Right Brain, Left Brain Blog

76 posts categorized "Campaign of the week"

01 September 2017

Innovative Ad of the Week: Deutsche Telekom 'Sea Hero Quest VR' (Global)

Deutsche telekom

Building on the success of its multi award-winning 'Sea Hero Quest' campaign, Deutsche Telekom has upped the ante and revealed a VR sequel to the project.

Sea Hero Quest originally started out as a mobile game that challenged and recorded the navigational skills of players to provide data that could be used for scientific research on dementia.

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25 August 2017

Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)

Lonely whale

"I may not look like I suck, but I do" is one of the opening lines to a new PSA ad created by Possible for the Lonely Whale Foundation. Not words you'd expect to come out of a group of celebrities' mouths, the intentionally humourous spot brings attention to the fact that 500 million plastic straws are used every day in the US and often end up in the ocean, polluting the water and causing harm to sealife.  

Continue reading "Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)" »

11 August 2017

Innovative Ad of the Week: Chevrolet 'Trucks Jump' (Brazil)

Chevrolet
 
When it comes to advertising for the automotive sector, brands can't go wrong with a good stunt. 
 
Remember back in 2013 when Volvo used Jean-Claude Van Damme to perform 'The Epic Split' as part of its 'Live Test Series' to demonstrate the precision steering feature on its new Volvo Trucks?
 
Well now Chevrolet has taken a leaf out of that same book and launched a pretty epic ad of its own to celebrate 50 years of the Camaro. 

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04 August 2017

OOH Ad of the Week: Sony 'The Emoji Movie' (USA)

Emoji 7

To celebrate the cinematic release of The Emoji Movie, Sony teamed up with Lamar Advertising for a quirky and fun digital out of home campaign that automatically displays a contextually relevant ad triggered by the current traffic and weather conditions. 

The ad creative features a range of different characters from the movie whose emotions reflect the present situation and has been running across Lamar's digital billboards in Dallas, Chicago, Phoenix, Seattle, Atlanta, Boston and Orlando.  

Check out a selection of the ads below:

Continue reading "OOH Ad of the Week: Sony 'The Emoji Movie' (USA)" »

28 July 2017

Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)

Fido

What happens when perceptions of sexual and gender identity are put to the test?  

As a partner to Pride across the country, Canadian telecoms provider Fido, along with ad agency TAXI, invited a bunch of people to play a game of 'Who Am I?' to find out...  

The film speaks for itself so check out how the game went down by watching the full video:

Continue reading "Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)" »

19 July 2017

Video Ad of the Week: Air New Zealand ‘Fantastical Journey’ (Global)

Airnz

Air New Zealand has made a bit of a name for itself when it comes to safety videos and hasn’t been afraid to splash out big budgets to get the likes of Anna Faris, Rhys Darby and Elijah Wood involved in previous films that have gone viral – collectively generating more than 108 millions views online.

And the latest one is no different – perhaps the airline’s most ambitious yet! The Alice in Wonderland-inspired film features none other than Hollywood stars Cuba Gooding Jr and Katie Holmes playing a pair of gods who happen upon “the most beautiful place” on the planet…

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30 June 2017

Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)

Jet.com

How do you build an e-commerce start-up to a brand that's worth $3.3 billion dollars? 

That's a question for R/GA New York, who were responsible for Jet.com's hugely successful 'Innovating Saving' campaign that just scooped the Cannes Lions 2017 Grand Prix for Media. 

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23 June 2017

Innovative Ad of the Week: Nescafé 'The Hello Bench' (Italy)

Nescafe

In today's digital age, creating new relationships with people in the real word is harder that you think. To do so, you need a spark, a new opportunity and, of course, a red mug! 

During the Salone del Mobile in Milan, Nescafé and Publicis Italy set out to break the ice between two strangers by bringing them closer together (literally!) with 'The Hello Bench' - a bench that gets shorter when two people sit on it. It works by using two sensors to activate the bench when sat on and sure enough it starts moving people closer together until they are side by side. 

In keeping with the brand message, once again, new connections are born with Nescafé.

Continue reading "Innovative Ad of the Week: Nescafé 'The Hello Bench' (Italy)" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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