Right Brain, Left Brain Blog

72 posts categorized "Festival of Media"

12 October 2017

Festival of Media North America Awards 2017 finalists announced

Fom na

Finalists for the inaugural Festival of Media North America Awards 2017 have been unveiled with campaigns from PHD, Mindshare, OMD, UM, Zenith, MEC, Maxus, Hearts & Science and J3, among others, in the running for an award.  

Headed by Rob Rakowitz, global media director, Mars, the jury will preside over the best work from brands, media owners and agencies across North America. The winners will be announced in a themed awards ceremony on November 30 at the Metropolitan West in New York City. Guests are invited to a ‘Night Circus’ to network with peers and celebrate the industry’s best work. The evening will also see the winners of the Festival of Media’s Best of 2017 awards, honouring the best campaigns over all the awards editions of 2017 with just five prestigious trophies to be won.

Check out all the finalists below: 

Continue reading "Festival of Media North America Awards 2017 finalists announced" »

20 September 2017

Initiative tops the Festival of Media LatAm Awards 2017 shortlist

IPG's Initiative has come out on top as the best performing agency network on the Festival of Media LatAm Awards 2017 shortlist, with 25 campaigns featured across 13 different categories including Best Communications Strategy, The Effectiveness Award, Best Use of Data and the newly-introduced Best Integrated Campaign.  

MediaCom closely follows with 20 campaigns featured on the shortlist, while OMD Worldwide and UM complete the top four with 10 entries each.  

In terms of geographical breakdown, Mexico leads with 29 shortlisted entries, followed by Argentina with 18, while the US, Brazil and Colombia complete the top five with 15 entries each.  

As the shortlist was announced today (September 20), special praise was given to Initiative Argentina with an impressive 10 shortlisted entries with six campaigns for Unilever. In fact, the FMCG giant dominates the brand count with 16 in total, AB InBev with seven, while Aeroméxico and Grupo Ramos were credited with five entries each. Other brands including The Coca-Cola Company, Mastercard, BMW, Snickers, L’Oreal and LATAM airlines also made the final cut on this year's shortlist. 

More than 35 judges from leading brands, media agencies, specialist companies and media owners evaluated the quality of the campaigns over the last three weeks. The winners will be chosen by a final jury chaired by Daniela Cachich, VP of Marketing for PepsiCo Brazil Foods, and the successful entrants will be revealed at the “Dance of the Dead” awards evening of celebration and entertainment on October 30 during the three day-long Festival of Media LatAm conference taking place from 29-31 October at Turnberry Isle Miami.  

Check out the full Festival of Media LatAm Awards 2017 shortlist below. We'll be updating the links in the coming links to view the full case studies for each of the entries so keep checking back for more. 

Continue reading "Initiative tops the Festival of Media LatAm Awards 2017 shortlist " »

17 July 2017

Entries open for the Festival of Media North America Awards

FOMNA

The Festival of Media Awards, a platform for celebrating innovation and creativity, is setting sail to North American shores with the launch of a dedicated awards programme for the best media campaigns from Canada and the US.

The Festival of Media North America Awards is open for entries from all those involved in media, advertising and communication and winners will be announced in December 2017 in New York, USA.

Continue reading "Entries open for the Festival of Media North America Awards" »

14 July 2017

Less than 2 weeks left to enter Festival of Media LatAm Awards 2017

The Festival of Media LatAm Awards 2017 entry deadline has been extended until Thursday 27th July so if you haven’t entered your work yet, then what are you waiting for…

The Festival of Media LatAm Awards are all about celebrating innovation and creativity in the region. Categories are divided into the awards’ four key pillars: Media | Content | Technology | Insight.

Eight new categories have been introduced this year including Best Use of Real-time Marketing, Best Sponsorship Activation, Best Integrated Campaign, Best Use of Ambient Media and Best Campaign for a Local Brand, Content Creator Award, Best Use of New Technology and Effective Use of E-commerce. 

Click here for a full list of award categories to work out which is the best fit for your campaign and you can even request a category recommendation by getting in touch with the awards team.

Need a little inspiration? Check out the Festival of Media LatAm Awards 2016 winners list and click through to view the full case studies.

Key dates for your diary

Final entry deadline: *EXTENDED* Thursday 27th July
Shortlist announcement: Thursday 21st September
Winners announcement: Monday 30th October at Turnberry Isle Miami.

Head over to the Festival of Media LatAm Awards site for full details.

09 May 2017

Festival of Media Global Awards 2017 Winners

Mediacom winner

MediaCom emerged victorious at the Festival of Media Global Awards 2017 after winning six gold trophies and walking away with the coveted 'Agency Network of the Year' Award and 'Campaign of the Year' for NHS Blood & Transplant's 'Missing Type' campaign. Furthermore, the agency's parent company GroupM won 'Media Group of the Year'.

