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Continue reading "Selected tweets at the Festival of Media Latam" »
The current global economic climate is a bit like the weather forecast during the Festival of Media Latam in Miami.
Continue reading "International media, optimism and the weather at South Beach" »
Alarming reports have surfaced of a gruesome double murder in Mexico that saw a man and a woman mutilated, disembowelled and left to hang from a bridge in the town of Laredo in apparent retribution for their activities on social media platforms denouncing the activities of drug cartels operating in the region.
Handwritten posters left near the bodies carried the warning, “This is going to happen to all of those posting funny things on the internet”
Continue reading "Social media retribution killings in Mexico" »
The biggest band in the world | Coca-Cola, Argentina | Havas Media
Brands and music are a potent combination, and some brands have more success with this partnership than others. In the great Pepsi versus Coke battle, Pepsi has a much stronger history when it comes to partnering with performers and live music events dating back to the global campaigns of the 80s and 90s featuring Michael Jackson, Madonna and the Spice Girls. Coke on the other hand, has a strong social media pedigree, with a history of innovative and effective social strategies.
Coke in Argentina decided that it needed to increase teen interest in the brand, and associate Coca-Cola with music in a way that would re-ignite teen interest and brand engagement. One way to combat the changing loyalties of this audience is to give them ownership of the brand: teens need to feel like they are part of something big.
This campaign by Coke was one of three campaigns to win an award at the Festival of Media Latam 2010.
The Festival of Media LatAm 2011 Awards are now open and more information can be found at the Festival of Media Awards site.
Engagement is a hot topic at the Festival of Media Global, but media is an industry divided when it comes to engagement creation techniques. Is it an art, or is it a science?
Is engagement more of:
An art - 68%
A science - 32%
So the the Festival of Media Global delegation still believes in the hunch, despite being admonished by Coca-Cola's Mike Donnelly, RIM's Brian Wallace and Daniel Neely of Networked Insights for not including enough analytical insight.
Michael Donnelly also told the delegation to "wake up" in its attitude towards TV.
See also: Schrodinger's cat and the never ending death of television.
John Sintras, CEO of Starcom MediaVest Group took time out from the busy Festival schedule to chat to Cream about creativity, engagement and the Festival of Media Awards.
Images from the Festival of Media Global can be found on the Festival Flickr channel.
Festival of Media TV interviews key delegates, speakers and judges at the Festival of Media Global in Montreux.
Here, you can see Cream editor Mark St. Andrew (dressed like an extra in Miami Vice) interview Jenny Ashmore, global marketing capability officer at Mars and Bernhard Glock, founder of the Media Leadership Company. Ashmore undertook the tricky position of chairing a 20-strong jury comprised of brand, agency creative, and other industry representatives, including Glock who held the chair position in 2010.
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