Right Brain, Left Brain Blog

32 posts categorized "Music"

03 September 2013

Samsung Style: A new take on Gangnam Style

"Samsung Style... If you like the S3 then this phone is even better..."

If Gangnam Style still gets you bopping your head every time you hear it, then you should check out this latest take from Samsung. Pure genius!

31 May 2012

Video of the Week: Jay Z & Kanye West “No Church in the Wild”

By Mike Woods, Framestore 

We'll blow our own trumpet this week. Framestore just finished work on seminal socialist auteur Romain Gavras' new promo for Jay-Z & Kanye. Check it.

 

 

30 April 2012

Top 5 branded music videos

Sponsored music videos are a chance for brands to get cool again. Given that expensive-looking, high quality TV spots are a thing of the past (I've already cleared my inbox in preparation for the rebuttal emails from Thinkbox et al on that one) music videos offer brands the chance to associate with a successful music act and reach significant audiences over a prolonged period.

Essentially, a sponsored music video offers a highly visible product placement opportunity, but on a much faster turnaround than in films. We're still some months off watching 007 down a Heineken in the next outing of the Bond franchise, but when it comes to the three minute pop-promo, there's no shortage of high profile content available.

Here's our pick of the best...

OK GO: Needing/Getting, starring Chevy Sonic

Another brilliantly inventive clip from Ok Go, this premiered during the 2012 Super Bowl. It's also worth checking out the behind-the-scenes clip for this. 

 

LMFAO: One Day, starring Tuborg

It all started as  competition in the UK for budding directors to apply to make the new LMFAO video. The result is a predictably dopey ad for Tuborg which features some heavy handed product placement with an irritatingly catchy soundtrack. A guilty pleasure.

 

SWEDISH HOUSE MAFIA: Greyound, starring Absolut Vodka

This is definitely the most inventive of the group. Outlandish outfits and astonishing CGI make the union of vodka and electro-house a visual feast.

 

GORILLAZ: DoYaThing, starring Converse

The Gorillaz story might be blemished by tales of an acrimonious split, but this wonky electro track features the band's famous cartoon members elegently slumming it in Converse sneakers.

 

MARK RONSON & KATY B: Anywhere in the world, starring Coca-Cola

Okay, so this isn't exactly a music video, but it's the live performance of the official Coca Cola 2012 Olympics theme song for London games. Eagle-eared listeners will hear snatches of previous Coca Cola anthems from the World Cup. As branded songs go, this one is going to be huge.

 

24 October 2011

Cream Daily: Indonesian Hip-hop band continues Intel’s global campaign

Intel has again collaborated with Amsterdam Worldwide for the fourth video instalment of its ‘Visual Life’ campaign.

 

Continue reading "Cream Daily: Indonesian Hip-hop band continues Intel’s global campaign" »

08 September 2011

Cream Daily--Philips launches new global campaign

Philips has partnered with the Grammy Award-winning Dutch Metropole Orchestra for the latest execution of its ‘Obsessed with Sound’ campaign.

 

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25 August 2011

Lifting the lid on the creative process

By Richard Welsh

A couple of months ago, a guy called Andrew Missingham got in touch with Bigballs (we’re a London based production company) - he was in the process of pulling together a new festival on London’s Southbank called Vision Sound Music that celebrates the new ways that music, advertising and games are coming together.

Soundoffear_bannerfinal1

Continue reading "Lifting the lid on the creative process" »

12 August 2011

Cream Daily--The X-Factor increases its digital presence

Cheryl Cole falls victim to some creative use of media, see blog post here.

Oh and it wasn't the first time either!

Cherylcole

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04 August 2011

Cream Daily--Holiday Inn launches 'Stay Social'

Music social media Music social network Flowd has announced a comprehensive update of its web and mobile applications.

Turntable.fm in America has been making waves in the social meets music arena. To see more, click here.

 

Continue reading "Cream Daily--Holiday Inn launches 'Stay Social'" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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