AdRoll’s State of Performance Marketing report has just been released, exploring the current perspectives of 1,300 marketers and the changing dynamics of the advertising/marketing landscape.
Check out the quick, digestible summary of the top 10 performance marketing spend trends for 2017 in the handy infographic below:
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The world of digital advertising has evolved so much over the years with the increased use of social media advertising and the explosion of video content. But what's coming next? Check out this infographic from the folks at Digital Marketing Philippines for a peek on what's to come...
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Every brand wants to find love with their customers on Valentine's Day but do you ever wonder who performs best? In the interest of sharing the love around Valentine's Day, the folks at AdRoll EMEA have put together an infographic with 11 advertising insights that show what happens in the apparel, retail, travel and beauty sectors in terms of marketing around Valentine's Day to see who is coming up roses.
Check out the full infographic below:
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2017 has been tipped as the year of Virtual Reality but this technology has actually been around since the first panoramic paintings in 12th Century China. Today, huge tech companies like Google/YouTube, Facebook and Apple are investing heavily in VR technology - which is a good indication that it's here to stay. Plus, with more and more offerings being brought to market (and being made more affordable for consumers) it's worth taking a step back and asking: How will VR change our lives?
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Visual content is so prevalent in marketing these days but as with any marketing tool, it comes with benefits as well as challenges.
A recent survey of 300 marketers by Venngage found that the use of visual content as part of the overall strategy is on the rise. The infographic below illustrates 10 need to know key statistics that will drive visual content marketing in 2017. Check it out here:
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Personalised offers and messaging present an incredible opportunity for brands to engage consumers more effectively (just think of Coca-Cola!) but new research has found that the majority of web users are becoming frustrated with websites that just aren't tailored to their needs.
The problem is that many brands just aren't delivering the personalised experiences that consumers truly want. What's the solution? Well, check out this infographic from MDG Advertising on the '4 steps to unlocking the real power of marketing personalisation' to find out:
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With the busiest shopping season of the year in full swing, how well do you know your potential customers and their festive shopping habits?
Well thanks to WPP’s Xaxis in partnership with an established Kantar online panel, there are seven types of shoppers at this time of year consisting of: The Early Bird Planners, Christmas Fanatics, Digitally Savvy Families, Thoughtful Givers, Uncertain Singles, Thrifty Shoppers and Last Minute Shoppers.
Continue reading "European Christmas shoppers: Who are they & what are they buying? [infographic]" »
As the holiday season gets well underway, does your brand struggle to keep up the festive spirit on social media and find new, engaging things to share?
At this time of year consumers’ social media feeds are constantly flooded with festive-themed posts, so it’s essential to try something new and break through all the noise.
If you fancy shaking things up this year, why not take a look at MDG Advertising’s infographic on ‘7 Fresh Ideas for Your Holiday Social Media Posts’ which looks at a number of effective tactics that have not been overused by marketers to date. Check it out below:
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