By Cream Editorial
The much awaited Festival of Media Asia Awards 2013 shortlist has finally been revealed. This year, the festival received an impressive 500 entries from across the region. The shortlist has 117 campaigns from more than 10 markets. The Festival of Media Asia covers all of Asia and Australia.
By Cream Editorial
The Festival of Media Asia 2013 is now calling for entries from Asians below the age of 30 for the Rising Star Award that will reward the brightest young talent in Asia.
This week the 3rd Festival of Media LatAm was held in Miami, the only media conference and awards ceremony dedicated to all the 23 markets in Latin America recognising talent and creativity across the region.
This year’s theme Is Latin America fit to compete? addressed the challenges faced by the region if it continues to grow and compete with global brands.
Alarming reports have surfaced of a gruesome double murder in Mexico that saw a man and a woman mutilated, disembowelled and left to hang from a bridge in the town of Laredo in apparent retribution for their activities on social media platforms denouncing the activities of drug cartels operating in the region.
Handwritten posters left near the bodies carried the warning, “This is going to happen to all of those posting funny things on the internet”
Brands and music are a potent combination, and some brands have more success with this partnership than others. In the great Pepsi versus Coke battle, Pepsi has a much stronger history when it comes to partnering with performers and live music events dating back to the global campaigns of the 80s and 90s featuring Michael Jackson, Madonna and the Spice Girls. Coke on the other hand, has a strong social media pedigree, with a history of innovative and effective social strategies.
Coke in Argentina decided that it needed to increase teen interest in the brand, and associate Coca-Cola with music in a way that would re-ignite teen interest and brand engagement. One way to combat the changing loyalties of this audience is to give them ownership of the brand: teens need to feel like they are part of something big.
This campaign by Coke was one of three campaigns to win an award at the Festival of Media Latam 2010.
The Festival of Media LatAm 2011 Awards are now open and more information can be found at the Festival of Media Awards site.
© C Squared Holdings Ltd.
115 Southwark Bridge Rd,
London, SE1 0AX.
Registered Number: 5272863
VAT REG NO: GB127 6174 12
Made with Fantastic Thinking