Right Brain, Left Brain Blog

59 posts categorized "Festival of Media"

20 May 2016

Vodafone's 'Sunday Grannies' crowned Campaign of the Year at Festival of Media Global Awards 2016

Fomg

UM Romania was among the top winners at the Festival of Media Global Awards 2016, taking home the Agency of the Year Award after winning Gold, Silver and Bronze trophies across seven categories, in addition to the highly coveted Campaign of the Year trophy for its Vodafone campaign ‘Sunday Grannies’. 

Agency Network of the Year was awarded to OMD, having collected a total of 11 trophies across six offices representing eight different brands.   

Outside the big media agencies, Atomic 212, an independent full service media agency, based in Australia won a Silver in the Best Launch category while the creative agency DPZ&T won Bronze in the newly introduced category D’Atlas Brand Purpose Award sponsored by Discovery Communications. 

Continue reading "Vodafone's 'Sunday Grannies' crowned Campaign of the Year at Festival of Media Global Awards 2016" »

22 April 2016

OMD scoops ‘Agency Network of the Year’ at Festival of Media MENA Awards 2016

Omd winner

OMD has won the coveted ‘Agency Network of the Year’ title at this year’s Festival of Media MENA Awards, after picking up 11 trophies across its UAE and Egypt offices, representing nine different brands across nine categories.

The agency network’s most notable performance was in the ‘Best Launch Campaign’ category where it had a full sweep, picking up Gold, Silver and Bronze for Cheetos, Sting and Lay’s, respectively.

MEC MENA scooped the ‘Agency of the Year’ award, in addition to ‘Campaign of the Year’ for ‘MAGGI Diaries – A Journey of Women, Food & Change’ – which walked away with Gold, Silver and Bronze across a range of categories.

The Festival of Media MENA Awards ceremony, held on April 20 at the Music Hall in Dubai, celebrated the best in media thinking and communications across the MENA region. Judged by a senior panel of agency heads and global and regional brand marketers, the prestigious event rewards the very best work, helping the winning agencies and media owners win new business and increased influence in the marketplace.

Continue reading "OMD scoops ‘Agency Network of the Year’ at Festival of Media MENA Awards 2016" »

08 April 2016

MediaCom the front runner on Festival of Media Global Awards 2016 shortlist

MediaCom leads the shortlist for this year's Festival of Media Global Awards with 19 campaigns shortlisted across 17 categories – a total of 35 nominations. Hot on the agency's heels is OMD and PHD in joint second place with 28 nominations apiece. 

'100% Kosher Head & Shoulders' (MediaCom Israel for P&G's Head & Shoulders), 'Sunday Grannies' (UM Romania for Vodafone) and 'Lucy the Robot' (Atomic 212 in Australia for Double Robotics) are this year's top shortlisted campaigns, with five nominations each. 

The top five markets on the shortlist include the UK, US, Australia and India, followed by Romania with an impressive representation in nine categories. A number of independent agencies also made their stamp on this year's shortlist with Chaos Media, Mediaplus, Madison Media and Atomic 212 represented.  

The Festival of Media Global Awards celebrate the very best in media thinking from around the world. Four new categories were introduced this year including the D'Atlas Brand Purpose Award in partnership with Discovery Communications, Best Campaign for Commerce, The Best Insight Award and Best Not-For-Profit Campaign.  

The winners will be decided by the Festival of Media Global Awards final jury, presided over by Allan Soares, Harley Procter Brand Director, P&G, and will be announced on Thursday 19 May as part of the Festival of Media Global conference at the Rome Cavalieri in Rome, Italy. Click through for more information about this year's final judging panel and the event itself.  

Check out the full shortlist below and be sure to keep checking back as we'll be bringing you all the shortlisted case studies right here on Cream.  

Continue reading "MediaCom the front runner on Festival of Media Global Awards 2016 shortlist" »

22 March 2016

Mindshare sweeps the board at Festival of Media APAC Awards 2016

Foma winner

Mindshare has taken the crown as 'Agency Network of the Year' at this year's Festival of Media Asia-Pacific Awards, with a total of 12 winning entries across the board. The majority of those campaigns were implemented by Mindshare India, earning the local office the 'Agency of the Year' title. 

'How we used programmatic to develop content and reach millennials to get them fired up for KFC's Hot and Cheezy Burger!' from Universal McCann earned the 'Campaign of the Year' accolade, in addition to Gold for 'Best Use of Video', Silver for 'Best Targeted Campaign' and 'The Smart Use of Data Award'. 

