Right Brain, Left Brain Blog

153 posts categorized "Online"

29 April 2016

Public Service Ad of the Week: Dorina Nowill Foundation for the Blind 'Braille Bricks' (Brazil)

Braile bricks

A new experimental project in Brazil is bringing 'Braille Bricks' to the classroom as a learning toy for literacy and inclusion of blind children. 

The project, created by Lew'Lara\TBWA for the Dorina Nowill Foundation for the Blind in Brazil, centres around classic toy building bricks adapted to the braille alphabet.  

The initiative is being supported by a social campaign using the hashtag #BrailleBricksForAll in an effort to convince toy manufacturers around the world to start producing this new toy for children.  

Continue reading "Public Service Ad of the Week: Dorina Nowill Foundation for the Blind 'Braille Bricks' (Brazil)" »

16 March 2016

Moving on from ‘the last click’: it’s time to find real value

Uncovering what is and isn't working is the bedrock of an effective campaign, but as customers now consume content from multiple sources, accurate measurement is becoming increasingly difficult to achieve.

The last-click has been the unchallenged method for measuring how customers enter the sales funnel for a long time. However, last click models don't provide a comprehensive picture because the path to conversion is never linear, it's multi-channel and multi-device.

Consumers navigate many touch points, both online and offline and it is impossible to trace just one definitive trigger point for a sale, which in effect, is what last click does. This complex reality calls for a more sophisticated measurement solution.

Improving attribution is an industry work in progress and there are limitations, primarily because every advertiser is different and has different objectives which cannot be reduced into a "one-size fits all" attribution model.

This means a consistent standard for the actual methodology of attribution is highly unlikely.

Continue reading "Moving on from ‘the last click’: it’s time to find real value" »

15 March 2016

Why Bowie predicted the right kind of native

Bowie

What a genius David Bowie was. Not only was he arguably one of the most original and creative songwriters, musicians and performers, it turns out he was an incredible media futurologist.

One of the most fascinating recent TV tributes was his interview with Jeremy Paxman back in 1999. It’s the one where he predicts the internet. Another of his predictions from the same interview, which has yet to be picked up on, relates to the future of online content. Bowie tells Paxman that it won’t be a case of driving the audience to content, but rather creating the content to suit the audience.

Essentially what Bowie means here is personalisation, which is suddenly a hot marketing topic. From a content perspective, he pretty much predicted native, which is supposed to be the placing of journalistically driven – rather than sales led – branded content within editorial to interest and engage readers. Sadly this isn’t the reality of native.

Continue reading "Why Bowie predicted the right kind of native" »

11 March 2016

Digital Ad of the Week: Spa mineral water ‘The Rain Project’ (Belgium / Netherlands)

Spa

Spa mineral water has unveiled a new digital campaign to introduce the brand’s new visual identity. Created by J. Walter Thompson Amsterdam, the campaign centres on an online film entitled ‘The Rain Project’ with supporting video content and a new website, and is being rolled out in both the Netherlands and Belgium.

Continue reading "Digital Ad of the Week: Spa mineral water ‘The Rain Project’ (Belgium / Netherlands)" »

02 February 2016

Top 10 branded Vines - Walkers, Lego, Adidas and more...

It's hard to believe that Twitter's short form video sharing platform Vine has been around for three years now. It was one of the first platforms that paved the way for the new era of snackable video content giving brands new and creative ways to share content.  

To mark the occasion, Vine has selected 10 of the moment memorable six second clips from brands in the UK throughout 2015. Fancy a bit of inspiration? Then check them out below: 

Walkers - #BackToTheFuture 

Continue reading "Top 10 branded Vines - Walkers, Lego, Adidas and more... " »

12 January 2016

What technology did we love in 2015?

Amongst the hype of smartphone launches, new tablets, browser updates and wearable technology, it can be difficult to actually determine which technology is impacting most on our lives. We’ve collated information from the start of 2015 and the end of the year to see the trends that have shaped our use of technology in 2015.

Chrome rules the world

2015 was the year that Google’s Chrome browser overtook Microsoft Internet Explorer as the most popular way to browse on the desktop. At the start of the year Chrome had a 29% share of web browsing sessions which had grown to almost 33% by the end of the year, whilst Internet Explorer dropped from 35% to 25% in the same timeframe. This happened despite Microsoft’s repacking of Internet Explorer as Edge in Windows 10. The continued growth of Chrome (which was only launched late in 2008) demonstrates how combining Google’s search engines with its browser for an integrated and less clunky experience is driving successful adoption.

Desktop

In the mobile world, the Chrome browser also grew by around 3%, mostly at the expense of the default Android browser, but the leader for market share was Apple’s Mobile Safari, with almost half of all mobile web sessions taking place through this browser.

Continue reading "What technology did we love in 2015?" »

08 January 2016

Online Ad of the Week: Booking.com ‘Best 2016 ever’ (US & UK)

Booking

Booking.com has launched a new campaign, entitled ‘Best 2016 Ever’, that aims to remove the doom and gloom of New Year’s resolutions and encourage people to turn their New Year’s resolutions into reservations.

The idea is that everyone should make reservations not resolutions, in order to actually live their dreams. At the heart of the new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel-based goals. For example, why would you want to just lose weight, when you can lose weight and then commit to showing off your hot new bod in Costa Rica?

Created by Wieden+Kennedy Amsterdam, the campaign also includes a 30-second movie-style trailer TVC that depicts the epic travel possibilities 2016 holds, along with online and social executions. All of which drives to www.best2016ever.com and encourages people to take action with the Resolution Translator.

Continue reading "Online Ad of the Week: Booking.com ‘Best 2016 ever’ (US & UK)" »

08 December 2015

Top 10 most shared ads of 2015

Viral has become a key measure of online video success for advertisers the world over and thanks to the folks at Unruly, now we can see which brands are doing it best. From furry friends to personal interactions, the feel good factor to tear-jerkers, the top 10 shared ads of 2015 globally served up a range of viral gold content from Android, Budweiser, Disney, Purina and more…

Check out the top 10 below:

1. Android ‘Friends Furever’
No. of shares: 6.4 million+

2. Disney ‘Disney Characters Surprise Shoppers’
No. of shares: 3.9 million+

 

Continue reading "Top 10 most shared ads of 2015" »

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