Right Brain, Left Brain Blog

52 posts categorized "Infographic"

22 November 2016

7 fresh ideas for festive social media marketing [Infographic]

Mdg

As the holiday season gets well underway, does your brand struggle to keep up the festive spirit on social media and find new, engaging things to share?

At this time of year consumers’ social media feeds are constantly flooded with festive-themed posts, so it’s essential to try something new and break through all the noise.

If you fancy shaking things up this year, why not take a look at MDG Advertising’s infographic on ‘7 Fresh Ideas for Your Holiday Social Media Posts’ which looks at a number of effective tactics that have not been overused by marketers to date. Check it out below:

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21 October 2016

Snapchat 101: What Brands Need to Know [Infographic]

Snapchat

What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy?

Well, if you want to get some answers on all of the above then look no further than MDG Advertising’s new infographic, Snapchat 101: What Brands Need to Know. Check it out below:

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13 October 2016

Battle of the tech giants: Apple vs. Google [Infographic]

Google surpassed Apple as the world's most valuable company earlier this year - but although Apple now retains its title, it's worth noting how close they both are, despite the fact that Apple is significantly more profitable than Google.

The battle between the two tech giants is something that has caused much debate across the industry but thanks to the folks at Courier Tracks, here’s a handy infographic which illustrates comparative facts and figures of the two.

Apple v google main

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04 October 2016

Snapchat Stories vs Instagram Stories [Infographic]

Snap v insta pic

Instagram's recent introduction of 'Stories' sparked debate across the social media sphere – particularly as it so blatantly appeared to be copying a key feature of its rival 'new kid on block' (OK, not so new now!) - Snapchat. But of course, while there are obvious similarities, there are also a bunch of differences in terms of features, users & engagement, implications and brand usage. 

With more and more brands jumping on board with new opportunities across both social networks (eg. Instagram last week announced that it has more than doubled its advertiser base in six months – now with over 500,000), lucky for us the folks at One Productions have pulled together a nifty infographic that outlines the what's what of both 'Stories' features to help identify which might be a better fit for your brand objectives. Check it out below: 

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19 January 2016

5 reasons why Instagram MUST be on your marketing plans for 2016

Instagram

Instagram may just be the biggest social media opportunity for marketers in 2016. Well, at least according to the folks at MDG Advertising, who reckon the platform will matter more than ever this year.

It was the fastest growing of the major social networks in 2015 with 400 million active monthly users, who share 80 million photos each day and like a whopping 2.5 billion photos. Also, did you know its user base has increased 4X in the last two years? Imagine what could happen in the next two…

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06 January 2016

7 mobile marketing trends to watch out for

Smartphones have really defined the term “mobile” in its truest sense. The growth of these devices have made it much more easy and convenient to search for products and shop on the internet. In response to the recent increase in m-commerce, Syncline have identified seven top mobile marketing trends to watch out for in 2016. Check them out in the infographic below:

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04 January 2016

Top 4 advertising trends for 2016

It’s a New Year which means a new wave of innovation is coming and rather than worrying about how to keep up with the marketing trends for 2016, the folks over at MDG Advertising have highlighted the four top trends to be aware of when planning how to spend your ad budgets.

  1. Digital advertising to overtake TV
  2. Mobile will be the fastest growing segment
  3. Keep an eye on digital video
  4. Facebook is increasingly dominant

Even better, they have pulled it all together into one handy infographic. Check it out below…

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10 November 2015

The periodic table of programmatic elements [infographic]

The term “programmatic” is getting bundled about everywhere these days and while some of us have managed to get to grips with all the terminology, others are still struggling to understand it.

Well thanks to the guys over at Headway Digital, this infographic ‘Periodic table of programmatic elements’ aims to give marketers a route-map designed to help make sense of the myriad of options available in today’s programmatic landscape for inventory, platform, creative, data and goals.

"We believe education is fundamental to supporting the success of marketers worldwide. This route-map contains the concepts and solutions that are available today, as well as shows how they work together to contribute to a marketer’s goals. It clearly defines all of the elements for marketers that want to add programmatic media buying to their marketing stack,” said Dario Diament, VP of Product & Strategy at Headway Digital.

Check it out below and click to enlarge for more information.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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