Could this be the best Christmas ad of 2016? Well, judging by the rounds it has been making on the internet this week, Polish auction website Allegro could well be in line for the crown.
Tugging at the heartstrings, the ad follows the tale of a old Polish man, who lives alone with his dog, going through a series of amusing situations on his quest to learn to speak English using an audio guidebook (purchased from Allegro, of course!)
Created by agency Bardzo in Poland, the point of his efforts is made clear at the end of the ad... But we don't want to give away the ending, watch for yourself below and keep those tissues handy!