Right Brain, Left Brain Blog

53 posts categorized "Festival of Media"

20 November 2015

It’s time to enter the Festival of Media Global Awards 2016


The Festival of Media Global Awards 2016, an annual showcase of the best media and marketing campaigns from around the world, is now open for entries – so it’s time to rally the troops as we want to see the fantastic work your teams have carried out this year.

The Festival of Media Global 2016 sees the introduction of three brand new categories: The Best Insight Award, Best Campaign for Commerce and Best Not-for-Profit Campaign, in addition to 20 other categories, all of which fall under four sections: Media, Content, Technology and Insight.

Take Note. The deadline for submitting entries is February 5, 2016 and you can find out if your work made the shortlist when it is announced on April 7, 2016.

Continue reading "It’s time to enter the Festival of Media Global Awards 2016 " »

09 October 2015

Festival of Media APAC Awards 2016 now open for entries


The Festival of Media Asia Pacific Awards 2016 are now open for entries so if you have produced some great work in the region in the last year then it’s time to get scribbling.

The Festival of Media Asia Pacific Awards, now in its fourth year, is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region. Judged by a senior panel of agency heads and global and regional brand marketers, the awards is a prestigious event rewarding the very best work, helping the winning agencies and media owners win new business and increased influence in the marketplace.

The Awards are open to agencies based in the Asia Pacific region and campaigns must have been implemented locally or regionally. Agencies based outside Asia Pacific may participate as well on the basis that their work was created for and implemented in the Asia Pacific region. Likewise, agencies from Asia Pacific may submit work that has run globally.

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26 September 2015

Festival of Media LatAm Awards 2015: And the winners are…

Congrats to OMD for scooping the coveted ‘Agency Network of the Year’ title at the Festival of Media LatAm Awards 2015. But it didn’t stop there for the Omnicom-owned agency, as the OMD Guatemala office also picked up the ‘Agency of the Year’ gong following its success with three different campaigns, including Magic Lens for Santa Lucia Lottery, March of Toys for Kasperle and Shiny Lessons for Zapaterías Coban.


‘Campaign of the Year’ was awarded to SAB Miller and Arena Media / Havas Sports & Entertainment for ‘Entre Panas’ (pictured above) – a humorous web series from Poker Beer highlighting the variety of friendship scenarios in Colombia. The campaign proved popular with the judges, having been shortlisted in four different categories and going on to pick up the Gold Award for ‘Best Entertainment Platform’ and Silver in the ‘Best Content Creation Award’ category.

‘Media Owner of the Year’ was presented to Discovery Communications because of what the judges called “brilliant work” in two campaigns for Carolina Herrera and Kellogg’s. Clear Channel was highly commended in this category for its live, smart billboard activation for Samsung Gear S.

Continue reading "Festival of Media LatAm Awards 2015: And the winners are…" »

21 August 2015

Festival of Media LatAm Awards 2015 shortlist


OMD, Starcom Mediavest, MediaCom and Mindshare have attained the highest number of shortlisted entries in this year’s Festival of Media LatAm (FOMLA) Awards, with Coca-Cola, SAB Miller and Visa among the brands achieving the highest numbers of nominations.

The FOMLA Awards 2015 shortlist spans work from 15 countries across the region, including Paraguay, Puerto Rico, Ecuador, Dominican Republic and Guatemala, with a total of 110 entries having made the list.

OMD has been shortlisted 17 times, the highest number of nominations, followed by Starcom Mediavest, with 11, and MediaCom and Mindshare joint-third with eight apiece. Arena Media achieved seven nominations.

A total of 54 brands made 2015’s shortlist, up from 48 on 2014. Coca-Cola won nine places, while SAB Miller achieved six nominations and Visa five.

This year's awards sees the introduction of a number of new categories, including Best Use of Video, Best Use of Mobile, Best Use of Programmatic Technology, Best Use of Native Advertising, Smart Use of Data Award and Consumer Research Award.

In terms of standout campaigns, four have made the shortlist across four separate categories - Visa’s ‘So Far Yet So Close’, Zapaterias Coban’s ‘Shiny Lessons’, SAB Miller’s ‘Entre Panas (Among Fellas)’, and Coca-Cola’s ‘Make Someone Happy’.

Check out the full shortlist here and below.

Continue reading "Festival of Media LatAm Awards 2015 shortlist" »

15 May 2015

Festival of Media Global 2015 – the winners


OMD emerged triumphant at this year’s Festival of Media Global Awards, picking up two of the three coveted grand prix titles, including Campaign of the Year and Agency Network of the Year.

The Omnicom agency, in tandem with M2M, picked up a remarkable four Gold prizes for its ‘Penny the Pirate’ children's eye screening work for LUXOTTICA in Australia, culminating in the Campaign of the Year award.

‘Penny the Pirate’ was awarded Gold in the Best Engagement Strategy, Best Entertainment Platform, Best Launch Campaign and Best Use of Content categories.

While OMD walked away with Agency Network of the Year, the Agency of the Year prize went to Starcom MediaVest US. It was a hugely successful evening for the Publicis Groupe agency, which amassed a total of eight trophies, including four Gold, two Silver and two Bronze.

Three of its Gold awards – Best Use of Video, The Utility/Public Service Award and Best Communications Strategy – went to its popular #Likeagirl campaign for Procter & Gamble.

Elsewhere, GroupM agency MediaCom scooped 11 awards, including three Gold, four Silver and four Bronze, while US firm iHeartMedia won Media Vendor of the Year.

