Augmented reality isn’t necessarily a new concept in outdoor advertising. Back in 2011, Lynx used the technology for their Fallen Angels campaign in London, Victoria Station, where virtual angels fell to earth via the station’s big screen.
Here are 5 recent examples of innovative outdoor campaigns that are using augmented reality technology to add a new dimension to their experiential and guerrilla marketing.
In February 2015 at London’s Waterloo Station, passers-by were able to interact with a touch screen display and customise their own version of the Skoda Fabia. With 14 colours, 5 interiors and 3 concepts to choose from, once they’d chosen from one of 90 possible designs, the customised vehicle appeared on the screen in real time. A great example of how AR can give consumers more control during a campaign.