Right Brain, Left Brain Blog

36 posts categorized "Event"

02 December 2014

Brands aren’t entertainers – they’re better than that

Advertising has always tried to copy entertainment. It appears in the same places, plays by the same general rules, and since we’re living in a golden age for the arts, the creative premium for advertising has never been higher. The subtlety of the best now often escapes easy description, playing with tone, feel, pacing and irony in ways out of reach for the majority of work. Ideas that sounded great on paper, when filtered through the inevitable compromise and committee, can easily be rendered gauche and bland.

It wasn’t always this way. Back in the day when the bulk of our entertainment came from four grainy channels and dog-eared Dick Francis novels, we were pretty easy to impress. This made marketing quite a bit easier, since we were all capable of producing something that could command forgiving attention spans. 

But now we’re spoiled. Our exposure to intricate and plentiful expanses of content has chiselled our palates to a level of discernment that feels distaste at even the tiniest misstep or incongruence. 

Applying this discernment to advertising (and why wouldn’t we, it invites the comparison), has produced the highest absolute quality of work we’ve ever seen, but simultaneously the lowest ever relative quality in comparison to the public’s standards and tastes.

How can brands survive this situation?

Continue reading "Brands aren’t entertainers – they’re better than that" »

04 November 2014

How technology is changing the face of customer service

However much Experiential, Travel Retail, Customer Service and Logistics have changed over the years, they all still require the same thing to succeed: the human element. This has always been the way and will long continue to be so. What has developed at a particularly rapid rate in our sector is the technology and processes behind these face-to-face services, enabling shorter delivery times, lower costs and live measurement; all of which are key to ROI.

We can now turn those fantastic creative ideas and mechanics into reality with real world budgets. For example, digitally create a walk through in a virtual world of a given campaign to ensure all is as expected and make those last few changes before going live as required. The creative structures can be printed on 3D printers and once signed off, sent straight to production on CNC machines, all in days rather than the weeks required in the past. The costs for complicated bespoke modelling as result has now become accessible to all, rather than being reserved for the multi-million pound TV ad.

Continue reading "How technology is changing the face of customer service" »

13 June 2014

Infographic: Brace yourself for World Cup Fever

As World Cup fever sweeps the globe - and various hints suggest that this will be the most social sporting event ever - check out this new infographic from Offerpop which analyses social media around the World Cup 2014 in Brazil. On social media, brands, sponsors, athletes and countries are all vying for gold in social buzz, but who will take home the prize?

Continue reading "Infographic: Brace yourself for World Cup Fever" »

27 May 2014

Experiential at its finest: First Great Western’s awesome Scalextric train set



We’ve got some fun experiential activity to share with you today - First Great Western is taking a model train set on tour to showcase the great destinations and attractions on offer across the South West of England.

Want to check out the dramatic scenery of the Clifton Suspension Bridge or whizz past the National Assembly for Wales’ Senedd building? You can do it with this interactive train model, brought to you by experiential agency Blackjack Promotions. People are invited to drive the train through undulating landscape and have their time recorded on a score board.

Continue reading "Experiential at its finest: First Great Western’s awesome Scalextric train set" »

09 May 2014

Get your entries in for M&M Global’s 25th Anniversary Awards

It’s hard to believe, but did you know that the M&M Global Awards has been running for 25 years? Well it has. And we can assure you that to celebrate its 25th year as the leading Awards programme in the media and marketing industry, it’s going to be a night to remember!


The Awards have now for 25 years recognised and celebrated the most innovative and effective pan-regional advertising campaigns, awarding agencies, media owners and advertisers for their strategy, execution and delivery.

This year, there are 14 categories in which to share your best work from the past year including the brand new ‘Best Content Creation Award’, ‘Best Entertainment Platform’, and ‘Best Social Media Campaign’ categories.

Does your work deserve global recognition? Then get your entries ready now. Find out more or submit your entries.

Deadline for entries is June 13, 2014.

If you have any enquiries about your entry, please contact graham.alexander@csquared.cc

As well as the Awards ceremony, M&M Global will be marking its 25th Birthday by recognising previous M&M Awards winners and looking at how the industry has changed over the years – not just the media campaigns but the people behind them too, so look out for some familiar faces!

C Squared Awards Director & Cream Head of Brand, Danielle Redwood said: “The M&M Global Awards is a much loved fixture in the calendar. This year we’ll be pulling out the stops to make this the biggest celebration yet for the 25th year anniversary. We will be celebrating the best international work along with new categories, and networking with new colleagues and old friends from over the years. It is a must for all those in the global media and marketing space.”

Book your place today, contact aneta.novak-marcus@csquared.cc to reserve a single seat or table for your team. If you would like to be involved with the event and become a part of the 25th Global Awards Celebration before, during and after the awards please contact caroline.holmes@csquared.cc or call 0207 367 6980. 

Put the date in your diary now – September 4, 2014 at the Grosvenor Hotel, London. The Cream team will be there to celebrate and toast all the winners showcasing the best of innovation from around the globe.

Need some tips for writing your entry, take a look at the below from the M&M Global Awards 2013 judging day:

07 March 2014

Trends: What’s hot at this year’s SXSW?

The annual SXSW music, film and interactive conference and festival, held in Austin, Texas is kicking off today but what trends can we expect to dominate chatter over the next week?

Global social media agency We Are Social has analysed the titles of all the events listed in the 2014 SXSW interactive schedule and have produced a word cloud to find the most frequently occurring words reflecting the biggest trends this year  – if gaming, social and startups are high on your agenda then you won’t be disappointed.

“The topics of discussion at SXSW clearly point to broader trends in the world of tech and marketing,” says We Are Social’s global managing director Robin Grant. “Social media remains an obsession of the industry as a whole, while big data is still grabbing some attention. What’s more reflective of emerging trends is how ‘maker’ is marginally bigger than ‘entrepreneur’ and ‘making’ is bigger than ‘marketing’.”


08 February 2013

Oreo catches fans by surprise at the Super Bowl!

By Cream Editorial

Fans frustrated with the 34-minute power outage at the Super Bowl in New Orleans were flooded with innovative advertising messages to keep their interest going during the blackout. Chief amongst these brands was Oreo, which stole the show with a tweet-cum-ad - while players milled about on the fields in darkness, the brand created an image of an Oreo set in light, shadow and darkness. The ad pointed thousands of followers to the line below the image that went: ‘You can still dunk in the dark’.

Continue reading "Oreo catches fans by surprise at the Super Bowl!" »

29 January 2013

Young Asians: your chance to get awarded at The Festival of Media Asia 2013!

By Cream Editorial

The Festival of Media Asia 2013 is now calling for entries from Asians below the age of 30 for the Rising Star Award that will reward the brightest young talent in Asia.

Continue reading "Young Asians: your chance to get awarded at The Festival of Media Asia 2013!" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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