Right Brain, Left Brain Blog

447 posts categorized "Left Brain: knowledge, trends, deals"

12 January 2016

What technology did we love in 2015?

Amongst the hype of smartphone launches, new tablets, browser updates and wearable technology, it can be difficult to actually determine which technology is impacting most on our lives. We’ve collated information from the start of 2015 and the end of the year to see the trends that have shaped our use of technology in 2015.

Chrome rules the world

2015 was the year that Google’s Chrome browser overtook Microsoft Internet Explorer as the most popular way to browse on the desktop. At the start of the year Chrome had a 29% share of web browsing sessions which had grown to almost 33% by the end of the year, whilst Internet Explorer dropped from 35% to 25% in the same timeframe. This happened despite Microsoft’s repacking of Internet Explorer as Edge in Windows 10. The continued growth of Chrome (which was only launched late in 2008) demonstrates how combining Google’s search engines with its browser for an integrated and less clunky experience is driving successful adoption.

Desktop

In the mobile world, the Chrome browser also grew by around 3%, mostly at the expense of the default Android browser, but the leader for market share was Apple’s Mobile Safari, with almost half of all mobile web sessions taking place through this browser.

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06 January 2016

7 mobile marketing trends to watch out for

Smartphones have really defined the term “mobile” in its truest sense. The growth of these devices have made it much more easy and convenient to search for products and shop on the internet. In response to the recent increase in m-commerce, Syncline have identified seven top mobile marketing trends to watch out for in 2016. Check them out in the infographic below:

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04 January 2016

Top 4 advertising trends for 2016

It’s a New Year which means a new wave of innovation is coming and rather than worrying about how to keep up with the marketing trends for 2016, the folks over at MDG Advertising have highlighted the four top trends to be aware of when planning how to spend your ad budgets.

  1. Digital advertising to overtake TV
  2. Mobile will be the fastest growing segment
  3. Keep an eye on digital video
  4. Facebook is increasingly dominant

Even better, they have pulled it all together into one handy infographic. Check it out below…

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12 October 2015

Five reasons why mobile video is the smart way to engage your audience

Mobile video

Programmatic video ad sales in EU-5 are expected to soar 63.5% to reach €369 million by the end of 2015, according to Emarketer. There’s no doubt that programmatic video is fast becoming mainstream and smart brands are using it to reach their audience across every screen, but this begs the question why the uptake of mobile video advertising has been relatively slow.

The main factor has been a lack of confidence in targeting and measurement through mobile. But times are changing, and the following five facts arguably make mobile video the most important audience engagement channel for brands.

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04 August 2015

Mobile ad spend trends from around the world

Mobile advertising can operate through SMS advertising, apps, mobile websites or even mobile search. Through all of these methods, brands are gaining brand awareness, customer loyalty and, ultimately, conversions.

According to the GWI Device Summary, 31% of all web pages are now being served to mobile, a whole 39% increase from last year. These numbers are growing at a staggering rate with predictions that mobile will not only catch up with desktops but overtake them in the near future. But how does this affect businesses’ ad spend around the world?

Five countries, Russia, China, USA, Brazil and UK, were examined with ad-spending statistics provided by eMarketer to demonstrate the growth of mobile advertising and how different countries approach this in regards of advertising.

Emarketer

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29 June 2015

Report: Is the future brighter for independent digital agencies?

Soda

According to the latest edition of The SoDA Report, compiled by SoDA - The Digital Society, more than 60% of client-side marketers choose to work primarily with independent shops on digital initiatives - signalling a bright future for the independents with a commanding position on clients’ agency rosters.

Overall, the report presents an optimistic future for digital agencies, with more and more digital shops taking the role of ‘lead’ marketing agency. Almost half of clients surveyed have either increased their digital budgets or moved traditional marketing spend into digital – versus only 9% of clients having decreased their digital marketing budgets.

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22 June 2015

Mobile dads – and why you should target them [infographic]

Why should mums get all the attention? Mums have already caught the attention of advertisers around the world due to their heavy mobile consumption habits, but don’t you know that dads love their devices too!

Check out the infographic below from Millennial Media and the IAB showing that dads are just as mobile as their female counterparts – in fact, they are accessing content in new ways and spending more than the average user when it comes to mobile purchases.

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28 April 2015

Are apps all they’re cracked up to be or should we just embrace mobile web?

Mobile web adoption is growing eight times faster than desktop web adoption did in the 1990s and early 2000s. And this just goes to show how important it is to consider mobile experience when providing online content. Having a mobile optimised website therefore, is no longer an option - unless of course you want to lose a high percentage of your consumer base. In fact, a recent study showed that 57% of mobile users were found to abandon a website if it took more than 3 seconds to load.

So, if having a mobile optimised website is so important, why bother with an app? Well, we think that websites and apps offer different things to users. But rather than tell you what we think, why not read through this article, have a think about the questions we pose and decide for yourself.

App v web

It’s all about your audience

Where are your audience coming from? How do they want to consume your content and how would you like them to engage with it? These questions are key to deciding whether you should develop an app. If your audience is large and transient an optimised mobile website could be the answer. On the other hand, if you’re trying to attract a smaller (potentially more valuable) audience, or wanting to have your content available offline, an app would be a better fit. But it’s not all up to you - if developing an app, Newsstands and app stores can help to promote your content to new audiences and ultimately build your customer base. Combine this with engagement features like deep-linking push notifications, ‘Today’ widgets, badges and background loading, you can increase the chances that your audience keep checking the app and coming back for more.

 

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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