Everyone loves a freebie. It doesn’t matter how old you are, how wealthy you are. Whatever your job title, if there’s a freebie up for grabs then you’re automatically interested. For this reason, I’m baffled why many brands are still struggling when it comes to customer data.
The solution is simple: it’s a two-way exchange so you’ve got to give customers something valuable in return for their data – something like an experience, a prize or a voucher.
This is why experiential and data collection are perfect partners; experiential creates numerous opportunities for live market research. Also, experiential is not always a sales tactic so it’s even more important for brands to capture data “in the moment” and grow their database. If the customer is interacting with a brand ambassador face-to-face, it’s easy to gather more information and to offer them something in exchange for that information.
Continue reading "How experiential will become a new form of market research" »
British Airways OOH advertising at the end of November impressed a lot of people. As a refresher, all BA planes flying over Storm’s Chiswick Towers triggered an ad on the outdoor screens displaying real-time data of that plane; including destination and flight number.
As impressive as that was, pizza delivery company Domino's has created a spoof in response to the clever ad.
Continue reading "Domino's witty response to BA’s OOH advertising" »
We love a bit inovation in out of home. And just when you think you've seen it all, the University of Technology and Engineering (UETC) surprised us with a fantastic example of utility marketing using the outdoor medium. With the help of BPN and Clear Channel, families in Peru were given access to potable water through... wait for it... yes, a billboard.
Continue reading "The world's first potable water billboard explained" »
Very few individuals experience the thrill of driving a powerful
5.0 litre supercharged engine, or even just hearing the dominating roar such an
engine provides, yet Land Rover has innovatively allowed travellers to
familiarise themselves with this through its latest campaign, ‘Push the pedal
hear the engine’.
Moving away from laborious, tedious advertising, Land Rover built
a special digital outdoor campaign to publicise its all-new Range Rover Sport,
featuring an accelerator pedal, responsive interactive content and directional
sound. ‘Push the pedal, hear the engine’ delivered the speed and thrill of the
SUV’s powerful engine to travellers at Gatwick, Manchester and Stansted
Airports over a four week period.
Continue reading "How do you make a billboard roar? Ask Land Rover." »
If you could have one superpower, what would it be? For me, it is without a doubt the ability to fly. (Imagine being able to avoid morning rush hour!) So imagine my surprise when I saw the latest instalment of Pepsi Max's #Livefornow campaign. In just 2 days, the video has racked up nearly one million YouTube video views. It may not quite be Red Bull Stratos, but the idea is the same. The stunt has got everyone talking, so for Pepsi Max, it's gold dust!
Continue reading "Pepsi Max & Dynamo present: "Bus Levitation" #LiveForNow " »
Now I’m not the biggest football fan. But I’m a girl, so
that’s a given. For men, I can only imagine that to have your name chanted by a
packed stadium of adoring football fans is an experience that every guy can
only dream of. That’s why when I came across this new campaign from Nivea Men,
I thought it was definitely one to share!
Continue reading "Nivea Men gives football fans their very own Man of the Match experience" »
By Andrew Murchie, Multiply
Are we getting closer to a 3D revolution in the
advertising industry? You might think we’re a way off, but actually it may not
be that long before 3D brand advertising goes mainstream.
We’re in an era now where the creative and technical
skills sets required to make captivating and compelling 3D content are becoming
more accessible, and therefore more viable for brands. Certainly at Multiply
we’re seeing an increase in the number of clients interested in learning more
about delivering 3D content.
Continue reading "To 3D or not to 3D... that is the question!" »
By Cream Editorial
Fans frustrated with the 34-minute power
outage at the Super Bowl in New Orleans were flooded with innovative
advertising messages to keep their interest going during the blackout. Chief
amongst these brands was Oreo, which stole the show with a tweet-cum-ad - while
players milled about on the fields in darkness, the brand created an image of
an Oreo set in light, shadow and darkness. The ad pointed thousands of
followers to the line below the image that went: ‘You can still dunk in the
Continue reading "Oreo catches fans by surprise at the Super Bowl!" »