Right Brain, Left Brain Blog

29 posts categorized "Music"

24 October 2011

Cream Daily: Indonesian Hip-hop band continues Intel’s global campaign

Intel has again collaborated with Amsterdam Worldwide for the fourth video instalment of its ‘Visual Life’ campaign.

 

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08 September 2011

Cream Daily--Philips launches new global campaign

Philips has partnered with the Grammy Award-winning Dutch Metropole Orchestra for the latest execution of its ‘Obsessed with Sound’ campaign.

 

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25 August 2011

Lifting the lid on the creative process

By Richard Welsh

A couple of months ago, a guy called Andrew Missingham got in touch with Bigballs (we’re a London based production company) - he was in the process of pulling together a new festival on London’s Southbank called Vision Sound Music that celebrates the new ways that music, advertising and games are coming together.

Soundoffear_bannerfinal1

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12 August 2011

Cream Daily--The X-Factor increases its digital presence

Cheryl Cole falls victim to some creative use of media, see blog post here.

Oh and it wasn't the first time either!

Cherylcole

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04 August 2011

Cream Daily--Holiday Inn launches 'Stay Social'

Music social media Music social network Flowd has announced a comprehensive update of its web and mobile applications.

Turntable.fm in America has been making waves in the social meets music arena. To see more, click here.

 

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03 August 2011

Music site takes a stab at social

The hottest new club isn’t in Los Angeles or New York. It’s on a Web site called Turntable.fm, where big-headed cartoon characters populate the D.J. booth.

Turntable-fm-logo-thumb-473xauto-8473

On the site, users represented by cartoon avatars enter one of many virtual listening rooms, where up to five people at a time take turns playing songs for the crowd. Those in the room can type to chat with one another or click to give songs an “awesome” or “lame” vote.

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05 April 2011

Forest Thump

ForestC1

Here’s a great idea for the eco-friendly music aficionado with plenty of time on their hands. Forget making matchstick models of ships in bottles, how about painstakingly creating a giant wooden glockenspiel inside a forest.

This is what Japanese mobile giant NTT DoCoMo recently did as part of an advertising campaign for its limited edition Touch Wood, back to nature-style, handset.

The mobile manufacturer constructed a mile long wooden marimba instrument in the heart of a forest, enabling a wooden ball that traversed the structure to play out a gentle, melodious version of Bach’s ‘Jesu, Joy of Man’s Desiring’.

Just how many felled trees it took to construct the eco-friendly, minimalist iPod is open to question. However, it’s certainly a refreshingly peaceful piece of ambient advertising in the increasingly cluttered, chaotic and bombastic mobile marketing sector.

 

04 February 2011

Some non-media related silliness for a Friday. You too can be Barbra Streisand

It's Friday afternoon, so to help while away the remaining few hours at work, we wanted to share a couple of things that had been keeping us occupied. 

For anyone who wanted to be Barbra Streisand, you can now take her role in the Duck Sauce dance track, "Barbra Streisand". Frankly, any site called GoBarbra.com is always going to be a hit in our book.

This was the original...

 

And here's "my" version...

Duck

Incredibly juvenile, but entertaining with it. 

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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