However much Experiential, Travel Retail, Customer Service and Logistics have changed over the years, they all still require the same thing to succeed: the human element. This has always been the way and will long continue to be so. What has developed at a particularly rapid rate in our sector is the technology and processes behind these face-to-face services, enabling shorter delivery times, lower costs and live measurement; all of which are key to ROI.
We can now turn those fantastic creative ideas and mechanics into reality with real world budgets. For example, digitally create a walk through in a virtual world of a given campaign to ensure all is as expected and make those last few changes before going live as required. The creative structures can be printed on 3D printers and once signed off, sent straight to production on CNC machines, all in days rather than the weeks required in the past. The costs for complicated bespoke modelling as result has now become accessible to all, rather than being reserved for the multi-million pound TV ad.