Cream Blog - commentary on the art and science of media

Cream Daily: Google partners with CBS Outdoor for UK trials

Sony, French Connection, L’Oréal, Garnier and Samsung have collaborated with Google and CBS Outdoor UK to trial an initiative combining outdoor ads with online content through the mobile service Google Goggles. As part of the experiment, Google and CBS Outdoor UK will enable Goggles’ recognition on many out-of-home ads running on the CBS Outdoor network. Read the full story here.

In other news, Corona Extra and MTV have partnered for an underwater gig as part of the 'extraordinary experiences' campaign that the bottled lager brand has been running on Facebook. Read more here.

P&G unveils new social and environmental commitments at Clinton Global Initiative. Procter & Gamble has made three new commitments to improve the lives of millions of families across the globe, as revealed at this year’s Clinton Global Initiative. Discover more here.

Posted by Cream Editorial at 6:01 PM in Advertiser as service, CSR, OOH innovation, Right Brain: creativity, innovation, ideas | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: CBS, CGI, Corona, Google, MTV, P&G

The price of a clean conscience?

A smart infographic from the Socialcast blog that examines brand CSR activity. One of the most interesting points of note is the prevalence of pharma names in the list of top 10 most generous companies. It turns out they're a big hearted bunch in the pharmaceutical industry.

Continue reading "The price of a clean conscience?" »

Posted by Mark St Andrew at 3:35 PM in CSR, Infographic | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Michael Bloomberg, Ted Turner, Warren Buffet

Volkswagon's Fun Theory finds a winning idea

The innovative Volkswagon Fun Theory campaign was launched on the premise that "fun" action can change human behaviour, for the good of society.

The 'Speed Camera Lottery' by Kevin Richardson attempts to make people obey the speed limit by using a cash incentive. The money from speeding fines was put in the 'lottery pot' and then drivers who obeyed the limit were chosen at random and given a prize cheque.

In 3 days 24,857 cars passed the special camera. The average speed before the experiment was 32 km/h. The average speed during the experiment was 25 km/h which is speed reduction of 22%.

Posted by Gemma Taylor at 10:18 PM in CSR, Experiential | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: cream, fun theory, gemma taylor, speed camera lottery, volkswagon

Blood, sweat and light

This looks like the kind of thing 10:10 would be into http://blog.creamglobal.com/right_brain_left_brain/2010/10/carbon-saving-charity-1010-say-sorry.html. It's a lamp that is lit by a chemical reaction triggered by the addition of user's blood. Quite dark. The artist and designer Mike Thompson crafted this prototype lamp to make the user consider the cost of energy.

Mike explains the concept below: "What if power came at a cost to the individual? The average American consumes 3383kwh of energy per year. That’s equivalent to leaving the light on in 4 rooms for a whole year. The simple flick of a switch allows us to power appliances and gadgets 24/7 without a thought to where it comes from and the cost to the environment."

"For the lamp to work one breaks the top off, dissolves the powder, and uses their own blood to power a simple light. By creating a lamp that can only be used once, the user must consider when light is needed the most, forcing them to rethink how wasteful they are with energy, and how precious it is."

Posted by Gemma Taylor at 10:00 AM in Art, CSR | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: blood lamp, cream, gemma taylor, mike thompson

Ecomagination Photo Project

This slick website is the activation of the next phase of GE's Ecomagination campaign. Here, conscientious photographers can upload photos of wind, water and light to Flickr and "Tag them Green", so they will then appear to float across the GE Ecomagination home screen.

For every photo uploaded GE will donate money to a charity corresponding to that image. A wind picture will yield money toPractical Action, water pics will earn a donations for Charity Waterand light pictures will go to help d.light Lighting Oecusse Project.

Posted by Gemma Taylor at 12:51 PM in Art, CSR | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: cream, Ecomagination, GE, gemma taylor, photo donation

Step into the recycling Gap

Instead of taking your old Gap jeans back to the store and shouting about sweat shops and child labour, you can now swap them for a brand new pair. Gap's 'Recycle your blues' campaign is encouraging Gap jeans wearers to recycle denim.

From October 6 to 20, jeans wearers in the US and Canada and get a discount on new 1969 jeans and Gap's social media fans can get an extra 10% off through Gap's Facebook Fan Page or by checking in to the Gap via FourSquare.

Not exactly a sustainable commitment to recycling, as is the nature of the Gap stunt campaign but a nice idea and fun TV spot none the less.

Posted by Gemma Taylor at 12:18 PM in CSR, product launch | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: cream, cream global, gemma taylor, recycle your blues, recycling, the gap

Good ads sometimes hurt

This visually awkward print ad by Leo Burnett, Warsaw, shows the Burmese political revolutionary Aung San Suu Kyi behind bars. Suu Kyi has been under house arrest in Myanmar for over 14 years, since a military coup overruled the results of democratic elections.

In the 1990 general election, Aung San Suu Kyi's National League for Democracy party won 59% of the national votes and 392 of 492 seats in Parliament. Some claim that this made Suu Kyi the elected Prime Minister, but she was already under house arrest before the elections. She is a symbol of hope that one day there will be an end to the country's military repression.

Amnesty International has a history of attention grabbing and innovative campaigns.

Posted by Gemma Taylor at 11:23 AM in Art, CSR, Print | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: amnesty international, Aung San Suu Kyi, cream, gemma taylor, military coup, optical illusion

Radio controlled poo (Safe for work - honest!)

Radio controlled poo - no, not the latest toy craze from Japan, but a rather clever stunt from WaterAid, an international NGO dedicated exclusively to the provision of safe domestic water, sanitation and hygiene education to the world's poorest people.

Personally, I think WaterAid are missing a potential merchandising goldmine, as I can imagine radio-controlled poop being the next Christmas toy craze.

Enjoy then, the sight of grown adults being startled by fast moving poo. My favourite bit is watching the grown man run away. . .

The charity sector has a good track record with guerilla activity. Another recent favourite of mine is the vending machine from Unicef that sold water in a variety of infected flavours, such as typhoid and cholera.

Posted by Mark St Andrew at 10:14 AM in CSR, Experiential, Guerilla tactics, Right Brain: creativity, innovation, ideas | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: London, radio controlled poo, stunt, toy poo, wateraid

More from us

Search

Archives

Listed on

47 posts categorized "CSR"

26 September 2011

Cream Daily: Google partners with CBS Outdoor for UK trials

19 June 2011

The price of a clean conscience?

16 November 2010

Volkswagon's Fun Theory finds a winning idea

Blood, sweat and light

26 October 2010

Ecomagination Photo Project

06 October 2010

Step into the recycling Gap

04 October 2010

Good ads sometimes hurt

14 September 2010

Radio controlled poo (Safe for work - honest!)

About this blog

Find us on...

Links

Authors

Categories

Photo Albums

Blogs we like:

Cream Global

Help and Information

Cream Subscribers

Other C Squared Products