Right Brain, Left Brain Blog

137 posts categorized "News"

05 June 2015

YouTube’s Top 5 ads of the past decade

Can you imagine a world before YouTube? Well it’s hard to believe that 10 years ago the video platform didn’t even exist! As 2015 marks YouTube’s 10th birthday, earlier this year the people of ad land and beyond were invited to vote for their favourite ads from the past decade and I’m pleased to say the results are in…

Big shout out to Turkish Airlines for taking the top spot and being crowned ‘YouTube Ad of the Decade’ for its hilarious ‘Kobe vs. Messi: The Selfie Shootout’ campaign.  Actually, 2013 proved a popular year in the world of ads, with Volvo Trucks and Dove also making the top five, in addition to Always’ #LikeAGirl and of course not forgetting Volkswagen’s ‘The Force’ – which until recently held the title of most shared video ad ever!

The good news is that combined, these five videos alone have been watched for over 7.7 million hours - that's over 875 years spent watching ads! Engagement like that is hard to beat...

Take a step back in time and reminisce over the great work featured in the videos below (you can also click through to check out the full case studies on Cream). Enjoy!

1. Turkish Airlines ‘Kobe vs. Messi: The Selfie Shootout’
Agencies involved: Crispin Porter + Bogusky, Starcom
Year of release: 2013
Total views: 141 million+

Turkish Airlines sends sporting legends Kobe Bryant and Lionel Messi on a world trip as they go head to head to see who can take the most exotic selfie.

Continue reading "YouTube’s Top 5 ads of the past decade " »

13 February 2015

O2 gears up for Six Nations clash with holographic body mapping projection

In local news, here’s a pretty cool campaign from UK telecoms brand O2 as it builds up to tomorrow’s Six Nations clash between England and Italy (February 14). The naughty scamps have been touring the UK this week and projecting England Rugby shirts onto famous statues. But the really cool part – each has been bodymapped using cutting-edge holographic technology. Now, that’s what we like to see here at Cream!

O2 1

As an England Rugby sponsor, the activation is part of O2’s #WearTheRose Six Nations campaign. This particular activation has been led by brand experience and innovation agency CURB Media (the same guys behind Paddy Power’s Sky Tweets campaign – it figures, right?).

In the late hours of Wednesday evening, statues in nine cities around the UK ‘wore’ the England Rugby shirt, which were projected thanks to bodymapping holographic technology.

Continue reading "O2 gears up for Six Nations clash with holographic body mapping projection" »

31 October 2014

Dear Jeff Bezos...


Dear Jeff Bezos,

Your latest financial earnings report really got me thinking. Why do people buy from Amazon today? Two reasons spring to mind:

1. Because Amazon is convenient (customers know they will find everything they need, at a good price that they don’t have to spend hours comparing).

2. Because Amazon is reliable (fast delivery and easy returns process).

In short, Amazon is easy and you know you won’t be disappointed. It does exactly what it says on the tin.

Differentiation is great, but it’s only necessary in a few relevant aspects. Being the first to do ‘XYZ’ may be cool, but online shopping has grown up and today people don’t buy from you because it’s cool - they buy from you because it’s easy and they won’t be disappointed.

Continue reading "Dear Jeff Bezos..." »

13 October 2014

Will digital be the decider in this year’s elections?

Say venn

Liberty's too precious a thing to be buried in books...” – Mr. Smith Goes to Washington

October is THE huge month in terms of political advertising, with most of it going to TV – especially at the statewide and local level. Problem is, voters’ media consumption habits are changing. Digital is where it’s at for a growing number of voters. Online streaming, mobile, and multi-screen are growing leaps and bounds. Of course, with that comes the opportunity for personalization and segmentation around preferences. Campaign marketers, who are under pressure to produce results, are working furiously to insure the candidate’s online buys are not going to wasted impressions.

