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74 posts categorized "Festival of Media"

31 March 2017

Festival of Media Global Awards 2017 Shortlist


WPP’s MediaCom is the most-shortlisted agency network for the Festival of Media Global Awards 2017 with 51 nominations, followed by fellow GroupM agency Mindshare with 31 entries. Publicis Media’s Starcom takes the third spot with 27, with Omnicom’s OMD (26) and PHD (23) hot on its tail. In sixth place on the shortlist is IPG Mediabrands’ UM with 21 nominations.

Starcom USA takes the top spot as the most-shortlisted agency office with 14 entries, ahead of Touché! PHD in Canada (11 nominations), MediaCom UK (10), MediaCom New Zealand (eight), PHD China (seven) and MediaPlus Germany (seven).

From a group level perspective, GroupM has nearly twice as many nominations (96) as its nearest competitor, Omnicom Media Group (50). Publicis Media comes in third with 35 shortlisted entries and IPG Mediabrands in fourth with 30.

The US narrowly secured the title of most-shortlisted country with 37 nominations on the shortlist, followed by the UK with 36 and China with 16, ahead of Australia, Germany and India on 15 shortlisted entries each.

Continue reading "Festival of Media Global Awards 2017 Shortlist" »

22 March 2017

MediaCom and Mindshare scoop top gongs at Festival of Media APAC Awards 2017

MediaCom and Mindshare have swept the board at this year's Festival of Media APAC Awards 2017, winning the prestigious 'Agency of the Year' and 'Agency Network of the Year' titles, respectively. 

The winners were announced during a lavish ceremony held at the ParkRoyal in Pickering Hotel on Wednesday 22 March. On the night, MediaCom won seven golds and three bronzes, Mindshare four golds, five silvers and three bronzes, while UM took home four golds, four silvers and one bronze. 

MediaCom India won the prestigious 'Campaign of the Year' title for 'Ariel Dads Share the Load – Men for Laundry!' in addition to 'Agency of the Year', while Mindshare retained its title of 'Agency Network of the Year' for the APAC region. 

The winning campaigns represented a mix of countries including golds from Australia, China, Indonesia, New Zealand, Singapore, India and the Philippines. India topped the country rankings with seven golds, while Australia and New Zealand followed with five and four golds, respectively.    

The judging process uncovered a range of trends and insights including a significant increase in e-commerce, m-commerce, CSR, content, social, mobile and events as part of campaigns from across the region. Judges found the Best Experiential/Event and Best Content Awards to be two of the toughest to decide on a winner as the competition and quality of work was so strong. 

Check out the full list of Gold, Silver and Bronze winners below (and click through to view the full case studies): 

Continue reading "MediaCom and Mindshare scoop top gongs at Festival of Media APAC Awards 2017" »

10 February 2017

MediaCom, Mindshare and PHD lead tight race in Festival of Media APAC Awards 2017 shortlist


MediaCom is leading the nominations for this year's Festival of Media APAC (FOMA) Awards 2017, with 25 shortlisted entries, closely followed by Mindshare with 23 nominations and PHD with 20.  

Australia once again proves the consistent quality of its work and maintains the lead position from a country perspective with 36 entries, followed by India with 33 entries and China with 26 entries.    

Stand-out agencies include MediaCom India, with 12 shortlisted entries, while its New Zealand office is also in the running with seven entries. Mindshare China counts eight entries on the shortlist, followed closely by Mindshare India and PHD China, both with seven entries each.  

Independent agencies Chaos Media, Atomic 212 and Madison Media also feature on this year's shortlist.  

The top campaign spots go to MediaCom India's 'Ariel Dads Share the Load – Men for Laundry!' For P&G, 'Lucy the Robot' by Atomic 212 and PHD China's 'Cornetto Love Notes' campaign for Unilever, with each being shortlisted in six categories. 

The Festival of Media APAC Awards are a celebration of the very best in media thinking from the Asia-Pacific region. A jury of more than 60 industry leaders from a range of media agency networks and independents, clients and digital specialists scored campaigns in the first stage of judging.  

Continue reading "MediaCom, Mindshare and PHD lead tight race in Festival of Media APAC Awards 2017 shortlist " »

13 January 2017

Festival of Media Global Awards 2017 deadline looming: Feb 3rd

You have just a few weeks left to get your entries in for The Festival of Media Global Awards 2017.

This year's awards scheme includes an exciting twist with 14 new or updated categories added to the line-up for the event in Rome.


The introduction of the new or updated categories come as a result of the fast-moving world of media, to reflect growing trends in data, digital, insight and content marketing.

“We’ve already seen some great cases in our regional Festival of Media events where new techniques have been used to connect brands to the consumer,” said Festival of Media chief awards and marketing officer Danielle Redwood.

“The addition of our new categories to the Festival of Media Global Awards event will give a chance for increasingly innovative work in media from anywhere in the world to shine.

“Consultation with the industry, including the lead marketers of global brands, helped us refine the criteria for 2017 that will truly celebrate the high standards now being reached”.

Continue reading "Festival of Media Global Awards 2017 deadline looming: Feb 3rd" »

11 November 2016

Festival of Media LatAm Award winners 2016

Mediacom colombia

MediaCom walked away with 2 Grand Prix Awards - including 'Agency Network of the Year' for MediaCom Latin America and 'Agency of the Year' for MediaCom Colombia - at the Festival of Media LatAm Awards 2016, in a special charity awards gala dinner held last night (November 10) at Turnberry Isle Miami. 

