The UK media has been dominated by news of a TV commercial sponsored by the government of Argentina that sees members of the Argentine Olympic team training on the Falklands.
"To compete on English soil, we train on Argentine soil."
For readers outside the UK, many of whom will have little idea where the Falkland Islands are, or the sensitivities that surround the governance of the Islands. The spot, which was apprently filmed in secret, sees an Argentinian athlete running past various landmarks in the capital city Port Stanley. One particular sequence that has caused particular ire is a scene that shows one athlete performing step-ups on a memorial for British servicemen who died in the 1981 conflict.
The spot, filmed by Y&R, has even come under fire from WPP Chairman Sir Martin Sorrell, who has been quoted as being "appalled and embarassed."
Some commentators have written off the film as a desperate attempt to stir-up a patriotic by President Kirchner using the highly visible platform of the Olympics. Despite the many laws and statute that exist to protect the sporting purity of the games, there are always some adverts that cause trouble...
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Nike upsets the children
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