According to an eMarketer report, B2C ecommerce spend in the USA will stretch to $538.9billion in 2015 (an 11.4% increase on last year). As America holds on to its title as the largest international ecommerce market, it’s no surprise that European businesses are looking to pack up and expand to the states. To help you along, we’ve listed four tactics that every marketer should be adopting in the year ahead.
2015 US and UK Predictions
As mobile users tap away more than ever, and desktop use begins slowing down, we’re predicting big changes in marketing practises.
Social Ad Focus will grow
72% of all internet users are now active on social media (Bullas), and they’ve never been more targetable. With social ad algorithms now filtering demographic, geographic and social profiling, it’s quickly becoming one of the most affordable and efficient ways to reach your target audience.
We’ll see more Video Content
2014 saw the rise of visual content marketing with infographics spreading across magazines, blogs and social media. But with the industry rapidly progressing, it could see the focus progress to video marketing as it offers a more engaging way to grasp the consumer’s attention.