To help with that, political advertisers and consultants have jumped on programmatic ad-tech big time. Armed with razor-sharp targeting options, ad-tech campaigns can quickly and easily target ads directly to specific voters. Everyone’s doing something along these lines because no campaign wants to be caught behind the digital 8-ball in this year’s midterms. According to a new STRATA political survey, 85 percent of political agencies plan to use programmatic ads for their political media-buying efforts this year. The company says the agencies polled represent roughly 75 percent of total political advertising billings.

That’s interesting, but it may not be enough. Watch for these three trends to make a difference: 

Continue reading "Will digital be the decider in this year’s elections?" »

12 September 2014

Check out Nissan’s super-quick reaction to Royal Baby news

Let’s be honest, we all got a little bit excited when the Duke and Duchess of Cambridge (more affectionately known as Wills and Kate) announced the arrival of Royal Baby number one [including all these guys]. So when it was announced earlier this week that baby two was on the way, we couldn’t help but smile with glee. And it seems we weren’t the only ones…

Nissan responded like lightning fire to the news, creating an ad just seven minutes after the announcement was made – pretty impressive, eh?


Continue reading "Check out Nissan’s super-quick reaction to Royal Baby news" »

21 July 2014

What Amazon’s Fire phone tells us about the future of media

Whatever you think of the hardware, it's a smart move.

Say venn

"It’s our job to keep inventing and to be patient. One thing leads to the next."– Jeff Bezos

It's a mark of how technology journalism has evolved that the unveiling of Amazon's Fire Phone wasn't just greeted by coverage of its technical specifications. Yes, it has a 4.7-inch screen, 13-megapixel camera, and a quad-core processor, but most reports recognized that these were just details – and increasingly par-for-the-course ones in the smartphone market.

Even the four front-facing cameras that track the Fire Phone owner's head gestures to help show images in "dynamic perspective" were – while respected for their innovation – seen as something of a novelty feature for now.

Continue reading "What Amazon’s Fire phone tells us about the future of media" »

13 June 2014

What’s new in the world of advertising this week?

Cream Global brings you a weekly round-up of the latest goings on in the world of media and advertising (courtesy of our sister publication M&M Global) and a peek at what’s new on Cream.

Samsung and Marvel join forces in global partnership

Next time you buy a new Samsung device, you can expect to see comic superheroes Iron Man, Spider-Man, Hulk and X-Men popping up on your screen thanks to a new global partnership between Samsung Electronics and Marvel Entertainment. The multi-media tie-up includes exclusive co-branded content, new products, event activations and feature film integrations. Read more…


Continue reading "What’s new in the world of advertising this week?" »

06 June 2014

What’s new? Your weekly round up of the latest happenings…

Cream Global brings you a weekly round-up of the latest goings on in the world of media and advertising (courtesy of our sister publication M&M Global) and a peek at what’s new on Cream.

Say hello to Jeremy King – C Squared’s new Content Director

The former Communications Director at The 02 and Editor of Media Week, has joined C Squared in the newly-created role of Content Director. He’ll be overseeing the output of all C Squared’s brands including the programmes for The Festival of Media portfolio and the editorial vision of M&M Global and Cream. Welcome on board Jeremy – keep an eye out for some exciting changes to come! Read more…

AB InBev’s European media biz is up for grabs

Anheuser-Busch InBev, the drinks giant behind the Budweiser, Beck’s and Stella Artois brands, has called a review of its European media account. We don’t know who’s currently in the running for the account, but word has it incumbent Vizeum is expected to be defending its business. Read more…

Outdoor ads are 200% more effective when planned using mobile data

New research from EE and Posterscope says out-of-home advertising is three times (200%) more effective when campaigns are planned using mobile data, following a two-week trial period with brands including Lenovo, Nationwide, RBS and British Gas. “Mobile data is one of the out-of-home industry’s biggest game-changers in a decade,” says Posterscope Chief Strategy Officer James Davies. Read more…

Continue reading "What’s new? Your weekly round up of the latest happenings…" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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