Right Brain, Left Brain Blog

133 posts categorized "News"

12 September 2014

Check out Nissan’s super-quick reaction to Royal Baby news

Let’s be honest, we all got a little bit excited when the Duke and Duchess of Cambridge (more affectionately known as Wills and Kate) announced the arrival of Royal Baby number one [including all these guys]. So when it was announced earlier this week that baby two was on the way, we couldn’t help but smile with glee. And it seems we weren’t the only ones…

Nissan responded like lightning fire to the news, creating an ad just seven minutes after the announcement was made – pretty impressive, eh?

Nissan

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21 July 2014

What Amazon’s Fire phone tells us about the future of media

Whatever you think of the hardware, it's a smart move.

Say venn

"It’s our job to keep inventing and to be patient. One thing leads to the next."– Jeff Bezos

It's a mark of how technology journalism has evolved that the unveiling of Amazon's Fire Phone wasn't just greeted by coverage of its technical specifications. Yes, it has a 4.7-inch screen, 13-megapixel camera, and a quad-core processor, but most reports recognized that these were just details – and increasingly par-for-the-course ones in the smartphone market.

Even the four front-facing cameras that track the Fire Phone owner's head gestures to help show images in "dynamic perspective" were – while respected for their innovation – seen as something of a novelty feature for now.

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13 June 2014

What’s new in the world of advertising this week?

Cream Global brings you a weekly round-up of the latest goings on in the world of media and advertising (courtesy of our sister publication M&M Global) and a peek at what’s new on Cream.

Samsung and Marvel join forces in global partnership

Next time you buy a new Samsung device, you can expect to see comic superheroes Iron Man, Spider-Man, Hulk and X-Men popping up on your screen thanks to a new global partnership between Samsung Electronics and Marvel Entertainment. The multi-media tie-up includes exclusive co-branded content, new products, event activations and feature film integrations. Read more…

Marvel

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06 June 2014

What’s new? Your weekly round up of the latest happenings…

Cream Global brings you a weekly round-up of the latest goings on in the world of media and advertising (courtesy of our sister publication M&M Global) and a peek at what’s new on Cream.

Say hello to Jeremy King – C Squared’s new Content Director

The former Communications Director at The 02 and Editor of Media Week, has joined C Squared in the newly-created role of Content Director. He’ll be overseeing the output of all C Squared’s brands including the programmes for The Festival of Media portfolio and the editorial vision of M&M Global and Cream. Welcome on board Jeremy – keep an eye out for some exciting changes to come! Read more…

AB InBev’s European media biz is up for grabs

Anheuser-Busch InBev, the drinks giant behind the Budweiser, Beck’s and Stella Artois brands, has called a review of its European media account. We don’t know who’s currently in the running for the account, but word has it incumbent Vizeum is expected to be defending its business. Read more…

Outdoor ads are 200% more effective when planned using mobile data

New research from EE and Posterscope says out-of-home advertising is three times (200%) more effective when campaigns are planned using mobile data, following a two-week trial period with brands including Lenovo, Nationwide, RBS and British Gas. “Mobile data is one of the out-of-home industry’s biggest game-changers in a decade,” says Posterscope Chief Strategy Officer James Davies. Read more…

Continue reading "What’s new? Your weekly round up of the latest happenings…" »

09 May 2014

Get your entries in for M&M Global’s 25th Anniversary Awards

It’s hard to believe, but did you know that the M&M Global Awards has been running for 25 years? Well it has. And we can assure you that to celebrate its 25th year as the leading Awards programme in the media and marketing industry, it’s going to be a night to remember!

Mmawards

The Awards have now for 25 years recognised and celebrated the most innovative and effective pan-regional advertising campaigns, awarding agencies, media owners and advertisers for their strategy, execution and delivery.

This year, there are 14 categories in which to share your best work from the past year including the brand new ‘Best Content Creation Award’, ‘Best Entertainment Platform’, and ‘Best Social Media Campaign’ categories.

Does your work deserve global recognition? Then get your entries ready now. Find out more or submit your entries.

Deadline for entries is June 13, 2014.

If you have any enquiries about your entry, please contact graham.alexander@csquared.cc

As well as the Awards ceremony, M&M Global will be marking its 25th Birthday by recognising previous M&M Awards winners and looking at how the industry has changed over the years – not just the media campaigns but the people behind them too, so look out for some familiar faces!

C Squared Awards Director & Cream Head of Brand, Danielle Redwood said: “The M&M Global Awards is a much loved fixture in the calendar. This year we’ll be pulling out the stops to make this the biggest celebration yet for the 25th year anniversary. We will be celebrating the best international work along with new categories, and networking with new colleagues and old friends from over the years. It is a must for all those in the global media and marketing space.”

Book your place today, contact aneta.novak-marcus@csquared.cc to reserve a single seat or table for your team. If you would like to be involved with the event and become a part of the 25th Global Awards Celebration before, during and after the awards please contact caroline.holmes@csquared.cc or call 0207 367 6980. 

Put the date in your diary now – September 4, 2014 at the Grosvenor Hotel, London. The Cream team will be there to celebrate and toast all the winners showcasing the best of innovation from around the globe.

Need some tips for writing your entry, take a look at the below from the M&M Global Awards 2013 judging day:

02 May 2014

Why Tinder’s move into native ads could challenge the social media elite

Tinder main

So the big news this week came from popular mobile dating app Tinder, with its parent company InterActive Corp (IAC) announcing during its earnings call that it may start to introduce native advertising in a bid to make money from the free app.

IAC chairman Greg Blatt said: “The nature of the Tinder user experience presents itself with real opportunities for native advertising that certain of our other products don’t.”

Continue reading "Why Tinder’s move into native ads could challenge the social media elite" »

21 February 2014

Mark Zuckerberg on Facebook’s mega $19bn WhatsApp deal

Whatsapp

Facebook really does likes to make an impact and its record-breaking $19bn purchase of the instant messaging service WhatsApp certainly sent the digital world into overdrive as critics speculated over the social networking giant’s plans to make money from it. In a statement released by WhatsApp, founder and chief executive Jan Koum promised users: “You can still count on absolutely no ads interrupting your communication”.

Yet the critics among us will ask just how long it will be before Facebook throws its advertising weight behind the app, just like it did with Instagram when it was bought for $1bn. So what is the big plan? Straight from the horse’s mouth, here’s what Mark Zuckerberg had to say in an official statement:

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17 February 2014

Guinness World Records partners with the Festival of Media

GuinnessLogo_sevendiary_Assam ed

Guinness World Records and the Festival of Media Conference and Awards series have made a worldwide partnership.

Guinness World Records will partner with the Festival of Media across its three events and will also see the creation of a new award category within the Festival of Media Awards – The Record-breaking Brand Award.

Continue reading "Guinness World Records partners with the Festival of Media" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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