Right Brain, Left Brain Blog

74 posts categorized "Culture Shocks"

22 November 2016

Business Etiquette Across the Globe: How to Navigate the Culture Shock

Culture shocks from around the world

The world continues to become a smaller place as digital technologies transcend oceans and dissolve boarders, allowing corporations to forge international relationships and partnerships that would otherwise go unformed.

These modern-day miracles do not come without their complications, however, as business etiquette can greatly differ from region to region. Culture shocks from around the world can often lead to potential business associates embarrassing themselves and outright botching deals.

These mistakes come in many forms, whether it be an improper greeting, social media conundrums, or inadvertently disrespectful marketing materials; this makes it vitally important to have a keen understanding and perception of local business customs.

In an effort to help business leaders avoid succumbing to cultural formality mishaps, here are some of the most prominent business culture shocks from around the world.

Continue reading "Business Etiquette Across the Globe: How to Navigate the Culture Shock" »

13 May 2016

Ambient Ad of the Week: PETA 'Behind the Leather' (Thailand)

In the charity sector, many approaches are taken in order to get a hard-hitting message across. The latest effort from PETA Asia is something quite extraordinary. 

Working with Ogilvy & Mather, PETA set up a pop-up store in one of Thailand's hippest shopping centres. The twist? Shoppers were shocked to find a little more than they bargained for when browsing the latest exotic-skins bags, belts, jackets, gloves and shoes...

*WARNING* Do not watch the following video if you are squeamish or eating while you read this!

15 February 2016

Super Bowl 50 Reflections: Why MINI's Big Tent strategy was the real winner

All in all, Super Bowl 50 was probably not the best year for creative, but one campaign stood out head and shoulders above the mass of mediocrity.

The annual sporting extravaganza yet again served up some of the highest budget campaigns of the year, with brands vying to compete for the attention of a worldwide audience. Overall, humour and celebrities were the core themes of the day, but despite brands forking out a record $5 million for a 30-second spot at the big game, the quality of creative left a lot to be desired.

While various companies had their own scoring systems – from social buzz to video virality and brand sentiment – there was one ad in particular that beat its rivals by capturing a key marketing quality that stands for something much bigger in the long-term – and it was the ad that most resonated with me.

Continue reading "Super Bowl 50 Reflections: Why MINI's Big Tent strategy was the real winner" »

11 December 2015

Ballsy Campaign of the Week: Wieden+Kennedy ‘Give a F**k’ (Global)

Fk 2

It’s always going to be a risky move in ad land when it comes to using ‘bad’ words, but hats off to Wieden+Kennedy Amsterdam for taking the brave step and transforming the four-letter ‘F’ word into a force for good this festive season.

By harnessing the power that a single four-letter word has to offend, excite and provoke, the agency is putting the word at the heart of its efforts to encourage the global public to actually ‘Give a F**k’ and purchase limited-edition artworks to raise money for the refugee crisis.

‘Give a F**k’ is a charitable platform that aims to encourage people to take action and connect the creative community with social causes. The initiative has been launched by W+K Amsterdam in partnership with more than 60 talented artists from across the globe, asking each to create and donate artwork that represents or features ‘a f**k’. The result is more than 100 limited edition artworks from varying mediums, which are being sold in aid of Proactiva Open Arms – the lifeguards at the frontline of the refugee crisis.

Continue reading "Ballsy Campaign of the Week: Wieden+Kennedy ‘Give a F**k’ (Global)" »

10 September 2015

How Air France took the little prince to the skies

Lepetitprince 6

Lie-flat business class seats. First class compartments with en-suite showers. Gourmet meals. Bottomless champagne. Most airlines know that business travelers are essential to their bottom line. Therefore, most brands make smart investments in cabin comfort in order to stay competitive. But is it smarter to also reach out to a wider section of customers, even those who rarely (if ever) pay for a seat? Since airlines usually operate under thin profit margins, marketing teams must think creatively. Appealing to the culture of a particular customer through savvy social media engagement is one way to promote a brand.

Take Air France as an example. In a whimsical campaign earlier this summer, Air France reached out to its youngest flyers so they could help the airline promote a new partnership. The French flag carrier asked kids to draw pictures on a theme devised to celebrate the release of Mark Osborne’s film The Little Prince—a story based on the 1943 novella of the same name by the famous French writer and aviator Antoine de Saint-Exupéry.

The theme titled, “draw me The Little Prince and an airplane,” let children submit their artwork to Air France in exchange for the chance to win prizes. The airline then promoted its new cadre of young artists by posting their artwork in response to customer questions on the Air France Twitter account.

Continue reading "How Air France took the little prince to the skies" »

03 July 2015

Video Ad of the Week: RFSU ‘Penis can surprise you’ (Norway)

Penis

Picture this: There you are sat enjoying a day at the beach in Norway and what should appear behind you but a giant penis that starts spraying you with glitter!

I’m not even joking… sexual health charity RFSU has taken a pretty, ahem, serious approach to raising sexual health awareness in Norway and it’s doing that by terrorising 16-25 year olds with a giant penis costume taking to the streets, parks and beaches, jumping out and surprising people by ejaculating gold glitter all over them.

Continue reading "Video Ad of the Week: RFSU ‘Penis can surprise you’ (Norway)" »

19 March 2015

3 MARKETING TIPS TO SNACK ON A GLOBAL “FRACAS”

snickers tweet a present to Jeremy Clarckson via twitter global social media marketing

Riding the media wave of “bad boy” TV presenter Jeremy Clarkson’s suspension by the BBC – due to his alleged punching of a producer who served the wrong food after a long day of on-site shooting, referred to as a “fracas” by the broadcaster – Mars promptly sent him a box of 48 Snickers with the slogan “YOU’RE NOT YOU WHEN YOU’RE HUNGRY”.

With a single light-hearted gesture and tweet, Mars taps into the popularity of a show had a weekly audience of 350 million people in 70 countries, and an online petition of over 800,000 followers.

Brands looking to successfully pull off such a stunt need to follow 3 simple rules:

  1. Be prepared for the unexpected, to leverage relevant events around the world as they happen.
  2. Stay 100% consistent with your brand values, tone and message.
  3. Have deep understanding of local culture,  to join the conversation at the with the right twist at the right time.

 

For the full story, read here.

For a conversation about how Textappeal Global Social Media Solutions can help your brand, email Sergio at sergio.arboledas@textappeal.com

23 February 2015

Tiffany’s extends ‘Will You?’ campaign featuring its first gay couple

Tiffany & Co is continuing the story of its ‘Will You?’ ad campaign, with a new TV spot featuring the same gay duo that hit the headlines earlier this year when the brand introduced a same-sex couple for the first time in its advertising history.

In January, Tiffany & Co officially launched the new ad campaign – entitled ‘Will You?’ – to promote its iconic engagement rings. The media was ablaze with stories focusing on the fact that the print ad featured a gay couple for the first time.

Tiff

The new TV spot is an extension of that print ad. Created by Ogilvy & Mather, it follows the stories of various modern day couples’ marriage proposals – one of which is the love story around the real-life gay couple, who actually wed in real-life in May last year.

Continue reading "Tiffany’s extends ‘Will You?’ campaign featuring its first gay couple " »

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