Right Brain, Left Brain Blog

103 posts categorized "Mobile"

08 January 2016

Online Ad of the Week: Booking.com ‘Best 2016 ever’ (US & UK)

Booking

Booking.com has launched a new campaign, entitled ‘Best 2016 Ever’, that aims to remove the doom and gloom of New Year’s resolutions and encourage people to turn their New Year’s resolutions into reservations.

The idea is that everyone should make reservations not resolutions, in order to actually live their dreams. At the heart of the new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel-based goals. For example, why would you want to just lose weight, when you can lose weight and then commit to showing off your hot new bod in Costa Rica?

Created by Wieden+Kennedy Amsterdam, the campaign also includes a 30-second movie-style trailer TVC that depicts the epic travel possibilities 2016 holds, along with online and social executions. All of which drives to www.best2016ever.com and encourages people to take action with the Resolution Translator.

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06 January 2016

7 mobile marketing trends to watch out for

Smartphones have really defined the term “mobile” in its truest sense. The growth of these devices have made it much more easy and convenient to search for products and shop on the internet. In response to the recent increase in m-commerce, Syncline have identified seven top mobile marketing trends to watch out for in 2016. Check them out in the infographic below:

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12 October 2015

Five reasons why mobile video is the smart way to engage your audience

Mobile video

Programmatic video ad sales in EU-5 are expected to soar 63.5% to reach €369 million by the end of 2015, according to Emarketer. There’s no doubt that programmatic video is fast becoming mainstream and smart brands are using it to reach their audience across every screen, but this begs the question why the uptake of mobile video advertising has been relatively slow.

The main factor has been a lack of confidence in targeting and measurement through mobile. But times are changing, and the following five facts arguably make mobile video the most important audience engagement channel for brands.

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04 August 2015

Mobile ad spend trends from around the world

Mobile advertising can operate through SMS advertising, apps, mobile websites or even mobile search. Through all of these methods, brands are gaining brand awareness, customer loyalty and, ultimately, conversions.

According to the GWI Device Summary, 31% of all web pages are now being served to mobile, a whole 39% increase from last year. These numbers are growing at a staggering rate with predictions that mobile will not only catch up with desktops but overtake them in the near future. But how does this affect businesses’ ad spend around the world?

Five countries, Russia, China, USA, Brazil and UK, were examined with ad-spending statistics provided by eMarketer to demonstrate the growth of mobile advertising and how different countries approach this in regards of advertising.

Emarketer

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22 June 2015

Mobile dads – and why you should target them [infographic]

Why should mums get all the attention? Mums have already caught the attention of advertisers around the world due to their heavy mobile consumption habits, but don’t you know that dads love their devices too!

Check out the infographic below from Millennial Media and the IAB showing that dads are just as mobile as their female counterparts – in fact, they are accessing content in new ways and spending more than the average user when it comes to mobile purchases.

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22 May 2015

Mobile Ad of the Week: Run with Heart Foundation ‘Moving Tracks’ (Poland)

Music

More than 50% of teens in Poland don’t do any exercise and nothing could convince them otherwise. Until now, that is…

With help from Saatchi & Saatchi / Interactive Solutions, The Run with Heart Foundation has teamed up with Poland’s biggest music labels - Warner, Universal and Sony – to get teens up on their feet and running, all through the power of music.

The result is a mobile platform where teens have exclusive access to new music tracks, but here’s the catch: the song only plays when they are actually running! ‘Moving Tracks’ is a simple mobile site that recognises when a user is running and plays a never-heard-before track. Basically you stop, the music stops. Genius!

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28 April 2015

Are apps all they’re cracked up to be or should we just embrace mobile web?

Mobile web adoption is growing eight times faster than desktop web adoption did in the 1990s and early 2000s. And this just goes to show how important it is to consider mobile experience when providing online content. Having a mobile optimised website therefore, is no longer an option - unless of course you want to lose a high percentage of your consumer base. In fact, a recent study showed that 57% of mobile users were found to abandon a website if it took more than 3 seconds to load.

So, if having a mobile optimised website is so important, why bother with an app? Well, we think that websites and apps offer different things to users. But rather than tell you what we think, why not read through this article, have a think about the questions we pose and decide for yourself.

App v web

It’s all about your audience

Where are your audience coming from? How do they want to consume your content and how would you like them to engage with it? These questions are key to deciding whether you should develop an app. If your audience is large and transient an optimised mobile website could be the answer. On the other hand, if you’re trying to attract a smaller (potentially more valuable) audience, or wanting to have your content available offline, an app would be a better fit. But it’s not all up to you - if developing an app, Newsstands and app stores can help to promote your content to new audiences and ultimately build your customer base. Combine this with engagement features like deep-linking push notifications, ‘Today’ widgets, badges and background loading, you can increase the chances that your audience keep checking the app and coming back for more.

 

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13 April 2015

Mobiles are the new showrooms

The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know.

"Customers coming into a store today are better informed than the sales staff."

So says Jörg Geilgens, Client Solution Manager at IBM.

This isn’t down to poor training by retailers, but because the vast majority of people with a smartphone (88% to be precise) use it to carry out research before even entering a physical store.

This new form of retail therapy means customers visit stores on a mission to buy, having already done their browsing online. This means they are more likely to buy, making this mobile habit – called ROPO – vital to retailers.

Frau_Smartphone_unterwegs_iStock_000035376328XXXLarge

The downside is that if your online shop isn’t mobile friendly, these ROPO-ers won’t be heading your way. And that’s pretty much everyone with a mobile – do you know anyone in the UK and Europe without a smartphone?

If you want to become a real ROPO magnet, you need to be more than just mobile-friendly – you need to be mobile-optimised. This means making it as easy as possible to search for your products with a smartphone. So where do you start?

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