Right Brain, Left Brain Blog

Nico Holmes

Head of Marketing & Communications Global at IMImobile


Keen to experience the business growth in Asia first hand, Nico left London and agency-life in 2007 for India. A marketing and communications specialist, Nico worked for industry leading brands including Coca-Cola, eBay, Norwich Union and the Barclays Premiership in the UK.


Nico currently runs the global marketing & communications arm of IMImobile, a worldwide provider of innovative mobile value-added services and marketing solutions for network operators, brands and agencies. Nico is based at the company’s HQ in Hyderabad, India.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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