OMD, Starcom Mediavest, MediaCom and Mindshare have attained the highest number of shortlisted entries in this year’s Festival of Media LatAm (FOMLA) Awards, with Coca-Cola, SAB Miller and Visa among the brands achieving the highest numbers of nominations.
The FOMLA Awards 2015 shortlist spans work from 15 countries across the region, including Paraguay, Puerto Rico, Ecuador, Dominican Republic and Guatemala, with a total of 110 entries having made the list.
OMD has been shortlisted 17 times, the highest number of nominations, followed by Starcom Mediavest, with 11, and MediaCom and Mindshare joint-third with eight apiece. Arena Media achieved seven nominations.
A total of 54 brands made 2015’s shortlist, up from 48 on 2014. Coca-Cola won nine places, while SAB Miller achieved six nominations and Visa five.
This year's awards sees the introduction of a number of new categories, including Best Use of Video, Best Use of Mobile, Best Use of Programmatic Technology, Best Use of Native Advertising, Smart Use of Data Award and Consumer Research Award.
In terms of standout campaigns, four have made the shortlist across four separate categories - Visa’s ‘So Far Yet So Close’, Zapaterias Coban’s ‘Shiny Lessons’, SAB Miller’s ‘Entre Panas (Among Fellas)’, and Coca-Cola’s ‘Make Someone Happy’.
Check out the full shortlist here and below.