Right Brain, Left Brain Blog

145 posts categorized "OOH innovation"

30 January 2015

Outdoor Ad of the Week: This is the New Lexus (Australia)

There’s no real effort on our part to hide the fact that we love a bit of outdoor advertising over here at Cream. The opportunities that digital technology now gives the medium means that campaigns are getting more interesting and the latest outdoor campaign from Lexus in Australia takes this to a whole new level.

Working with M&C Saatchi Australia, the car manufacturer has taken over specifically engineered smart billboards at key high traffic sites in Sydney, Melbourne, Brisbane, Adelaide and Perth. Through clever technology, the billboards are able to track the brand, model and colour of cars approaching the sign and present the driver with a personalised message encouraging them to switch to a Lexus. For example, ‘Hey White Evoque, it’s never too late to cross over. This is the New Lexus.’ Apparently, it features more than 80 different configurations of dynamic messaging, which can be tailored to a range of variables based on the time of day, weather and traffic conditions.

This ground-breaking extension of the ‘This is the New Lexus’ campaign is a collaboration between Lexus, M&C Saatchi, APN Outdoor and TMS. We love it!


09 September 2014

A tweet-activated digital vending machine? At a bus stop? Yes, really…

I know we like to ramble on quite a bit about how much we love out-of-home advertising here at Cream, but once you see this latest effort from Walkers you will understand why…

Bus shelters in central locations in London, UK, have been taken over for two weeks by the crisps brand thanks to a new campaign in partnership with OMD UK, AMV BBDO, Talon and Clear Channel.

Walkers main

Continue reading "A tweet-activated digital vending machine? At a bus stop? Yes, really…" »

28 March 2014

New Pepsi Prank shows OOH at its best!

Pepsi bus

We're suckers for a bit of clever public transport advertising over here at Cream Global but Pepsi Max has just taken it to a whole new level with its latest out-of-home prank.

Picture this. You’re standing at the bus stop waiting patiently for your bus to arrive when all of sudden, through the other side of the bus shelter you see an alien ship come down from space, a killer robot on a rampage, comets flying everywhere, monsters appearing from the ground or a tiger on the loose running towards you? What would you do?

Continue reading "New Pepsi Prank shows OOH at its best!" »

04 March 2014

How experiential will become a new form of market research

Everyone loves a freebie. It doesn’t matter how old you are, how wealthy you are. Whatever your job title, if there’s a freebie up for grabs then you’re automatically interested. For this reason, I’m baffled why many brands are still struggling when it comes to customer data.

The solution is simple: it’s a two-way exchange so you’ve got to give customers something valuable in return for their data – something like an experience, a prize or a voucher.

This is why experiential and data collection are perfect partners; experiential creates numerous opportunities for live market research. Also, experiential is not always a sales tactic so it’s even more important for brands to capture data “in the moment” and grow their database. If the customer is interacting with a brand ambassador face-to-face, it’s easy to gather more information and to offer them something in exchange for that information.

Continue reading "How experiential will become a new form of market research" »

09 December 2013

Domino's witty response to BA’s OOH advertising


British Airways OOH advertising at the end of November impressed a lot of people. As a refresher, all BA planes flying over Storm’s Chiswick Towers triggered an ad on the outdoor screens displaying real-time data of that plane; including destination and flight number.

As impressive as that was, pizza delivery company Domino's has created a spoof in response to the clever ad.

Continue reading "Domino's witty response to BA’s OOH advertising" »

15 October 2013

The world's first potable water billboard explained

We love a bit inovation in out of home. And just when you think you've seen it all, the University of Technology and Engineering (UETC) surprised us with a fantastic example of utility marketing using the outdoor medium. With the help of BPN and Clear Channel, families in Peru were given access to potable water through... wait for it... yes, a billboard.

Continue reading "The world's first potable water billboard explained" »

21 August 2013

How do you make a billboard roar? Ask Land Rover.

Very few individuals experience the thrill of driving a powerful 5.0 litre supercharged engine, or even just hearing the dominating roar such an engine provides, yet Land Rover has innovatively allowed travellers to familiarise themselves with this through its latest campaign, ‘Push the pedal hear the engine’.

Moving away from laborious, tedious advertising, Land Rover built a special digital outdoor campaign to publicise its all-new Range Rover Sport, featuring an accelerator pedal, responsive interactive content and directional sound. ‘Push the pedal, hear the engine’ delivered the speed and thrill of the SUV’s powerful engine to travellers at Gatwick, Manchester and Stansted Airports over a four week period.

Continue reading "How do you make a billboard roar? Ask Land Rover." »

26 June 2013

Pepsi Max & Dynamo present: "Bus Levitation" #LiveForNow

If you could have one superpower, what would it be? For me, it is without a doubt the ability to fly. (Imagine being able to avoid morning rush hour!) So imagine my surprise when I saw the latest instalment of Pepsi Max's #Livefornow campaign. In just 2 days, the video has racked up nearly one million YouTube video views. It may not quite be Red Bull Stratos, but the idea is the same. The stunt has got everyone talking, so for Pepsi Max, it's gold dust!

Continue reading "Pepsi Max & Dynamo present: "Bus Levitation" #LiveForNow " »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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