Like this summer’s blockbuster monster Godzilla, mobile is crushing it in media and mobile ads are crushing it hard. Last week Kleiner Perkins’ Mary Meeker presented data at the re/code conference showing that mobile ads are up 47 percent over 2013, and should continue going through the roof. There’s still a massive gap between time spent on mobile and ad dollars spent – but it’s only a matter of time. Add to that the fact that there are 6.8+ billion cell phones on the planet today (1.75 billion of those are smart phones) and it’s easy to see why mobile will soon dominate in every way possible.
Mobile is how consumers connect to the Internet. Mobile is where the search inquiries begin. Mobile is how business transactions are being done. Mobile will soon be how we pay for things. Everything’s gone mobile and it can no longer be a separate ad category for brands - it’s racing to the center of good campaign strategies.
Continue reading "Mobile is eating everything" »
More than half (57%) of advertisers are buying mobile ads via programmatic means, according to the latest stats from Millennial Media. As more mobile advertisers adopt programmatic buying, this method of real-time optimisation to reach audiences is becoming a valuable part of any campaign. Check out some of the key findings in the infographic below from its April 2014 survey for an overview on mobile advertisers’ plans and perceptions around programmatic buying.
Continue reading "Breaking down mobile programmatic buying: infographic" »
So the big news this week came from popular mobile dating app Tinder, with its parent company InterActive Corp (IAC) announcing during its earnings call that it may start to introduce native advertising in a bid to make money from the free app.
IAC chairman Greg Blatt said: “The nature of the Tinder user experience presents itself with real opportunities for native advertising that certain of our other products don’t.”
Continue reading "Why Tinder’s move into native ads could challenge the social media elite" »
Snapchat is the new kid on the block. Everyone’s talking about it. But not only is the app a fun, exciting and ‘snappable’ way for people to exchange visual messages with their friends and family, it’s actually proving to be a fantastic communication resource for brands to engage with consumers.
The problem is that brands are yet to really understand and utilise the platform that Snapchat offers. Take a leaf out of the likes of Taco Bell, Acura and MTV UK’s book and you too can get involved in the “selfie” trend rocking the mobile app world.
Continue reading "How to make the most of Snapchat for your brand" »
Facebook really does likes to make an impact and its record-breaking $19bn purchase of the instant messaging service WhatsApp certainly sent the digital world into overdrive as critics speculated over the social networking giant’s plans to make money from it. In a statement released by WhatsApp, founder and chief executive Jan Koum promised users: “You can still count on absolutely no ads interrupting your communication”.
Yet the critics among us will ask just how long it will be before Facebook throws its advertising weight behind the app, just like it did with Instagram when it was bought for $1bn. So what is the big plan? Straight from the horse’s mouth, here’s what Mark Zuckerberg had to say in an official statement:
Continue reading "Mark Zuckerberg on Facebook’s mega $19bn WhatsApp deal" »
“There’s a mobile content explosion taking place around us” Simon Khalaf, CEO and President, Flurry
In 2013, Android hoovered up smartphone market share while BlackBerry sank, Facebook and Twitter became increasingly mobile-first, and Candy Crush Saga took over the mobile gaming world. So what lies ahead in 2014? Here are seven trends you can count on…
Continue reading "Top 7 Consumer Mobile Trends for 2014" »
The world of digital marketing is fast changing and 2013 was clearly an eventful year. I expect 2014 to be no less action-packed. Here are my top 5 predictions to help brands take full advantage of the year ahead.
May the year ahead be dynamic, innovative and successful for all!
Continue reading "5 digital predictions for brands in 2014" »