Right Brain, Left Brain Blog

464 posts categorized "Left Brain: knowledge, trends, deals"

18 October 2017

What rebel consumers can teach marketers

Marketers love early adopters of new technology. They focus huge amounts of energy on them – which makes economic sense, as they’re usually the pathfinders and even evangelists for the mass of consumers who will follow their lead. 

Where some marketers may be missing a trick, however, is in only ever looking at early adopters and the people who follow them, sheep-like, while completely ignoring the non-adopters (those immune to the charms of a new gadget) and the un-adopters (those who tried it, used it and fell out of love with it).  

Arguably there’s so much more to be learned from those people who either reject the innovation from the outset or, perhaps even more importantly, take it up – and then ditch it. Marketers could profit from understanding why some people are immune or move on, rather than only looking at those who remain loyal. 

If they don’t, if they base their plans only on the reactions of those who love their products and the masses for whom they are ‘good enough’, they’re heading for trouble. 

Continue reading "What rebel consumers can teach marketers" »

10 October 2017

The rise of marketing attribution [infographic]

81% of organisations are now tracking the customer journey, according to a new survey from Econsultancy and AdRoll. 'The 2017 State of Marketing Attribution' report surveyed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific to gain insights into marketers' perspective on the changing dynamics of attribution.  

With multiple devices and touch points in the customer journey, it's essential that marketers understand the effectiveness of their campaign and how each of the channels they use are contributing to bringing customers to their businesses. The report found that almost four in five organisations are using marketing yet 70% still struggle to act on insights, citing that defining the online customer journey is the most significant barrier to more effective usage.   

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03 October 2017

The Connected Home [infographic]

Pandora

With the number of ‘Internet of Things’ devices expected to jump from 6.6 billion to 22.5 billion by 2021, it’s clear that we’re currently going through a new wave of tech innovation.

With Apple, Amazon and Google leading the charge in launching voice-enabled devices, there’s no doubt that voice is increasingly becoming the new touch. And, as marketers, it’s important to realise that you can’t just rely on visual advertising anymore because there’s no guarantee consumers will be seeing your message anymore – they could be hearing it instead!

The folks at Pandora recently teamed up with Edison Research to explore how consumers are interacting with these new devices to uncover some insights, illustrated in the infographic below, that it might be worth checking out…

Continue reading "The Connected Home [infographic]" »

05 September 2017

Everything you need to know about wearable tech [infographic]

Wearable tech

From smart watches to fitness-tracking bands to Google Glass, wearable tech is taking the world by storm. Marketers are waking up to the opportunities in using valuable data to push contextualised content via this medium.

So what are the most popular applications for your brand? A new infographic from Neerja Softwares has the answers with a bunch of interesting facts about wearable devices.

Continue reading "Everything you need to know about wearable tech [infographic]" »

10 July 2017

A snapshot of LGBTQ+ America [Infographic]

Gay pride

With Gay Pride celebrations in full swing in various cities across the globe, it's worth brands taking note of this consumer segment - which, in the US alone, controls nearly a trillion dollars in spending power. 

However, this influential and brand-savvy segment receives a tiny fraction of marketing dollars directed to other diverse consumer groups.

What's more, traditional measures of orientation don't really reflect the way younger individuals think about their lives. New research from WPP's global foresight and futures consultancy Kantar Futures shows that 15% of the US population consider themselves something other than exclusively straight, including an astonishing one-fourth of Millennials.

Continue reading "A snapshot of LGBTQ+ America [Infographic]" »

14 March 2017

10 Performance Marketing Spend Trends [infographic]

AdRoll’s State of Performance Marketing report has just been released, exploring the current perspectives of 1,300 marketers and the changing dynamics of the advertising/marketing landscape.

Check out the quick, digestible summary of the top 10 performance marketing spend trends for 2017 in the handy infographic below:

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28 February 2017

Another country, another agency?

When looking to roll out a successful campaign in another country, brands are faced with a dilemma. Do they use the agency that has run the campaign to date, or go with one on the ground in the new location.

Keeping faith with the existing agency in a new jurisdiction can be a risk. Yes, you benefit from the experience of a team that has successfully run the campaign historically, but you might miss out on crucial local knowledge of the new home market. Going local means this won’t be a problem, but will an agency on the ground have a deep enough understanding of your brand and be able to run the campaign as successfully?

Many brands might believe that, no matter what, there’s no substitute for local knowledge. However, it’s perhaps wiser not to rule out either scenario, but rather investigate what expertise and experience is available in the new location, then compare and contrast that with your existing agency.

After all, you already have a strong and successful relationship with them, so if this can be transferred to another country, you could get the best of both worlds. Even if the agency isn’t set up to operate in the new jurisdiction yet, it may be prepared to look into it – so long as there is time, and it makes sense for all parties. It goes without saying that global expansion is an exciting prospect for any growing business.

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24 January 2017

A 360 view of Virtual Reality [infographic]

Vr

2017 has been tipped as the year of Virtual Reality but this technology has actually been around since the first panoramic paintings in 12th Century China. Today, huge tech companies like Google/YouTube, Facebook and Apple are investing heavily in VR technology - which is a good indication that it's here to stay. Plus, with more and more offerings being brought to market (and being made more affordable for consumers) it's worth taking a step back and asking: How will VR change our lives? 

Continue reading "A 360 view of Virtual Reality [infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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