Right Brain, Left Brain Blog

53 posts categorized "Insight"

18 January 2017

10 visual content marketing stats for 2017 [infographic]

2017

Visual content is so prevalent in marketing these days but as with any marketing tool, it comes with benefits as well as challenges.

A recent survey of 300 marketers by Venngage found that the use of visual content as part of the overall strategy is on the rise. The infographic below illustrates 10 need to know key statistics that will drive visual content marketing in 2017. Check it out here:

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17 January 2017

Nobody loves a psychopath

When you come right down to it, what is “business” exactly?

At its core it’s probably as simple as one guy going out in the world and producing some value, and then receiving value from another party in return.

If this is true, then it stands to reason that in order to maximise the value we receive in life, we have to maximise the value we give. One follows the other. Indeed we see this proven everywhere we look in life. The friends who bring the most to our lives are the ones to whom we are most loyal. The employee who adds the most to our business is the one who gets paid the most.

This seems like common sense. But if this is true, and if business is just a logical extension of human relationships, then why do we not follow the same value provision principle in marketing?

Marketers are constantly looking at problems with a value extraction mindset, rather than a value provision one. What are we going to get out of this? Can we quantify it?

Continue reading "Nobody loves a psychopath" »

10 January 2017

Four steps to unlocking the real power of marketing personalisation [infographic]

Mdg

Personalised offers and messaging present an incredible opportunity for brands to engage consumers more effectively (just think of Coca-Cola!) but new research has found that the majority of web users are becoming frustrated with websites that just aren't tailored to their needs.  

The problem is that many brands just aren't delivering the personalised experiences that consumers truly want. What's the solution? Well, check out this infographic from MDG Advertising on the '4 steps to unlocking the real power of marketing personalisation' to find out:

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06 December 2016

European Christmas shoppers: Who are they & what are they buying? [infographic]

With the busiest shopping season of the year in full swing, how well do you know your potential customers and their festive shopping habits?

Well thanks to WPP’s Xaxis in partnership with an established Kantar online panel, there are seven types of shoppers at this time of year consisting of: The Early Bird Planners, Christmas Fanatics, Digitally Savvy Families, Thoughtful Givers, Uncertain Singles, Thrifty Shoppers and Last Minute Shoppers.

Christmas shoppers

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22 November 2016

7 fresh ideas for festive social media marketing [Infographic]

Mdg

As the holiday season gets well underway, does your brand struggle to keep up the festive spirit on social media and find new, engaging things to share?

At this time of year consumers’ social media feeds are constantly flooded with festive-themed posts, so it’s essential to try something new and break through all the noise.

If you fancy shaking things up this year, why not take a look at MDG Advertising’s infographic on ‘7 Fresh Ideas for Your Holiday Social Media Posts’ which looks at a number of effective tactics that have not been overused by marketers to date. Check it out below:

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21 October 2016

Snapchat 101: What Brands Need to Know [Infographic]

Snapchat

What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy?

Well, if you want to get some answers on all of the above then look no further than MDG Advertising’s new infographic, Snapchat 101: What Brands Need to Know. Check it out below:

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13 October 2016

Battle of the tech giants: Apple vs. Google [Infographic]

Google surpassed Apple as the world's most valuable company earlier this year - but although Apple now retains its title, it's worth noting how close they both are, despite the fact that Apple is significantly more profitable than Google.

The battle between the two tech giants is something that has caused much debate across the industry but thanks to the folks at Courier Tracks, here’s a handy infographic which illustrates comparative facts and figures of the two.

Apple v google main

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04 October 2016

Snapchat Stories vs Instagram Stories [Infographic]

Snap v insta pic

Instagram's recent introduction of 'Stories' sparked debate across the social media sphere – particularly as it so blatantly appeared to be copying a key feature of its rival 'new kid on block' (OK, not so new now!) - Snapchat. But of course, while there are obvious similarities, there are also a bunch of differences in terms of features, users & engagement, implications and brand usage. 

With more and more brands jumping on board with new opportunities across both social networks (eg. Instagram last week announced that it has more than doubled its advertiser base in six months – now with over 500,000), lucky for us the folks at One Productions have pulled together a nifty infographic that outlines the what's what of both 'Stories' features to help identify which might be a better fit for your brand objectives. Check it out below: 

Continue reading "Snapchat Stories vs Instagram Stories [Infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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