Founder and CEO, Textappeal
A dual American – French national, Elliot is a global authority on cross cultural marketing.
Elliot is the co-Founder and CEO of Textappeal, a pioneering cross cultural marketing specialist that helps some of the world’s leading global brands such as Sony and Vertu cross borders successfully.
Elliot is a sought after speaker on the topic of “Culture Shocks”, and has appeared at the ANA, AMA, IAA, and the Cannes Lions Advertising Festival where he has been invited to speak four years in a row. He gives cross cultural talks for international brand teams at companies such as American Express and Jumeirah group, as well as advertising groups including Engine, Grey and M&C Saatchi.
He regularly contributes articles to industry journals such as The Internationalist and Admap, and writes an authoritative blog on Culture Shocks (www.textappeal.com). He is a member of the IAA, IOD and Luxury Marketing Council.
Elliot and his wife, Textappeal co-founder and Strategic Planner Fabienne, support ACT responsible (www.act-responsible.org). They live in Battersea,