The Festival of Media Global Awards 2017 has officially opened for entries but with an exciting twist that sees 14 new or updated categories added to the line-up for the event in Rome next year.
The introduction of the new or updated categories come as a result of the fast-moving world of media, to reflect growing trends in data, digital, insight and content marketing.
“We’ve already seen some great cases in our regional Festival of Media events where new techniques have been used to connect brands to the consumer,” said Festival of Media chief awards and marketing officer Danielle Redwood.
“The addition of our new categories to the Festival of Media Global Awards event will give a chance for increasingly innovative work in media from anywhere in the world to shine.
“Consultation with the industry, including the lead marketers of global brands, helped us refine the criteria for 2017 that will truly celebrate the high standards now being reached”.