Right Brain, Left Brain Blog

43 posts categorized "Infographic"

20 July 2015

There's more to travel user-generated content than meets the eye

Travel ugc pic

There is a treasure trove of untapped marketing potential in travel user generated content (UGC) for both publishers and advertisers. The key to accessing it is effective classification. When classified in the right way, travel UGC presents publishers with a golden monetisation opportunity, while making it easier for brands to target their advertising.

No longer do holidaymakers wait until they return home to develop the snaps they’ve taken on their disposable cameras, now they post them in real-time via their mobile or laptop straight to their favourite social media channels. In fact, a new infographic released this week from Stackla [see more below] highlighted that, as of June 2015, more than 47 million #travel photos have been posted to Instagram alone.

The good news for brands is that 40% of millennials rely specifically on this sort of content to inform their future travel plans.

Herein lies the advertising opportunity. If this content can be accurately classified, it can be sold to brands as a key advertising opportunity, allowing them to target their ads to the subject of the image. Up until recently, only contextual data could be used to classify a picture based on the text around it. But this can be hit and miss, creating the danger of ads being placed alongside inappropriate images.

Continue reading "There's more to travel user-generated content than meets the eye" »

22 June 2015

Mobile dads – and why you should target them [infographic]

Why should mums get all the attention? Mums have already caught the attention of advertisers around the world due to their heavy mobile consumption habits, but don’t you know that dads love their devices too!

Check out the infographic below from Millennial Media and the IAB showing that dads are just as mobile as their female counterparts – in fact, they are accessing content in new ways and spending more than the average user when it comes to mobile purchases.

Continue reading "Mobile dads – and why you should target them [infographic]" »

28 April 2015

Are apps all they’re cracked up to be or should we just embrace mobile web?

Mobile web adoption is growing eight times faster than desktop web adoption did in the 1990s and early 2000s. And this just goes to show how important it is to consider mobile experience when providing online content. Having a mobile optimised website therefore, is no longer an option - unless of course you want to lose a high percentage of your consumer base. In fact, a recent study showed that 57% of mobile users were found to abandon a website if it took more than 3 seconds to load.

So, if having a mobile optimised website is so important, why bother with an app? Well, we think that websites and apps offer different things to users. But rather than tell you what we think, why not read through this article, have a think about the questions we pose and decide for yourself.

App v web

It’s all about your audience

Where are your audience coming from? How do they want to consume your content and how would you like them to engage with it? These questions are key to deciding whether you should develop an app. If your audience is large and transient an optimised mobile website could be the answer. On the other hand, if you’re trying to attract a smaller (potentially more valuable) audience, or wanting to have your content available offline, an app would be a better fit. But it’s not all up to you - if developing an app, Newsstands and app stores can help to promote your content to new audiences and ultimately build your customer base. Combine this with engagement features like deep-linking push notifications, ‘Today’ widgets, badges and background loading, you can increase the chances that your audience keep checking the app and coming back for more.

 

Continue reading "Are apps all they’re cracked up to be or should we just embrace mobile web?" »

01 April 2015

The modern marketer: Artist or scientist? [infographic]

Technology has transformed marketing into an accountable, data-driven department. Marketing scientists have taken their place next to the more traditional marketing artists, changing the way that marketing departments operate. Of course, both are tremendous assets by bringing a different and equally important set of skills to the table.

Check out this infographic below from Pardot to find out why this alliance will push marketing forward. 

Marketing-scientists-vs-marketing-artists

Continue reading "The modern marketer: Artist or scientist? [infographic]" »

23 March 2015

Is “native” another buzzword we can live without? [infographic]

There is so much debate right now around the subject of Native Advertising: should advertisers be carving out budget for it and if so to what extent? But the degree of hype around Native is masking the fact that there is no singular definition for it. While on the one hand anything with the word 'native' in its name must mean that a degree of effort is being made to ensure that the reader experience is a more fluid and intuitive one, unless the nomenclature is clear and common across all users, measuring what works against what doesn't becomes a huge challenge.

As the market bifurcates ever more starkly between standard brand advertising and integrated content marketing, there has never been a more important time either to take a stand and clearly commit the 'Native' tag to one type of activity over another or to simply lose the tag altogether.

Check out all the findings from our recent study into native advertising in the infographic below: 

Continue reading "Is “native” another buzzword we can live without? [infographic]" »

18 March 2015

Are you down with the Twictionary? [infographic]

Our industry full of buzzwords and all sorts of jargon, but in terms of vocabulary, well that’s where Twitter comes into a world of its own…

As social media marketers, it’s important to be down with the lingo and that’s why we’re sharing this infographic from Marketo to help make sense of it all.

We give you… The Social Marketer’s Urban Twictionary:

Twictionary

09 March 2015

What happens in one internet second? [infographic]

They say a lot can happen in a minute, but whittle that down to a second and we’re talking not a lot, right?

Well that’s not what the latest infographic from Irish Telecom is telling us… In fact, we couldn’t be more wrong. It’s almost unbelievable what actually happens worldwide in just one tiny second.

For example, a whopping 24,765 gigabytes of internet traffic is used each second! And in just one second, there are 8,195 tweets sent, 1,558 Instagram pictures uploaded, 1,636 Tumblr posts created, 1,611 Skype calls made and 92,841 YouTube videos watched.

And that’s not even the half of it! Get your teeth stuck into the full infographic below to find out what really happens on the internet in just one second:

Continue reading "What happens in one internet second? [infographic]" »

04 March 2015

Understanding China’s social media landscape in 2015 [infographic]

China

The social media landscape in China changes fast and it’s sometimes hard to keep up with it all.

But having conducted a survey of 100,000 people across 60 different Chinese cities, we’ve got a great infographic from the folks at Kantar to share with you [Warning: It’s massive!] which is crammed full of all sorts of insights into how the social media landscape looks in 2015.

Check it out below:

Continue reading "Understanding China’s social media landscape in 2015 [infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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