“It’s a great time to be doing political satire when the world is on a knife edge” – John Oliver.
Chances are, you’ve seen a clip of Last Week Tonight pop up in your Facebook news feed. HBO’s new weekly late-nighter, hosted by British comedian and Daily Show alum John Oliver already has an average audience of four million, equal to HBO’s other weekly talk show Real Time With Bill Maher and fast gaining ground on primetime darlingGirls.
The volume of easy inbound traffic and social referrals generated by Oliver’s YouTube clips has been a gold mine for click-starved Web publishers.
“Each week, the Content industry observes a sacred ritual: Together, but not quite in sync, dozens of websites embed and then post the longest segment from John Oliver’s HBO show, Last Week Tonight,” dryly wrote The Awl, in a post which included a handy chart detailing the top ten publishers who milk Last Week Tonight clips for social engagement. “That John Oliver’s weekly video(s) will go viral is, at this time, a given. Whether or not the posts that embed those videos will go viral is another matter altogether.”