Right Brain, Left Brain Blog

85 posts categorized "Opportunistic"

06 March 2015

TV/Online Ad of the Week: Geico ‘Unskippable Ads’ (USA)

Is this the first ad that you won’t actually want to skip?

Geico

You know what it’s like, in the world of online video advertising, it’s difficult to get an audience to stick around for long enough to actually find out what product is being advertised.

But here’s a clever and ingenious solution from Geico: create an ad that you won’t want to skip.

The brand’s latest TV campaign includes a series of ads that feature the product in the first five seconds, meaning that you can’t skip it. But that’s not all, viewers are compensated for their attention with an ad that is simple, humourous and watchable – it’s win win.

Check out the first four in the series below:

Continue reading "TV/Online Ad of the Week: Geico ‘Unskippable Ads’ (USA)" »

26 February 2014

How to make the most of Snapchat for your brand

Snapchat is the new kid on the block. Everyone’s talking about it. But not only is the app a fun, exciting and ‘snappable’ way for people to exchange visual messages with their friends and family, it’s actually proving to be a fantastic communication resource for brands to engage with consumers.

The problem is that brands are yet to really understand and utilise the platform that Snapchat offers. Take a leaf out of the likes of Taco Bell, Acura and MTV UK’s book and you too can get involved in the “selfie” trend rocking the mobile app world.

Continue reading "How to make the most of Snapchat for your brand" »

27 February 2013

Gamification: A mobile tool to help big brands feel small

By Liz Wilson, CMW

For brands the path to the consumer has never been so vast and complex with 15 billion web impressions and £1bn spent online during one day in the run-up to last Christmas. Even for the festive season that’s a lot of clutter for brands to navigate through their communications strategy. On top of this, shoppers now expect more from brands and what they have to offer.

Continue reading "Gamification: A mobile tool to help big brands feel small" »

14 February 2013

Valentine’s Day: the art of making consumers fall in love with brands!

By Cream Editorial

February 14 isn’t just a day for couples to express their love for each other – the festival day for love is also a day when brands vie for consumer love and attention! On the occasion of Valentine’s Day, we pick out Cream Global’s hot five case studies where love is the X-factor that helps a brand find the sweet spot with its consumers. Here they are:

Continue reading "Valentine’s Day: the art of making consumers fall in love with brands!" »

12 February 2013

Things consumers never say about advertising

By Martin Harrison, Huge (part of SoDA)

One thing I have yet to hear a consumer say about advertising is, “Over time, it steadily positively reinforced a deeply held idea about how I’d like to be.” But then, I’ve yet to hear someone say, “I actively seek out facts that chime with my pre-defined point of view and ignore those that don’t”. That said, I haven’t really looked, I suppose.

Anyway, let me tell you a story about habit. Some years ago, I worked on the direct mail account for a large circulation weekly UK magazine. Our strategy was to drive sales through coupons; send out four/eight/twelve coupons and customers would duly redeem them, boosting circulation by 5-10%, depending on mailing volume. We had one mailing file that would redeem at 85%. 85%!

Continue reading "Things consumers never say about advertising" »

11 February 2013

To 3D or not to 3D... that is the question!

By Andrew Murchie, Multiply

Are we getting closer to a 3D revolution in the advertising industry? You might think we’re a way off, but actually it may not be that long before 3D brand advertising goes mainstream.

We’re in an era now where the creative and technical skills sets required to make captivating and compelling 3D content are becoming more accessible, and therefore more viable for brands. Certainly at Multiply we’re seeing an increase in the number of clients interested in learning more about delivering 3D content.

Continue reading "To 3D or not to 3D... that is the question!" »

08 February 2013

Oreo catches fans by surprise at the Super Bowl!

By Cream Editorial

Fans frustrated with the 34-minute power outage at the Super Bowl in New Orleans were flooded with innovative advertising messages to keep their interest going during the blackout. Chief amongst these brands was Oreo, which stole the show with a tweet-cum-ad - while players milled about on the fields in darkness, the brand created an image of an Oreo set in light, shadow and darkness. The ad pointed thousands of followers to the line below the image that went: ‘You can still dunk in the dark’.

Continue reading "Oreo catches fans by surprise at the Super Bowl!" »

25 January 2013

Sky, sun and fun: Skytweeting with Paddy Power

By Cream Editorial

Last year in September, Irish bookmaker and betting services brand Paddy Power took ambush marketing to new heights, quite literally! And here’s the story behind the story.

 The brand used skywriting as a tool to post tweets high up in the sky in Chicago just above the Medinah County Club at the time of the Ryder Cup tournament. The aim? To motivate Europeans to cheer for their team. The cheeky brand did so by fuelling the US-Europe tussle at the golf matches through sky tweets cheering European players, and taking none-too-subtle jibes at American golfers.

Continue reading "Sky, sun and fun: Skytweeting with Paddy Power" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking