Right Brain, Left Brain Blog

43 posts categorized "Festival of Media"

21 March 2014

Festival of Media Asia Pacific award winners showcase the best in the region

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Asia Pacfic’s best agencies and creative media thinking were rewarded this week at the prestigious Festival of Media Asia Pacific Awards 2014 ceremony held on Tuesday 18th March 2014 in Singapore.

Brilliant media work from across the region in the past 12 months was judged by an independent panel of 18 senior agency heads and global brand marketers, chaired by Andrew Knott, Vice-President - Media and Digital, McDonald’s.

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19 March 2014

Festival of Media Asia Pacific 2014 – Day 2 recap

Day 2 at Festival of Media Asia Pacific 2014 saw 'Agility' threaded through a variety of topics - a fitting theme indeed for this year's Festival of Media Asia Pacific as we made our way through discussions on new disruptive technologies, learning from smaller organisations, different working cultures, being responsive and relevant in real-time and optimising the use of technology.

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14 March 2014

Festival of Media Global Awards 2014 shortlist is out... Did yours make the cut?

The Festival of Media Global Awards shortlist for 2014 is more global than ever before, with campaigns from top brands in the US, the Netherlands, the United Arab Emirates, Sweden and India.

Volvo Trucks and Heineken International are tied for the highest number of shortlisted entries, with each brand up for six different awards. Closely following are Etihad Airways from the UAE, shortlisted for five categories, and Gillette India and Marabou Chocolate of Sweden, with four each.

The Festival of Media Global Awards this year saw a record-breaking number of entries coming from 27 different countries. The UK, the US, and Australia saw the most entries overall this year, while the Philippines, Malaysia and Singapore each doubled their number of entries from last year.

Continue reading "Festival of Media Global Awards 2014 shortlist is out... Did yours make the cut?" »

13 March 2014

Infographic: Programmatic Marketing in Asia Pacific

The Asia Pacific region has witnessed an impressive 70% growth in programmatic media buying over the last year, helped by growth in the Chinese market which saw a 437% increase in the number of programmatic ads served between Q3 2013 and Q4 2013.

In preparation for the Festival of Media Asia Pacific which is now just days away, the Festival has created an infographic about programmatic marketing in the region.

Foma2014 programmatic infographic ed

Click image to enlarge. 

17 February 2014

Guinness World Records partners with the Festival of Media

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Guinness World Records and the Festival of Media Conference and Awards series have made a worldwide partnership.

Guinness World Records will partner with the Festival of Media across its three events and will also see the creation of a new award category within the Festival of Media Awards – The Record-breaking Brand Award.

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13 January 2014

Festival Winners

Starcom

The final deadline for The Festival of Media Global (FOMG) entries is Friday 17 January, just five days away.

The eagerly anticipated meet-up for the global media and marketing community focuses on media innovation, creativity and new forms of trading and partnership. This year the festival will continue to bring together the most senior names from brands, agencies and innovators across the globe to celebrate some of the best and most inspiring work in the world of media.

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20 December 2013

Cream's top campaigns of 2013

Every year over here at Cream we see an incredible amount of outstanding media campaigns and 2013 has been no different. Take a look at our top five from this year:

Real Beauty Sketches

Dove

Statistics show that only 4% of women actually feel beautiful. Dove's intention via this campaign was to make the remaining 96% feel the same way. An FBI-trained sketch artist was asked to draw women’s portraits according to their own descriptions. The artist, who had never seen the women before, initially relied on descriptions by strangers to create the portraits. He then sketched them again by listening to the women’s own descriptions of themselves. The two portraits looked entirely different. The campaign caused dove’s fan-base and social media platforms to go through the roof, it was shortlisted six times at the Festival of Media LatAm 2013 and won the ‘best engagement’ category. To see the full campaign click here.

Continue reading "Cream's top campaigns of 2013" »

04 December 2013

Starcom MediaVest reflect on Festival of Media LatAm 2013 win

LATAM NETWORK OF YEAR

Starcom MediaVest Group is certainly no stranger to winning awards.  The company recently added another to the list by being named ‘Network of the Year’ at Festival of Media LatAm 2013.

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