The hottest new club isn’t in Los Angeles or New York. It’s on a Web site called Turntable.fm, where big-headed cartoon characters populate the D.J. booth.
On the site, users represented by cartoon avatars enter one of many virtual listening rooms, where up to five people at a time take turns playing songs for the crowd. Those in the room can type to chat with one another or click to give songs an “awesome” or “lame” vote.
Here’s a great idea for the eco-friendly music aficionado with plenty of time on their hands. Forget making matchstick models of ships in bottles, how about painstakingly creating a giant wooden glockenspiel inside a forest.
This is what Japanese mobile giant NTT DoCoMo recently did as part of an advertising campaign for its limited edition Touch Wood, back to nature-style, handset.
The mobile manufacturer constructed a mile long wooden marimba instrument in the heart of a forest, enabling a wooden ball that traversed the structure to play out a gentle, melodious version of Bach’s ‘Jesu, Joy of Man’s Desiring’.
Just how many felled trees it took to construct the eco-friendly, minimalist iPod is open to question. However, it’s certainly a refreshingly peaceful piece of ambient advertising in the increasingly cluttered, chaotic and bombastic mobile marketing sector.
It's Friday afternoon, so to help while away the remaining few hours at work, we wanted to share a couple of things that had been keeping us occupied.
For anyone who wanted to be Barbra Streisand, you can now take her role in the Duck Sauce dance track, "Barbra Streisand". Frankly, any site called GoBarbra.com is always going to be a hit in our book.
This was the original...
And here's "my" version...
Incredibly juvenile, but entertaining with it.
Remember Shazam? That app that lets you identify songs anywhere just by having your device listen. Essentially an impressive gimmick people use once, because it's called 'asking a friend'. So Shazam is taking the concept a step further and applying it to television. The new app will let viewers tag episodes of SyFy’s new show Being Human (a BBC remake about a werewolf, vampire, and ghost who live together) and allow them to get exclusive web content, enter into contests, and eventually even purchase music heard on the show. While the tech (especially from Shazam themselves) has been tested on TV before, this will be the first time “TV Tagging” will be used for an entire series. Blake Callaway, senior vice president of brand and strategic marketing at Syfy said this:
"The audience reaction to ‘TV Tagging’ on Syfy with Shazam was immediate and impressive, providing new opportunities for our advertising partners. After researching the viewers’ reaction and their willingness to engage with this new technology and embrace a whole new behavior – tagging the TV – we knew we had to extend the concept to a whole series."
Shazam and Syfy partnered in September last year to pilot the ‘TV Tagging’ concept with season finales of Warehouse 13 and Eureka. Shazam has also extended the concept to work with TV advertising, partnering with companies such as Levis’ Dockers, during the SuperBowl, but this initiative is the first series-long commitment by a broadcaster.
Hopefully this will pave the way to a more interactive TV experience akin to those shown on TV shows.
Back at the start of 2010, Cream brought you "No Apples" - a collection of the 100 most innovative companies from the around the world. Successful entries were inducted into the Cream 100, and exclusive club of innovation and excellence.
For 2011, Cream is searching the globe for the 100 best marketing campaigns. Any campaign that took place during the last 12 months, anywhere in the world is eligible: Big, small, online or offline.
Does your campaign demonstrate some particularly innovative strategy? Did it use pioneering new technology - or find new uses for traditional media? Perhaps it helped an established brand embark on a new challenge, or take on a new market?
Or maybe it was just one of those brilliant ideas?
Nominations are free. Any agency, creative shop, digital house, or production house can nominate a campaign they were involved in. Cream wants to know about your brilliant branded content, inspired virals and sexy social media strategies.
All submissions will be reviewed by the C Squared editorial panel, and include input from the Festival of Media judging panel.
The final 100 campaigns will be published in a hardback book, launched at the Festival of Media Global, 8-10 May in Montreux.
An accompanying "Cream 100" directory of the agencies, creatives and digital shops who shaped the 100 best campaigns in the world will be also be available.
For more information contact the Cream editorial team.
In a last ditch attempt to save the ailing website from the same fate as Bebo, MySpace is embarking on a winter re-launch. Having lost the majority of personal users to Facebook, the social network is concentrating on its remaining user base of musicians and artists.
This new logo, 'my' followed by a Nokia phone space symbol, allows users to create their own logo. This communicates the core proposition of MySpace: a space owned by the user that can be personalised to the nth degree - something lacking in the strictly templated world of Facebook.
Despite the face that My[____] is an exciting step for brand idents it hasn't stopped those in the blogosphere slamming it for being 'irrelevant'. One commenter refers to it as the 'ghetto of the internet'. ~But surely it's got to be better than [below] myspace: a place for internet banking.
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