After a disappointing 2014, in which its companies failed to win a single Gold, the US was the best performing market, with a total of 15 trophies, ahead of Australia in second and the UK in third. Other markets to pick up Gold awards included Canada, Germany, New Zealand, Norway and Tunisia.

Charlie Crowe, chairman and editor-in-chief at C Squared, said: “We are really trying to develop our awards categories to not only reflect the changes taking place in media but also to challenge the industry to push new boundaries. And guess what? The industry has responded!

"In nine years and across 19 Festival of Media shows since we launched, we have never seen more award entries of such high quality, as well as a 20% increase in entries overall.

“There were at least five occasions in the jury rooms where the arguments were over whether multiple gold awards should be given. We have a duty to ensure this work is shared globally, to inspire even greater heights for next year.”

Chris Carmichael, global head of media at HSBC, and one of the judges, added: “I was incredibly impressed by the high quality of entries. In some cases, there were five or six entries in each category which had the potential to win gold, leading to some heated discussions and tough decisions during the voting in order to decide the final winner.”

Check out all the winners from the Festival of Media Global Awards 2015 and read the full case studies on Cream Global:

Continue reading "Festival of Media Global 2015 – the winners" »

17 April 2015

Festival of Media MENA Awards 2015 – the winners


Mindshare MENA took centre stage at the inaugural Festival of Media MENA Awards (FOM MENA) this week, walking away with both Agency Network of the Year and Campaign of the Year trophies.

The ceremony took place at the Music Hall, Jumeirah Zabeel Saray in Dubai, following a one-day conference with speakers from Facebook, Google, Aston Martin and Twitter. The conference was hosted by AOL Digital Forecaster David Shing.

Mindshare MENA’s winning Campaign of the Year, ‘Keep our Beaches Clean’, was the star campaign of the night, having also been awarded in the Best Use of Digital Media, The Creative Use of Media Award, The Effectiveness Award, and The Utility/Public Service Award categories.

Initiative UAE walked away with the final of the third grand Prix, for Agency Office of the Year along with three gold, three silver, and two bronze trophies.

Starcom MediaVest Group picked up two gold awards for its ‘Mr Monopoly Invades Dubai’ and ‘Bollywood on Wheels’ campaigns. OMD, MEC, and PHD received one gold each.

Havas Media Middle East was awarded three silver trophies for its ‘Emirates Stars of Tomorrow’ and ‘Emirates’ #AllTimeGreats’ campaigns.

Check out all the winners below:

Continue reading "Festival of Media MENA Awards 2015 – the winners" »

02 April 2015

Festival of Media Global Awards 2015 shortlist revealed

MediaCom leads the charge for this year’s Festival of Media Global Awards with the highest number of nominations, while Coca-Cola is the brand with the most appearances on the shortlist.

Festival of Media Global 2015 takes place at the Rome Cavalieri next month, with the gala awards dinner taking place on Tuesday 12 May.

It has been announced that MediaCom has topped the shortlist with 35 entries, with Starcom MediaVest Group in second place with 30 nominations. OMD is in third place with 27, and PHD in fourth with 23.

Coke has topped the list for brands with 11 nominations, followed by Procter & Gamble’s Always, whose #likeagirl is listed on six occasions, the same number as Luxottica’s ‘Penny the Pirate’ and Samsung’s infamous ‘Oscars Selfie’ stunt.

Some 30 countries are represented among the 207 entries, with big increases from China, Germany and New Zealand, and Guatemala, Dominican Republic and Tunisia making the shortlist for the first time.

A series of new categories have also been introduced to reflect the changing nature of the media industry, including Best Use of Programmatic, Best Use of Native Advertising and Best Use of Video categories.

We’re working away to try and get all the shortlisted case studies up on Cream, so keep checking our latest case studies section to see all the work.


27 March 2015

Festival of Media Asia Pacific Awards 2015 – the winners!

Screen Shot 2015-03-27 at 10.18.51

Asia-Pacific’s best agencies and creative media thinking were rewarded this week at the prestigious Festival of Media Asia Pacific Awards 2015 ceremony held on March 24th at the Capella Singapore.

Starcom MediaVest Group (SMG) took the top prizes of the night, walking away with both Agency Network of the Year and Agency of the Year trophies.

The Publicis-owned agency was rewarded for a consistent performance over the night, picking up six awards, including Consumer Research Gold for ‘Measuring the real value of social media’ for Optus in Australia and Creative Use of Media Silver for ‘Doublemint: "The pack that connects”’ in China.

OMD Australia was responsible for the best performing campaign of the night, picking up three gold awards for its ‘Penny the Pirate’ children's eye screening work for LUXOTTICA, namely Best Targeted Campaign, Best Communications Strategy and the much-coveted Effectiveness Award.

Elsewhere, BBH APAC can reflect on a successful evening at the Capella, scooping three prizes, including Gold in a new category Best Content Creation for its Apple-aping ‘2015 IKEA Catalogue Launch Campaign’.

Mindshare and UM picked up four awards each, while MediaCom can celebrate Gold in the Best Experiential Campaign category for the Queensland Government’s ‘Your Future Is Not Pretty’ campaign.

The prestigious FOMA Rising Star Award, meanwhile, was won by Mindshare Australia’s Jason Maggs.

Check out all the winners from the Festival of Media Asia Pacific Awards 2015 and read the full case studies on Cream Global:

Continue reading "Festival of Media Asia Pacific Awards 2015 – the winners!" »

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