Right Brain, Left Brain Blog

173 posts categorized "OOH innovation"

08 December 2017

Innovative OOH Ad of the Week: CALIDDA ‘Lima is talking’ (Peru)

Lima talks

According to the World Health Organisation, Lima is the second most polluted city in Latin America. To promote the benefits of natural gas to mitigate this situation, McCann Lima has created an innovative OOH campaign for Peruvian gas company CALIDDA that gives a voice to the country’s capital, so that the city could “express” how difficult it has become for it to breathe.

The project collected actual air pollution to communicate the hazards of car pollution and the benefits of natural gas. By attaching a device to a prominent outdoor ad location in one of Lima’s busiest traffic locations, CO2 pollution was collected by the unit from the atmosphere. The unit stored the gas and then processed it into a powder which acted as an ink and was manipulated to slowly write a message on the billboard.

Continue reading "Innovative OOH Ad of the Week: CALIDDA ‘Lima is talking’ (Peru)" »

04 August 2017

OOH Ad of the Week: Sony 'The Emoji Movie' (USA)

Emoji 7

To celebrate the cinematic release of The Emoji Movie, Sony teamed up with Lamar Advertising for a quirky and fun digital out of home campaign that automatically displays a contextually relevant ad triggered by the current traffic and weather conditions. 

The ad creative features a range of different characters from the movie whose emotions reflect the present situation and has been running across Lamar's digital billboards in Dallas, Chicago, Phoenix, Seattle, Atlanta, Boston and Orlando.  

Check out a selection of the ads below:

Continue reading "OOH Ad of the Week: Sony 'The Emoji Movie' (USA)" »

23 June 2017

Innovative Ad of the Week: Nescafé 'The Hello Bench' (Italy)

Nescafe

In today's digital age, creating new relationships with people in the real word is harder that you think. To do so, you need a spark, a new opportunity and, of course, a red mug! 

During the Salone del Mobile in Milan, Nescafé and Publicis Italy set out to break the ice between two strangers by bringing them closer together (literally!) with 'The Hello Bench' - a bench that gets shorter when two people sit on it. It works by using two sensors to activate the bench when sat on and sure enough it starts moving people closer together until they are side by side. 

In keeping with the brand message, once again, new connections are born with Nescafé.

Continue reading "Innovative Ad of the Week: Nescafé 'The Hello Bench' (Italy)" »

10 March 2017

Innovative Ad of the Week: Sodimac ‘Hijacked Highway’ (Peru)

Sodimac

Peru’s largest home improvement chain Sodimac has partnered with McCann Lima to create the biggest VR experience ever produced in the country. The “Hijacked Highway” is a 360-degree virtual-reality experience that allows co-pilots and passengers in selected cars to ride along the Panamericana Sur with a unique point of view.

More than 40,000 VR cardboard glasses were distributed along the highway tolls stops, allowing auto passengers to see 20+ real life home improvement offers that virtually replace the billboards.

The VR initiative intervenes in specific spots throughout the Panamericana Sur, replacing the traditional billboards and visual clutter that drivers have to endure. The experience presents 3D animated images of Sodimac’s main summer offerings in funny and surprising forms - the underlying idea being to show consumers that Sodimac is an expert when it comes to transforming and enhancing any space.

Continue reading "Innovative Ad of the Week: Sodimac ‘Hijacked Highway’ (Peru)" »

03 March 2017

Ad of the Week: Heineken 'best 'Dam welcome' (Global)

Heineken main

Heineken Experience is celebrating the famously warm welcome provided by its staff with an ATL outdoor campaign called 'best 'Dam welcome' that inspires visitors to make Heineken Experience the first stop on their trip to Amsterdam.

Continue reading "Ad of the Week: Heineken 'best 'Dam welcome' (Global)" »

24 February 2017

Innovative Ad of the Week: Mazda ‘The Head Turning Billboard’ (Canada)

Mazda

The new Mazda MX-5 RF is a real head turner. Well, at least that’s what a new OOH campaign from JWT set out to prove…

With an objective to create something as innovative and engaging as the vehicle itself, the agency hand-picked a high-traffic video wall in the heart of the financial district and opted for a simple headline, supported by a counter that keeps track of all heads that turned to look at the billboard.

Continue reading "Innovative Ad of the Week: Mazda ‘The Head Turning Billboard’ (Canada)" »

14 October 2016

Could Yahoo’s new “smart” billboard transform OOH advertising?

Yahoo pic

Yahoo has filed a patent for a new type of “smart” digital billboard that could potentially transform the OOH industry by taking data collection via the medium to a whole new level.  

Remember that scene in Minority Report where Tom Cruise walks through the shopping centre and gets bombarded with advertising? It’s sort of like that, but maybe not quite to the same level…

Continue reading "Could Yahoo’s new “smart” billboard transform OOH advertising?" »

22 July 2016

Innovative Ad of the Week: Sony Pictures ‘Ghostbusters Waterloo’ (UK)

Ghosbusters main

This week brings to an end a pretty spooky burst of outdoor activity for London commuters, who were surprised and delighted by a giant sculpture of the iconic Stay Puft Marshmallow Man at Waterloo, as part of a complete train station takeover by Sony Pictures to promote the new ‘Ghostbusters’ movie.

The ‘super-sized’ out-of-home campaign, a collaboration between Sony Pictures, JCDecaux (campaign concept), Feref (creative), MGOMD and Talon (media), played up the idea of ‘something strange in your neighbourhood’ by transforming London’s Waterloo Station into a film-themed showcase for the past two weeks.

Continue reading "Innovative Ad of the Week: Sony Pictures ‘Ghostbusters Waterloo’ (UK)" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking