The holiday shopping season is upon us (well actually, we could say it’s already well underway) so it comes as no surprise that digital marketers are already starting to plan how social media will factor into their marketing efforts over the next few weeks.
What are the biggest holiday social marketing trends this year? Thanks to Offerpop, and shared by CMO, you can find out by taking a look at this infographic – giving you an in-depth look at some of the top social marketing and commerce trends ahead for marketers as they enter the homestretch of 2014.
Continue reading "Infographic: Social marketing trends for the festive season" »
“May the odds be ever in your favour.” – The Hunger Games
Predicting the future is never easy, but it’s always interesting – regardless of whether you’re envisioning a chilling dystopia or a brave new world. 2015 is going to be a bit of both in Digital Media, the convergence of a brand’s website, social media, mobile marketing, games and apps. Smart publishers and marketers will anticipate industry changes and take advantage of new opportunities – before they become the standard.
Here are 5 trends you’ll see in Digital Media in 2015:
Continue reading "Top 5 trends in digital media for 2015" »
With mobile commerce at an all-time high, today’s modern consumer demands optimised, tailored and easy-to-use online offerings across desktop, mobile and tablet. Consumers are increasingly on the go and regularly migrate between devices during the day, presenting an enormous challenge for marketers trying to reach audiences with the right message at the right time.
PwC’s latest Global Entertainment & Media Outlook 2014-2018 predicts that 50% of the UK population will own a tablet by 2018 and 73% will own a smartphone, while the latest survey from eMarketer predicts that m-commerce will rise by 64.8% this year alone. It is therefore undeniable that marketers now need to approach digital advertising strategies with cross-device in mind – but what are the key considerations?
Continue reading "Why you need to incorporate cross-device into your ad strategy" »
Facebook really does likes to make an impact and its record-breaking $19bn purchase of the instant messaging service WhatsApp certainly sent the digital world into overdrive as critics speculated over the social networking giant’s plans to make money from it. In a statement released by WhatsApp, founder and chief executive Jan Koum promised users: “You can still count on absolutely no ads interrupting your communication”.
Yet the critics among us will ask just how long it will be before Facebook throws its advertising weight behind the app, just like it did with Instagram when it was bought for $1bn. So what is the big plan? Straight from the horse’s mouth, here’s what Mark Zuckerberg had to say in an official statement:
Continue reading "Mark Zuckerberg on Facebook’s mega $19bn WhatsApp deal" »
Every year, design experts from across Fjord come together to debate the key technology trends that will affect businesses and society over the next twelve months. The result is a list of 10 trends that we believe will reshape how businesses run and how we as consumers live our lives. Five of our Trends are summarised here:
Continue reading "Five digital tech trends that will change our lives in 2014" »
“There’s a mobile content explosion taking place around us” Simon Khalaf, CEO and President, Flurry
In 2013, Android hoovered up smartphone market share while BlackBerry sank, Facebook and Twitter became increasingly mobile-first, and Candy Crush Saga took over the mobile gaming world. So what lies ahead in 2014? Here are seven trends you can count on…
Continue reading "Top 7 Consumer Mobile Trends for 2014" »
I wanted to share this little gem from the Cream blog
archive – (it was first posted back in June 2011!) Despite the industry coming on leaps and
bounds since then – and with so many more players now in the market –
the fundamentals are still the same and they have a much bigger part to
play in the digital marketing mix. But do we really know what an ad
exchange is and how it all works? Do we really understand RTB? If
you’re still unsure about how it all works, then I strongly suggest
taking a look at the below:
Continue reading "Ad exchanges explained - at last!" »