What do you get when you cross a Justin Timberlake with a washed up lime? The new Sauza 901 tequila ad, of course!
The new three-minute spot, promoting JT’s new Sauza 901 tequila brand – which claims to be so delicious that it doesn’t need lime – features the man himself with his face literally transformed into a lime as he plays the character of Rick “Sour” Vane, who becomes a nobody after hitting rock bottom.
I could try and explain in more detail but you might prefer to watch the story unfold yourself by checking it out below:
It’s a wonderful example of a brand and celebrity working together to create what we can only expect to be some truly engaging content.