Right Brain, Left Brain Blog

69 posts categorized "Insight"

04 July 2017

What every brand needs to know about VR and AR [infographic]

Vr ar

With virtual reality (VR) and augmented reality (AR) tipped to be the breakthrough digital technology trends of the year, if you don't yet fully understand how the technology can be applied to your business, then it's time for a quick lesson. 

Thanks to the folks over at MDG Advertising, the infographic below 'Virtual and Augmented Reality: What brands need to know' gives you a quick snapshot with all the info you need to know about these new technologies, their differences and how they can be applied to marketing to engage consumers.  

Check out the full infographic here:

Continue reading "What every brand needs to know about VR and AR [infographic]" »

16 June 2017

Father's Day Shopping Trends [infographic]

With online sales for Father's Day exploding, the importance of these key occasions in the calendar gives good reason for digital marketers to sit up and take notice. Thanks to the folks at AdRoll, who analysed 35,000 of its advertisers globally during the two weeks leading up to Father's Day, here's a sneak peak to find out what sectors have been performing best.

Continue reading "Father's Day Shopping Trends [infographic]" »

05 May 2017

5 Steps for a Smashing Localized Marketing Push

Cross cultural marketing campaigns

Breaking into international markets is a tricky business. Everything from the messages you translate to the colours used in a campaign need to reflect extensive research of a culture, its history, and its lifestyle habits.

Here are 5 steps to making sure you nail your overseas efforts.

 

1: Create a Campaign Brief

This should include research into the market and specifically:

- The target audience’s defining attributes

- Territories your brand aims to target

- Languages in which materials will be translated

- The tone and characteristics of marketing materials

- Overall campaign goals

 

2: Research Cultural Specifics

Intimate understanding of a culture is vital to a successful campaign. Be sure to uncover a region’s:

- Lifestyle habits

- Societal values

- Colloquialisms

- Regional symbols

- Weather patterns

- Geographic challenges

- Political tensions

- International relations

- Anything else that helps you better understand the area

 

3: Clearly Communicate Intent

In order for messages to make impact, materials must be transcreated to keep intent intact. Be sure to localise:

- Campaign messages

- Branding images

- Blogs an articles

- Website materials

- Any other content that may be implemented

 

4: Use the Right Channels

Not all regions use the same social media platforms or search engines. Understand how to properly reach digital audiences by:

- Researching popular social media platforms in the region

- Finding out which search engines are most widely used

- Studying the best practices for those platforms

 

5: Work with Professionals

For transcreation to be successfully implemented, hiring an experienced agency is advised. Ensure that the firm you select:

- Caters for the language you are converting materials into

- Has a history of success

- Has experience with your specific industry

- Is able to transcreate marketing copy, video content, and audio formats

 

 

14 March 2017

10 Performance Marketing Spend Trends [infographic]

AdRoll’s State of Performance Marketing report has just been released, exploring the current perspectives of 1,300 marketers and the changing dynamics of the advertising/marketing landscape.

Check out the quick, digestible summary of the top 10 performance marketing spend trends for 2017 in the handy infographic below:

Continue reading "10 Performance Marketing Spend Trends [infographic]" »

07 March 2017

Top digital ad trends [infographic]

Dat

The world of digital advertising has evolved so much over the years with the increased use of social media advertising and the explosion of video content. But what's coming next? Check out this infographic from the folks at Digital Marketing Philippines for a peek on what's to come...

Continue reading "Top digital ad trends [infographic]" »

21 February 2017

Emotion trumps humour in Super Bowl LI ads

Super bowl

During this year's Super Bowl LI, nearly three times the number of social media users engaged with brands associated with emotional commercials rather than the brands tied to more humorous TV spots, according to new data from Experian.  

Looking at 10 of the most talked about commercial spots during the Super Bowl, Experian leveraged its Social Media Analysis to dig deeper into the core demographics and social behaviours of the consumers who engaged with these brands and categorised them into two segments: emotional and light-hearted.  

Continue reading "Emotion trumps humour in Super Bowl LI ads" »

14 February 2017

11 advertising insights you'll love this Valentine's Day [infographic]

Adroll AdRomance Valentines Infographic blog image

Every brand wants to find love with their customers on Valentine's Day but do you ever wonder who performs best? In the interest of sharing the love around Valentine's Day, the folks at AdRoll EMEA have put together an infographic with 11 advertising insights that show what happens in the apparel, retail, travel and beauty sectors in terms of marketing around Valentine's Day to see who is coming up roses. 

Check out the full infographic below:

Continue reading "11 advertising insights you'll love this Valentine's Day [infographic]" »

24 January 2017

A 360 view of Virtual Reality [infographic]

Vr

2017 has been tipped as the year of Virtual Reality but this technology has actually been around since the first panoramic paintings in 12th Century China. Today, huge tech companies like Google/YouTube, Facebook and Apple are investing heavily in VR technology - which is a good indication that it's here to stay. Plus, with more and more offerings being brought to market (and being made more affordable for consumers) it's worth taking a step back and asking: How will VR change our lives? 

Continue reading "A 360 view of Virtual Reality [infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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