Right Brain, Left Brain Blog

52 posts categorized "CSR"

16 November 2010

Blood, sweat and light

51bd016414cb36319536e34a02010c7a

This looks like the kind of thing 10:10 would be into http://blog.creamglobal.com/right_brain_left_brain/2010/10/carbon-saving-charity-1010-say-sorry.html. It's a lamp that is lit by a chemical reaction triggered by the addition of user's blood. Quite dark. The artist and designer Mike Thompson crafted this prototype lamp to make the user consider the cost of energy. 

Mike explains the concept below: "What if power came at a cost to the individual? The average American consumes 3383kwh of energy per year. That’s equivalent to leaving the light on in 4 rooms for a whole year. The simple flick of a switch allows us to power appliances and gadgets 24/7 without a thought to where it comes from and the cost to the environment."

"For the lamp to work one breaks the top off, dissolves the powder, and uses their own blood to power a simple light. By creating a lamp that can only be used once, the user must consider when light is needed the most, forcing them to rethink how wasteful they are with energy, and how precious it is."

 

26 October 2010

Ecomagination Photo Project

Capture1
This slick website is the activation of the next phase of GE's Ecomagination campaign. Here, conscientious photographers can upload photos of wind, water and light to Flickr and "Tag them Green", so they will then appear to float across the GE Ecomagination home screen.

For every photo uploaded GE will donate money to a charity corresponding to that image. A wind picture will yield money toPractical Action, water pics will earn a donations for Charity Waterand light pictures will go to help d.light Lighting Oecusse Project.

Capture

Capture3

06 October 2010

Step into the recycling Gap

 

Instead of taking your old Gap jeans back to the store and shouting about sweat shops and child labour, you can now swap them for a brand new pair. Gap's 'Recycle your blues' campaign is encouraging Gap jeans wearers to recycle denim. 

From October 6 to 20, jeans wearers in the US and Canada and get a discount on new 1969 jeans and Gap's social media fans can get an extra 10% off through Gap's Facebook Fan Page or by checking in to the Gap via FourSquare. 

Not exactly a sustainable commitment to recycling, as is the nature of the Gap stunt campaign but a nice idea and fun TV spot none the less.

04 October 2010

Good ads sometimes hurt

Amnesty-looking-through-bars

This visually awkward print ad by Leo Burnett, Warsaw, shows the Burmese political revolutionary Aung San Suu Kyi behind bars. Suu Kyi has been under house arrest in Myanmar for over 14 years, since a military coup overruled the results of democratic elections. 

In the 1990 general election, Aung San Suu Kyi's National League for Democracy party won 59% of the national votes and 392 of 492 seats in Parliament. Some claim that this made Suu Kyi the elected Prime Minister, but she was already under house arrest before the elections. She is a symbol of hope that one day there will be an end to the country's military repression. 

Amnesty International has a history of attention grabbing and innovative campaigns. 

 

Amnesty_notherebutnow_walker_swiss_03

Amnesty_poland_01

 

14 September 2010

Radio controlled poo (Safe for work - honest!)

Radio controlled poo - no, not the latest toy craze from Japan, but a rather clever stunt from WaterAid, an international NGO dedicated exclusively to the provision of safe domestic water, sanitation and hygiene education to the world's poorest people.

Personally, I think WaterAid are missing a potential merchandising goldmine, as I can imagine radio-controlled poop being the next Christmas toy craze. 

Enjoy then, the sight of grown adults being startled by fast moving poo. My favourite bit is watching the grown man run away. . . 


The charity sector has a good track record with guerilla activity. Another recent favourite of mine is the vending machine from Unicef that sold water in a variety of infected flavours, such as typhoid and cholera. 


09 September 2010

"Pepsi is the cooler brand and better drink. Coke is dead"

Says [insert name of anyone who has tried Pespi]. That's right, Pepsi has arrived. Coke was the 50s, 60s, 70s, 80s, 90's, even 10's, but it's Pepsi that is the drink of a new generation, the future. I like to think of myself as immune to advertising but the Pepsi Refresh Project has genuinely changed my perception of the brand and, on trying Pepsi and realising it does tastes better than Coke, I changed my purchasing habits. It's the perfect advertising case study.

The industry was shocked when Pepsi pulled it's regular spot on the Super Bowl, and spent $1.3 million dollars per month on a CSR project. CSR is a trend brands are becoming increasingly engaged with, but need guidance on exactly how to do it. 

Could this social media experiment become Pepsi's first successful advertising campaign? They've just announced the launch of the project in Europe, Latin America, and Asia, as well as continuing to fund the flagship project in Canada and the US. Bloggers predict this could even rival Coke's "refreshment" gene. 

5381.4412_82627169110_506964110_1688848_1685335_n 

Coca-Cola sings:

"I'd like to buy the world a Coke"
... and doesn't.

Pepsi says:
"We would like to refresh the planet"
... and does.


Go Demi                                                                                            

07 September 2010

Meet the Google Doodlers

For anyone who doesn’t use the internet or uses the Bing search engine [laughs] they will have missed out on Google’s latest ‘Google Doodle’ - pastel coloured balls that roll around when you try and click on them. Oddly addictive, apparently this makes users spend an extra 45 seconds more on the homepage.

Google Doodlers have been a core part of the Google team since 1998 when Sergey Brin and Larry Page, the sites founders, went to Burning Man (SO Google) and left a calling card for users in case the site went down in their absence. Probably the most famous of its recent Google doodles is the Pac-Man game that allowed visitors to the site an opportunity to play a full featured version of the seminal video game with the game maze spelling out using the Google logo. Brands will never tire of using Arcade games to promote themselves. 

For the celebration of Earth Hour, the white background was transformed to symbolise "the turning off of lights" and local disasters, such as the BP oil spill, are often acknowledged. So it's interesting to see a doodle for doodle's sake, with no meaning or cause attached to it.  The Telegraph newspaper investigates the meaning behind the new design, and, comes up with nothing.

 

Most people view the logo, on average, 89 times a day, yet no one really knows anything about it. Well, the current official Google logo was designed by Ruth Keda, and is wordmark based on the Catull typeface. The exclamation mark was added, mimicking the Yahoo! logo.

877134008_00b1d4b6a8  Note, burning man doodle.
 

"There were a lot of different color iterations", says Ruth Kedar. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules." Edgy.

Google

  

Meet the team, "I really loved drawing ponies and unicorns. So I decided to do it for a job". Only at Google. But it's these crazies and their unswerving quest to make us love HTLM5 as much as they do, that brought us beautiful program innovations like this.


 

Although one angry blogger has voiced his distaste for having HTML5 "shoved down his throat" by changing his homepage to this...

Capture3

Sad man. 

01 September 2010

Rebranding the carrot

Kids love junk food. Kids hate carrots. Will they be savvy enough to recognise a carrot if it's wrapped up like a packet of crisps? Probably. But it's a great branding initiative that will hopefully encourage kids to see carrots as "extreme", "futuristic", and, yes, "sexy".  

Baby-Carrots-Marketing-Campaign-Bills-It-Against-Snack-Food

 The campaign will feature seasonal tie-ins, (Halloween 'Scarrots'), apps (of course) and slogans like, "The original orange doodles". 

Looking forward to the results Crispin Porter + Bogusky will get from testing this out in school machines in Cincinnati, Syracuse and NYC.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking