There is a lot of talk around the resurgence of virtual reality (VR) as a viable medium for brands, but why now?
There are essentially three things behind the second-coming of VR…
Firstly, the unstoppable rise of the smartphone. In no time at all, smartphones have become the most important piece of technology in our lives. They are central to pretty much everything we do and they represent the perfect entry point for VR. Forecasts predict that the number of smartphone users will jump to 6.1 billion by 2020 (from 2.6 billion in 2014); that’s a massive audience capable of viewing and engaging with VR content.
Secondly, readily available fast Internet – both mobile and hardwired – means the delivery infrastructure is there and that more people have quick and easy access to online content. Furthermore, with companies increasingly competing on price – especially over mobile networks – the cost continues to come down. This is the gateway to the VR world.
Finally, our always-on culture, driven by the above factors, means there is an exponentially growing need for content. Lots of it. And this content – whether it’s bite-sized or long-form – needs to be engaging. With content becoming more visual – Facebook’s success speaks volumes to this – VR offers a way for content creators to take engagement to the next level.