Mobile advertising can operate through SMS advertising, apps, mobile websites or even mobile search. Through all of these methods, brands are gaining brand awareness, customer loyalty and, ultimately, conversions.
According to the GWI Device Summary, 31% of all web pages are now being served to mobile, a whole 39% increase from last year. These numbers are growing at a staggering rate with predictions that mobile will not only catch up with desktops but overtake them in the near future. But how does this affect businesses’ ad spend around the world?
Five countries, Russia, China, USA, Brazil and UK, were examined with ad-spending statistics provided by eMarketer to demonstrate the growth of mobile advertising and how different countries approach this in regards of advertising.