Right Brain, Left Brain Blog

23 posts categorized "Event"

07 March 2014

Trends: What’s hot at this year’s SXSW?

The annual SXSW music, film and interactive conference and festival, held in Austin, Texas is kicking off today but what trends can we expect to dominate chatter over the next week?

Global social media agency We Are Social has analysed the titles of all the events listed in the 2014 SXSW interactive schedule and have produced a word cloud to find the most frequently occurring words reflecting the biggest trends this year  – if gaming, social and startups are high on your agenda then you won’t be disappointed.

“The topics of discussion at SXSW clearly point to broader trends in the world of tech and marketing,” says We Are Social’s global managing director Robin Grant. “Social media remains an obsession of the industry as a whole, while big data is still grabbing some attention. What’s more reflective of emerging trends is how ‘maker’ is marginally bigger than ‘entrepreneur’ and ‘making’ is bigger than ‘marketing’.”


08 February 2013

Oreo catches fans by surprise at the Super Bowl!

By Cream Editorial

Fans frustrated with the 34-minute power outage at the Super Bowl in New Orleans were flooded with innovative advertising messages to keep their interest going during the blackout. Chief amongst these brands was Oreo, which stole the show with a tweet-cum-ad - while players milled about on the fields in darkness, the brand created an image of an Oreo set in light, shadow and darkness. The ad pointed thousands of followers to the line below the image that went: ‘You can still dunk in the dark’.

Continue reading "Oreo catches fans by surprise at the Super Bowl!" »

29 January 2013

Young Asians: your chance to get awarded at The Festival of Media Asia 2013!

By Cream Editorial

The Festival of Media Asia 2013 is now calling for entries from Asians below the age of 30 for the Rising Star Award that will reward the brightest young talent in Asia.

Continue reading "Young Asians: your chance to get awarded at The Festival of Media Asia 2013!" »

25 January 2013

Sky, sun and fun: Skytweeting with Paddy Power

By Cream Editorial

Last year in September, Irish bookmaker and betting services brand Paddy Power took ambush marketing to new heights, quite literally! And here’s the story behind the story.

 The brand used skywriting as a tool to post tweets high up in the sky in Chicago just above the Medinah County Club at the time of the Ryder Cup tournament. The aim? To motivate Europeans to cheer for their team. The cheeky brand did so by fuelling the US-Europe tussle at the golf matches through sky tweets cheering European players, and taking none-too-subtle jibes at American golfers.

Continue reading "Sky, sun and fun: Skytweeting with Paddy Power" »

24 January 2013

Awards open for Asian start-ups!

By Cream Editorial

Budding Asian entrepreneurs, who had winning business ideas but hadn’t found investors/partners to back them up, can now breathe a sigh of relief. The Festival of Media Asia 2013 is all set to launch the concept of M.A.P. (Media Accelerator Programme) in Asia, after a proven successful launch at the Festival of Media Global 2012.

Continue reading "Awards open for Asian start-ups!" »

19 December 2012

When Christmas gets experiential

By Claire Hutchings, iD Experiential

This Christmas has seen a whole host of brands trying something a bit different to interact with their consumers, in the hope of building longer term relationships with them. Much has already been discussed about this years (eagerly awaited) John Lewis festive offering. This was of course amplified by the success of their 2011 Xmas campaign which won a whole host of awards.

Continue reading "When Christmas gets experiential" »

26 November 2012

Why Movember is a ‘mo’ving initiative

Movember is well underway: a worldwide initiative in November when the sprouting of moustaches on thousands of men’s faces is encouraged in order to raise funds and awareness for prostate cancer and testicular cancer.

This year, Gillette has sponsored the Movember movement in order to promote its Fusion Proglide Styler. What is interesting is that the brand has launched the eMO’gency Styler Tour which will tour cities globally, ‘mo’tivating people to partake in Movember.

Continue reading "Why Movember is a ‘mo’ving initiative" »

19 October 2012

The value of brands working with charities

By Chrissy Beck,


It’s common knowledge that high profile brands support charities. The big guns (think McDonalds, P&G, Coca Cola) support a number of different charities and implement various different projects to contribute to struggling causes. Some smaller brands often choose to work with one specific charity that is representative of their own voice, or one that is relevant to their product target audience.

Brands and charity image

Continue reading "The value of brands working with charities " »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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