Huawei's 'The Day the Media Ran Out of Battery' campaign, by MediaCom Colombia, was crowned 'Campaign of the Year' in addition to a host of trophies across a range of categories, including Gold for 'The Creative Use of Media Award' and 'Best Launch Campaign', and Silver in the new 'Best Use of Traditional Media' category. 

MediaCom Colombia and Initiative both picked up 10 trophies each, while OMD was awarded five Golds (the most given to one agency). 

The inaugural 'Media Agency Group of the Year' was awarded to IPG Mediabrands, following a string of awards for Initiative offices in Argentina, Colombia, Chile, Peru, Uruguay and El Salvador, and UM in Mexico, Argentina and Puerto Rico across 11 client brands. 

Brazil was the most successful country, securing 10 trophies, four of those won by DPZ&T – which scooped a Gold, two Silvers and a Bronze. Argentina had nine trophies, five of which were taken home by Initiative, and Colombia followed with eight.

The charity event was hosted to raise funds for Save the Children and the relief effort in the region following Hurricane Matthew. 

Jennelle Tilling, CMO, KFC Global, who chaired the awards jury, said: “Latin America is known for being a mobile-first, early-adopting region, and it didn’t disappoint with some particularly strong campaigns that used data, programmatic and social media.

“Competing agencies also proved their innovativeness, for example we saw a billboard that trapped and killed mosquitos, while I loved Huawei’s campaign that interrupted media to prove the benefit of continued service and its longer-life new phone battery.”

Check out the full list of winning campaigns below and click through to read the full case studies.

Continue reading "Festival of Media LatAm Award winners 2016" »

19 August 2016

MediaCom tops the Festival of Media LatAm Awards 2016 shortlist


MediaCom has stormed ahead on the Festival of Media LatAm Awards 2016 shortlist, with a total of 24 campaigns shortlisted across 13 different categories, including Best Communications Strategy, The Effectiveness Award, Best Social Media Campaign and the newly-introduced Best Use of an Influencer. OMD follows with 15 entries and Initiative hot on its tail with 14.  

Campaigns run in Argentina dominate this year's shortlist, while Brazil and Colombia come in joint second place. The competition represents work from a wide range of advertisers including BBVA, The Coca-Cola Company, Diageo, Grupo Ramos, Procter & Gamble, Unilever, VISA and Volkswagen. 

The quality of campaigns has been evaluated by more than 40 judges from leading brands, media agencies, specialist companies and media owners. The final jury is being chaired by Jennelle Tilling, CMO for KFC Global. Click here for more information about this year's judges and the awards scheme. 

Winners will be announced during the two-day Festival of Media LatAm conference, which takes place at Turnberry Isle, Miami from October 6-7, 2016. Click here for more information about the festival and details on how to attend.

Check out the full shortlist below and link through to read the full case studies.

Continue reading "MediaCom tops the Festival of Media LatAm Awards 2016 shortlist" »

25 July 2016

KFC Global CMO to chair Festival of Media LatAm Awards 2016 (+ our top KFC case studies)

Kfc cmoThe Festival of Media is delighted to welcome Jennelle Tilling, Chief Marketing Officer for KFC Global, as the chair of the jury for this year’s Festival of Media LatAm Awards 2016.

With responsibility for KFC’s brand marketing, innovation, digital presence and brand reputation in over 125 countries around the world, Tilling will oversee the final stage of the awards judging, which celebrates the best in media thinking across the Latin American region.

Other members of the shortlisting and final jury include: Jean Charles Cabrol, Managing Director at PHD Mexico; Patricia Martinez, Managing Director, OMD Mexico; Jose Daniel Salazar, Senior Brand Manager, Nestle Venezuela; and Luis Ruben Ortiz, Portfolio & Brand Strategy Director LatAm, SABMiller, among others.

For 2016, the Festival of Media Awards is expanding the scope of work that can be rewarded. There are now 20 award categories, split into five sections including Media, Content, Technology, Insight and Talent. 

To celebrate Jennelle Tilling’s involvement in this year’s festival and awards scheme, we’ve taken a look back at some of our favourite KFC campaigns from the Festival of Media Awards over the years:

How programmatic got Millennials fired up for KFC’s Hot and Cheezy Burger | Malaysia

KFC uses programmatic to develop content and reach Millennials to get them fired up for the Hot and Cheezy Burger. Read the full case study here>>>


Continue reading "KFC Global CMO to chair Festival of Media LatAm Awards 2016 (+ our top KFC case studies)" »

20 May 2016

Vodafone's 'Sunday Grannies' crowned Campaign of the Year at Festival of Media Global Awards 2016


UM Romania was among the top winners at the Festival of Media Global Awards 2016, taking home the Agency of the Year Award after winning Gold, Silver and Bronze trophies across seven categories, in addition to the highly coveted Campaign of the Year trophy for its Vodafone campaign ‘Sunday Grannies’. 

Agency Network of the Year was awarded to OMD, having collected a total of 11 trophies across six offices representing eight different brands.   

Outside the big media agencies, Atomic 212, an independent full service media agency, based in Australia won a Silver in the Best Launch category while the creative agency DPZ&T won Bronze in the newly introduced category D’Atlas Brand Purpose Award sponsored by Discovery Communications. 

Continue reading "Vodafone's 'Sunday Grannies' crowned Campaign of the Year at Festival of Media Global Awards 2016" »

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