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Starcom Mediavest Group has been crowned ‘Agency Network of the Year’ at The Festival of Media Global 2013 Awards, held in Montreux, Switzerland on April 30.
Continue reading "Starcom Mediavest Group scoops FOMG 2013 ‘Agency Network of the Year’" »
By Cream Editorial
The much awaited Festival of Media Asia Awards 2013 shortlist has finally been revealed. This year, the festival received an impressive 500 entries from across the region. The shortlist has 117 campaigns from more than 10 markets. The Festival of Media Asia covers all of Asia and Australia.
Continue reading "The Festival of Media Asia 2013 shortlist is out!" »
By Cream Editorial
The Festival of Media Asia 2013 is now calling for entries from Asians below the age of 30 for the Rising Star Award that will reward the brightest young talent in Asia.
Continue reading "Young Asians: your chance to get awarded at The Festival of Media Asia 2013!" »
This week the 3rd Festival of Media LatAm was held in Miami, the only media conference and awards ceremony dedicated to all the 23 markets in Latin America recognising talent and creativity across the region.
This year’s theme Is Latin America fit to compete? addressed the challenges faced by the region if it continues to grow and compete with global brands.
Continue reading "Festival of Media LatAm winners announced" »
Continue reading "Selected tweets at the Festival of Media Latam" »
The current global economic climate is a bit like the weather forecast during the Festival of Media Latam in Miami.
Continue reading "International media, optimism and the weather at South Beach" »
Alarming reports have surfaced of a gruesome double murder in Mexico that saw a man and a woman mutilated, disembowelled and left to hang from a bridge in the town of Laredo in apparent retribution for their activities on social media platforms denouncing the activities of drug cartels operating in the region.
Handwritten posters left near the bodies carried the warning, “This is going to happen to all of those posting funny things on the internet”
Continue reading "Social media retribution killings in Mexico" »
The biggest band in the world | Coca-Cola, Argentina | Havas Media
Brands and music are a potent combination, and some brands have more success with this partnership than others. In the great Pepsi versus Coke battle, Pepsi has a much stronger history when it comes to partnering with performers and live music events dating back to the global campaigns of the 80s and 90s featuring Michael Jackson, Madonna and the Spice Girls. Coke on the other hand, has a strong social media pedigree, with a history of innovative and effective social strategies.
Coke in Argentina decided that it needed to increase teen interest in the brand, and associate Coca-Cola with music in a way that would re-ignite teen interest and brand engagement. One way to combat the changing loyalties of this audience is to give them ownership of the brand: teens need to feel like they are part of something big.
This campaign by Coke was one of three campaigns to win an award at the Festival of Media Latam 2010.
The Festival of Media LatAm 2011 Awards are now open and more information can be found at the Festival of Media Awards site.
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