New for 2016, the Festival of Media Asia Pacific Awards partnered with Twitter to introduce a new category: "Twitter Live Marketing" to reflect the increasing importance and speed of marketing communications in our industry. The Gold winner in this category was 'When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay's' by Mindshare India, Silver went to 'Pepsi's Pre-emptive strike on social media', also by Mindshare India, and taking Bronze was 'McDonald's Beat the Mayweather' by Leo Burnett Manila.  

Congratulations to all the winners. See below for the full list of Gold, Silver and Bronze winners across all categories and be sure to click through to view the full case studies. 

Continue reading "Mindshare sweeps the board at Festival of Media APAC Awards 2016" »

18 March 2016

Starcom MediaVest Group leads shortlist for Festival of Media MENA Awards 2016

Mena awards

Publicis Groupe's Starcom MediaVest Group leads the shortlist for this year's Festival of Media MENA Awards 2016, having been shortlisted 21 times across 13 categories.  

Next in line is MEC and OMD, both of which have been shortlisted 15 times, followed by Mindshare hot on their heels with 14 shortlisted entries.  

More than 40 judges including leading brands, media agencies, specialist companies and media owners evaluated the quality of the campaigns over the last three weeks. The winners will be decided by a final jury with the successful entrants revealed at the awards evening on April 20 at Music Hall, the Palm in Dubai, which closes the day-long Festival of Media MENA conference. 

In addition, shortlisted campaigns for the Twitter Live Marketing Award and Best Use of YouTube Award will be announced on April 13, 2016. For more information about the event, click here

Check out the full list of shortlisted entries below. The Cream team will endeavour to update the links below so be sure to check back over the next few weeks to read the full case studies. 

Continue reading "Starcom MediaVest Group leads shortlist for Festival of Media MENA Awards 2016" »

05 February 2016

Check out the Festival of Media APAC Awards 2016 shortlist

Foma shortlist

Mindshare is leading the nominations for this year’s Festival of Media Asia-Pacific (FOMA) Awards, with fellow GroupM agency MediaCom and Omnicom’s PHD in hot pursuit. 

Twenty of Mindshare’s campaigns have been shortlisted for a FOMA Award, with MediaCom and PHD tied on 14 shortlisted cases each. Mindshare China alone has secured nine nominations. 

Australia once again leads the shortlist, with 27 entries, closely followed by India with 24. Other strongly performing markets include China (17 shortlisted entries), Hong Kong (14), Malaysia (14), Philippines (eight) and Singapore (seven). 

The work will be evaluated by a jury of over 50 industry leaders, including Bhavana Mittal, GSK’s head of media and CSR, Indian Sub-Continent, Margot Torres, VP marketing for McDonald’s Philippines, and Ryan Verschoor, SABMiller’s head of global brands, Asia Pacific. Winners will be decided by a final jury meeting in Singapore, where the FOMA Awards will take place at the Twitter HQ, Tuesday 22 March, 2016. 

As always, we'll be working hard to bring you all the shortlisted case studies on Cream. Links will be updated regularly so be sure to check back but in the meantime check out the full shortlist below.  

Continue reading "Check out the Festival of Media APAC Awards 2016 shortlist " »

29 January 2016

Festival of Media Global Awards 2016 - one week left to enter!

Fomg

The Festival of Media Global Awards 2016, an annual showcase of the best media and marketing campaigns from around the world, is open for entries – so it’s time to rally the troops as we want to see the fantastic work your teams have carried out this year.

The Festival of Media Global 2016 sees the introduction of three brand new categories: The Best Insight Award, Best Campaign for Commerce and Best Not-for-Profit Campaign, in addition to 20 other categories, all of which fall under four sections: Media, Content, Technology and Insight.

Take Note. The deadline for submitting entries is February 5, 2016 and you can find out if your work made the shortlist when it is announced on April 7, 2016.

Continue reading "Festival of Media Global Awards 2016 - one week left to enter!" »

09 October 2015

Festival of Media APAC Awards 2016 now open for entries

Fomapac

The Festival of Media Asia Pacific Awards 2016 are now open for entries so if you have produced some great work in the region in the last year then it’s time to get scribbling.

The Festival of Media Asia Pacific Awards, now in its fourth year, is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region. Judged by a senior panel of agency heads and global and regional brand marketers, the awards is a prestigious event rewarding the very best work, helping the winning agencies and media owners win new business and increased influence in the marketplace.

The Awards are open to agencies based in the Asia Pacific region and campaigns must have been implemented locally or regionally. Agencies based outside Asia Pacific may participate as well on the basis that their work was created for and implemented in the Asia Pacific region. Likewise, agencies from Asia Pacific may submit work that has run globally.

Continue reading "Festival of Media APAC Awards 2016 now open for entries" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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