Right Brain, Left Brain Blog

178 posts categorized "Online"

12 January 2018

Digital Ad of the Week: Meat & Livestock Australia 'Lamb Side Story' (Australia)

Mla

Meat & Livestock Australia (MLA) is causing a bit of stir with the release of its annual Summer Lamb campaign, by turning Australia's divided political climate into a Broadway-style satirical musical.

The ad, based on the 1961 musical West Side Story, kicks off with a suburban mother seen cooking lamb for her children on a barbecue before urging them: "Quick kids - go inside. It's the extreme left and right wing commentators represented as Broadway musical style street gangs - a satirical commentary on our current divided political climate."

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19 December 2017

Top 10 Christmas ads of 2017

With Christmas now less than a week away, we take a look at the top 10 Christmas ads in the UK, according to YouTube*. Not surprisingly, it is the retailers who dominate the majority of the list with tech giant Apple making an appearance in the number 10 spot. 

So without further ado, the festive ad winners of 2017 are…

1. #MozTheMonster
Advertiser: John Lewis
Creative agency: adam&eveDDB
Media agency: Manning Gottlieb OMD
No. of video views**: 9,329,476

2. Paddington & The Christmas Visitor #LoveTheBear
Advertiser: M&S
Creative agency: Grey London
Media agency: Mindshare
No. of video views**: 6,631,768

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15 December 2017

Innovative Ad of the Week: UN Women ‘#drawaline’ (UK)

Un women

Following the news of Harvey Weinstein and the subsequent #MeToo hashtag sweeping the globe, Violence Against Women and Girls (VAWG) is high on everyone’s agenda. With one in four women in the UK still being affected and up to 70% in some parts of the world, agency JWT created a social campaign for UN Women UK to coincide with the International Day for the Elimination of Violence Against Women.

#drawaline brought together a host of famous faces including Benedict Cumberbatch, Deliciously Ella and Gemma Styles, among others, asking the public to help end the silence and bring about change by physically drawing an orange line – after all, violence is a line that should never be crossed.

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28 November 2017

Is the digital ad industry turning a content corner?

We live in an age of hyper media consumption. Whether as individuals or businesses, never before have we been presented with so many ways to communicate with each other. 

People now have access to constant communication and, in the digital landscape, a seemingly never ending choice of channels and devices to choose from. Businesses have taken advantage of a growing and increasingly sophisticated range of digital marketing solutions to converse with their consumers alongside traditional media.   

So are we facing communication overload? And how can businesses rationalise their comms strategies and make sure they are connecting with the right people on the right device at the right time? 

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10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

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27 October 2017

Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK)

Lexus main

Lexus has challenged Time Out's social media editor to say 'Yes' to four UK cities in four days as part of a new 'Say Yes to the City' campaign for Lexus' self-charging CT Hybrid.  

As part of an action-packed four-day editorially-led challenge, spanning Edinburgh, Manchester, Birmingham and London, Rosie Percy and her partner, radio presenter Dan Alani, have been tasked with packing in as many of Time Out's recommended activities as possible across the four UK cities – relying on the Lexus CT Hybrid for transport. 

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24 October 2017

How AI is changing the face of digital marketing

Today, it seems as though there is no technology trend more talked about than Artificial Intelligence (AI). But despite widespread media coverage, the specifics of AI are often lost, misunderstood, or even unreported. 

Artificial intelligence is typically used as an umbrella term for types of technology that enable machines to mimic human intelligence. This can include the ability to understand and respond to the environment, problem solve and understand human speech. 

Subsets of AI include Machine Learning and Deep Learning, which involve experience-based learning and machines training themselves in complex tasks, respectively. 

One area in which AI is being developed and implemented is within digital marketing and advertising. With digital ad spending overtaking TV ad spending since the end of 2016, advertisers and marketers should be innovating and investing in digital advertising.  

Here are three AI trends digital marketers should be looking out for now and in the near future: 

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10 October 2017

The rise of marketing attribution [infographic]

81% of organisations are now tracking the customer journey, according to a new survey from Econsultancy and AdRoll. 'The 2017 State of Marketing Attribution' report surveyed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific to gain insights into marketers' perspective on the changing dynamics of attribution.  

With multiple devices and touch points in the customer journey, it's essential that marketers understand the effectiveness of their campaign and how each of the channels they use are contributing to bringing customers to their businesses. The report found that almost four in five organisations are using marketing yet 70% still struggle to act on insights, citing that defining the online customer journey is the most significant barrier to more effective usage.   

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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