Right Brain, Left Brain Blog

128 posts categorized "Online"

15 December 2014

Why John Oliver’s digital strategy is winning the internet

Venn

“It’s a great time to be doing political satire when the world is on a knife edge” – John Oliver.

Chances are, you’ve seen a clip of Last Week Tonight pop up in your Facebook news feed. HBO’s new weekly late-nighter, hosted by British comedian and Daily Show alum John Oliver already has an average audience of four million, equal to HBO’s other weekly talk show Real Time With Bill Maher and fast gaining ground on primetime darlingGirls.

The volume of easy inbound traffic and social referrals generated by Oliver’s YouTube clips has been a gold mine for click-starved Web publishers.

“Each week, the Content industry observes a sacred ritual: Together, but not quite in sync, dozens of websites embed and then post the longest segment from John Oliver’s HBO show, Last Week Tonight,” dryly wrote The Awl, in a post which included a handy chart detailing the top ten publishers who milk Last Week Tonight clips for social engagement. “That John Oliver’s weekly video(s) will go viral is, at this time, a given. Whether or not the posts that embed those videos will go viral is another matter altogether.”

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09 December 2014

Attack of the Bots [infographic]

We’ve all heard the word ‘bots’ floating around in the digital advertising space but do we really know what they are and how it affects not just advertisers, but publishers too.

Advertisers invest serious time and money to create original, engaging and innovative ads. But not all of those ads reach their audiences. Unfortunately, as much as 36% of online traffic isn't driven by humans - it's driven by bots. So what are bots, and how does fraudulent traffic actually work?

Off the back of a new whitepaper looking at Traffic Fraud in Video Advertising, online video platform BrightRoll has produced an infographic, Attack of the Bots, showing how bot-driven traffic affects advertisers and publishers. Check it out below:

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01 December 2014

Video Marketing Trends for 2015

Video has already been an important element of digital campaigns this year, but with video consumption becoming an increasingly more popular way for consumers to consume media, it’s vital for marketers that haven’t yet jumped on board the trend to engage with their customers via the channel.

Syndacast has pulled together an infographic looking at video trends from this year and what marketers can expect heading into 2015. Check it out below:

Video trends

17 October 2014

Viral Ad of the Week: BBC Music – God Only Knows

Want to know the secret to viral video success? Well if we look at the latest sharing figures from across the social web, all it takes is a great soundtrack, some theatrical backgrounds and a few famous faces thrown in there too; in other words the BBC’s latest ad promoting BBC Music, created by ad agency Karmarama.

Thanks to Unruly’s Viral Video Chart, we can see that the most shared ad globally from across the social web in the last 7 days was ‘God Only Knows – BBC Music’ with 201,161 shares. Its closest competitor was ‘Danny Macaskill: The Ridge’ with 148,667 and ‘Chanel No5: The One That I Want – The Film’ with 94,778 shares in the last seven days.

For those who haven’t seen it yet, not only where have you been, but here it is again:

14 October 2014

What happens in a YouTube minute? [infographic]

We recently looked at what happens during one minute on Facebook and Twitter, but what about YouTube? Well, did you know that over 100 hours’ worth of video is uploaded in 60 seconds and more than 2.7 million videos viewed. Wow!

Thanks to YouTubeDownload, check out the infographic below to find out what else happens in one minute, including just how much money the most popular YouTube channels make.

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06 October 2014

On the Social-Mobile web, we’re all one percenters

New tools are shifting the balance of power and democratizing high-quality content.

Say venn

"Any sufficiently advanced technology is indistinguishable from magic. -Arthur C. Clarke

The One Percent Rule of Internet culture goes something like this: 1% of users in any given community actively create new content, while the other 99% only view it. But on the new social-mobile Web, everyone is a creator.

The early wave of standalone social apps focused on unpacking core features (Facebook Messenger, LinkedIn Connected, etc), but are essentially the same user experience, albeit in more robust, dedicated mini-platforms. Now, as mobile interfaces and software become increasingly more sophisticated and user-friendly, everyday users are creating polished content rather than merely consuming it.

Instagram’s Hyperlapse app is a perfect example of this burgeoning trend, placing prosumer digital tools in the hands of anyone with a smartphone. “What was once only possible with a Steadicam or a $15,000 tracking rig is now possible on your iPhone, for free.”

“The neat thing is how quickly an amateur can produce cool things with the app,“ wrote . “For people who like to be creative — or just shoot lots of smartphone videos — Hyperlapse is a fun and free new outlet.”

What used to take a bunch of expensive equipment, lots of time, and years of expertise is now distilled into a point, a click, and few taps of a small screen.

Continue reading "On the Social-Mobile web, we’re all one percenters" »

12 September 2014

Check out Nissan’s super-quick reaction to Royal Baby news

Let’s be honest, we all got a little bit excited when the Duke and Duchess of Cambridge (more affectionately known as Wills and Kate) announced the arrival of Royal Baby number one [including all these guys]. So when it was announced earlier this week that baby two was on the way, we couldn’t help but smile with glee. And it seems we weren’t the only ones…

Nissan responded like lightning fire to the news, creating an ad just seven minutes after the announcement was made – pretty impressive, eh?

Nissan

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29 August 2014

Activia knocks VW off top spot for most shared ad of all time

We couldn’t see it coming, but it has happened… Yoghurt brand Activia’s Brazilian-themed ‘Trackvert’ has overtaken that Super Bowl ad from Volkswagen ‘The Force’ to claim the crown of most shared ad of all time.

The figures, from social video marketing platform Unruly, show that Activia’s music video ad, released in partnership with the World Food Programme and featuring Colombian pop starlet Shakira, overtook Volkswagen’s ‘The Force’, which had held the number one spot since February 2011, with a whopping 5,498,593 shares versus VW’s reigning 5,272,500 (at time of writing).

The Activia ad has also been viewed on YouTube a staggering 315,439,228 times!

Continue reading "Activia knocks VW off top spot for most shared ad of all time" »

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