Other big winners of the night include Touché! PHD, who scooped the 'Agency of the Year' gong, along with Mediaplus, who was crowned 'Independent Agency of the Year' after winning Gold for its 'WhatsGerman' and 'The Fashion Mag Hijack' campaigns. 

OMD also posted an impressive performance, picking up six golds for winning campaigns including 'End the Silence' and 'Capacity Based McDelivery'.

This year's winners list proves the global appeal of the awards scheme with campaigns represented from a range of countries including New Zealand, Mexico, Israel, Costa Rica, Norway, Singapore, South Africa and the Dominican Republic. 

The final jury was split across two judging rooms, chaired by Sarah Mansfield, VP Global Media Europe and Americas at Unilever and Gerry D'Angelo, Global Media Director at P&G. The winners were announced last night (Mon 8th May) at the Rome Cavalieri. 

See below for the full list of winners and click through to view the case studies on Cream:

Continue reading "Festival of Media Global Awards 2017 Winners" »

28 April 2017

Festival of Media MENA Awards 2017 winners

Fom mena

'MAGGI Diaries – The Power To Make A Difference' by MEC MENA has been crowned 'Campaign of the Year' at the Festival of Media MENA Awards 2017, as well as winning Gold for 'Best Communications Strategy', 'Best Use of Content' and 'Best Branded Content Creation' and Bronze accolades for 'Best Event/Experiential Campaign' and 'Best Use of Video'.  

'Agency Network of the Year' was awarded to Starcom, who collected nine trophies across its UAE and Egyptian offices. Meanwhile, OMD UAE picked up 'Agency of the Year' with 11 awards under its belt including Gold for 'Best Use of Traditional Media' and 'Best Use of Technology'. 

The awards took place on April 26 at the Music Hall in Zabeel Saray, The Palm Jumeirah in Dubai during the Festival of Media MENA 2017. 

Check out the full list of Gold, Silver and Bronze winners below and click through to read the full case studies. 

Continue reading "Festival of Media MENA Awards 2017 winners" »

31 March 2017

Festival of Media Global Awards 2017 Shortlist

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WPP’s MediaCom is the most-shortlisted agency network for the Festival of Media Global Awards 2017 with 51 nominations, followed by fellow GroupM agency Mindshare with 31 entries. Publicis Media’s Starcom takes the third spot with 27, with Omnicom’s OMD (26) and PHD (23) hot on its tail. In sixth place on the shortlist is IPG Mediabrands’ UM with 21 nominations.

Starcom USA takes the top spot as the most-shortlisted agency office with 14 entries, ahead of Touché! PHD in Canada (11 nominations), MediaCom UK (10), MediaCom New Zealand (eight), PHD China (seven) and MediaPlus Germany (seven).

From a group level perspective, GroupM has nearly twice as many nominations (96) as its nearest competitor, Omnicom Media Group (50). Publicis Media comes in third with 35 shortlisted entries and IPG Mediabrands in fourth with 30.

The US narrowly secured the title of most-shortlisted country with 37 nominations on the shortlist, followed by the UK with 36 and China with 16, ahead of Australia, Germany and India on 15 shortlisted entries each.

Continue reading "Festival of Media Global Awards 2017 Shortlist" »

22 March 2017

MediaCom and Mindshare scoop top gongs at Festival of Media APAC Awards 2017

MediaCom and Mindshare have swept the board at this year's Festival of Media APAC Awards 2017, winning the prestigious 'Agency of the Year' and 'Agency Network of the Year' titles, respectively. 

The winners were announced during a lavish ceremony held at the ParkRoyal in Pickering Hotel on Wednesday 22 March. On the night, MediaCom won seven golds and three bronzes, Mindshare four golds, five silvers and three bronzes, while UM took home four golds, four silvers and one bronze. 

MediaCom India won the prestigious 'Campaign of the Year' title for 'Ariel Dads Share the Load – Men for Laundry!' in addition to 'Agency of the Year', while Mindshare retained its title of 'Agency Network of the Year' for the APAC region. 

The winning campaigns represented a mix of countries including golds from Australia, China, Indonesia, New Zealand, Singapore, India and the Philippines. India topped the country rankings with seven golds, while Australia and New Zealand followed with five and four golds, respectively.    

The judging process uncovered a range of trends and insights including a significant increase in e-commerce, m-commerce, CSR, content, social, mobile and events as part of campaigns from across the region. Judges found the Best Experiential/Event and Best Content Awards to be two of the toughest to decide on a winner as the competition and quality of work was so strong. 

Check out the full list of Gold, Silver and Bronze winners below (and click through to view the full case studies): 

Continue reading "MediaCom and Mindshare scoop top gongs at Festival of Media APAC Awards 2017" »

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