Right Brain, Left Brain Blog

174 posts categorized "Online"

10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

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27 October 2017

Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK)

Lexus main

Lexus has challenged Time Out's social media editor to say 'Yes' to four UK cities in four days as part of a new 'Say Yes to the City' campaign for Lexus' self-charging CT Hybrid.  

As part of an action-packed four-day editorially-led challenge, spanning Edinburgh, Manchester, Birmingham and London, Rosie Percy and her partner, radio presenter Dan Alani, have been tasked with packing in as many of Time Out's recommended activities as possible across the four UK cities – relying on the Lexus CT Hybrid for transport. 

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24 October 2017

How AI is changing the face of digital marketing

Today, it seems as though there is no technology trend more talked about than Artificial Intelligence (AI). But despite widespread media coverage, the specifics of AI are often lost, misunderstood, or even unreported. 

Artificial intelligence is typically used as an umbrella term for types of technology that enable machines to mimic human intelligence. This can include the ability to understand and respond to the environment, problem solve and understand human speech. 

Subsets of AI include Machine Learning and Deep Learning, which involve experience-based learning and machines training themselves in complex tasks, respectively. 

One area in which AI is being developed and implemented is within digital marketing and advertising. With digital ad spending overtaking TV ad spending since the end of 2016, advertisers and marketers should be innovating and investing in digital advertising.  

Here are three AI trends digital marketers should be looking out for now and in the near future: 

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10 October 2017

The rise of marketing attribution [infographic]

81% of organisations are now tracking the customer journey, according to a new survey from Econsultancy and AdRoll. 'The 2017 State of Marketing Attribution' report surveyed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific to gain insights into marketers' perspective on the changing dynamics of attribution.  

With multiple devices and touch points in the customer journey, it's essential that marketers understand the effectiveness of their campaign and how each of the channels they use are contributing to bringing customers to their businesses. The report found that almost four in five organisations are using marketing yet 70% still struggle to act on insights, citing that defining the online customer journey is the most significant barrier to more effective usage.   

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28 July 2017

Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)

Fido

What happens when perceptions of sexual and gender identity are put to the test?  

As a partner to Pride across the country, Canadian telecoms provider Fido, along with ad agency TAXI, invited a bunch of people to play a game of 'Who Am I?' to find out...  

The film speaks for itself so check out how the game went down by watching the full video:

Continue reading "Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)" »

24 July 2017

Star-studded British cast front BA's new flight safety video

Ba

British Airways (BA) has unveiled a new video online, which features a bunch of notable British faces 'auditioning' for a role in its new flight safety video.  

In partnership with Comic Relief, the video features Gordon Ramsey, Thandie Newton, Sir Ian McKellan, Gillian Anderson and a bunch of others, reading lines from BA's flight safety instructions.

The tongue in cheek film, which also sees a cameo appearance from Rowan Atkinson as Mr Bean, is due to be shown on all BA flights starting September 1, 2017.  

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30 June 2017

Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)

Jet.com

How do you build an e-commerce start-up to a brand that's worth $3.3 billion dollars? 

That's a question for R/GA New York, who were responsible for Jet.com's hugely successful 'Innovating Saving' campaign that just scooped the Cannes Lions 2017 Grand Prix for Media. 

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16 June 2017

Father's Day Shopping Trends [infographic]

With online sales for Father's Day exploding, the importance of these key occasions in the calendar gives good reason for digital marketers to sit up and take notice. Thanks to the folks at AdRoll, who analysed 35,000 of its advertisers globally during the two weeks leading up to Father's Day, here's a sneak peak to find out what sectors have been performing best.

Continue reading "Father's Day Shopping Trends [infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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