Specialist insurer Hiscox has turned digital billboards into hacker “honeypots” as part of its new ‘CyberLive’ ad campaign, to raise awareness of the threat of cybercrime to small businesses.
For the campaign, Hiscox set up three honeypot servers, typically used by small businesses, which feeds data into live digital posters. Each time a cyber attack takes place, the poster reacts by triggering a pulsing red light, which gradually builds as further attacks occur and resets every 24 hours. The more attacks there are to the servers, the more the poster headline visually reacts.
Continue reading "DOOH Ad of the Week: Hiscox ‘CyberLive’ (UK)" »
On these cold Winter days, there’s nothing worse than being stuck at a bus stop in the freezing cold as you watch every other bus on the route come and go while the countdown timer slowly ticks down for your bus to arrive…
While an ice-cold refreshing bottle of Coca-Cola is the last thing on your mind at this particular point in time, commuters in Kazakhstan might tell you different.
Continue reading "Ambient Ad of the Week: Coca-Cola ‘Gratitude warms you up’ (Kazakhstan)" »
According to the World Health Organisation, Lima is the second most polluted city in Latin America. To promote the benefits of natural gas to mitigate this situation, McCann Lima has created an innovative OOH campaign for Peruvian gas company CALIDDA that gives a voice to the country’s capital, so that the city could “express” how difficult it has become for it to breathe.
The project collected actual air pollution to communicate the hazards of car pollution and the benefits of natural gas. By attaching a device to a prominent outdoor ad location in one of Lima’s busiest traffic locations, CO2 pollution was collected by the unit from the atmosphere. The unit stored the gas and then processed it into a powder which acted as an ink and was manipulated to slowly write a message on the billboard.
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To celebrate the cinematic release of The Emoji Movie, Sony teamed up with Lamar Advertising for a quirky and fun digital out of home campaign that automatically displays a contextually relevant ad triggered by the current traffic and weather conditions.
The ad creative features a range of different characters from the movie whose emotions reflect the present situation and has been running across Lamar's digital billboards in Dallas, Chicago, Phoenix, Seattle, Atlanta, Boston and Orlando.
Check out a selection of the ads below:
Continue reading "OOH Ad of the Week: Sony 'The Emoji Movie' (USA)" »
In today's digital age, creating new relationships with people in the real word is harder that you think. To do so, you need a spark, a new opportunity and, of course, a red mug!
During the Salone del Mobile in Milan, Nescafé and Publicis Italy set out to break the ice between two strangers by bringing them closer together (literally!) with 'The Hello Bench' - a bench that gets shorter when two people sit on it. It works by using two sensors to activate the bench when sat on and sure enough it starts moving people closer together until they are side by side.
In keeping with the brand message, once again, new connections are born with Nescafé.
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Peru’s largest home improvement chain Sodimac has partnered with McCann Lima to create the biggest VR experience ever produced in the country. The “Hijacked Highway” is a 360-degree virtual-reality experience that allows co-pilots and passengers in selected cars to ride along the Panamericana Sur with a unique point of view.
More than 40,000 VR cardboard glasses were distributed along the highway tolls stops, allowing auto passengers to see 20+ real life home improvement offers that virtually replace the billboards.
The VR initiative intervenes in specific spots throughout the Panamericana Sur, replacing the traditional billboards and visual clutter that drivers have to endure. The experience presents 3D animated images of Sodimac’s main summer offerings in funny and surprising forms - the underlying idea being to show consumers that Sodimac is an expert when it comes to transforming and enhancing any space.
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Heineken Experience is celebrating the famously warm welcome provided by its staff with an ATL outdoor campaign called 'best 'Dam welcome' that inspires visitors to make Heineken Experience the first stop on their trip to Amsterdam.
Continue reading "Ad of the Week: Heineken 'best 'Dam welcome' (Global)" »
The new Mazda MX-5 RF is a real head turner. Well, at least that’s what a new OOH campaign from JWT set out to prove…
With an objective to create something as innovative and engaging as the vehicle itself, the agency hand-picked a high-traffic video wall in the heart of the financial district and opted for a simple headline, supported by a counter that keeps track of all heads that turned to look at the billboard.
Continue reading "Innovative Ad of the Week: Mazda ‘The Head Turning Billboard’ (Canada)" »