Right Brain, Left Brain Blog

28 July 2017

Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)

Fido

What happens when perceptions of sexual and gender identity are put to the test?  

As a partner to Pride across the country, Canadian telecoms provider Fido, along with ad agency TAXI, invited a bunch of people to play a game of 'Who Am I?' to find out...  

The film speaks for itself so check out how the game went down by watching the full video:

Continue reading "Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)" »

24 July 2017

Star-studded British cast front BA's new flight safety video

Ba

British Airways (BA) has unveiled a new video online, which features a bunch of notable British faces 'auditioning' for a role in its new flight safety video.  

In partnership with Comic Relief, the video features Gordon Ramsey, Thandie Newton, Sir Ian McKellan, Gillian Anderson and a bunch of others, reading lines from BA's flight safety instructions.

The tongue in cheek film, which also sees a cameo appearance from Rowan Atkinson as Mr Bean, is due to be shown on all BA flights starting September 1, 2017.  

Continue reading "Star-studded British cast front BA's new flight safety video" »

21 July 2017

MediaCom and P&G dominate M&M Global Awards shortlist for 2017

Mmg

MediaCom is leading the charge for agency networks with 31 shortlisted entries for the M&M Global Awards 2017, while Proctor & Gamble tops the global advertisers list with 10. 

Other stand out agency networks in the shortlist for this year's awards, which celebrates the world's best multi-market media and marketing campaigns, include PHD Worldwide, Starcom and MEC with 14, 13 and 10 entries, respectively. 

Key brands with multiple shortlisted entries include Nestle, Unilever, Deutsche Telecom, Expedia and Shell. 

Continue reading "MediaCom and P&G dominate M&M Global Awards shortlist for 2017 " »

19 July 2017

Video Ad of the Week: Air New Zealand ‘Fantastical Journey’ (Global)

Airnz

Air New Zealand has made a bit of a name for itself when it comes to safety videos and hasn’t been afraid to splash out big budgets to get the likes of Anna Faris, Rhys Darby and Elijah Wood involved in previous films that have gone viral – collectively generating more than 108 millions views online.

And the latest one is no different – perhaps the airline’s most ambitious yet! The Alice in Wonderland-inspired film features none other than Hollywood stars Cuba Gooding Jr and Katie Holmes playing a pair of gods who happen upon “the most beautiful place” on the planet…

Continue reading "Video Ad of the Week: Air New Zealand ‘Fantastical Journey’ (Global)" »

17 July 2017

Entries open for the Festival of Media North America Awards

FOMNA

The Festival of Media Awards, a platform for celebrating innovation and creativity, is setting sail to North American shores with the launch of a dedicated awards programme for the best media campaigns from Canada and the US.

The Festival of Media North America Awards is open for entries from all those involved in media, advertising and communication and winners will be announced in December 2017 in New York, USA.

Continue reading "Entries open for the Festival of Media North America Awards" »

14 July 2017

Less than 2 weeks left to enter Festival of Media LatAm Awards 2017

The Festival of Media LatAm Awards 2017 entry deadline has been extended until Thursday 27th July so if you haven’t entered your work yet, then what are you waiting for…

The Festival of Media LatAm Awards are all about celebrating innovation and creativity in the region. Categories are divided into the awards’ four key pillars: Media | Content | Technology | Insight.

Eight new categories have been introduced this year including Best Use of Real-time Marketing, Best Sponsorship Activation, Best Integrated Campaign, Best Use of Ambient Media and Best Campaign for a Local Brand, Content Creator Award, Best Use of New Technology and Effective Use of E-commerce. 

Click here for a full list of award categories to work out which is the best fit for your campaign and you can even request a category recommendation by getting in touch with the awards team.

Need a little inspiration? Check out the Festival of Media LatAm Awards 2016 winners list and click through to view the full case studies.

Key dates for your diary

Final entry deadline: *EXTENDED* Thursday 27th July
Shortlist announcement: Thursday 21st September
Winners announcement: Monday 30th October at Turnberry Isle Miami.

Head over to the Festival of Media LatAm Awards site for full details.

12 July 2017

Mobile ads need to be thumb-stoppers not show-stoppers

There’s a lot of noise being made about how clients and agencies need to take a ‘mobile first’ approach when they’re planning campaigns that target Millennials and Generation Z consumers – but the evidence suggests marketers haven’t really taken this argument on board yet.

For a start, advertisers still seem to think it is OK to just take their TV ads and give them to digital execution specialists to run on mobiles.

Our specialist Studio team built 700 rich media units last year, a healthy percentage of which involved mobile with video. Yet in the vast majority of cases, we were still getting video content supplied in the traditional 16:9 TV format.

What’s wrong with that? Simple. More than 90% of users watch mobile video with their phones held vertically, not horizontally. They are highly unlikely to rotate their screens, so why don’t clients and agencies shoot ads in vertical format?

Continue reading "Mobile ads need to be thumb-stoppers not show-stoppers" »

10 July 2017

A snapshot of LGBTQ+ America [Infographic]

Gay pride

With Gay Pride celebrations in full swing in various cities across the globe, it's worth brands taking note of this consumer segment - which, in the US alone, controls nearly a trillion dollars in spending power. 

However, this influential and brand-savvy segment receives a tiny fraction of marketing dollars directed to other diverse consumer groups.

What's more, traditional measures of orientation don't really reflect the way younger individuals think about their lives. New research from WPP's global foresight and futures consultancy Kantar Futures shows that 15% of the US population consider themselves something other than exclusively straight, including an astonishing one-fourth of Millennials.

Continue reading "A snapshot of LGBTQ+ America [Infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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