Right Brain, Left Brain Blog

69 posts categorized "Campaign of the week"

23 June 2017

Innovative Ad of the Week: Nescafé 'The Hello Bench' (Italy)

Nescafe

In today's digital age, creating new relationships with people in the real word is harder that you think. To do so, you need a spark, a new opportunity and, of course, a red mug! 

During the Salone del Mobile in Milan, Nescafé and Publicis Italy set out to break the ice between two strangers by bringing them closer together (literally!) with 'The Hello Bench' - a bench that gets shorter when two people sit on it. It works by using two sensors to activate the bench when sat on and sure enough it starts moving people closer together until they are side by side. 

In keeping with the brand message, once again, new connections are born with Nescafé.

Continue reading "Innovative Ad of the Week: Nescafé 'The Hello Bench' (Italy)" »

09 June 2017

Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)

Chat

2deHands.be is Belgium's largest online second hand store. In order to be innovative, stay in sync with young people and help people sell their goods in an effortless way, agency Happiness has created "Chat with your Ads" - the first iMessage App that turns ads into unique, animated and clickable stickers. 

Taking photo images from sellers on the site, ranging from clothes, cars, boats and everything in between, clickable sticker cut-outs of the items for sales are created, added into user chats and shared within the iOS instant messaging app.  

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25 April 2017

Andes creates the world's first leaned bar to pour the perfect beer

Andes

AB InBev's iconic beer brand Andes might just have come up with the perfect creative solution to serving the perfect beer... 

As every good barman knows, there is a technique to pouring the perfect beer: you must tilt your glass up to 45º, and that’s how you get the right beer head. That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar. 

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17 March 2017

Print Ad of the Week: Bimbo 'Slice by Slice' (Mexico)

Bimbo, the largest Mexican bakery in the world, has a range of products within its portfolio with different bread specialities each serving a specific purpose and benefit. 

In a new campaign by agency VectorB//McCann Mexico, entitled 'Slice by Slice', a series of print, OOH and digital ads have been released with their own visual resource to communicate the action and reaction of the benefits associated to each kind of bread.  

Check out the creative for the colourful and graphically engaging campaign below:

BIMBO MULTIGRAIN

Continue reading "Print Ad of the Week: Bimbo 'Slice by Slice' (Mexico)" »

10 March 2017

Innovative Ad of the Week: Sodimac ‘Hijacked Highway’ (Peru)

Sodimac

Peru’s largest home improvement chain Sodimac has partnered with McCann Lima to create the biggest VR experience ever produced in the country. The “Hijacked Highway” is a 360-degree virtual-reality experience that allows co-pilots and passengers in selected cars to ride along the Panamericana Sur with a unique point of view.

More than 40,000 VR cardboard glasses were distributed along the highway tolls stops, allowing auto passengers to see 20+ real life home improvement offers that virtually replace the billboards.

The VR initiative intervenes in specific spots throughout the Panamericana Sur, replacing the traditional billboards and visual clutter that drivers have to endure. The experience presents 3D animated images of Sodimac’s main summer offerings in funny and surprising forms - the underlying idea being to show consumers that Sodimac is an expert when it comes to transforming and enhancing any space.

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03 March 2017

Ad of the Week: Heineken 'best 'Dam welcome' (Global)

Heineken main

Heineken Experience is celebrating the famously warm welcome provided by its staff with an ATL outdoor campaign called 'best 'Dam welcome' that inspires visitors to make Heineken Experience the first stop on their trip to Amsterdam.

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24 February 2017

Innovative Ad of the Week: Mazda ‘The Head Turning Billboard’ (Canada)

Mazda

The new Mazda MX-5 RF is a real head turner. Well, at least that’s what a new OOH campaign from JWT set out to prove…

With an objective to create something as innovative and engaging as the vehicle itself, the agency hand-picked a high-traffic video wall in the heart of the financial district and opted for a simple headline, supported by a counter that keeps track of all heads that turned to look at the billboard.

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17 February 2017

Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)

Diesel

Renowned denim brand Diesel is the latest in a string of fashion brands to take a political stand with its new campaign entitled 'Make Love Not Walls'. 

With vibrant, rainbow-laden photos and a pride-centric video at its heart, the campaign was directed by iconic American artist and photographer David LaChapelle and features a host of models from the LGBTQ community to show the brand's commitment to diversity and in breaking down barriers.  

Continue reading "Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)" »

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