Right Brain, Left Brain Blog

46 posts categorized "Festival of Media"

27 March 2015

Festival of Media Asia Pacific Awards 2015 – the winners!

Screen Shot 2015-03-27 at 10.18.51

Asia-Pacific’s best agencies and creative media thinking were rewarded this week at the prestigious Festival of Media Asia Pacific Awards 2015 ceremony held on March 24th at the Capella Singapore.

Starcom MediaVest Group (SMG) took the top prizes of the night, walking away with both Agency Network of the Year and Agency of the Year trophies.

The Publicis-owned agency was rewarded for a consistent performance over the night, picking up six awards, including Consumer Research Gold for ‘Measuring the real value of social media’ for Optus in Australia and Creative Use of Media Silver for ‘Doublemint: "The pack that connects”’ in China.

OMD Australia was responsible for the best performing campaign of the night, picking up three gold awards for its ‘Penny the Pirate’ children's eye screening work for LUXOTTICA, namely Best Targeted Campaign, Best Communications Strategy and the much-coveted Effectiveness Award.

Elsewhere, BBH APAC can reflect on a successful evening at the Capella, scooping three prizes, including Gold in a new category Best Content Creation for its Apple-aping ‘2015 IKEA Catalogue Launch Campaign’.

Mindshare and UM picked up four awards each, while MediaCom can celebrate Gold in the Best Experiential Campaign category for the Queensland Government’s ‘Your Future Is Not Pretty’ campaign.

The prestigious FOMA Rising Star Award, meanwhile, was won by Mindshare Australia’s Jason Maggs.

Check out all the winners from the Festival of Media Asia Pacific Awards 2015 and read the full case studies on Cream Global:

Continue reading "Festival of Media Asia Pacific Awards 2015 – the winners!" »

02 February 2015

Festival of Media Asia Pacific Awards 2015 shortlist unveiled…

Foma

Some exciting news to kick start the week – The Festival of Media Asia Pacific Awards 2015 shortlist has been announced… Did your work make it onto the shortlist?

Great news for Mindshare – who leads the nominations this year with 20 shortlisted pieces of work, four more than the second best-represented agency, Starcom Mediavest Group.

The GroupM agency has secured five nominations for its ‘Wall’s on Waze’ campaign for Unilever ice cream brand alone, including Best Communications Strategy, Best Engagement Strategy and Best Use of Digital Media.

Second-placed Starcom has secured 16 nominations for its work, while MediaCom is in third with 15 nominations, and OMD in fourth with 13.

Continue reading "Festival of Media Asia Pacific Awards 2015 shortlist unveiled…" »

04 July 2014

Festival of Media LatAm Awards entry deadline extended to July 18

 

*ENTRY DEADLINE HAS BEEN EXTENDED TO JULY 18TH*

The 2014 Festival of Media LatAm Awards are now open for entries, so it's time to get scribbling on those entries! Now in its fifth year, the Awards celebrate the best in media creativity and innovation from across Latin America. The Awards are open to media and creative agencies, advertisers and media owners. Past winners include Starcom MediaVest Group, OMD, MediaCom and MEC.

Categories include:
- Best Content Creation Award
- The Pan-Latin America Award
- Best Contribution to a Campaign by a Media Owner
- Best Communications Strategy
- Best Engagement Strategy
- Best Entertainment Platform
- Best Use of Content
- Best Event/Experiential Campaign
- Best Social Media Campaign
- Best Targeted Campaign
- Best Use of Digital
- The Creative Use of Media Award
- The Effectiveness Award
- The Public Service Award

Continue reading "Festival of Media LatAm Awards entry deadline extended to July 18" »

21 March 2014

Festival of Media Asia Pacific award winners showcase the best in the region

1780147_735128156518895_965584400_o.png ed

Asia Pacfic’s best agencies and creative media thinking were rewarded this week at the prestigious Festival of Media Asia Pacific Awards 2014 ceremony held on Tuesday 18th March 2014 in Singapore.

Brilliant media work from across the region in the past 12 months was judged by an independent panel of 18 senior agency heads and global brand marketers, chaired by Andrew Knott, Vice-President - Media and Digital, McDonald’s.

Continue reading "Festival of Media Asia Pacific award winners showcase the best in the region" »

19 March 2014

Festival of Media Asia Pacific 2014 – Day 2 recap

Day 2 at Festival of Media Asia Pacific 2014 saw 'Agility' threaded through a variety of topics - a fitting theme indeed for this year's Festival of Media Asia Pacific as we made our way through discussions on new disruptive technologies, learning from smaller organisations, different working cultures, being responsive and relevant in real-time and optimising the use of technology.

Continue reading "Festival of Media Asia Pacific 2014 – Day 2 recap" »

14 March 2014

Festival of Media Global Awards 2014 shortlist is out... Did yours make the cut?

The Festival of Media Global Awards shortlist for 2014 is more global than ever before, with campaigns from top brands in the US, the Netherlands, the United Arab Emirates, Sweden and India.

Volvo Trucks and Heineken International are tied for the highest number of shortlisted entries, with each brand up for six different awards. Closely following are Etihad Airways from the UAE, shortlisted for five categories, and Gillette India and Marabou Chocolate of Sweden, with four each.

The Festival of Media Global Awards this year saw a record-breaking number of entries coming from 27 different countries. The UK, the US, and Australia saw the most entries overall this year, while the Philippines, Malaysia and Singapore each doubled their number of entries from last year.

Continue reading "Festival of Media Global Awards 2014 shortlist is out... Did yours make the cut?" »

13 March 2014

Infographic: Programmatic Marketing in Asia Pacific

The Asia Pacific region has witnessed an impressive 70% growth in programmatic media buying over the last year, helped by growth in the Chinese market which saw a 437% increase in the number of programmatic ads served between Q3 2013 and Q4 2013.

In preparation for the Festival of Media Asia Pacific which is now just days away, the Festival has created an infographic about programmatic marketing in the region.

Foma2014 programmatic infographic ed

Click image to enlarge. 

17 February 2014

Guinness World Records partners with the Festival of Media

GuinnessLogo_sevendiary_Assam ed

Guinness World Records and the Festival of Media Conference and Awards series have made a worldwide partnership.

Guinness World Records will partner with the Festival of Media across its three events and will also see the creation of a new award category within the Festival of Media Awards – The Record-breaking Brand Award.

Continue reading "Guinness World Records partners with the Festival of Media" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking