Right Brain, Left Brain Blog

164 posts categorized "OOH innovation"

27 May 2016

OOH Ad of the Week: Naked Juice 'Pollution-eating giant poster' (UK)

Naked Juice and blowUP media have teamed up to install a ground-breaking  pollution-eating Giant Poster in the heart of London, promoting Naked’s healthy juices to millennials in an environmentally healthy way. 

The ad showcases not only one of its fruit smoothies but at the same time how it is doing good to clean-up the air pollution surrounding the poster. The ad was treated with PURETi, a photocatalyst that reacts with natural UV light to eat pollution, which not only enables the poster to clean the air around it but also keeps it cleaner. 

The campaign was planned and bought by OMD UK and specialist agency Talon.  

Check out the ad in situ below:

Naked

06 May 2016

OOH Ad of the Week: Ekstra Bladet ‘The News Fridge’ (Denmark)

News fridge

How do you generate hot sales at 5 degrees Celsius?

Well, that’s a good question to ask the guys at Ogilvy Denmark as the agency’s latest execution for Danish tabloid newspaper Ekstra Bladet took a fresh approach to flogging newspaper copies, resulting in a 30% increase in sales.

With the rapid uptake of online and mobile news consumption, selling print newspapers is never an easy job – these days people find printed news old and outdated. But Ekstra Bladet claims to be the first for breaking news in Denmark. So how could it prove that?

Continue reading "OOH Ad of the Week: Ekstra Bladet ‘The News Fridge’ (Denmark)" »

15 April 2016

OOH Ad of the Week: Quebec City Magic Festival 'The Mysterious Billboard' (Canada)

Have you ever seen an outdoor billboard just disappear before your eyes?  

No? Well, after watching our OOH Ad of the Week you will have... 

To promote the 2016 Quebec City Magic Festival, taking place in Canada from  April 21-24, agency Lg2 Quebec came up with a really clever idea that's bound to create intrigue. The Mysterious Billboard was erected in key locations across Canada simply as a red curtain. Then, all of a sudden, the curtain unveiled to reveal... quite literally, nothing.

Check it out below. 

Want to know how they did it? Check out 'Behind the curtain' here: https://www.youtube.com/watch?v=m3Gtw8wUf60&feature=youtu.be

26 February 2016

OOH Ad of the Week: McDonald's '#McDriveKing' (France)

Mcds main

It seems McDonald's has been having a little bit of fun with its fast-food competitor Burger King this week, having built an intriguing temporary billboard near Brioude in the Haute-Loire region of France. 

The two temporary installations poke fun at the fact that with more than 1,000 drive-thru locations across metropolitan France, McDonald's is more accessible than Burger King with less than 20. 

McDonald's has turned its customer proximity into a major asset by highlighting how close the next Drive-Thru is, while the other billboard displays 258km of directions (nearly a 5 hour car ride) detailing directions to the next Burger King drive-thru. 

The execution, from agency TBWA\Paris, sends out a pretty clear message and is sure to turn a few heads... Check out the short video below for more.

Continue reading "OOH Ad of the Week: McDonald's '#McDriveKing' (France)" »

22 January 2016

Experiential Ad of the Week: Land Rover ‘See Winter in a New Light’ (UK)

Land Rover has partnered with Lumiere London, the UK capital’s largest ever light festival, to celebrate the Great British Outdoors as part of its annual Hibernot seasonal campaign.

Produced by arts charity Artichoke, the campaign sees a series of five handmade large-scale specially lit ‘Private View’ frames positioned in front of key London landmarks at locations including Leicester Square, Oxford Circus, Piccadilly and King’s Cross.

Lumiere-1001884_LowRes

Continue reading "Experiential Ad of the Week: Land Rover ‘See Winter in a New Light’ (UK)" »

15 January 2016

OOH Ad of the Week: Sejong City ‘Lungs’ (South Korea)

Sejong main

We all know the dangers of smoking, gosh we read about in the media all the time, but this new OOH ad from Sejong City certainly stands out as one of the more creative ideas…

Working with Nextround, the South Korean city has created lung-shaped holes on ventilators in smoking areas, which allow smokers to see the smoke they exhale going back into their lungs. The impact is maximised when they see the ceiling unconsciously while exhaling where the ventilator has been installed.

Continue reading "OOH Ad of the Week: Sejong City ‘Lungs’ (South Korea)" »

16 October 2015

OOH Ad of the Week: Samsung ‘See beyond the edge’ (Sweden)

Ooh

Our favourite ad this week comes in the shape of a digital billboard that wrapped around a street corner in Stockholm, Sweden – meaning that the billboard faced in two directions simultaneously.

It’s a pretty clever concept that showcases a new live notification feature on the Samsung Galaxy S6 edge+. With a claim to ‘help people with live notifications on the edge’, this billboard does just that.

Continue reading "OOH Ad of the Week: Samsung ‘See beyond the edge’ (Sweden)" »

11 September 2015

OOH Ad of the Week: Nakd ‘#FindYourFave Edible Billboard’ (UK)

Nakd

We’ve seen some great innovations in outdoor advertising in our time but this one takes the biscuit – almost, literally! This week Nakd’s latest sampling drive saw a billboard erected in an area of London – but there was a twist… It was edible!

The billboard’s message to ‘Find Your Fave’ was created and built from a range of fruit and nut bars, from which consumers could stop and pick their favourite, all part of an effort to get people to try the brand’s range of goodies.

It’s all part of an integrated marketing campaign spanning press, experiential, digital display, outdoor, PR and social media. The campaign was created by independent shop Total Media, and included elements by YOLK Creative London, psLIVE and MEC.

Continue reading "OOH Ad of the Week: Nakd ‘#FindYourFave Edible Billboard’ (UK)" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking