Have you ever seen an outdoor billboard just disappear before your eyes?
No? Well, after watching our OOH Ad of the Week you will have...
To promote the 2016 Quebec City Magic Festival, taking place in Canada from April 21-24, agency Lg2 Quebec came up with a really clever idea that's bound to create intrigue. The Mysterious Billboard was erected in key locations across Canada simply as a red curtain. Then, all of a sudden, the curtain unveiled to reveal... quite literally, nothing.
Check it out below.
Want to know how they did it? Check out 'Behind the curtain' here: https://www.youtube.com/watch?v=m3Gtw8wUf60&feature=youtu.be.