Did you know that 20% of search enquiries through Google's mobile app and Android devices are made with voice?
The growth of digital and new technologies has seen some fundamental changes in consumer behaviour and for advertisers, this means it's important to keep abreast of these trends.
We came across an interactive infographic from the folks at Adzooma which was just too good not to share -- check it out below:
Continue reading "Online Ad Trends 2018 [interactive infographic]" »
Social media is an ever evolving and surprising industry, with changing consumer preferences, new features being introduced and brand opportunities being presented.
In such a fast-paced landscape, it's often tricky to predict what the year ahead will bring in terms of social media marketing, but there are a few things that, according to the folks at Sprout Social, marketers should keep an eye on.
Check out the six social media trends for 2018 infographic below:
Continue reading "Six social media trends for 2018 [infographic]" »
36% of consumers like a brand more when they run ads that break gender stereotyping and 25% are more likely to make a purchase from that brand as a result, according to some research we stumbled across from Choozle.
The findings were part of a survey looking at consumer sentiment towards brands that actively break stereotypes, the impact of ad copy versus creative with regard to consumer perception of stereotypes, how it affects purchase behaviour and whether the ad industry should be held responsible for breaking gender stereotypes.
Check out all of the key highlights in the infographic below:
Continue reading "Gender Stereotyping in Digital Advertising [infographic]" »
A new year brings a new batch of opportunities and challenges but which trends should marketers have on their radar for 2018?
The folks at MDG Advertising have identified five big marketing trends to watch in 2018 and have pulled it all together into one handy infographic.
From micro-influencer campaigns to AI-powered efficiency and more, check out the top five below:
Continue reading "5 big marketing trends for 2018 [infographic]" »
With Black Friday 2017 just a few days away, we stumbled across a new infographic created by Partner.Everdata that offers a bunch of interesting facts, stats and predictions that marketers need to know about the biggest shopping day of the year. Check it out below:
Continue reading "Black Friday Trends [infographic] " »
It's Halloween [Oct 31st] and in the spirit of joining in the spooky festivities, we came across an interesting Halloween-themed infographic from the folks at StrikeSocial to help advertisers navigate the annual ghostly celebration.
With almost 70% of Americans celebrating Halloween – with a collective spending power of more than $8.4bn on the event last year alone – check out the infographic below for key insights and top tips to help guide advertisers in the years to come.
Continue reading "The advertiser's guide to Halloween [infographic] " »
With the number of ‘Internet of Things’ devices expected to jump from 6.6 billion to 22.5 billion by 2021, it’s clear that we’re currently going through a new wave of tech innovation.
With Apple, Amazon and Google leading the charge in launching voice-enabled devices, there’s no doubt that voice is increasingly becoming the new touch. And, as marketers, it’s important to realise that you can’t just rely on visual advertising anymore because there’s no guarantee consumers will be seeing your message anymore – they could be hearing it instead!
The folks at Pandora recently teamed up with Edison Research to explore how consumers are interacting with these new devices to uncover some insights, illustrated in the infographic below, that it might be worth checking out…
Continue reading "The Connected Home [infographic]" »
From smart watches to fitness-tracking bands to Google Glass, wearable tech is taking the world by storm. Marketers are waking up to the opportunities in using valuable data to push contextualised content via this medium.
So what are the most popular applications for your brand? A new infographic from Neerja Softwares has the answers with a bunch of interesting facts about wearable devices.
Continue reading "Everything you need to know about wearable tech [infographic]" »