We all know that video, engagement, experiential, and social media are the hot words of the moment when it comes to media campaigns. What happens if you bring them all together? Well here's one example of an amazingly crafted Youtube takeover, the Desperados Experience, advertising Desperados, the Tequila-flavoured beer. Using flash video and interactive wizardry, you are drawn into the ad as you enter a party and are asked to turn the volume down, break the walls, connect and share with your friends, all while the video overtakes the page.
It's undoubtedly very cool-looking, and I'm sure it will generate lots of buzz, but ultimately, I wonder if it is enough? As crazy as this sounds, it seems to tick off all the boxes, without really looking outside the box. I guess I was hoping for something more at the end. Indeed, unlike the Magnum pleasure hunt I wrote about last week, it lacks the extra step that would make me want to actually share this with my friends. Although I'll admit the prospect of having my face tattooed on some random guy's chest is pretty reckless!
So while this campaign is definitely worth checking out, I can't help but think we will soon be bombarded by these internet take-over campaigns, and pretty soon this one will not stick out. That being said, if you are looking for an excuse to get your quick party fix while at your desk, then experience Desperados now!
See also Samsung 3D TV projection and This is the end Doritos campaign.
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Justin Gignac continues his crusade to show that it’s 
