Right Brain, Left Brain Blog

39 posts categorized "Infographic"

23 March 2015

Is “native” another buzzword we can live without? [infographic]

There is so much debate right now around the subject of Native Advertising: should advertisers be carving out budget for it and if so to what extent? But the degree of hype around Native is masking the fact that there is no singular definition for it. While on the one hand anything with the word 'native' in its name must mean that a degree of effort is being made to ensure that the reader experience is a more fluid and intuitive one, unless the nomenclature is clear and common across all users, measuring what works against what doesn't becomes a huge challenge.

As the market bifurcates ever more starkly between standard brand advertising and integrated content marketing, there has never been a more important time either to take a stand and clearly commit the 'Native' tag to one type of activity over another or to simply lose the tag altogether.

Check out all the findings from our recent study into native advertising in the infographic below: 

Continue reading "Is “native” another buzzword we can live without? [infographic]" »

18 March 2015

Are you down with the Twictionary? [infographic]

Our industry full of buzzwords and all sorts of jargon, but in terms of vocabulary, well that’s where Twitter comes into a world of its own…

As social media marketers, it’s important to be down with the lingo and that’s why we’re sharing this infographic from Marketo to help make sense of it all.

We give you… The Social Marketer’s Urban Twictionary:

Twictionary

09 March 2015

What happens in one internet second? [infographic]

They say a lot can happen in a minute, but whittle that down to a second and we’re talking not a lot, right?

Well that’s not what the latest infographic from Irish Telecom is telling us… In fact, we couldn’t be more wrong. It’s almost unbelievable what actually happens worldwide in just one tiny second.

For example, a whopping 24,765 gigabytes of internet traffic is used each second! And in just one second, there are 8,195 tweets sent, 1,558 Instagram pictures uploaded, 1,636 Tumblr posts created, 1,611 Skype calls made and 92,841 YouTube videos watched.

And that’s not even the half of it! Get your teeth stuck into the full infographic below to find out what really happens on the internet in just one second:

Continue reading "What happens in one internet second? [infographic]" »

04 March 2015

Understanding China’s social media landscape in 2015 [infographic]

China

The social media landscape in China changes fast and it’s sometimes hard to keep up with it all.

But having conducted a survey of 100,000 people across 60 different Chinese cities, we’ve got a great infographic from the folks at Kantar to share with you [Warning: It’s massive!] which is crammed full of all sorts of insights into how the social media landscape looks in 2015.

Check it out below:

Continue reading "Understanding China’s social media landscape in 2015 [infographic]" »

03 September 2014

Battle of the media moguls: Zuckerberg vs Murdoch (infographic)

Here’s an interesting comparison for you…

Of course, it’s clear that new media is developing at a rapid pace – just look at how quickly the likes of Facebook, Twitter, Snapchat, Vine, Instagram etc. took off. And of course, the masterminds behind these are building up their fortunes in no time at all.

But what about the media moguls of old… the Rupert Murdoch’s of the world? How quickly did they make their fortune? Thanks to the guys at Staff.com, here’s a comparative look at new vs old – including their current net worth and the speed in which they amassed their fortunes.

How do the dotcom billionaires measure up against the media moguls of old? Check it out...

Continue reading "Battle of the media moguls: Zuckerberg vs Murdoch (infographic)" »

25 July 2014

Content Marketing: The rules for playing the game

Content marketing is one of the industry’s hottest topics right now. There’s no doubt that content powers online marketing success. Good content has for years been the cornerstone of the internet and it’s clear that the most successful portals are those that produce good content.

For those who haven’t already got content marketing sussed out, how exactly does it work and why do we need it? Is there a road map that we can all follow? Well, according to an infographic from Fisher Vista and Social Ears, they have the answers. Just think of it like a board game… 

Continue reading "Content Marketing: The rules for playing the game" »

13 June 2014

Infographic: Brace yourself for World Cup Fever

As World Cup fever sweeps the globe - and various hints suggest that this will be the most social sporting event ever - check out this new infographic from Offerpop which analyses social media around the World Cup 2014 in Brazil. On social media, brands, sponsors, athletes and countries are all vying for gold in social buzz, but who will take home the prize?

Continue reading "Infographic: Brace yourself for World Cup Fever" »

07 March 2014

Trends: What’s hot at this year’s SXSW?

The annual SXSW music, film and interactive conference and festival, held in Austin, Texas is kicking off today but what trends can we expect to dominate chatter over the next week?

Global social media agency We Are Social has analysed the titles of all the events listed in the 2014 SXSW interactive schedule and have produced a word cloud to find the most frequently occurring words reflecting the biggest trends this year  – if gaming, social and startups are high on your agenda then you won’t be disappointed.

“The topics of discussion at SXSW clearly point to broader trends in the world of tech and marketing,” says We Are Social’s global managing director Robin Grant. “Social media remains an obsession of the industry as a whole, while big data is still grabbing some attention. What’s more reflective of emerging trends is how ‘maker’ is marginally bigger than ‘entrepreneur’ and ‘making’ is bigger than ‘marketing’.”

Sxsw

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