Right Brain, Left Brain Blog

14 March 2017

10 Performance Marketing Spend Trends [infographic]

AdRoll’s State of Performance Marketing report has just been released, exploring the current perspectives of 1,300 marketers and the changing dynamics of the advertising/marketing landscape.

Check out the quick, digestible summary of the top 10 performance marketing spend trends for 2017 in the handy infographic below:

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10 March 2017

Innovative Ad of the Week: Sodimac ‘Hijacked Highway’ (Peru)

Sodimac

Peru’s largest home improvement chain Sodimac has partnered with McCann Lima to create the biggest VR experience ever produced in the country. The “Hijacked Highway” is a 360-degree virtual-reality experience that allows co-pilots and passengers in selected cars to ride along the Panamericana Sur with a unique point of view.

More than 40,000 VR cardboard glasses were distributed along the highway tolls stops, allowing auto passengers to see 20+ real life home improvement offers that virtually replace the billboards.

The VR initiative intervenes in specific spots throughout the Panamericana Sur, replacing the traditional billboards and visual clutter that drivers have to endure. The experience presents 3D animated images of Sodimac’s main summer offerings in funny and surprising forms - the underlying idea being to show consumers that Sodimac is an expert when it comes to transforming and enhancing any space.

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07 March 2017

Top digital ad trends [infographic]

Dat

The world of digital advertising has evolved so much over the years with the increased use of social media advertising and the explosion of video content. But what's coming next? Check out this infographic from the folks at Digital Marketing Philippines for a peek on what's to come...

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03 March 2017

Ad of the Week: Heineken 'best 'Dam welcome' (Global)

Heineken main

Heineken Experience is celebrating the famously warm welcome provided by its staff with an ATL outdoor campaign called 'best 'Dam welcome' that inspires visitors to make Heineken Experience the first stop on their trip to Amsterdam.

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28 February 2017

Another country, another agency?

When looking to roll out a successful campaign in another country, brands are faced with a dilemma. Do they use the agency that has run the campaign to date, or go with one on the ground in the new location.

Keeping faith with the existing agency in a new jurisdiction can be a risk. Yes, you benefit from the experience of a team that has successfully run the campaign historically, but you might miss out on crucial local knowledge of the new home market. Going local means this won’t be a problem, but will an agency on the ground have a deep enough understanding of your brand and be able to run the campaign as successfully?

Many brands might believe that, no matter what, there’s no substitute for local knowledge. However, it’s perhaps wiser not to rule out either scenario, but rather investigate what expertise and experience is available in the new location, then compare and contrast that with your existing agency.

After all, you already have a strong and successful relationship with them, so if this can be transferred to another country, you could get the best of both worlds. Even if the agency isn’t set up to operate in the new jurisdiction yet, it may be prepared to look into it – so long as there is time, and it makes sense for all parties. It goes without saying that global expansion is an exciting prospect for any growing business.

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24 February 2017

Innovative Ad of the Week: Mazda ‘The Head Turning Billboard’ (Canada)

Mazda

The new Mazda MX-5 RF is a real head turner. Well, at least that’s what a new OOH campaign from JWT set out to prove…

With an objective to create something as innovative and engaging as the vehicle itself, the agency hand-picked a high-traffic video wall in the heart of the financial district and opted for a simple headline, supported by a counter that keeps track of all heads that turned to look at the billboard.

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21 February 2017

Emotion trumps humour in Super Bowl LI ads

Super bowl

During this year's Super Bowl LI, nearly three times the number of social media users engaged with brands associated with emotional commercials rather than the brands tied to more humorous TV spots, according to new data from Experian.  

Looking at 10 of the most talked about commercial spots during the Super Bowl, Experian leveraged its Social Media Analysis to dig deeper into the core demographics and social behaviours of the consumers who engaged with these brands and categorised them into two segments: emotional and light-hearted.  

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17 February 2017

Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)

Diesel

Renowned denim brand Diesel is the latest in a string of fashion brands to take a political stand with its new campaign entitled 'Make Love Not Walls'. 

With vibrant, rainbow-laden photos and a pride-centric video at its heart, the campaign was directed by iconic American artist and photographer David LaChapelle and features a host of models from the LGBTQ community to show the brand's commitment to diversity and in breaking down barriers.  

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About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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