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73 posts categorized "Opportunistic"

27 January 2012

Lego's (unauthorised) space mission

A recent video gathering a lot of attention on YouTube tracks what could be the first journey into space by a Lego man. This isn't an official mission by Lego, but a more amateur effort by a team in Canada. Full footage of the trip and its preparation will be released soon, but for now you can enjoy this astonishing trailer. 

 

A few brands have ventured into space, or at least the fringes of it, for the occasional marketing stunt. Adrenaline junkie Felix Baumgartner threw himself out of a plane at the outer reaches of Earth's atmosphere for Red Bull and Sappuro in Japan sold a limited edition beer brewed from barley grown in space. Toshiba decided to launch a collection of chairs into space, which probably made more sense at the time - but nevertheless made for some striking visuals. 

Posted by Mark St Andrew at 3:38 PM in Opportunistic, Right Brain: creativity, innovation, ideas, Video | Permalink | Comments (0) | TrackBack (0)

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11 January 2012

The danger of being a star-struck brand manager

Celebrity endorsements have long been a powerful marketing tool. Like all strategies, the idea of getting a famous person to act as a brand ambassador comes with its own unique pros and cons.  Lots of commentators covered this subject during the various indiscretions of Tiger Woods, which saw the professional golfer sacked from a number of lucrative ad contracts over his marital indiscretions.

But while some relationships do not end well, it is a sad fact of media that some partnerships are doomed from the start. Some are very successful and in some cases you have to wonder if it’s just a case of brand managers abusing their position to meet their favourite actors and pop stars.

Fiat and Jennifer Lopez

At the start of 2011, Fiat launched its new Fiat 500 campaign in the States, enlisting a dream spokeswoman in the face of Jennifer Lopez. After a few years in the pop wilderness, J-Lo was back in 2010 with a hit album and worldwide smash single. Her appearance as a judge on American Idol confirmed that her star was in the ascendant.

Continue reading "The danger of being a star-struck brand manager" »

Posted by Mark St Andrew at 2:15 PM in Case study, Opportunistic, Reputation management, Right Brain: creativity, innovation, ideas, Youth culture | Permalink | Comments (0) | TrackBack (0)

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05 January 2012

Marketing Week, theft or stunt?

Apparently Marketing Week is hot property at the moment. Copies of the UK's favourite marketing title appear to be flying off the shelves quicker than its readers are prepared to pay for it!

By way of proof, this picture has turned up on Twitter (courtesy of @greenwood100), demonstrating the public's appetite for marketing news. Alternatively, the whole thing might be a rather clever publicity stunt, in which case props to the Marketing Week marketing team for coming up with the idea. 

Marketing

Personally, I suspect it is a stunt. Marvellous though MW is, I can't believe more people wouldn't rather steal a copy of GQ or Heat magazine, we've all done it haven't we?

[UPDATE: Turns out this wasn't a marketing stunt at all. Apparently issues of Marketing Week have a habit of being lifted from a newsagent in Canary Wharf. Shocking behaviour. Just because Anthony Worrall Thompson does it, it doesn't make it right.]

Posted by Mark St Andrew at 4:46 PM in Opportunistic, Print, Retail innovation | Permalink | Comments (1) | TrackBack (0)

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23 November 2011

Sly Samsung Apple joke

Samsung takes a sly swipe at the stereotypical Apple devotee in its latest piece of online video that promotes the Galaxy series of smartphones. 

The genius clip mocks that particular type of Apple-vangelist that takes delight in camping outside stores for hours in advance of the release of a new handset. It also pokes gentle fun at the snobbery inherent in those Apple fans who like to adopt a superior tone when surrounded by mere mortal technology. Its about time someone burst the bubble of those individuals who insist on defining their identity through their phone. My next phone is definitely a Samsung.

Continue reading "Sly Samsung Apple joke" »

Posted by Mark St Andrew at 7:12 PM in Guerilla tactics, Opportunistic, Video | Permalink | Comments (0) | TrackBack (0)

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10 October 2011

Steve Jobs and bad media

Public displays of grief for Steve Jobs have begun to subside. Applevangelists that congregated at Apple stores clutching iPads that displayed pictures of the late co-founder and CEO have gone hme, and most of the daily and weekly media have covered the event. 

There will be a second, smaller wave of interest when the monthlies put Jobs on the cover and devote pages to obituary, comment and hagiography. 

Continue reading "Steve Jobs and bad media" »

Posted by Mark St Andrew at 10:06 AM in Opportunistic | Permalink | Comments (0) | TrackBack (0)

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06 October 2011

Steve Jobs dies, iCroak

This could be a carefully timed stunt, or an amusingly unfortunate coincidence.

Future historians will no doubt refer to Jobs as one of the architects of the third millennium, and I can just picture the all-black commemorative copies of Wired, T-3 and Fast Company now. But they say that gallows humour is one of the best ways to deal with grief, and in a case of brilliant unintentional comic timing, a press release for the rather unfortunately named iCroak landed in my inbox. 

The content of the release is embargoed until 17 October, so while I wont be mean and spoil the surprise, but you can discover the services offered by iCroak on YouTube. 

 

Posted by Mark St Andrew at 12:59 PM in Opportunistic | Permalink | Comments (1) | TrackBack (0)

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13 September 2011

Online shops and the Olympics

by Albert Pusch.

With the Olympics less than a year away, brands and retailers need to start planning now for how they can capitalise on this for their online shops. Although there are stringent guidelines for companies looking to associate themselves with the Olympic brand from a promotional perspective there is still a lot that retailers can do to ensure that they are maximising their search potential around this time.

2012_olympic_logo

Continue reading "Online shops and the Olympics" »

Posted by Cream Editorial at 11:44 AM in Left Brain: knowledge, trends, deals, Opportunistic, Retail innovation | Permalink | Comments (0) | TrackBack (0)

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15 August 2011

Media and London riot satire

Proof that the Old Spice 'man your man could smell like' has secured its entered popular culture comes in the shape of this lighthearted dig at participants in the recent London riots. 

Good jokes don't need explaining, so I'll let you enjoy the clip. 

 

Posted by Mark St Andrew at 5:07 PM in Opportunistic | Permalink | Comments (0) | TrackBack (0)

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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