idea, conceived by DDB Paris, is really quite something.
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Picture this: There you are sat enjoying a day at the beach in Norway and what should appear behind you but a giant penis that starts spraying you with glitter!
I’m not even joking… sexual health charity RFSU has taken a pretty, ahem, serious approach to raising sexual health awareness in Norway and it’s doing that by terrorising 16-25 year olds with a giant penis costume taking to the streets, parks and beaches, jumping out and surprising people by ejaculating gold glitter all over them.
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What the bloody L is going on ‘ere? Letters seem to be disappearing from signs and shop fronts across the UK this week but before we start dialling the “sign police”, it turns out it’s just the workings of a new campaign from NHS Blood and Transplant desperately urging people to donate blood.
Iconic locations, brands and shops – including the Prime Minister’s residence on D_wning Street, round the corner from that book store W_terst_nes where we like to go and sit and eat a bar of Green & _l_cks chocolate – are removing the letters ‘A’, ‘O’ and ‘B’ in support of National Blood Week.
People are also been urged to join in on the blood donation effort by removing any of those letters from their names and posts on social media – all driven by the hashtag #missingtype. Additional PR activity is taking place across TV, radio, print and digital media. The campaign was created in collaboration with Engine and Twenty Six Digital.
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Diageo is gearing up for summer, digital-style, with an exclusive out-of-home campaign for its Pimms brand which is only activated once the weather reaches 21 degrees.
The digital screens use scheduling and formatting data generated by LivePoster and the creative is activated based on the climate. The ad stars a Pimm’s bottle and a jug of the iconic summer cocktail alongside the strapline ‘Best served with sunglasses’ as well as the local temperature within the vicinity of each outdoor site.
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More than 50% of teens in Poland don’t do any exercise and nothing could convince them otherwise. Until now, that is…
With help from Saatchi & Saatchi / Interactive Solutions, The Run with Heart Foundation has teamed up with Poland’s biggest music labels - Warner, Universal and Sony – to get teens up on their feet and running, all through the power of music.
The result is a mobile platform where teens have exclusive access to new music tracks, but here’s the catch: the song only plays when they are actually running! ‘Moving Tracks’ is a simple mobile site that recognises when a user is running and plays a never-heard-before track. Basically you stop, the music stops. Genius!
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There’s nothing worse than leaving home in a rush to get to work, getting to the bus stop and realising you’ve forgotten your headphones!
Well for commuters in Iasi, Romania – that’s not a problem at all. And it’s all thanks to a new installation at two bus stop locations in the city which have been transformed into a giant jukebox.
Continue reading "OOH Ad of the Week: The Trumpets ‘Bus shelter jukebox’ (Romania)" »