Right Brain, Left Brain Blog

Elliot Polak

Founder and CEO, Textappeal


A dual American – French national, Elliot is a global authority on cross cultural marketing.

Born in Manhattan, he is the product of a highly diverse background which includes Dutch, Belgian, Irish, Danish and Norwegian influences, and from an early age was exposed to competing Protestant, Jewish, Catholic and atheist beliefs. 

Elliot is the co-Founder and CEO of Textappeal, a pioneering cross cultural marketing specialist that helps some of the world’s leading global brands such as Sony and Vertu cross borders successfully.

Elliot is a sought after speaker on the topic of “Culture Shocks”, and has appeared at the ANA, AMA, IAA, and the Cannes Lions Advertising Festival where he has been invited to speak four years in a row. He gives cross cultural talks for international brand teams at companies such as American Express and Jumeirah group, as well as advertising groups including Engine, Grey and M&C Saatchi.

He regularly contributes articles to industry journals such as The Internationalist and Admap, and writes an authoritative blog on Culture Shocks (www.textappeal.com). He is a member of the IAA, IOD and Luxury Marketing Council.

Elliot and his wife, Textappeal co-founder and Strategic Planner Fabienne, support ACT responsible (www.act-responsible.org). They live in Battersea, London with their 7 year old daughter and 5 year old boy twins.

In his spare time he enjoys travelling, skiing, tennis, writing, playing the piano and juggling

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking