Right Brain, Left Brain Blog

152 posts categorized "OOH innovation"

24 April 2015

OOH Ad of the Week: The Trumpets ‘Bus shelter jukebox’ (Romania)

There’s nothing worse than leaving home in a rush to get to work, getting to the bus stop and realising you’ve forgotten your headphones!

Well for commuters in Iasi, Romania – that’s not a problem at all. And it’s all thanks to a new installation at two bus stop locations in the city which have been transformed into a giant jukebox.

Bus shelter jukebox

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10 April 2015

OOH Ad of the Week: Carlsberg ‘Probably the best poster in the world’ (UK)

Imagine a world where billboards start distributing free stuff?

Well thanks to Carlsberg, we need not imagine anymore. The drinks giant erected a giant poster in London, UK this week - one which dispensed free ice cold beers to passers-by to enjoy in the sunshine.

The installation was created by Fold7, in collaboration with Mission Media. Apparently this is just the first stunt in a new campaign drive – we can’t wait to see what’s next!

Carlsberg

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07 April 2015

Top 5 Projection Mapping Campaigns

Projectionhighres2

Projection mapping allows 3D objects to be turned into a display surface for a video projection, anything from small objects to cars, buildings and even people. Using specialist software, objects are mapped so that a projector can fit any desired image onto the surface of that object. This can add the impression of extra depth, optical illusions, and movement onto static objects.

Iconic landmarks like the Sagrada Familia in Barcelona, Tokyo Station, the Astronomical Clock in Prague, and Manhattan Bridge in New York have been used in campaigns. There’s even the International Mapping Festival of Girona, including large-scale projections on the façades of Girona’s famous buildings.

As well as being projected onto buildings, the process is being used in a number of other ways, including British Airways projecting onto a model of an A380 for a video celebrating its inaugural flight from London to Singapore.

Here are 5 recent, creative examples of projection mapping used in campaigns around the world.

Battersea Power Station

Battersea Power Station’s iconic towers on the banks of the Thames have been used before for projection displays, including the impressive Bombay Sapphire campaign in 2011. But in 2014, it was used as the backdrop for a breath-taking display raising awareness of the building’s redevelopment. Thousands of guests wearing headphones watched 360,000 lumens of light transform the Power Station, celebrating the past, present and future of a London icon.

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16 March 2015

Top 5 Augmented Reality Outdoor Campaigns

Augmentedcampaignres2

Augmented reality isn’t necessarily a new concept in outdoor advertising. Back in 2011, Lynx used the technology for their Fallen Angels campaign in London, Victoria Station, where virtual angels fell to earth via the station’s big screen.

Here are 5 recent examples of innovative outdoor campaigns that are using augmented reality technology to add a new dimension to their experiential and guerrilla marketing.

Skoda Fabia

In February 2015 at London’s Waterloo Station, passers-by were able to interact with a touch screen display and customise their own version of the Skoda Fabia. With 14 colours, 5 interiors and 3 concepts to choose from, once they’d chosen from one of 90 possible designs, the customised vehicle appeared on the screen in real time. A great example of how AR can give consumers more control during a campaign.

 

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20 February 2015

Outdoor Ad of The Week: Topshop real-time Twitter trends (UK)

Topshop

In the fashion world, timing is everything. Topshop has already built up a bit of a reputation for bringing awesome experiences to its customers during fashion events. And this London Fashion Week, it’s stepping things up a notch!

This time, Topshop has teamed up with Twitter for four days (kicking off today Friday 20th until Mon 24th) to display emerging trends from the runway at London Fashion Week via giant digital billboards at various locations across the UK. These trends will also broadcast across Topshop’s own Twitter feed, its website and on a billboard at its London Oxford Street store.

Here’s the good part though: Customers who then tweet the trend hashtags back to @Topshop will receive a shopping list of current designs that tie in with those trends – to ensure that they are first in the know!

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13 February 2015

O2 gears up for Six Nations clash with holographic body mapping projection

In local news, here’s a pretty cool campaign from UK telecoms brand O2 as it builds up to tomorrow’s Six Nations clash between England and Italy (February 14). The naughty scamps have been touring the UK this week and projecting England Rugby shirts onto famous statues. But the really cool part – each has been bodymapped using cutting-edge holographic technology. Now, that’s what we like to see here at Cream!

O2 1

As an England Rugby sponsor, the activation is part of O2’s #WearTheRose Six Nations campaign. This particular activation has been led by brand experience and innovation agency CURB Media (the same guys behind Paddy Power’s Sky Tweets campaign – it figures, right?).

In the late hours of Wednesday evening, statues in nine cities around the UK ‘wore’ the England Rugby shirt, which were projected thanks to bodymapping holographic technology.

Continue reading "O2 gears up for Six Nations clash with holographic body mapping projection" »

10 February 2015

Spreading warmth across Russia with these nifty outdoor installations

Here’s something that will warm you up this cold morning. The Russian Olympic Committee has launched a new campaign to highlight the idea that sport in winter not only warms you up, but it helps bring people together as well.

In 10 Russian cities, 10 outdoor constructions (I guess we could possibly call them machines) have been popping up. But what are they, I hear you ask? Well, it’s a pretty cool idea actually.

Curious passers-by are invited to jump on the machine and do some simple physical exercise for 30 seconds on a specially developed platform to warm up. But the best part: the heat you generate is then passed on to other cities – basically users can pass the accumulated heat charge to complete strangers in other cities across Russia. And of course, the person on the receiving end can see who passed on the warmth to them by their photo on the screen. All photos are featured at olympicchange.ru.

The campaign, entitled ‘Share your warmth’, was developed by Most Creative Club and the machines will operate in the 10 Russian cities for one month. Check it out in action below:

Is it just me or is it making you feel all warm and toasty inside?

30 January 2015

Outdoor Ad of the Week: This is the New Lexus (Australia)

There’s no real effort on our part to hide the fact that we love a bit of outdoor advertising over here at Cream. The opportunities that digital technology now gives the medium means that campaigns are getting more interesting and the latest outdoor campaign from Lexus in Australia takes this to a whole new level.

Working with M&C Saatchi Australia, the car manufacturer has taken over specifically engineered smart billboards at key high traffic sites in Sydney, Melbourne, Brisbane, Adelaide and Perth. Through clever technology, the billboards are able to track the brand, model and colour of cars approaching the sign and present the driver with a personalised message encouraging them to switch to a Lexus. For example, ‘Hey White Evoque, it’s never too late to cross over. This is the New Lexus.’ Apparently, it features more than 80 different configurations of dynamic messaging, which can be tailored to a range of variables based on the time of day, weather and traffic conditions.

This ground-breaking extension of the ‘This is the New Lexus’ campaign is a collaboration between Lexus, M&C Saatchi, APN Outdoor and TMS. We love it!

Lexus

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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