Visual content is so prevalent in marketing these days but as with any marketing tool, it comes with benefits as well as challenges.
A recent survey of 300 marketers by Venngage found that the use of visual content as part of the overall strategy is on the rise. The infographic below illustrates 10 need to know key statistics that will drive visual content marketing in 2017. Check it out here:
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Personalised offers and messaging present an incredible opportunity for brands to engage consumers more effectively (just think of Coca-Cola!) but new research has found that the majority of web users are becoming frustrated with websites that just aren't tailored to their needs.
The problem is that many brands just aren't delivering the personalised experiences that consumers truly want. What's the solution? Well, check out this infographic from MDG Advertising on the '4 steps to unlocking the real power of marketing personalisation' to find out:
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With the busiest shopping season of the year in full swing, how well do you know your potential customers and their festive shopping habits?
Well thanks to WPP’s Xaxis in partnership with an established Kantar online panel, there are seven types of shoppers at this time of year consisting of: The Early Bird Planners, Christmas Fanatics, Digitally Savvy Families, Thoughtful Givers, Uncertain Singles, Thrifty Shoppers and Last Minute Shoppers.
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As the holiday season gets well underway, does your brand struggle to keep up the festive spirit on social media and find new, engaging things to share?
At this time of year consumers’ social media feeds are constantly flooded with festive-themed posts, so it’s essential to try something new and break through all the noise.
If you fancy shaking things up this year, why not take a look at MDG Advertising’s infographic on ‘7 Fresh Ideas for Your Holiday Social Media Posts’ which looks at a number of effective tactics that have not been overused by marketers to date. Check it out below:
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What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy?
Well, if you want to get some answers on all of the above then look no further than MDG Advertising’s new infographic, Snapchat 101: What Brands Need to Know. Check it out below:
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Google surpassed Apple as the world's most valuable company earlier this year - but although Apple now retains its title, it's worth noting how close they both are, despite the fact that Apple is significantly more profitable than Google.
The battle between the two tech giants is something that has caused much debate across the industry but thanks to the folks at Courier Tracks, here’s a handy infographic which illustrates comparative facts and figures of the two.
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Instagram's recent introduction of 'Stories' sparked debate across the social media sphere – particularly as it so blatantly appeared to be copying a key feature of its rival 'new kid on block' (OK, not so new now!) - Snapchat. But of course, while there are obvious similarities, there are also a bunch of differences in terms of features, users & engagement, implications and brand usage.
With more and more brands jumping on board with new opportunities across both social networks (eg. Instagram last week announced that it has more than doubled its advertiser base in six months – now with over 500,000), lucky for us the folks at One Productions have pulled together a nifty infographic that outlines the what's what of both 'Stories' features to help identify which might be a better fit for your brand objectives. Check it out below:
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Instagram may just be the biggest social media opportunity for marketers in 2016. Well, at least according to the folks at MDG Advertising, who reckon the platform will matter more than ever this year.
It was the fastest growing of the major social networks in 2015 with 400 million active monthly users, who share 80 million photos each day and like a whopping 2.5 billion photos. Also, did you know its user base has increased 4X in the last two years? Imagine what could happen in the next two…
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