Right Brain, Left Brain Blog

136 posts categorized "Online"

08 May 2015

Online Ad of the Week: Sauza 901 ‘No Limes Needed’ (USA)

What do you get when you cross a Justin Timberlake with a washed up lime? The new Sauza 901 tequila ad, of course!

The new three-minute spot, promoting JT’s new Sauza 901 tequila brand – which claims to be so delicious that it doesn’t need lime – features the man himself with his face literally transformed into a lime as he plays the character of Rick “Sour” Vane, who becomes a nobody after hitting rock bottom.

I could try and explain in more detail but you might prefer to watch the story unfold yourself by checking it out below:

It’s a wonderful example of a brand and celebrity working together to create what we can only expect to be some truly engaging content. 

20 April 2015

Ask the Expert: Everything you need to know about programmatic video advertising

Guy YalifProgrammatic is arguably one of the biggest developments in the digital advertising space. When it comes to video advertising, programmatic is beginning to take off, with programmatic video ad sales in EU-5 reaching €226m in 2014, according to eMarketer, and expected to soar 63.5% this year to reach €369m by the end of 2015.

Advertisers and agencies are adopting programmatic quickly. Yet, despite being the Association of National Advertisers’ (ANA) marketing word of the year in 2014, more than half of marketers still don’t understand programmatic well enough to implement it.

So, to put a clearer lens on programmatic advertising, let’s explain what it is and discuss some of the key benefits it delivers to advertisers.   

Simply put, programmatic refers to the use of software to automate the purchase of digital advertising. Fundamentally, programmatic advertising lets advertisers make their video advertising investments work harder for them by allowing them to work smarter, faster and more efficiently. Efficiency and efficacy are why programmatic advertising is so effective. Programmatic advertising helps marketers reach the precise audiences they seek across screens as efficiently as possible.

Continue reading "Ask the Expert: Everything you need to know about programmatic video advertising" »

13 April 2015

Mobiles are the new showrooms

The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know.

"Customers coming into a store today are better informed than the sales staff."

So says Jörg Geilgens, Client Solution Manager at IBM.

This isn’t down to poor training by retailers, but because the vast majority of people with a smartphone (88% to be precise) use it to carry out research before even entering a physical store.

This new form of retail therapy means customers visit stores on a mission to buy, having already done their browsing online. This means they are more likely to buy, making this mobile habit – called ROPO – vital to retailers.

Frau_Smartphone_unterwegs_iStock_000035376328XXXLarge

The downside is that if your online shop isn’t mobile friendly, these ROPO-ers won’t be heading your way. And that’s pretty much everyone with a mobile – do you know anyone in the UK and Europe without a smartphone?

If you want to become a real ROPO magnet, you need to be more than just mobile-friendly – you need to be mobile-optimised. This means making it as easy as possible to search for your products with a smartphone. So where do you start?

Continue reading "Mobiles are the new showrooms " »

23 March 2015

Is “native” another buzzword we can live without? [infographic]

There is so much debate right now around the subject of Native Advertising: should advertisers be carving out budget for it and if so to what extent? But the degree of hype around Native is masking the fact that there is no singular definition for it. While on the one hand anything with the word 'native' in its name must mean that a degree of effort is being made to ensure that the reader experience is a more fluid and intuitive one, unless the nomenclature is clear and common across all users, measuring what works against what doesn't becomes a huge challenge.

As the market bifurcates ever more starkly between standard brand advertising and integrated content marketing, there has never been a more important time either to take a stand and clearly commit the 'Native' tag to one type of activity over another or to simply lose the tag altogether.

Check out all the findings from our recent study into native advertising in the infographic below: 

Continue reading "Is “native” another buzzword we can live without? [infographic]" »

13 March 2015

Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)

Whiskas’ new hilarious cat fail video carries an important message…

Whiskas

Whiskas and WWF have partnered to launch a new online video campaign, created by AMV BBDO, which uses real life YouTube footage of cats doing silly things but still coming out unscathed. But the real hard hitting message comes at the end, drawing attention to the plight of tigers in the world – as few as 3,200 tigers remain in the wild.

#9lives focuses on the message that whilst domestic cats may have nine lives, tigers in the wild have just one. The campaign highlights the need for donations to help double tiger numbers within your own cat’s lifetime. Whiskas has pledged to match any donations made.

Continue reading "Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)" »

09 March 2015

What happens in one internet second? [infographic]

They say a lot can happen in a minute, but whittle that down to a second and we’re talking not a lot, right?

Well that’s not what the latest infographic from Irish Telecom is telling us… In fact, we couldn’t be more wrong. It’s almost unbelievable what actually happens worldwide in just one tiny second.

For example, a whopping 24,765 gigabytes of internet traffic is used each second! And in just one second, there are 8,195 tweets sent, 1,558 Instagram pictures uploaded, 1,636 Tumblr posts created, 1,611 Skype calls made and 92,841 YouTube videos watched.

And that’s not even the half of it! Get your teeth stuck into the full infographic below to find out what really happens on the internet in just one second:

Continue reading "What happens in one internet second? [infographic]" »

06 March 2015

TV/Online Ad of the Week: Geico ‘Unskippable Ads’ (USA)

Is this the first ad that you won’t actually want to skip?

Geico

You know what it’s like, in the world of online video advertising, it’s difficult to get an audience to stick around for long enough to actually find out what product is being advertised.

But here’s a clever and ingenious solution from Geico: create an ad that you won’t want to skip.

The brand’s latest TV campaign includes a series of ads that feature the product in the first five seconds, meaning that you can’t skip it. But that’s not all, viewers are compensated for their attention with an ad that is simple, humourous and watchable – it’s win win.

Check out the first four in the series below:

Continue reading "TV/Online Ad of the Week: Geico ‘Unskippable Ads’ (USA)" »

26 January 2015

Harnessing the power of social to build virally aware sites

Social media isn’t everyone’s best friend, contrary to popular belief. It’s regarded as surprisingly ‘Marmite’ and is arguably both the biggest opportunity and the most troubling threat for marketers and publishers since the birth of the internet - perhaps even since the birth of the telephone.

Living so much of our lives online, we regular folk can now watch ads, enjoy editorial and comment on just about anything, all in real time. Once, we were blissfully passive consumers, willingly receiving a stream of messages brought to us via mass media; now, we have the power to make or break ads or content, simply by hitting a ‘like’ or ‘share’ button.

Anyone who doubts the power of social media to deliver a body blow to a brand only need look at some of the biggest marketing own goals of 2014 – like US pizza company DiGiorno, which contributed the comment “You had pizza” to #WhyIStayed, without stopping to think that the discussion was all about why women remained in abusive relationships.

Continue reading "Harnessing the power of social to build virally aware sites" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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