Right Brain, Left Brain Blog

443 posts categorized "Left Brain: knowledge, trends, deals"

04 August 2015

Mobile ad spend trends from around the world

Mobile advertising can operate through SMS advertising, apps, mobile websites or even mobile search. Through all of these methods, brands are gaining brand awareness, customer loyalty and, ultimately, conversions.

According to the GWI Device Summary, 31% of all web pages are now being served to mobile, a whole 39% increase from last year. These numbers are growing at a staggering rate with predictions that mobile will not only catch up with desktops but overtake them in the near future. But how does this affect businesses’ ad spend around the world?

Five countries, Russia, China, USA, Brazil and UK, were examined with ad-spending statistics provided by eMarketer to demonstrate the growth of mobile advertising and how different countries approach this in regards of advertising.

Emarketer

Continue reading "Mobile ad spend trends from around the world" »

29 June 2015

Report: Is the future brighter for independent digital agencies?

Soda

According to the latest edition of The SoDA Report, compiled by SoDA - The Digital Society, more than 60% of client-side marketers choose to work primarily with independent shops on digital initiatives - signalling a bright future for the independents with a commanding position on clients’ agency rosters.

Overall, the report presents an optimistic future for digital agencies, with more and more digital shops taking the role of ‘lead’ marketing agency. Almost half of clients surveyed have either increased their digital budgets or moved traditional marketing spend into digital – versus only 9% of clients having decreased their digital marketing budgets.

Continue reading "Report: Is the future brighter for independent digital agencies?" »

22 June 2015

Mobile dads – and why you should target them [infographic]

Why should mums get all the attention? Mums have already caught the attention of advertisers around the world due to their heavy mobile consumption habits, but don’t you know that dads love their devices too!

Check out the infographic below from Millennial Media and the IAB showing that dads are just as mobile as their female counterparts – in fact, they are accessing content in new ways and spending more than the average user when it comes to mobile purchases.

Continue reading "Mobile dads – and why you should target them [infographic]" »

28 April 2015

Are apps all they’re cracked up to be or should we just embrace mobile web?

Mobile web adoption is growing eight times faster than desktop web adoption did in the 1990s and early 2000s. And this just goes to show how important it is to consider mobile experience when providing online content. Having a mobile optimised website therefore, is no longer an option - unless of course you want to lose a high percentage of your consumer base. In fact, a recent study showed that 57% of mobile users were found to abandon a website if it took more than 3 seconds to load.

So, if having a mobile optimised website is so important, why bother with an app? Well, we think that websites and apps offer different things to users. But rather than tell you what we think, why not read through this article, have a think about the questions we pose and decide for yourself.

App v web

It’s all about your audience

Where are your audience coming from? How do they want to consume your content and how would you like them to engage with it? These questions are key to deciding whether you should develop an app. If your audience is large and transient an optimised mobile website could be the answer. On the other hand, if you’re trying to attract a smaller (potentially more valuable) audience, or wanting to have your content available offline, an app would be a better fit. But it’s not all up to you - if developing an app, Newsstands and app stores can help to promote your content to new audiences and ultimately build your customer base. Combine this with engagement features like deep-linking push notifications, ‘Today’ widgets, badges and background loading, you can increase the chances that your audience keep checking the app and coming back for more.

 

Continue reading "Are apps all they’re cracked up to be or should we just embrace mobile web?" »

20 April 2015

Ask the Expert: Everything you need to know about programmatic video advertising

Guy YalifProgrammatic is arguably one of the biggest developments in the digital advertising space. When it comes to video advertising, programmatic is beginning to take off, with programmatic video ad sales in EU-5 reaching €226m in 2014, according to eMarketer, and expected to soar 63.5% this year to reach €369m by the end of 2015.

Advertisers and agencies are adopting programmatic quickly. Yet, despite being the Association of National Advertisers’ (ANA) marketing word of the year in 2014, more than half of marketers still don’t understand programmatic well enough to implement it.

So, to put a clearer lens on programmatic advertising, let’s explain what it is and discuss some of the key benefits it delivers to advertisers.   

Simply put, programmatic refers to the use of software to automate the purchase of digital advertising. Fundamentally, programmatic advertising lets advertisers make their video advertising investments work harder for them by allowing them to work smarter, faster and more efficiently. Efficiency and efficacy are why programmatic advertising is so effective. Programmatic advertising helps marketers reach the precise audiences they seek across screens as efficiently as possible.

Continue reading "Ask the Expert: Everything you need to know about programmatic video advertising" »

12 January 2015

Top 10 digital trends for 2015 [infographic]

It’s a brand new year which is likely to bring a brand new set of challenges for marketers to get their heads around, especially when it comes to the ever-changing digital space.

So what’s in store for 2015? Well thanks to Borenstein Group, you need look no further than here as the handy infographic below outlines the top 10 digital branding and marketing trends for the year ahead:

Continue reading "Top 10 digital trends for 2015 [infographic]" »

19 November 2014

Infographic: Social marketing trends for the festive season

The holiday shopping season is upon us (well actually, we could say it’s already well underway) so it comes as no surprise that digital marketers are already starting to plan how social media will factor into their marketing efforts over the next few weeks.

What are the biggest holiday social marketing trends this year? Thanks to Offerpop, and shared by CMO, you can find out by taking a look at this infographic – giving you an in-depth look at some of the top social marketing and commerce trends ahead for marketers as they enter the homestretch of 2014. 

Continue reading "Infographic: Social marketing trends for the festive season" »

17 November 2014

Top 5 trends in digital media for 2015

Venn

“May the odds be ever in your favour.” – The Hunger Games

Predicting the future is never easy, but it’s always interesting – regardless of whether you’re envisioning a chilling dystopia or a brave new world. 2015 is going to be a bit of both in Digital Media, the convergence of a brand’s website, social media, mobile marketing, games and apps. Smart publishers and marketers will anticipate industry changes and take advantage of new opportunities – before they become the standard.

Here are 5 trends you’ll see in Digital Media in 2015:

Continue reading "Top 5 trends in digital media for 2015" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking