Right Brain, Left Brain Blog

39 posts categorized "Case study"

12 February 2016

Valentine's Day: Top love-themed campaigns

Love is in the air, which can only mean one thing - it must be February, that time of year where we all get a little soft and mushy as we approach Saint Valentine's Day.  

Brands and retailers the world over have been hard at work with various promotions and themed activations to celebrate the annual feast of love and affection. 

From Durex attempting to 'Cut the cliché'… 

Continue reading "Valentine's Day: Top love-themed campaigns" »

25 August 2015

Top 5 totally unreal virtual reality campaigns

Virtual Reality Featured Image %28Cream Global%29

We’ve already looked at the cutting edge of augmented reality, projection mapping, dronevertising, and contactless technology, but there’s one current marketing tool that seems to be even more on the fringes of science fiction than all of these; virtual reality (VR).

Morpheus in the first of the Matrix movies said, “What is real? How do you define real? If you're talking about what you can hear, what you can smell, taste and feel, then real is simply electrical signals interpreted by your brain.” We’re already in an age when brands are able to fool our senses using the latest VR devices.

From 2016 onwards, virtual reality is going to become widely available to consumers with the commercial launches of Facebook’s Oculus Rift, HTC’s Vive and, the fittingly named, Project Morpheus from Sony.

In the meantime, brands are already starting to use VR in campaigns and here are our five favourite examples;

Hyundai – 4D World rally Championships

Hyundai gave visitors to the World Rally Championship in June 2015 a sensational 4D multi-sensory driving experience. Wearing Oculus Rift glasses, people could see just what it was like to be a co-driver on the track during a race. A motion platform simulated centrifugal forces of up to 0.5g, while specially developed software merged motion and audio data from the 360° race footage.

Continue reading "Top 5 totally unreal virtual reality campaigns" »

21 August 2015

Festival of Media LatAm Awards 2015 shortlist


OMD, Starcom Mediavest, MediaCom and Mindshare have attained the highest number of shortlisted entries in this year’s Festival of Media LatAm (FOMLA) Awards, with Coca-Cola, SAB Miller and Visa among the brands achieving the highest numbers of nominations.

The FOMLA Awards 2015 shortlist spans work from 15 countries across the region, including Paraguay, Puerto Rico, Ecuador, Dominican Republic and Guatemala, with a total of 110 entries having made the list.

OMD has been shortlisted 17 times, the highest number of nominations, followed by Starcom Mediavest, with 11, and MediaCom and Mindshare joint-third with eight apiece. Arena Media achieved seven nominations.

A total of 54 brands made 2015’s shortlist, up from 48 on 2014. Coca-Cola won nine places, while SAB Miller achieved six nominations and Visa five.

This year's awards sees the introduction of a number of new categories, including Best Use of Video, Best Use of Mobile, Best Use of Programmatic Technology, Best Use of Native Advertising, Smart Use of Data Award and Consumer Research Award.

In terms of standout campaigns, four have made the shortlist across four separate categories - Visa’s ‘So Far Yet So Close’, Zapaterias Coban’s ‘Shiny Lessons’, SAB Miller’s ‘Entre Panas (Among Fellas)’, and Coca-Cola’s ‘Make Someone Happy’.

Check out the full shortlist here and below.

Continue reading "Festival of Media LatAm Awards 2015 shortlist" »

15 May 2015

Festival of Media Global 2015 – the winners


OMD emerged triumphant at this year’s Festival of Media Global Awards, picking up two of the three coveted grand prix titles, including Campaign of the Year and Agency Network of the Year.

The Omnicom agency, in tandem with M2M, picked up a remarkable four Gold prizes for its ‘Penny the Pirate’ children's eye screening work for LUXOTTICA in Australia, culminating in the Campaign of the Year award.

‘Penny the Pirate’ was awarded Gold in the Best Engagement Strategy, Best Entertainment Platform, Best Launch Campaign and Best Use of Content categories.

While OMD walked away with Agency Network of the Year, the Agency of the Year prize went to Starcom MediaVest US. It was a hugely successful evening for the Publicis Groupe agency, which amassed a total of eight trophies, including four Gold, two Silver and two Bronze.

Three of its Gold awards – Best Use of Video, The Utility/Public Service Award and Best Communications Strategy – went to its popular #Likeagirl campaign for Procter & Gamble.

Elsewhere, GroupM agency MediaCom scooped 11 awards, including three Gold, four Silver and four Bronze, while US firm iHeartMedia won Media Vendor of the Year.

After a disappointing 2014, in which its companies failed to win a single Gold, the US was the best performing market, with a total of 15 trophies, ahead of Australia in second and the UK in third. Other markets to pick up Gold awards included Canada, Germany, New Zealand, Norway and Tunisia.

Charlie Crowe, chairman and editor-in-chief at C Squared, said: “We are really trying to develop our awards categories to not only reflect the changes taking place in media but also to challenge the industry to push new boundaries. And guess what? The industry has responded!

"In nine years and across 19 Festival of Media shows since we launched, we have never seen more award entries of such high quality, as well as a 20% increase in entries overall.

“There were at least five occasions in the jury rooms where the arguments were over whether multiple gold awards should be given. We have a duty to ensure this work is shared globally, to inspire even greater heights for next year.”

Chris Carmichael, global head of media at HSBC, and one of the judges, added: “I was incredibly impressed by the high quality of entries. In some cases, there were five or six entries in each category which had the potential to win gold, leading to some heated discussions and tough decisions during the voting in order to decide the final winner.”

