Right Brain, Left Brain Blog

153 posts categorized "News"

23 March 2018

Innovative Ad of the Week: Testicular Cancer Canada ‘#LetsTalkBalls’ (Canada)

Testicular cancer canada

Ahead of Testicular Cancer Awareness month in April, Testicular Cancer Canada is getting ballsy with its advertising (literally) with a new campaign encouraging men #LetsTalkBalls.

Created by agency Giants & Gentlemen, the series of ads personify a pair of testicles as talking heads, discussing the ups and downs of living as a pair of balls. It ends with the tagline: “Your balls have a lot to say” as a way to encourage men to check regularly for lumps or irregularities.

 

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09 March 2018

Ad of the Week: Barbie ‘Did you Know?’ (US)

Barbie

In honour of International Women’s Day (March 8), Mattel’s Barbie has introduced its “Shero” collection of dolls based on inspirational real-life figures including Amelia Earhart (the first female aviator to fly across the Atlantic), Frida Kahlo (renowned Mexican artist and activist), Nicola Adams (boxing champion), Bindi Irwin (conservationist), Misty Copeland (principal ballerina) and Ibtihaj Mohammed (fencing champion), to name just a few.

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12 January 2018

Digital Ad of the Week: Meat & Livestock Australia 'Lamb Side Story' (Australia)

Mla

Meat & Livestock Australia (MLA) is causing a bit of stir with the release of its annual Summer Lamb campaign, by turning Australia's divided political climate into a Broadway-style satirical musical.

The ad, based on the 1961 musical West Side Story, kicks off with a suburban mother seen cooking lamb for her children on a barbecue before urging them: "Quick kids - go inside. It's the extreme left and right wing commentators represented as Broadway musical style street gangs - a satirical commentary on our current divided political climate."

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19 December 2017

Top 10 Christmas ads of 2017

With Christmas now less than a week away, we take a look at the top 10 Christmas ads in the UK, according to YouTube*. Not surprisingly, it is the retailers who dominate the majority of the list with tech giant Apple making an appearance in the number 10 spot. 

So without further ado, the festive ad winners of 2017 are…

1. #MozTheMonster
Advertiser: John Lewis
Creative agency: adam&eveDDB
Media agency: Manning Gottlieb OMD
No. of video views**: 9,329,476

2. Paddington & The Christmas Visitor #LoveTheBear
Advertiser: M&S
Creative agency: Grey London
Media agency: Mindshare
No. of video views**: 6,631,768

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15 December 2017

Innovative Ad of the Week: UN Women ‘#drawaline’ (UK)

Un women

Following the news of Harvey Weinstein and the subsequent #MeToo hashtag sweeping the globe, Violence Against Women and Girls (VAWG) is high on everyone’s agenda. With one in four women in the UK still being affected and up to 70% in some parts of the world, agency JWT created a social campaign for UN Women UK to coincide with the International Day for the Elimination of Violence Against Women.

#drawaline brought together a host of famous faces including Benedict Cumberbatch, Deliciously Ella and Gemma Styles, among others, asking the public to help end the silence and bring about change by physically drawing an orange line – after all, violence is a line that should never be crossed.

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10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

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20 October 2017

The genius of Trivago

Trivago

No campaign has received more industry attention this summer than Trivago’s. Its recent poster crusade of London has been ridiculed for its strange and repetitive placements and its uninspiring design. Those who worked on the campaign have even had their professional commitment brought into question.

However, beneath the negative press lies an uncomfortable truth for the ad world.

The Trivago campaign has worked.

As a result of the campaign, Trivago’s brand awareness in London rose by a remarkable 15% from 27% to 42% at its peak [Source: YouGov].

Was that Trivago's main marketing objective? Almost certainly.

Skeptics will point towards brand perception. By being so freakishly ubiquitous, surely we can assume that sentiment towards the brand is at an all-time low.

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21 April 2017

Why the Pepsi ad could end in triumph

A truism that pervades our industry is that the worst thing that can happen to your work is not to have it hated, but to have it ignored.

Well, I hope this thought is keeping the Pepsi team warm tonight, because it’s probably the only morsel of comfort to be found in the wreckage of their latest ad and flames of mockery that have engulfed it.

To be fair I guess they can also take heart in the fact that they did indeed manage to unite people – just like they said they would – it’s just a shame that the common ground they provided was at their expense.

There probably hasn’t ever been an ad storm quite like this, but the closest parallel that comes to mind is the infamous Protein World scandal from 2015. And this should make us pause for thought. For Protein World’s campaign was not only hated; it was incredibly successful, garnering £2 million of sales for the small brand in a few short days. Could the same reward befall Pepsi?

The short answer is… probably not.

The two scenarios aren’t really analogous, since Protein World chose a particular side of an argument, and simply defended it to the hilt, thereby attracting hate from one faction but fandom from another. Pepsi on the other hand also chose a particular side in the culture wars, but it is this side that has turned against it the most viciously, with the protesting classes voicing deep offence at the work while the other side of the aisle simply shake their head incredulously. In other words, at least some people were on Protein World’s side – Pepsi on the other hand has no one.

That said, if hatred is better than indifference, then there should still be glimmers of hope to be found for the brand. So here are three reasons to be (sort of) cheerful…

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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