The 
network:
Do you ever come away from a night out with a friend and feel that they just talked at you for a few hours with little regard for what you had to say? Well there's an app for that. At least, there is an app that monitors the possession of the chat by listening for the different voices, called the Talk-o-Meter, created by Unperfekthaus Hotel.
All you need to do is place it in between you on the table like a watchful arbiter and you can monitor the balance-of-chat-power...
Elaborate barcodes don't exactly provoke huge amount of excitement in consumers. Japanese creative agency Set has taken things up a notch by creating a QR code out of the Frisk mints:
Colchester, South East
England might not seem like the most likely location for a pilot of cutting
edge mobile phone technology but being a pretty average UK town makes it a good
place to test just how interested ordinary citizens might be in using their smart-phone
cameras to interact with poster sites.
The project is a collaboration between Nokia, media owner JC Decaux and out-of-home agency Posterscope. It has been approached very much as a learning exercise and no decisions have been made as to future availability to advertisers.
Fujitso have showcased a range of new mobile technologies including a frangrance chip to give you a scented mobile phone...
There are also concept models of a mobile scanner unit, printer, game controller and piano keyboard!
Detergent brand Tide has launched an application that offers advice on cleaning different types of stains. The Tide Stain Brain allows users to share tips and tricks to remove different types of food or grease from clothes.
It is quite a bizarre move, given that the answer should probably be Tide instead of lemon juice/salt/white wine or whatever.
How do you remove a pet from clothing?
For the "indoors kids" amongst us, iSprint is an iPhone app from Reebok that allows you to show your finger-speed prowess with a racing game that substitutes actual running for sliding your fingers back and forth across the touch-sensitive screen.
Sure to give people repetitive strain injury up and down the country, iSprint turns your iPhone into a 100 metre racetrack. You can compete against yourself or against others and highest scores win discounts on Reebok.com. The faster the score, the greater the discount.
Perhaps the point they are trying to make is that if you have enough time on your hands to get really good at an iPhone-based running game, you should be encouraged to buy some proper sports gear and get moving your entire body.
An advertiser wishing to share content with an i-phone can of course prompt them to simply search online through media placement (we have some very interesting data about the effectiveness of using posters to drive mobile search). However it wouldn't be that difficult to set up poster sites that consumers can just bump their phone against to receive content.
Could this be a very nice alternative to using Bluetooth to send content to mobiles ? (Especially being as the i-phone doesn't really allow Bluetooth downloads)
Nikon's new digital camera (COOLPIX s1000pj) has a built-in projector, which allows users to project their images onto a nearby surface.
GT Tokyo decided to strap several cameras to the bodies of Japanese pop duo the Helicopter Boyz, during a live performance at
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