Right Brain, Left Brain Blog

149 posts categorized "Online"

02 February 2016

Top 10 branded Vines - Walkers, Lego, Adidas and more...

It's hard to believe that Twitter's short form video sharing platform Vine has been around for three years now. It was one of the first platforms that paved the way for the new era of snackable video content giving brands new and creative ways to share content.  

To mark the occasion, Vine has selected 10 of the moment memorable six second clips from brands in the UK throughout 2015. Fancy a bit of inspiration? Then check them out below: 

Walkers - #BackToTheFuture 

Continue reading "Top 10 branded Vines - Walkers, Lego, Adidas and more... " »

12 January 2016

What technology did we love in 2015?

Amongst the hype of smartphone launches, new tablets, browser updates and wearable technology, it can be difficult to actually determine which technology is impacting most on our lives. We’ve collated information from the start of 2015 and the end of the year to see the trends that have shaped our use of technology in 2015.

Chrome rules the world

2015 was the year that Google’s Chrome browser overtook Microsoft Internet Explorer as the most popular way to browse on the desktop. At the start of the year Chrome had a 29% share of web browsing sessions which had grown to almost 33% by the end of the year, whilst Internet Explorer dropped from 35% to 25% in the same timeframe. This happened despite Microsoft’s repacking of Internet Explorer as Edge in Windows 10. The continued growth of Chrome (which was only launched late in 2008) demonstrates how combining Google’s search engines with its browser for an integrated and less clunky experience is driving successful adoption.

Desktop

In the mobile world, the Chrome browser also grew by around 3%, mostly at the expense of the default Android browser, but the leader for market share was Apple’s Mobile Safari, with almost half of all mobile web sessions taking place through this browser.

Continue reading "What technology did we love in 2015?" »

08 January 2016

Online Ad of the Week: Booking.com ‘Best 2016 ever’ (US & UK)

Booking

Booking.com has launched a new campaign, entitled ‘Best 2016 Ever’, that aims to remove the doom and gloom of New Year’s resolutions and encourage people to turn their New Year’s resolutions into reservations.

The idea is that everyone should make reservations not resolutions, in order to actually live their dreams. At the heart of the new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel-based goals. For example, why would you want to just lose weight, when you can lose weight and then commit to showing off your hot new bod in Costa Rica?

Created by Wieden+Kennedy Amsterdam, the campaign also includes a 30-second movie-style trailer TVC that depicts the epic travel possibilities 2016 holds, along with online and social executions. All of which drives to www.best2016ever.com and encourages people to take action with the Resolution Translator.

Continue reading "Online Ad of the Week: Booking.com ‘Best 2016 ever’ (US & UK)" »

08 December 2015

Top 10 most shared ads of 2015

Viral has become a key measure of online video success for advertisers the world over and thanks to the folks at Unruly, now we can see which brands are doing it best. From furry friends to personal interactions, the feel good factor to tear-jerkers, the top 10 shared ads of 2015 globally served up a range of viral gold content from Android, Budweiser, Disney, Purina and more…

Check out the top 10 below:

1. Android ‘Friends Furever’
No. of shares: 6.4 million+

2. Disney ‘Disney Characters Surprise Shoppers’
No. of shares: 3.9 million+

 

Continue reading "Top 10 most shared ads of 2015" »

04 December 2015

WTF Ad of the Week: Paddy Power ‘Pocket Jostle’ (UK)

Paddy power

Ok, so we know that Paddy Power is a brand known for its cheeky and somewhat mischievous advertising but the latest ad to promote its new smartphone app is on a whole other level!

Deemed “too fruity” for TV, the 30” online ad, created by Lucky Generals, features men and women rummaging around in their pockets in public, giving the impression that they are pleasuring themselves. Of course, that’s not quite what’s happening – they are in fact using their phone in their pocket to place bets through the new app, portraying how easy it is to use.

Continue reading "WTF Ad of the Week: Paddy Power ‘Pocket Jostle’ (UK)" »

17 November 2015

Top Christmas ads 2015… so far

Christmas ads have become a bit of an event in themselves. No longer do consumers wait for the Coca Cola Christmas truck to grace their screens to mark the official start of Christmas, but a host of other brands have earnt themselves a bit of a name in bringing in the festive season. And this year has served up quite a few Christmas crackers.

Check out our pick of the top 7 festive ad offerings of 2015 so far…

‘Man on the Moon’

Brand: John Lewis
Agency: Adam&Eve/DDB
No of video views: 13,391,765*

One of the most eagerly anticipated Christmas ads of the year, British retailer John Lewis tells the story of a young girl determined to bring Christmas to a lonely old man living on the moon.

Continue reading "Top Christmas ads 2015… so far" »

06 November 2015

Christmas Ad of the Week: John Lewis ‘Man on the Moon’ (2015)

Jl 1

With Halloween now behind us, British retailer John Lewis sure knows how to get us in the Christmas spirit and what better way to mark the start of the festive season than unveiling its 2015 Christmas ad this morning (November 6).

In fact, it has become quite the tradition now as consumers around the world eagerly await this day every year (in fact, I even heard one say that they get more excited about the John Lewis Christmas ad than Christmas itself!)

And this year’s offering certainly doesn’t disappoint. Taking the key elements that have proven so successful in its past campaigns – tapping into customer emotions, centring on the connection between two characters and linking perfectly with the message to ‘Show someone they’re loved this Christmas’. 

Continue reading "Christmas Ad of the Week: John Lewis ‘Man on the Moon’ (2015)" »

19 October 2015

Words fail us with programmatic advertising

It’s not only in the West where social media advertising revenues are growing rapidly. In the Asia-Pacific region they’re rocketing. In fact, China is fast catching up with the market leader, the US, with eMarketer predicting revenues of $3.4 billion for 2015, almost doubling to $6.1 billion by 2017. To add some context, this represents around 12.5% of all digital ad spend in the country.

But China is not alone in its hunger for social advertising. The Asia-Pacific region overall is performing well, with eMarketer forecasting 2015 revenues to reach $7.4 billion, a huge 43% jump from 2014.

This is great news for publishers and social media channels, as well as for advertisers who can tap into this increasingly socially active audience. It also has the potential to push the already fast-growing programmatic sector through the roof. But there’s just one problem, and it’s quite a significant one – language.

The simple fact is that the majority of programmatic advertisers use contextual – or at least text-based – data for targeting ads. And very few data partners offer global reach in terms of languages and dialects. This can cause complexities and create barriers for brands looking to target global online and social audiences with their advertising.

So what’s the answer?

Continue reading "Words fail us with programmatic advertising" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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