Check out all the winners from the Festival of Media Global Awards 2015 and read the full case studies on Cream Global:

Continue reading "Festival of Media Global 2015 – the winners" »

14 February 2014

Valentine’s Day: Our top 5 love-themed case studies

February 14th has come around yet again and we’re feeling the love today at Cream HQ. Love is truly international and here’s a selection of some of our favourite Valentines-themed case studies from around the world to get your heart a-fluttering:

1. AsiaRooms.com – Romance of Travel (Singapore)

AsiaRooms.com launches the first-ever in-train activation in Singapore to spread the love around Valentine’s Day. The main event was two live marriage proposals and guess what? They both said yes!


Continue reading "Valentine’s Day: Our top 5 love-themed case studies" »

20 December 2013

Cream's top campaigns of 2013

Every year over here at Cream we see an incredible amount of outstanding media campaigns and 2013 has been no different. Take a look at our top five from this year:

Real Beauty Sketches


Statistics show that only 4% of women actually feel beautiful. Dove's intention via this campaign was to make the remaining 96% feel the same way. An FBI-trained sketch artist was asked to draw women’s portraits according to their own descriptions. The artist, who had never seen the women before, initially relied on descriptions by strangers to create the portraits. He then sketched them again by listening to the women’s own descriptions of themselves. The two portraits looked entirely different. The campaign caused dove’s fan-base and social media platforms to go through the roof, it was shortlisted six times at the Festival of Media LatAm 2013 and won the ‘best engagement’ category. To see the full campaign click here.

Continue reading "Cream's top campaigns of 2013" »

21 August 2013

How do you make a billboard roar? Ask Land Rover.

Very few individuals experience the thrill of driving a powerful 5.0 litre supercharged engine, or even just hearing the dominating roar such an engine provides, yet Land Rover has innovatively allowed travellers to familiarise themselves with this through its latest campaign, ‘Push the pedal hear the engine’.

Moving away from laborious, tedious advertising, Land Rover built a special digital outdoor campaign to publicise its all-new Range Rover Sport, featuring an accelerator pedal, responsive interactive content and directional sound. ‘Push the pedal, hear the engine’ delivered the speed and thrill of the SUV’s powerful engine to travellers at Gatwick, Manchester and Stansted Airports over a four week period.

Continue reading "How do you make a billboard roar? Ask Land Rover." »

06 February 2013

Acer's interactive Olympic campaign


Acer's Olympic pavillion


The London Olympic Games was the second Olympic event at which Acer held the title of ‘Official Hardware Partner’ – having previously sponsored the 2010 Winter Games in Vancouver.

In order to create an on-site brand experience like no other, Acer appointed total brand activation agency, Pico, to build a Showcase Pavilion within the Olympic Park. Pico in return appointed specialist experiential staffing agency Blackjack to select and train the Showcase Team to engage and host the site.

Situated close to the Athletes Village, Acer were able to exhibit and demonstrate their new products, latest technologies and innovations to the public inside the Showcase Pavilion, whilst simultaneously providing a corporate hospitality suite for VIP guests to soak up the incredible atmosphere of London 2012.

The Showcase consisted of three levels where guests would be immersed in an interactive experience combining projection, lights and imagery to create an unforgettable journey; the top floor included an exclusive VIP area for IOC members and athletes to use with spectacular views of the Olympic Park which included an unparalleled view of the Olympic Stadium.


There were two key objectives attached to Acer’s on-site Olympic activity.  First and foremost it wanted to attract visitors to the Olympic Park into the Pavilion to experience the Acer Journey through customer facing interaction. Once inside, the aim was to educate visitors on Acer products, new technologies and innovations to enhance brand knowledge and awareness.


An entirely unique experiential concept was created, to immerse the visitor in an unrivalled and entirely personalised brand experience. Blackjack provided event managers and brand ambassadors, all of whom had been approved by LOCOG (London 2012 Governing Body) and accredited for the Olympic Park beforehand.

Blackjack staff then guided visitors through an interactive journey that began outside the showcase in the Olympics Park. Visitors were issued with an interactive journey smartcard. Each card had a QR driver that, when swiped onto a QR reader positioned next to the various features on various levels, would allow each visitor a personal and individual interaction complete with info/avatar capture of themselves. The smartcard allowed QR activation at each feature display within the pavilion via a unique visitor QR code which isolated each individual visitor’s interaction through the various feature displays within the showcase, via a microsite: acerjourney.com

Once inside the Pavilion, visitors had 8 stations to experience:

  • Journey Sphere - Visitors could browse and explore through a variety of games and videos

  • “Fast Faster Fastest” Arena – An interactive challenge navigating a route through a computer circuit board in the fastest time

  • Infinity Gateway – A room which projected multiple images of the visitor on 3 different graphic backgrounds

  • Predator Gaming Area – Visitors could play the official London 2012 video game

  • Devices on Level 2 – A platform showcasing the very best of the Acer product portfolio

  • Devices on Level 1 – A platform showcasing the very best professional market devices
from Acer
  • Theatre – A unique mixed reality theatre show featuring AR and interactive images

  • Avatar – The chance for visitors to create a personalised avatar in the Pavilion and share it on acer.com

VIP guests also had use of the third level hospitality and viewing platform.


In terms of meeting the first two objectives, the Acer Pavilion had 63,846 visitors during the Olympic and Paralympic periods, in which 40,222 registered to become a part of the Acer Journey, this can be measured as 63% of all people who visited the Pavilion registering.

This was an average of 2,500 visitors every day to the Pavilion during the course of the Olympics and Paralympics.

Due to a high number of visitors being children, some parents did not feel it appropriate for their children to fill out their personal details, therefore decreasing the percentage of visitors registering to become a part of the Acer Journey.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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