The devil’s in the detail – or so they say.
This certainly holds true for design.
Something may look amazing, but if one small element is out of step with the overall mission, it will fail from a design point of view.
No matter how well designed an environment may appear – a living space, office, meeting room, exhibition environment – if your chair, for example, is uncomfortable, it will leave you with a negative feeling, undermining everything else.
Designing or choosing the right chair that fits not just visually, but also functionally is the essence of good design. With 140 sales staff holding hundreds of meetings over three days at global entertainment market MIPCOM in October, a key part of designing the BBC’s live experience at the event was testing furniture with the team on the ground for the comfort factor.