Right Brain, Left Brain Blog

90 posts categorized "Mobile"

17 November 2014

Top 5 trends in digital media for 2015

Venn

“May the odds be ever in your favour.” – The Hunger Games

Predicting the future is never easy, but it’s always interesting – regardless of whether you’re envisioning a chilling dystopia or a brave new world. 2015 is going to be a bit of both in Digital Media, the convergence of a brand’s website, social media, mobile marketing, games and apps. Smart publishers and marketers will anticipate industry changes and take advantage of new opportunities – before they become the standard.

Here are 5 trends you’ll see in Digital Media in 2015:

Continue reading "Top 5 trends in digital media for 2015" »

03 November 2014

The best mobile marketing tool for brands is on the lock screen

Venn

The phrase “Don’t leave home without it” was about a credit card, but now it applies just as much to smartphones. We love our phones. We talk to them, we depend on them to get us around, and we wouldn't dream of leaving home without them. According to Flurry Analytics, U.S. consumers spend an average of 2 hours and 38 minutes per day on smartphones and tablets. According to Nielsen, iPhone and Android usage for U.S. people over age 18 has increased 65 percent over just two years ago. In Q4 of 2013, users spent an average 30 hours and 15 minutes per month on mobile apps.

But in the midst of this mobile obsession, a new wave of simple apps, based on nothing but notifications, are clamoring to take up where Yo left off, to turn your lock screen into a carefully-curated hub where you only see the stuff you like.

“We’re now entering an age where apps function as service layers. No longer battling for a ‘homescreen’ position, new apps are emerging that are only meant to be used when they have something to explicitly tell you, rather than functioning as time-wasters you browse idly during your downtime,” writes Sara Perez in TechCrunch.

Continue reading "The best mobile marketing tool for brands is on the lock screen" »

24 October 2014

Why mobile programmatic is the future

According to the IAB UK’s recently released Digital Ad Spend Report – done in conjunction with PwC – mobile video advertising has grown 196% over the past two years to £63.9m. This makes it the fastest growing digital ad format, accounting for £1 in every £5 spent on Internet and mobile display ads.  As automated buying also grows to keep pace with the explosion of ads on the format, there are two key benefits that mobile programmatic can bring for brands.

1) The ability to keep pace with change

The pace of change in consumer behaviour does not wait for the advertising community to catch up with it. As brands’ target audiences move en masse towards mobile devices, every advertiser’s programmatic campaign must include a strong mobile element – brands simply cannot afford to ignore the areas where their audiences are paying increasing amounts of attention. This attention is now split across multiple screens and a single programmatic campaign can target and optimize against desired audiences in a holistic and unified fashion.

Continue reading "Why mobile programmatic is the future" »

13 October 2014

Will digital be the decider in this year’s elections?

Say venn

Liberty's too precious a thing to be buried in books...” – Mr. Smith Goes to Washington

October is THE huge month in terms of political advertising, with most of it going to TV – especially at the statewide and local level. Problem is, voters’ media consumption habits are changing. Digital is where it’s at for a growing number of voters. Online streaming, mobile, and multi-screen are growing leaps and bounds. Of course, with that comes the opportunity for personalization and segmentation around preferences. Campaign marketers, who are under pressure to produce results, are working furiously to insure the candidate’s online buys are not going to wasted impressions.

To help with that, political advertisers and consultants have jumped on programmatic ad-tech big time. Armed with razor-sharp targeting options, ad-tech campaigns can quickly and easily target ads directly to specific voters. Everyone’s doing something along these lines because no campaign wants to be caught behind the digital 8-ball in this year’s midterms. According to a new STRATA political survey, 85 percent of political agencies plan to use programmatic ads for their political media-buying efforts this year. The company says the agencies polled represent roughly 75 percent of total political advertising billings.

That’s interesting, but it may not be enough. Watch for these three trends to make a difference: 

Continue reading "Will digital be the decider in this year’s elections?" »

06 October 2014

On the Social-Mobile web, we’re all one percenters

New tools are shifting the balance of power and democratizing high-quality content.

Say venn

"Any sufficiently advanced technology is indistinguishable from magic. -Arthur C. Clarke

The One Percent Rule of Internet culture goes something like this: 1% of users in any given community actively create new content, while the other 99% only view it. But on the new social-mobile Web, everyone is a creator.

The early wave of standalone social apps focused on unpacking core features (Facebook Messenger, LinkedIn Connected, etc), but are essentially the same user experience, albeit in more robust, dedicated mini-platforms. Now, as mobile interfaces and software become increasingly more sophisticated and user-friendly, everyday users are creating polished content rather than merely consuming it.

Instagram’s Hyperlapse app is a perfect example of this burgeoning trend, placing prosumer digital tools in the hands of anyone with a smartphone. “What was once only possible with a Steadicam or a $15,000 tracking rig is now possible on your iPhone, for free.”

“The neat thing is how quickly an amateur can produce cool things with the app,“ wrote . “For people who like to be creative — or just shoot lots of smartphone videos — Hyperlapse is a fun and free new outlet.”

What used to take a bunch of expensive equipment, lots of time, and years of expertise is now distilled into a point, a click, and few taps of a small screen.

Continue reading "On the Social-Mobile web, we’re all one percenters" »

29 July 2014

Why you need to incorporate cross-device into your ad strategy

With mobile commerce at an all-time high, today’s modern consumer demands optimised, tailored and easy-to-use online offerings across desktop, mobile and tablet. Consumers are increasingly on the go and regularly migrate between devices during the day, presenting an enormous challenge for marketers trying to reach audiences with the right message at the right time. 

PwC’s latest Global Entertainment & Media Outlook 2014-2018 predicts that 50% of the UK population will own a tablet by 2018 and 73% will own a smartphone, while the latest survey from eMarketer predicts that m-commerce will rise by 64.8% this year alone. It is therefore undeniable that marketers now need to approach digital advertising strategies with cross-device in mind – but what are the key considerations?

Continue reading "Why you need to incorporate cross-device into your ad strategy" »

21 July 2014

What Amazon’s Fire phone tells us about the future of media

Whatever you think of the hardware, it's a smart move.

Say venn

"It’s our job to keep inventing and to be patient. One thing leads to the next."– Jeff Bezos

It's a mark of how technology journalism has evolved that the unveiling of Amazon's Fire Phone wasn't just greeted by coverage of its technical specifications. Yes, it has a 4.7-inch screen, 13-megapixel camera, and a quad-core processor, but most reports recognized that these were just details – and increasingly par-for-the-course ones in the smartphone market.

Even the four front-facing cameras that track the Fire Phone owner's head gestures to help show images in "dynamic perspective" were – while respected for their innovation – seen as something of a novelty feature for now.

Continue reading "What Amazon’s Fire phone tells us about the future of media" »

09 June 2014

Mobile is eating everything

Say venn

Like this summer’s blockbuster monster Godzilla, mobile is crushing it in media and mobile ads are crushing it hard. Last week Kleiner Perkins’ Mary Meeker presented data at the re/code conference showing that mobile ads are up 47 percent over 2013, and should continue going through the roof. There’s still a massive gap between time spent on mobile and ad dollars spent – but it’s only a matter of time. Add to that the fact that there are 6.8+ billion cell phones on the planet today (1.75 billion of those are smart phones) and it’s easy to see why mobile will soon dominate in every way possible.

Mobile is how consumers connect to the Internet. Mobile is where the search inquiries begin. Mobile is how business transactions are being done. Mobile will soon be how we pay for things. Everything’s gone mobile and it can no longer be a separate ad category for brands - it’s racing to the center of good campaign strategies.

Continue reading "Mobile is eating everything" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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