Right Brain, Left Brain Blog

70 posts categorized "Insight"

31 October 2017

The advertiser's guide to Halloween [infographic]

Halloween

It's Halloween [Oct 31st] and in the spirit of joining in the spooky festivities, we came across an interesting Halloween-themed infographic from the folks at StrikeSocial to help advertisers navigate the annual ghostly celebration.  

With almost 70% of Americans celebrating Halloween – with a collective spending power of more than $8.4bn on the event last year alone – check out the infographic below for key insights and top tips to help guide advertisers in the years to come.   

Continue reading "The advertiser's guide to Halloween [infographic] " »

18 October 2017

What rebel consumers can teach marketers

Marketers love early adopters of new technology. They focus huge amounts of energy on them – which makes economic sense, as they’re usually the pathfinders and even evangelists for the mass of consumers who will follow their lead. 

Where some marketers may be missing a trick, however, is in only ever looking at early adopters and the people who follow them, sheep-like, while completely ignoring the non-adopters (those immune to the charms of a new gadget) and the un-adopters (those who tried it, used it and fell out of love with it).  

Arguably there’s so much more to be learned from those people who either reject the innovation from the outset or, perhaps even more importantly, take it up – and then ditch it. Marketers could profit from understanding why some people are immune or move on, rather than only looking at those who remain loyal. 

If they don’t, if they base their plans only on the reactions of those who love their products and the masses for whom they are ‘good enough’, they’re heading for trouble. 

Continue reading "What rebel consumers can teach marketers" »

10 October 2017

The rise of marketing attribution [infographic]

81% of organisations are now tracking the customer journey, according to a new survey from Econsultancy and AdRoll. 'The 2017 State of Marketing Attribution' report surveyed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific to gain insights into marketers' perspective on the changing dynamics of attribution.  

With multiple devices and touch points in the customer journey, it's essential that marketers understand the effectiveness of their campaign and how each of the channels they use are contributing to bringing customers to their businesses. The report found that almost four in five organisations are using marketing yet 70% still struggle to act on insights, citing that defining the online customer journey is the most significant barrier to more effective usage.   

Continue reading "The rise of marketing attribution [infographic] " »

03 October 2017

The Connected Home [infographic]

Pandora

With the number of ‘Internet of Things’ devices expected to jump from 6.6 billion to 22.5 billion by 2021, it’s clear that we’re currently going through a new wave of tech innovation.

With Apple, Amazon and Google leading the charge in launching voice-enabled devices, there’s no doubt that voice is increasingly becoming the new touch. And, as marketers, it’s important to realise that you can’t just rely on visual advertising anymore because there’s no guarantee consumers will be seeing your message anymore – they could be hearing it instead!

The folks at Pandora recently teamed up with Edison Research to explore how consumers are interacting with these new devices to uncover some insights, illustrated in the infographic below, that it might be worth checking out…

Continue reading "The Connected Home [infographic]" »

05 September 2017

Everything you need to know about wearable tech [infographic]

Wearable tech

From smart watches to fitness-tracking bands to Google Glass, wearable tech is taking the world by storm. Marketers are waking up to the opportunities in using valuable data to push contextualised content via this medium.

So what are the most popular applications for your brand? A new infographic from Neerja Softwares has the answers with a bunch of interesting facts about wearable devices.

Continue reading "Everything you need to know about wearable tech [infographic]" »

29 August 2017

Gender stereotyping puts products before people – and consumers don’t like it!

In the past month no less than three gender-related stories have hit the national headlines. Jodie Whittaker was announced as the first ever female Dr Who, the BBC revealed its huge gender pay gap and it was refreshing to see the Advertising Standards Association (ASA) announce that it is working on tougher standards for what it called harmful gender stereotypes in advertisements.

The ASA’s stance hasn’t come a moment too soon. The issue has been bubbling under the surface since Procter & Gamble’s #unstereotyping speech at last year’s Cannes Lions festival, where the brand pledged to end gender stereotyping across its brand advertising. While this was welcomed wholeheartedly, it’s a touch ironic since P&G has done so much to promote stereotypes in its Fairy Liquid commercials, which still featured a woman washing up as late as the Noughties! Only in the 2015 version did it first show a man doing the dishes. But let’s give credit where it’s due.

Continue reading "Gender stereotyping puts products before people – and consumers don’t like it!" »

08 August 2017

The Rise of Influencer Marketing [infographic]

Influencer

We all know the power of influencer marketing but why has it become such a popular marketing tactic?  

According to a new infographic by Influencer Marketing Hub, there's a bunch of reasons why – so much so that 67% of marketers are planning to increase their influencer marketing budget over the next 12 months, 84% of marketers judge it to be effective and 55% believe they get better customers as a result.   

For more insights, check out the full infographic below:

Continue reading "The Rise of Influencer Marketing [infographic]" »

01 August 2017

127 things you probably didn't know about video marketing [infographic]

Video

Anyone working in our industry knows the power of video marketing for getting your brand message out to the masses but we stumbled across an interesting infographic put together by websitebuilder.org.uk that uncovers some fascinating insights about video that you might not already know. 

Check it out below for 127 facts about video marketing that might just give you a couple of nuggets of information that you need before planning your next online video campaign. 

Continue reading "127 things you probably didn't know about video marketing [infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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