Right Brain, Left Brain Blog

Giles Fitzgerald

Trends and Insight Editor, FRUKT Communications

FRUKT Communications helps brands to stimulate conversations with consumers through culture and entertainment. They create experiences, content and partnerships that entertain people, that they love and that they want to share, for some of the world’s most recognised brands including Coca-Cola, Nokia and O2.


Giles is the editor of FRUKT Source, a brand resource that offers insight into the most stimulating cultural trends surrounding music, film, fashion and the wider entertainment space. He also writes extensively on the subject of brand activity in these areas for a wide range of marketing and sponsorship publications. 

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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