Right Brain, Left Brain Blog

149 posts categorized "OOH innovation"

16 March 2015

Top 5 Augmented Reality Outdoor Campaigns

Top 5 Augmented Reality blog image

Augmented reality isn’t necessarily a new concept in outdoor advertising. Back in 2011, Lynx used the technology for their Fallen Angels campaign in London, Victoria Station, where virtual angels fell to earth via the station’s big screen.

Here are 5 recent examples of innovative outdoor campaigns that are using augmented reality technology to add a new dimension to their experiential and guerrilla marketing.

Skoda Fabia

In February 2015 at London’s Waterloo Station, passers-by were able to interact with a touch screen display and customise their own version of the Skoda Fabia. With 14 colours, 5 interiors and 3 concepts to choose from, once they’d chosen from one of 90 possible designs, the customised vehicle appeared on the screen in real time. A great example of how AR can give consumers more control during a campaign.


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20 February 2015

Outdoor Ad of The Week: Topshop real-time Twitter trends (UK)


In the fashion world, timing is everything. Topshop has already built up a bit of a reputation for bringing awesome experiences to its customers during fashion events. And this London Fashion Week, it’s stepping things up a notch!

This time, Topshop has teamed up with Twitter for four days (kicking off today Friday 20th until Mon 24th) to display emerging trends from the runway at London Fashion Week via giant digital billboards at various locations across the UK. These trends will also broadcast across Topshop’s own Twitter feed, its website and on a billboard at its London Oxford Street store.

Here’s the good part though: Customers who then tweet the trend hashtags back to @Topshop will receive a shopping list of current designs that tie in with those trends – to ensure that they are first in the know!

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13 February 2015

O2 gears up for Six Nations clash with holographic body mapping projection

In local news, here’s a pretty cool campaign from UK telecoms brand O2 as it builds up to tomorrow’s Six Nations clash between England and Italy (February 14). The naughty scamps have been touring the UK this week and projecting England Rugby shirts onto famous statues. But the really cool part – each has been bodymapped using cutting-edge holographic technology. Now, that’s what we like to see here at Cream!

O2 1

As an England Rugby sponsor, the activation is part of O2’s #WearTheRose Six Nations campaign. This particular activation has been led by brand experience and innovation agency CURB Media (the same guys behind Paddy Power’s Sky Tweets campaign – it figures, right?).

In the late hours of Wednesday evening, statues in nine cities around the UK ‘wore’ the England Rugby shirt, which were projected thanks to bodymapping holographic technology.

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10 February 2015

Spreading warmth across Russia with these nifty outdoor installations

Here’s something that will warm you up this cold morning. The Russian Olympic Committee has launched a new campaign to highlight the idea that sport in winter not only warms you up, but it helps bring people together as well.

In 10 Russian cities, 10 outdoor constructions (I guess we could possibly call them machines) have been popping up. But what are they, I hear you ask? Well, it’s a pretty cool idea actually.

Curious passers-by are invited to jump on the machine and do some simple physical exercise for 30 seconds on a specially developed platform to warm up. But the best part: the heat you generate is then passed on to other cities – basically users can pass the accumulated heat charge to complete strangers in other cities across Russia. And of course, the person on the receiving end can see who passed on the warmth to them by their photo on the screen. All photos are featured at olympicchange.ru.

The campaign, entitled ‘Share your warmth’, was developed by Most Creative Club and the machines will operate in the 10 Russian cities for one month. Check it out in action below:

Is it just me or is it making you feel all warm and toasty inside?

30 January 2015

Outdoor Ad of the Week: This is the New Lexus (Australia)

There’s no real effort on our part to hide the fact that we love a bit of outdoor advertising over here at Cream. The opportunities that digital technology now gives the medium means that campaigns are getting more interesting and the latest outdoor campaign from Lexus in Australia takes this to a whole new level.

Working with M&C Saatchi Australia, the car manufacturer has taken over specifically engineered smart billboards at key high traffic sites in Sydney, Melbourne, Brisbane, Adelaide and Perth. Through clever technology, the billboards are able to track the brand, model and colour of cars approaching the sign and present the driver with a personalised message encouraging them to switch to a Lexus. For example, ‘Hey White Evoque, it’s never too late to cross over. This is the New Lexus.’ Apparently, it features more than 80 different configurations of dynamic messaging, which can be tailored to a range of variables based on the time of day, weather and traffic conditions.

This ground-breaking extension of the ‘This is the New Lexus’ campaign is a collaboration between Lexus, M&C Saatchi, APN Outdoor and TMS. We love it!


09 September 2014

A tweet-activated digital vending machine? At a bus stop? Yes, really…

I know we like to ramble on quite a bit about how much we love out-of-home advertising here at Cream, but once you see this latest effort from Walkers you will understand why…

Bus shelters in central locations in London, UK, have been taken over for two weeks by the crisps brand thanks to a new campaign in partnership with OMD UK, AMV BBDO, Talon and Clear Channel.

Walkers main

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28 March 2014

New Pepsi Prank shows OOH at its best!

Pepsi bus

We're suckers for a bit of clever public transport advertising over here at Cream Global but Pepsi Max has just taken it to a whole new level with its latest out-of-home prank.

Picture this. You’re standing at the bus stop waiting patiently for your bus to arrive when all of sudden, through the other side of the bus shelter you see an alien ship come down from space, a killer robot on a rampage, comets flying everywhere, monsters appearing from the ground or a tiger on the loose running towards you? What would you do?

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04 March 2014

How experiential will become a new form of market research

Everyone loves a freebie. It doesn’t matter how old you are, how wealthy you are. Whatever your job title, if there’s a freebie up for grabs then you’re automatically interested. For this reason, I’m baffled why many brands are still struggling when it comes to customer data.

The solution is simple: it’s a two-way exchange so you’ve got to give customers something valuable in return for their data – something like an experience, a prize or a voucher.

This is why experiential and data collection are perfect partners; experiential creates numerous opportunities for live market research. Also, experiential is not always a sales tactic so it’s even more important for brands to capture data “in the moment” and grow their database. If the customer is interacting with a brand ambassador face-to-face, it’s easy to gather more information and to offer them something in exchange for that information.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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