Right Brain, Left Brain Blog

26 posts categorized "Youth marketing"

05 December 2017

Reaching the ‘selfie-aware’ – how brands should approach students

Students

Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes age. 

Today’s students are students of life and they are way ahead of previous generations. They are more self-conscious than ever – or rather ‘selfie-aware’. No longer the mischief makers of old not giving a damn what people think of them, these days most feel everything they do is being scrutinised and that they are constantly being watched, due to a mix of media pressure and the always-on social media world we all now live in. Whatever mischief you make, even behind closed doors, can find its way online in seconds. This means students are a lot better behaved than they once were and are far more concerned about their ongoing social image. 

This also means that before students will let brands in, they have to win over their trust and natural scepticism. Gone are the happy-go-lucky naive students of the past. What’s more, with many leaving uni with serious debt, they are struggling more than ever to make ends meet and so are also looking for real value.  

Continue reading "Reaching the ‘selfie-aware’ – how brands should approach students" »

20 September 2017

New academic year, new students – a new audience for brands

Great results in the A Levels recently – which means lots of new students, which for you, as brand marketers, means the chance to connect with a new generation of consumers with money to spend.

But for me, and the people who work for me, it means three months of mad 20-hour days, organising freshers’ events at universities and colleges and in pubs and clubs up and down the UK and running marketing campaigns for brands targeting the new student cohort.

When I started out, handing out flyers for club nights on the streets of London, I didn’t know I was marketing to students. As far as I was concerned, I was just trying to get a bunch of other 18- and 19-year olds to come to my parties. Back then, my motivation was fun and finances.

Nowadays, our September/October arrangements are on an industrial scale – but we never forget that the events we organise and the campaigns we run have to be fun, so students want to come back or engage with the brands we’re promoting.

Continue reading "New academic year, new students – a new audience for brands" »

18 November 2016

Brand innovation of the Week: Coca-Cola ‘Selfie Bottle’ (Israel)

Fancy taking a snap of yourself glugging down your favourite beverage? Well, thanks to Coca-Cola Israel, it’s now possible thanks to the launch of the ‘world’s first selfie bottle’ which comes fully equipped with a selfie-taking camera at the base of the bottle.

The 0.5L bottle is geared up to take a snap when it senses a 70 degree tilt, with the resulting selfies shared on Snapchat, Facebook and Instagram via a dedicated hashtag.

In a concept created by innovation agency Gefen Team, the tech was used as part of the Coca-Cola Summer Love campaign – Israel’s biggest outdoor brand event.

Coca cola

21 October 2016

Snapchat 101: What Brands Need to Know [Infographic]

Snapchat

What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy?

Well, if you want to get some answers on all of the above then look no further than MDG Advertising’s new infographic, Snapchat 101: What Brands Need to Know. Check it out below:

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04 October 2016

Snapchat Stories vs Instagram Stories [Infographic]

Snap v insta pic

Instagram's recent introduction of 'Stories' sparked debate across the social media sphere – particularly as it so blatantly appeared to be copying a key feature of its rival 'new kid on block' (OK, not so new now!) - Snapchat. But of course, while there are obvious similarities, there are also a bunch of differences in terms of features, users & engagement, implications and brand usage. 

With more and more brands jumping on board with new opportunities across both social networks (eg. Instagram last week announced that it has more than doubled its advertiser base in six months – now with over 500,000), lucky for us the folks at One Productions have pulled together a nifty infographic that outlines the what's what of both 'Stories' features to help identify which might be a better fit for your brand objectives. Check it out below: 

Continue reading "Snapchat Stories vs Instagram Stories [Infographic]" »

16 May 2016

Marketers, it's time to meet the Centennials

Centennials

A growing blindspot in the marketplace is the continued association of Millennials with the youth lifestyle, but it’s time to the face the facts – the era of Millennial youth marketing is over.

As Millennials quickly age out (the oldest now being in their mid-30s) a new generation of youth – Centennials – is moving in and bringing a decidedly different dynamic to the market, one that will create new rules for the marketplace and have influence beyond their size and years.

Centennials (born from 1997 to the present day) represent approximately a third of the world’s population, according to global census figures. Unlike their predecessors, Centennials are growing up with a less idealistic and more pragmatic edge. They’re facing situations that Millennials didn’t have to deal with until early adulthood, and, as a result, they are growing up far more savvy, in graver times when choices are limited and success is harder to come by.

Continue reading "Marketers, it's time to meet the Centennials" »

15 February 2016

Super Bowl 50 Reflections: Why MINI's Big Tent strategy was the real winner

All in all, Super Bowl 50 was probably not the best year for creative, but one campaign stood out head and shoulders above the mass of mediocrity.

The annual sporting extravaganza yet again served up some of the highest budget campaigns of the year, with brands vying to compete for the attention of a worldwide audience. Overall, humour and celebrities were the core themes of the day, but despite brands forking out a record $5 million for a 30-second spot at the big game, the quality of creative left a lot to be desired.

While various companies had their own scoring systems – from social buzz to video virality and brand sentiment – there was one ad in particular that beat its rivals by capturing a key marketing quality that stands for something much bigger in the long-term – and it was the ad that most resonated with me.

Continue reading "Super Bowl 50 Reflections: Why MINI's Big Tent strategy was the real winner" »

19 January 2016

5 reasons why Instagram MUST be on your marketing plans for 2016

Instagram

Instagram may just be the biggest social media opportunity for marketers in 2016. Well, at least according to the folks at MDG Advertising, who reckon the platform will matter more than ever this year.

It was the fastest growing of the major social networks in 2015 with 400 million active monthly users, who share 80 million photos each day and like a whopping 2.5 billion photos. Also, did you know its user base has increased 4X in the last two years? Imagine what could happen in the next two…

Continue reading "5 reasons why Instagram MUST be on your marketing plans for 2016" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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