Right Brain, Left Brain Blog

439 posts categorized "Left Brain: knowledge, trends, deals"

20 April 2015

Ask the Expert: Everything you need to know about programmatic video advertising

Guy YalifProgrammatic is arguably one of the biggest developments in the digital advertising space. When it comes to video advertising, programmatic is beginning to take off, with programmatic video ad sales in EU-5 reaching €226m in 2014, according to eMarketer, and expected to soar 63.5% this year to reach €369m by the end of 2015.

Advertisers and agencies are adopting programmatic quickly. Yet, despite being the Association of National Advertisers’ (ANA) marketing word of the year in 2014, more than half of marketers still don’t understand programmatic well enough to implement it.

So, to put a clearer lens on programmatic advertising, let’s explain what it is and discuss some of the key benefits it delivers to advertisers.   

Simply put, programmatic refers to the use of software to automate the purchase of digital advertising. Fundamentally, programmatic advertising lets advertisers make their video advertising investments work harder for them by allowing them to work smarter, faster and more efficiently. Efficiency and efficacy are why programmatic advertising is so effective. Programmatic advertising helps marketers reach the precise audiences they seek across screens as efficiently as possible.

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12 January 2015

Top 10 digital trends for 2015 [infographic]

It’s a brand new year which is likely to bring a brand new set of challenges for marketers to get their heads around, especially when it comes to the ever-changing digital space.

So what’s in store for 2015? Well thanks to Borenstein Group, you need look no further than here as the handy infographic below outlines the top 10 digital branding and marketing trends for the year ahead:

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19 November 2014

Infographic: Social marketing trends for the festive season

The holiday shopping season is upon us (well actually, we could say it’s already well underway) so it comes as no surprise that digital marketers are already starting to plan how social media will factor into their marketing efforts over the next few weeks.

What are the biggest holiday social marketing trends this year? Thanks to Offerpop, and shared by CMO, you can find out by taking a look at this infographic – giving you an in-depth look at some of the top social marketing and commerce trends ahead for marketers as they enter the homestretch of 2014. 

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17 November 2014

Top 5 trends in digital media for 2015

Venn

“May the odds be ever in your favour.” – The Hunger Games

Predicting the future is never easy, but it’s always interesting – regardless of whether you’re envisioning a chilling dystopia or a brave new world. 2015 is going to be a bit of both in Digital Media, the convergence of a brand’s website, social media, mobile marketing, games and apps. Smart publishers and marketers will anticipate industry changes and take advantage of new opportunities – before they become the standard.

Here are 5 trends you’ll see in Digital Media in 2015:

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29 July 2014

Why you need to incorporate cross-device into your ad strategy

With mobile commerce at an all-time high, today’s modern consumer demands optimised, tailored and easy-to-use online offerings across desktop, mobile and tablet. Consumers are increasingly on the go and regularly migrate between devices during the day, presenting an enormous challenge for marketers trying to reach audiences with the right message at the right time. 

PwC’s latest Global Entertainment & Media Outlook 2014-2018 predicts that 50% of the UK population will own a tablet by 2018 and 73% will own a smartphone, while the latest survey from eMarketer predicts that m-commerce will rise by 64.8% this year alone. It is therefore undeniable that marketers now need to approach digital advertising strategies with cross-device in mind – but what are the key considerations?

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07 March 2014

Trends: What’s hot at this year’s SXSW?

The annual SXSW music, film and interactive conference and festival, held in Austin, Texas is kicking off today but what trends can we expect to dominate chatter over the next week?

Global social media agency We Are Social has analysed the titles of all the events listed in the 2014 SXSW interactive schedule and have produced a word cloud to find the most frequently occurring words reflecting the biggest trends this year  – if gaming, social and startups are high on your agenda then you won’t be disappointed.

“The topics of discussion at SXSW clearly point to broader trends in the world of tech and marketing,” says We Are Social’s global managing director Robin Grant. “Social media remains an obsession of the industry as a whole, while big data is still grabbing some attention. What’s more reflective of emerging trends is how ‘maker’ is marginally bigger than ‘entrepreneur’ and ‘making’ is bigger than ‘marketing’.”

Sxsw

21 February 2014

Mark Zuckerberg on Facebook’s mega $19bn WhatsApp deal

Whatsapp

Facebook really does likes to make an impact and its record-breaking $19bn purchase of the instant messaging service WhatsApp certainly sent the digital world into overdrive as critics speculated over the social networking giant’s plans to make money from it. In a statement released by WhatsApp, founder and chief executive Jan Koum promised users: “You can still count on absolutely no ads interrupting your communication”.

Yet the critics among us will ask just how long it will be before Facebook throws its advertising weight behind the app, just like it did with Instagram when it was bought for $1bn. So what is the big plan? Straight from the horse’s mouth, here’s what Mark Zuckerberg had to say in an official statement:

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12 February 2014

Five digital tech trends that will change our lives in 2014

Every year, design experts from across Fjord come together to debate the key technology trends that will affect businesses and society over the next twelve months. The result is a list of 10 trends that we believe will reshape how businesses run and how we as consumers live our lives. Five of our Trends are summarised here:

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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