Ahead of the annual Holi Festival in India, Reliance General Insurance rolled out a campaign that hopes to raise awareness of a stark truth, in an effort to create a safer festival for women.
Created by Ogilvy & Mather, the ‘#HoliNotHooliganism’ campaign puts the spotlight on an often ignored reality that men take the opportunity to harass, grope and molest women under the guise of colour.
The campaign centres around three print ads that show two images side by side – the first a colourful image of Holi alongside another highlighting the reality which often hides beneath the colour once stripped away.
Continue reading "Print Ad of the Week: Reliance General Insurance ‘Holi’ (India)" »
Did you know that 20% of search enquiries through Google's mobile app and Android devices are made with voice?
The growth of digital and new technologies has seen some fundamental changes in consumer behaviour and for advertisers, this means it's important to keep abreast of these trends.
We came across an interactive infographic from the folks at Adzooma which was just too good not to share -- check it out below:
Continue reading "Online Ad Trends 2018 [interactive infographic]" »
Specialist insurer Hiscox has turned digital billboards into hacker “honeypots” as part of its new ‘CyberLive’ ad campaign, to raise awareness of the threat of cybercrime to small businesses.
For the campaign, Hiscox set up three honeypot servers, typically used by small businesses, which feeds data into live digital posters. Each time a cyber attack takes place, the poster reacts by triggering a pulsing red light, which gradually builds as further attacks occur and resets every 24 hours. The more attacks there are to the servers, the more the poster headline visually reacts.
Continue reading "DOOH Ad of the Week: Hiscox ‘CyberLive’ (UK)" »
Social media is an ever evolving and surprising industry, with changing consumer preferences, new features being introduced and brand opportunities being presented.
In such a fast-paced landscape, it's often tricky to predict what the year ahead will bring in terms of social media marketing, but there are a few things that, according to the folks at Sprout Social, marketers should keep an eye on.
Check out the six social media trends for 2018 infographic below:
Continue reading "Six social media trends for 2018 [infographic]" »
There is a perception that women are bad drivers and, as a result, they are often forced to listen to men acting like backseat drivers. Yet all research shows that women are better drivers than men; they cause fewer traffic accidents and offences.
Faced with annoying and irritating comments on how to drive by men, Audi Sweden decided to help women out through the creation of ‘The Backseat Driver Experience’ – a GPS that women could use to give men a taste of their own medicine.
Continue reading "Innovative Ad of the Week: Audi ‘The Backseat Driver Experience’ (Sweden)" »
Lenovo, Huawei, Alibaba, Xiaomi and Air China are the top five Chinese global brand builders, according to WPP and Kantar Millward Brown’s BrandZ Top 50 Chinese Global Brand Builders Report, in collaboration with Google.
As China’s innovation-driven development continues to drive the growth and global strategy for many-home grown brand leaders, the report takes an in-depth look at the Chinese brands making an impact with consumers in international markets. It found that consumer electronics brands dominate the rankings with 10 brands featured among the top 50, contributing to 34% of the total Brand Power score.
Continue reading "Lenovo is top Chinese global brand builder" »
Amazon has pulled out all the stops with a star-studded TV ad that shows what happens when its smart-home voice assistant device Alexa loses her voice.
The ad opens with a woman brushing her teeth, as she listens to local weather updates from Alexa, who is in the middle of responding when she suddenly coughs and goes out of commission. As news reports sweep the nation, back at Amazon HQ, the company’s CEO Jeff Bezos is assured by his team that the situation is under control and they have a replacement ready at his command…
Continue reading "TV Ad of the Week: Amazon ‘Alexa loses her voice’ (US)" »