Right Brain, Left Brain Blog

34 posts categorized "Campaign of the week"

15 April 2016

OOH Ad of the Week: Quebec City Magic Festival 'The Mysterious Billboard' (Canada)

Have you ever seen an outdoor billboard just disappear before your eyes?  

No? Well, after watching our OOH Ad of the Week you will have... 

To promote the 2016 Quebec City Magic Festival, taking place in Canada from  April 21-24, agency Lg2 Quebec came up with a really clever idea that's bound to create intrigue. The Mysterious Billboard was erected in key locations across Canada simply as a red curtain. Then, all of a sudden, the curtain unveiled to reveal... quite literally, nothing.

Check it out below. 

Want to know how they did it? Check out 'Behind the curtain' here: https://www.youtube.com/watch?v=m3Gtw8wUf60&feature=youtu.be

21 March 2016

Launch Ad of the Week: Sound of Change 'Supporting buskers beyond the streets' (Netherlands, Russia, Spain)

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Digital agency Hungry Boys is behind the launch of a project in the shape of a new record label Sound of Change, which aims to give street buskers the opportunity to have their music recorded in a studio and gain listeners around the world in an effort to help them make money beyond the streets. 

Simply by uploading a video of someone busking to the Sound of Change website, adding details about the musician and geotagging the location, performers can be mapped and shared on social networks using the hashtag #soundofchange.  

Hungry Boys will then look for producers and other partners to help facilitate an opportunity for the musicians to record in a nearby studio. The music will then be released via a variety of download and streaming sites including iTunes, Spotify and Google Play, will all proceeds going back to the musicians. 

Continue reading "Launch Ad of the Week: Sound of Change 'Supporting buskers beyond the streets' (Netherlands, Russia, Spain)" »

11 March 2016

Digital Ad of the Week: Spa mineral water ‘The Rain Project’ (Belgium / Netherlands)

Spa

Spa mineral water has unveiled a new digital campaign to introduce the brand’s new visual identity. Created by J. Walter Thompson Amsterdam, the campaign centres on an online film entitled ‘The Rain Project’ with supporting video content and a new website, and is being rolled out in both the Netherlands and Belgium.

Continue reading "Digital Ad of the Week: Spa mineral water ‘The Rain Project’ (Belgium / Netherlands)" »

26 February 2016

OOH Ad of the Week: McDonald's '#McDriveKing' (France)

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It seems McDonald's has been having a little bit of fun with its fast-food competitor Burger King this week, having built an intriguing temporary billboard near Brioude in the Haute-Loire region of France. 

The two temporary installations poke fun at the fact that with more than 1,000 drive-thru locations across metropolitan France, McDonald's is more accessible than Burger King with less than 20. 

McDonald's has turned its customer proximity into a major asset by highlighting how close the next Drive-Thru is, while the other billboard displays 258km of directions (nearly a 5 hour car ride) detailing directions to the next Burger King drive-thru. 

The execution, from agency TBWA\Paris, sends out a pretty clear message and is sure to turn a few heads... Check out the short video below for more.

Continue reading "OOH Ad of the Week: McDonald's '#McDriveKing' (France)" »

29 January 2016

Cinema Ad of the Week: Hus Forbi 'The Invisible Man' (Denmark)

Hus

On January 12th, 2016 Jacob Kangholz was found dead on one of the main streets in Denmark. Hundreds of people passed by without noticing. Jacob was homeless. And invisible.  

Homeless organisation 'Hus Forbi' is a monthly Danish newspaper about homelessness. It is sold on the streets of Denmark by homeless people, to help them earn money. 

In light of Jacob's discovery and in an effort to create awareness of the heart-breaking fact that people ignore the homeless, Hus Forbi partnered with Danish advertising agency Hjaltelin Stahl to create a fake movie trailer that aired at cinemas in the hope that people would stand up and take notice. 

The trailer is supported by a website that only becomes visible once the viewer shares the film. 

Hus forbi

Watch the full trailer below:

Hus Forbi - The Invisible Man from THE WŒRKS on Vimeo.

15 January 2016

OOH Ad of the Week: Sejong City ‘Lungs’ (South Korea)

Sejong main

We all know the dangers of smoking, gosh we read about in the media all the time, but this new OOH ad from Sejong City certainly stands out as one of the more creative ideas…

Working with Nextround, the South Korean city has created lung-shaped holes on ventilators in smoking areas, which allow smokers to see the smoke they exhale going back into their lungs. The impact is maximised when they see the ceiling unconsciously while exhaling where the ventilator has been installed.

Continue reading "OOH Ad of the Week: Sejong City ‘Lungs’ (South Korea)" »

08 January 2016

Online Ad of the Week: Booking.com ‘Best 2016 ever’ (US & UK)

Booking

Booking.com has launched a new campaign, entitled ‘Best 2016 Ever’, that aims to remove the doom and gloom of New Year’s resolutions and encourage people to turn their New Year’s resolutions into reservations.

The idea is that everyone should make reservations not resolutions, in order to actually live their dreams. At the heart of the new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel-based goals. For example, why would you want to just lose weight, when you can lose weight and then commit to showing off your hot new bod in Costa Rica?

Created by Wieden+Kennedy Amsterdam, the campaign also includes a 30-second movie-style trailer TVC that depicts the epic travel possibilities 2016 holds, along with online and social executions. All of which drives to www.best2016ever.com and encourages people to take action with the Resolution Translator.

Continue reading "Online Ad of the Week: Booking.com ‘Best 2016 ever’ (US & UK)" »

11 December 2015

Ballsy Campaign of the Week: Wieden+Kennedy ‘Give a F**k’ (Global)

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It’s always going to be a risky move in ad land when it comes to using ‘bad’ words, but hats off to Wieden+Kennedy Amsterdam for taking the brave step and transforming the four-letter ‘F’ word into a force for good this festive season.

By harnessing the power that a single four-letter word has to offend, excite and provoke, the agency is putting the word at the heart of its efforts to encourage the global public to actually ‘Give a F**k’ and purchase limited-edition artworks to raise money for the refugee crisis.

‘Give a F**k’ is a charitable platform that aims to encourage people to take action and connect the creative community with social causes. The initiative has been launched by W+K Amsterdam in partnership with more than 60 talented artists from across the globe, asking each to create and donate artwork that represents or features ‘a f**k’. The result is more than 100 limited edition artworks from varying mediums, which are being sold in aid of Proactiva Open Arms – the lifeguards at the frontline of the refugee crisis.

Continue reading "Ballsy Campaign of the Week: Wieden+Kennedy ‘Give a F**k’ (Global)" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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