Right Brain, Left Brain Blog

23 posts categorized "Campaign of the week"

28 August 2015

Print Ad of the Week: Neutrogena ‘Read it & Wipe’ (Brazil)

Print ad

Read it and wipe… That’s literally what Neutrogena Brazil advised readers of Caras Magazine to do when they received a free sample of its Deep Clean wipes with their magazine recently.

To give consumers a deeper connection with the product, this was so much more than just a free sample as readers were able to remove the make-up from actress Giovanna Ewbank’s face on the front cover of the magazine by wiping it using the accompanying freebie.

Agency DM9DDB was behind the interactive front cover - an innovative and hands-on approach to print advertising where readers could actually see the product in action and experience it for themselves.

Continue reading "Print Ad of the Week: Neutrogena ‘Read it & Wipe’ (Brazil)" »

10 July 2015

Ad of the Week: Doctors of the World ‘Make A Child Cry’ (Global)

Dow

If I told you that a new global campaign is calling out to the public to “make a child cry”, what are your first thoughts?

Well, it’s actually the workings of non-governmental organisation Doctors of the World and the idea, conceived by DDB Paris, is really quite something.

Continue reading "Ad of the Week: Doctors of the World ‘Make A Child Cry’ (Global)" »

03 July 2015

Video Ad of the Week: RFSU ‘Penis can surprise you’ (Norway)

Penis

Picture this: There you are sat enjoying a day at the beach in Norway and what should appear behind you but a giant penis that starts spraying you with glitter!

I’m not even joking… sexual health charity RFSU has taken a pretty, ahem, serious approach to raising sexual health awareness in Norway and it’s doing that by terrorising 16-25 year olds with a giant penis costume taking to the streets, parks and beaches, jumping out and surprising people by ejaculating gold glitter all over them.

Continue reading "Video Ad of the Week: RFSU ‘Penis can surprise you’ (Norway)" »

12 June 2015

OOH Ad of the Week: NHS Blood and Transplant ‘#MissingType’ (UK)

Nhs main

What the bloody L is going on ‘ere? Letters seem to be disappearing from signs and shop fronts across the UK this week but before we start dialling the “sign police”, it turns out it’s just the workings of a new campaign from NHS Blood and Transplant desperately urging people to donate blood.

Iconic locations, brands and shops – including the Prime Minister’s residence on D_wning Street, round the corner from that book store W_terst_nes where we like to go and sit and eat a bar of Green & _l_cks chocolate – are removing the letters ‘A’, ‘O’ and ‘B’ in support of National Blood Week.

People are also been urged to join in on the blood donation effort by removing any of those letters from their names and posts on social media – all driven by the hashtag #missingtype. Additional PR activity is taking place across TV, radio, print and digital media. The campaign was created in collaboration with Engine and Twenty Six Digital.

Continue reading "OOH Ad of the Week: NHS Blood and Transplant ‘#MissingType’ (UK)" »

29 May 2015

OOH Ad of the Week: Diageo ‘Pimms Thermal Activation’ (UK)

Diageo is gearing up for summer, digital-style, with an exclusive out-of-home campaign for its Pimms brand which is only activated once the weather reaches 21 degrees.

The digital screens use scheduling and formatting data generated by LivePoster and the creative is activated based on the climate. The ad stars a Pimm’s bottle and a jug of the iconic summer cocktail alongside the strapline ‘Best served with sunglasses’ as well as the local temperature within the vicinity of each outdoor site.

Pimms

Continue reading "OOH Ad of the Week: Diageo ‘Pimms Thermal Activation’ (UK)" »

22 May 2015

Mobile Ad of the Week: Run with Heart Foundation ‘Moving Tracks’ (Poland)

Music

More than 50% of teens in Poland don’t do any exercise and nothing could convince them otherwise. Until now, that is…

With help from Saatchi & Saatchi / Interactive Solutions, The Run with Heart Foundation has teamed up with Poland’s biggest music labels - Warner, Universal and Sony – to get teens up on their feet and running, all through the power of music.

The result is a mobile platform where teens have exclusive access to new music tracks, but here’s the catch: the song only plays when they are actually running! ‘Moving Tracks’ is a simple mobile site that recognises when a user is running and plays a never-heard-before track. Basically you stop, the music stops. Genius!

Continue reading "Mobile Ad of the Week: Run with Heart Foundation ‘Moving Tracks’ (Poland)" »

08 May 2015

Online Ad of the Week: Sauza 901 ‘No Limes Needed’ (USA)

What do you get when you cross a Justin Timberlake with a washed up lime? The new Sauza 901 tequila ad, of course!

The new three-minute spot, promoting JT’s new Sauza 901 tequila brand – which claims to be so delicious that it doesn’t need lime – features the man himself with his face literally transformed into a lime as he plays the character of Rick “Sour” Vane, who becomes a nobody after hitting rock bottom.

I could try and explain in more detail but you might prefer to watch the story unfold yourself by checking it out below:

It’s a wonderful example of a brand and celebrity working together to create what we can only expect to be some truly engaging content. 

24 April 2015

OOH Ad of the Week: The Trumpets ‘Bus shelter jukebox’ (Romania)

There’s nothing worse than leaving home in a rush to get to work, getting to the bus stop and realising you’ve forgotten your headphones!

Well for commuters in Iasi, Romania – that’s not a problem at all. And it’s all thanks to a new installation at two bus stop locations in the city which have been transformed into a giant jukebox.

Bus shelter jukebox

Continue reading "OOH Ad of the Week: The Trumpets ‘Bus shelter jukebox’ (Romania)" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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