Right Brain, Left Brain Blog

170 posts categorized "Online"

28 July 2017

Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)

Fido

What happens when perceptions of sexual and gender identity are put to the test?  

As a partner to Pride across the country, Canadian telecoms provider Fido, along with ad agency TAXI, invited a bunch of people to play a game of 'Who Am I?' to find out...  

The film speaks for itself so check out how the game went down by watching the full video:

Continue reading "Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)" »

24 July 2017

Star-studded British cast front BA's new flight safety video

Ba

British Airways (BA) has unveiled a new video online, which features a bunch of notable British faces 'auditioning' for a role in its new flight safety video.  

In partnership with Comic Relief, the video features Gordon Ramsey, Thandie Newton, Sir Ian McKellan, Gillian Anderson and a bunch of others, reading lines from BA's flight safety instructions.

The tongue in cheek film, which also sees a cameo appearance from Rowan Atkinson as Mr Bean, is due to be shown on all BA flights starting September 1, 2017.  

Continue reading "Star-studded British cast front BA's new flight safety video" »

30 June 2017

Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)

Jet.com

How do you build an e-commerce start-up to a brand that's worth $3.3 billion dollars? 

That's a question for R/GA New York, who were responsible for Jet.com's hugely successful 'Innovating Saving' campaign that just scooped the Cannes Lions 2017 Grand Prix for Media. 

Continue reading "Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)" »

16 June 2017

Father's Day Shopping Trends [infographic]

With online sales for Father's Day exploding, the importance of these key occasions in the calendar gives good reason for digital marketers to sit up and take notice. Thanks to the folks at AdRoll, who analysed 35,000 of its advertisers globally during the two weeks leading up to Father's Day, here's a sneak peak to find out what sectors have been performing best.

Continue reading "Father's Day Shopping Trends [infographic]" »

09 June 2017

Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)

Chat

2deHands.be is Belgium's largest online second hand store. In order to be innovative, stay in sync with young people and help people sell their goods in an effortless way, agency Happiness has created "Chat with your Ads" - the first iMessage App that turns ads into unique, animated and clickable stickers. 

Taking photo images from sellers on the site, ranging from clothes, cars, boats and everything in between, clickable sticker cut-outs of the items for sales are created, added into user chats and shared within the iOS instant messaging app.  

Continue reading "Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)" »

17 March 2017

Print Ad of the Week: Bimbo 'Slice by Slice' (Mexico)

Bimbo, the largest Mexican bakery in the world, has a range of products within its portfolio with different bread specialities each serving a specific purpose and benefit. 

In a new campaign by agency VectorB//McCann Mexico, entitled 'Slice by Slice', a series of print, OOH and digital ads have been released with their own visual resource to communicate the action and reaction of the benefits associated to each kind of bread.  

Check out the creative for the colourful and graphically engaging campaign below:

BIMBO MULTIGRAIN

Continue reading "Print Ad of the Week: Bimbo 'Slice by Slice' (Mexico)" »

06 January 2017

Innovative Ad of the Week: LATAM Airlines 'A Christmas Flight' (LatAm)

Latam

LATAM Airlines made sure no children flying on Christmas Eve, late on the night of December 24th, would miss out on the magic of Christmas with a touching and memorable initiative that made sure none of that Santa Claus magic was lost... 

Thanks to the Buenos Aires office of Graphene, the bespoke IPG agency dedicated to LATAM Airlines, children were treated to a special moment whereby when they looked out of their aeroplane window, they could see Santa Claus crossing the sky in his sleigh led by a team of reindeer.  

As midnight approached, children were stirred with a message by the cabin chief instructing children to look out of their windows and search for something special. At that very moment, the airline crew projected an image of Santa and his reindeer onto a bank of clouds, creating the real-time illusion of Santa flying alongside the plane. According to the agency, the effect was possible thanks to a display system on which the image was projected on a translucent screen fitted on the aeroplane windows.  

Continue reading "Innovative Ad of the Week: LATAM Airlines 'A Christmas Flight' (LatAm)" »

21 December 2016

Why TV is killing digital video

Next year, total digital ad spend will surpass TV for the first time. It’s expected to hit $77.37 billion in the US, taking 38.4% of the total ad spend, exceeding TV’s predicted $72.01 billion (35.8%), according to eMarketer. This is an advertising milestone and it would appear that good times are ahead. However, a barrier exists that means brands are not maximising the potential of this digital ad explosion.

The problem is one of creative content and format. In our recent Video Advertising Survey, just over half of respondents said that under a quarter of their online video campaigns featured made-for-digital creative. Meanwhile, recent research from Millward Brown found that 90% of online video is just repurposed TV material.

So what’s the issue here? Why develop new creative when you can use existing material that delivers the right key messages? This seems to make sense in theory, but the experience in practice is quite different. And it’s harming brand engagement and boosting ad blocking, particularly on mobile devices, on which video advertising grew by 94% in 2015, according to the IAB.

Continue reading "Why TV is killing digital video" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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