Right Brain, Left Brain Blog

15 posts categorized "Campaign of the week"

20 March 2015

Print Ad of the Week: Terre Des Femmes ‘A Woman’s Worth’ (Germany)

These new ads from Swiss human rights group Terre Des Femmes make a pretty bold and powerful statement about gender equality and feminism, by reminding us that a woman’s worth should not be measured by the length of her skirt or the height of her heels…

Released on Facebook earlier this week, the ads depict a faceless woman’s body, with an added layer of measurements printed on top ranging from ‘prude’ to ‘whore’. The campaign slogan simply states: ‘Don’t measure a woman’s worth by her clothes’.

The ads were designed by Theresa Wlokka and a group of students at Miami Ad School in Hamburg, Germany.

Check out all three ads in the series below and let us know what you think. 

Terre 1

Continue reading "Print Ad of the Week: Terre Des Femmes ‘A Woman’s Worth’ (Germany)" »

19 March 2015

3 MARKETING TIPS TO SNACK ON A GLOBAL “FRACAS”

snickers tweet a present to Jeremy Clarckson via twitter global social media marketing

Riding the media wave of “bad boy” TV presenter Jeremy Clarkson’s suspension by the BBC – due to his alleged punching of a producer who served the wrong food after a long day of on-site shooting, referred to as a “fracas” by the broadcaster – Mars promptly sent him a box of 48 Snickers with the slogan “YOU’RE NOT YOU WHEN YOU’RE HUNGRY”.

With a single light-hearted gesture and tweet, Mars taps into the popularity of a show had a weekly audience of 350 million people in 70 countries, and an online petition of over 800,000 followers.

Brands looking to successfully pull off such a stunt need to follow 3 simple rules:

  1. Be prepared for the unexpected, to leverage relevant events around the world as they happen.
  2. Stay 100% consistent with your brand values, tone and message.
  3. Have deep understanding of local culture,  to join the conversation at the with the right twist at the right time.

 

For the full story, read here.

For a conversation about how Textappeal Global Social Media Solutions can help your brand, email Sergio at sergio.arboledas@textappeal.com

13 March 2015

Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)

Whiskas’ new hilarious cat fail video carries an important message…

Whiskas

Whiskas and WWF have partnered to launch a new online video campaign, created by AMV BBDO, which uses real life YouTube footage of cats doing silly things but still coming out unscathed. But the real hard hitting message comes at the end, drawing attention to the plight of tigers in the world – as few as 3,200 tigers remain in the wild.

#9lives focuses on the message that whilst domestic cats may have nine lives, tigers in the wild have just one. The campaign highlights the need for donations to help double tiger numbers within your own cat’s lifetime. Whiskas has pledged to match any donations made.

Continue reading "Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)" »

06 February 2015

TV Ad of the Week: Budweiser ‘Lost Dog’ (USA)

Well we're stumped. We thought nothing could top last year’s heart-warming ‘Puppy Love’ Super Bowl ad, but Budweiser has gone and done it again with its 2015 follow-up ‘Lost Dog’.

Bud

Just one week following the broadcast at last Sunday’s Super Bowl XLIX, the highly-anticipated follow up has already racked up some impressive stats. Not only has it totted up 25 million+ views on YouTube, but Unruly Media’s Viral Video Chart says it’s been shared almost 2.5 million times!

Watch the full TV spot below and let us know your comments.

25 January 2013

Sky, sun and fun: Skytweeting with Paddy Power

By Cream Editorial

Last year in September, Irish bookmaker and betting services brand Paddy Power took ambush marketing to new heights, quite literally! And here’s the story behind the story.

 The brand used skywriting as a tool to post tweets high up in the sky in Chicago just above the Medinah County Club at the time of the Ryder Cup tournament. The aim? To motivate Europeans to cheer for their team. The cheeky brand did so by fuelling the US-Europe tussle at the golf matches through sky tweets cheering European players, and taking none-too-subtle jibes at American golfers.

Continue reading "Sky, sun and fun: Skytweeting with Paddy Power" »

16 January 2013

"How about a Macca's?"

Maccas Australia day

News:

In a PR stunt rolled out by the fast-food giant McDonald’s, 13 branches of the restaurant in Australia will see their slogan translated to “Macca’s”, the nickname by which it is known across the country. This name change is part of this year’s Australia Day celebrations, and observes the fact that, as discovered by a recent survey, “Macca’s” is the country’s second most recognised Australianism, used by at least 50 per cent of the population (surpassed only by “footy”, referring of course to Aussie Rules football). Running for the entire month of January, the rebrand will see signage altered with the new name alongside the traditional Golden Arches, with a TV campaign to match.  Mark Lollback, head of marketing at McDonald’s Australia, has said of the move: “What better way to show Aussies how proud we are to be a part of the Australian community than incorporate the name the community has given us across all our channels, even our signs?” There have also been calls to have the colloquial term incorporated into the online edition of the Macquarie Dictionary, the national record of Australian English, officially recognising its position in the local language.

Behind the News:

While nicknames for this major international brand are common – think “Macky-D’s” in the UK, “Mickey-D’s” in the US, or “McDo” in France – none have ever been deemed popular enough for such a dramatic rebrand for the domestic market. Adapting such a solid corporate identity in this direct and transparent way to reflect local cultural trends and perceptions is a bold move, although the chain’s headquarters have indicated that this will be a temporary measure. While the success of the promotion remains to be seen, there can be little doubt that other global brands will be looking on with interest. Commercial nicknames are clearly widespread, especially among more familiar and popular brands or organisations. In the UK, you wouldn’t expect to encounter too many confused looks by mentioning Marks & Sparks, JD or the Beeb, but resulting public relations campaigns are rare to see. One thing that is reinforced by the appearance of “Macca’s” is the importance of market localisation, showing cross-cultural understanding and sensitivity towards consumer habits in specific markets, as this piece argues with regard to the presence of McDonald’s across Africa.


Editor's note: We picked the following three case studies as eye-catching examples of brands playing on their names:

1. Cockburn’s
2. Pepsi
3. Transport Accident Commission

01 November 2012

Unlock the 007 in you with the Coke Zero mission

Coke has established itself as master of the vending machine. With the launch of the 23rd James Bond film this month Coke Zero have put together an action packed stunt to promote the 007 movie.

 

Continue reading "Unlock the 007 in you with the Coke Zero mission" »

27 January 2012

Campaign of the week: IKEA

Cream's 'Campaign of the week' newsletter is out now - featuring IKEA's brilliant work on the Paris Metro, LG's mischievous flat-screen heist video and some advice on two-screen strategies from Billington Cartmell's Dan Machen

IKEA apartment constructed on the metro

'Campaign of the week' delivers a weekly shot of inspiration,innovation and insight straight to your inbox. Subscribe to it on the Cream homepage or read it here

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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