Right Brain, Left Brain Blog

33 posts categorized "Insight"

29 June 2015

Report: Is the future brighter for independent digital agencies?

Soda

According to the latest edition of The SoDA Report, compiled by SoDA - The Digital Society, more than 60% of client-side marketers choose to work primarily with independent shops on digital initiatives - signalling a bright future for the independents with a commanding position on clients’ agency rosters.

Overall, the report presents an optimistic future for digital agencies, with more and more digital shops taking the role of ‘lead’ marketing agency. Almost half of clients surveyed have either increased their digital budgets or moved traditional marketing spend into digital – versus only 9% of clients having decreased their digital marketing budgets.

Continue reading "Report: Is the future brighter for independent digital agencies?" »

22 June 2015

Mobile dads – and why you should target them [infographic]

Why should mums get all the attention? Mums have already caught the attention of advertisers around the world due to their heavy mobile consumption habits, but don’t you know that dads love their devices too!

Check out the infographic below from Millennial Media and the IAB showing that dads are just as mobile as their female counterparts – in fact, they are accessing content in new ways and spending more than the average user when it comes to mobile purchases.

Continue reading "Mobile dads – and why you should target them [infographic]" »

20 April 2015

Ask the Expert: Everything you need to know about programmatic video advertising

Guy YalifProgrammatic is arguably one of the biggest developments in the digital advertising space. When it comes to video advertising, programmatic is beginning to take off, with programmatic video ad sales in EU-5 reaching €226m in 2014, according to eMarketer, and expected to soar 63.5% this year to reach €369m by the end of 2015.

Advertisers and agencies are adopting programmatic quickly. Yet, despite being the Association of National Advertisers’ (ANA) marketing word of the year in 2014, more than half of marketers still don’t understand programmatic well enough to implement it.

So, to put a clearer lens on programmatic advertising, let’s explain what it is and discuss some of the key benefits it delivers to advertisers.   

Simply put, programmatic refers to the use of software to automate the purchase of digital advertising. Fundamentally, programmatic advertising lets advertisers make their video advertising investments work harder for them by allowing them to work smarter, faster and more efficiently. Efficiency and efficacy are why programmatic advertising is so effective. Programmatic advertising helps marketers reach the precise audiences they seek across screens as efficiently as possible.

Continue reading "Ask the Expert: Everything you need to know about programmatic video advertising" »

04 March 2015

Understanding China’s social media landscape in 2015 [infographic]

China

The social media landscape in China changes fast and it’s sometimes hard to keep up with it all.

But having conducted a survey of 100,000 people across 60 different Chinese cities, we’ve got a great infographic from the folks at Kantar to share with you [Warning: It’s massive!] which is crammed full of all sorts of insights into how the social media landscape looks in 2015.

Check it out below:

Continue reading "Understanding China’s social media landscape in 2015 [infographic]" »

03 September 2014

Battle of the media moguls: Zuckerberg vs Murdoch (infographic)

Here’s an interesting comparison for you…

Of course, it’s clear that new media is developing at a rapid pace – just look at how quickly the likes of Facebook, Twitter, Snapchat, Vine, Instagram etc. took off. And of course, the masterminds behind these are building up their fortunes in no time at all.

But what about the media moguls of old… the Rupert Murdoch’s of the world? How quickly did they make their fortune? Thanks to the guys at Staff.com, here’s a comparative look at new vs old – including their current net worth and the speed in which they amassed their fortunes.

How do the dotcom billionaires measure up against the media moguls of old? Check it out...

Continue reading "Battle of the media moguls: Zuckerberg vs Murdoch (infographic)" »

28 April 2014

Sampling a new trend...

Sampling is an effective marketing channel to really give consumers the chance to “try before you buy”. It’s proven not only to lead to improved sales but, perhaps more crucially, drive loyal customers.

Generic, mass-market sampling remains the bedrock channel for many brands, particularly those looking to raise brand awareness, more so for those early in their brand life cycle. But sitting alongside generic sampling is the equally effective targeted sampling, which is increasingly becoming a big pull for more established brands, in light of the higher quality customer data they can now get their hands on.

Continue reading "Sampling a new trend..." »

06 January 2014

5 digital predictions for brands in 2014

Google-glass-macro ed

The world of digital marketing is fast changing and 2013 was clearly an eventful year. I expect 2014 to be no less action-packed. Here are my top 5 predictions to help brands take full advantage of the year ahead.

May the year ahead be dynamic, innovative and successful for all!

Continue reading "5 digital predictions for brands in 2014" »

14 June 2013

What's going on, on the highstreet?

Turns out that shoppers really do care about the demise of the high street but they still won't shop there. Check out this infographic from creative agency Live & Breathe for a snapshot into the views of UK consumers and whether there is a future for the highstreet.

The High Street_infographic_Final

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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