As World Cup fever sweeps the globe - and various hints suggest that this will be the most social sporting event ever - check out this new infographic from Offerpop which analyses social media around the World Cup 2014 in Brazil. On social media, brands, sponsors, athletes and countries are all vying for gold in social buzz, but who will take home the prize?
Continue reading "Infographic: Brace yourself for World Cup Fever" »
Snapchat is the new kid on the block. Everyone’s talking about it. But not only is the app a fun, exciting and ‘snappable’ way for people to exchange visual messages with their friends and family, it’s actually proving to be a fantastic communication resource for brands to engage with consumers.
The problem is that brands are yet to really understand and utilise the platform that Snapchat offers. Take a leaf out of the likes of Taco Bell, Acura and MTV UK’s book and you too can get involved in the “selfie” trend rocking the mobile app world.
Continue reading "How to make the most of Snapchat for your brand" »
Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by storm, and if you’re anything like me you can’t help but start bopping your head as soon as you hear either tune start playing.
It’s great that these ‘YouTube sensations’ (as some would call it) have seen massive global success, but this new, interesting infographic from Ghergich & Co uses Twitter data to compare how they were picked up in social media in the first 30 days after launch.
After comparing the total number of tweets, positive and negative reactions, tweets by country, total exposure and the peak performance, the team at Ghergich managed to pull together this pretty cool infographic comparing the two.
Can you guess who came out on top? Scroll to the bottom for the winner – you might be surprised!
Continue reading "Harlem Shake vs Gangnam Style: The Ultimate Twitter Showdown" »
Check out this infographic from performance marketing specialist Intela,
which shows some interesting comparisons between consumers in the UK
and the US when it comes to shopping on smartphones and reactions to
Continue reading "Welcome to the m-commerce revolution " »
By Cream Editorial
Video has become increasingly important over the years and few ad campaigns are complete without one. But what makes videos go ‘viral’? So far this year there has been a rise in online video marketing, especially with the US election campaigns and the Olympic Games, but other brands have been infiltrating the viral charts and leaving a big mark.
Continue reading "What makes a video viral? " »