Right Brain, Left Brain Blog

48 posts categorized "Print"

27 October 2017

Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK)

Lexus main

Lexus has challenged Time Out's social media editor to say 'Yes' to four UK cities in four days as part of a new 'Say Yes to the City' campaign for Lexus' self-charging CT Hybrid.  

As part of an action-packed four-day editorially-led challenge, spanning Edinburgh, Manchester, Birmingham and London, Rosie Percy and her partner, radio presenter Dan Alani, have been tasked with packing in as many of Time Out's recommended activities as possible across the four UK cities – relying on the Lexus CT Hybrid for transport. 

Continue reading "Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK) " »

15 September 2017

Print Ad of the Week: McDonald's 'Open Late' (France)

Mcds 1

Inspired by its minimalist Pictos campaign, McDonald's has gone one step further in a new print campaign for the night birds.

The creative, by TBWA\Paris, sees flashes of light glow together to take the shape of some of its most iconic products: Big Mac, Sundae and French Fries to announce the late opening of McDonald's restaurants until midnight or later.

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17 March 2017

Print Ad of the Week: Bimbo 'Slice by Slice' (Mexico)

Bimbo, the largest Mexican bakery in the world, has a range of products within its portfolio with different bread specialities each serving a specific purpose and benefit. 

In a new campaign by agency VectorB//McCann Mexico, entitled 'Slice by Slice', a series of print, OOH and digital ads have been released with their own visual resource to communicate the action and reaction of the benefits associated to each kind of bread.  

Check out the creative for the colourful and graphically engaging campaign below:

BIMBO MULTIGRAIN

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28 August 2015

Print Ad of the Week: Neutrogena ‘Read it & Wipe’ (Brazil)

Print ad

Read it and wipe… That’s literally what Neutrogena Brazil advised readers of Caras Magazine to do when they received a free sample of its Deep Clean wipes with their magazine recently.

To give consumers a deeper connection with the product, this was so much more than just a free sample as readers were able to remove the make-up from actress Giovanna Ewbank’s face on the front cover of the magazine by wiping it using the accompanying freebie.

Agency DM9DDB was behind the interactive front cover - an innovative and hands-on approach to print advertising where readers could actually see the product in action and experience it for themselves.

Continue reading "Print Ad of the Week: Neutrogena ‘Read it & Wipe’ (Brazil)" »

20 March 2015

Print Ad of the Week: Terre Des Femmes ‘A Woman’s Worth’ (Germany)

These new ads from Swiss human rights group Terre Des Femmes make a pretty bold and powerful statement about gender equality and feminism, by reminding us that a woman’s worth should not be measured by the length of her skirt or the height of her heels…

Released on Facebook earlier this week, the ads depict a faceless woman’s body, with an added layer of measurements printed on top ranging from ‘prude’ to ‘whore’. The campaign slogan simply states: ‘Don’t measure a woman’s worth by her clothes’.

The ads were designed by Theresa Wlokka and a group of students at Miami Ad School in Hamburg, Germany.

Check out all three ads in the series below and let us know what you think. 

Terre 1

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27 February 2015

Print Ad of the Week: Humanoïde ‘Ripped’ (France)

Human

Could you live in a world without paper?

I have to admit, nothing beats the smell and feel of a freshly printed magazine. But with technology becoming so prominent in people’s lives and many of us moving away from print towards digital to consume media, how can a magazine that writes about technology prove that paper is still the future?

Here’s how French mag Humanoïde did it…

Continue reading "Print Ad of the Week: Humanoïde ‘Ripped’ (France) " »

23 February 2015

Tiffany’s extends ‘Will You?’ campaign featuring its first gay couple

Tiffany & Co is continuing the story of its ‘Will You?’ ad campaign, with a new TV spot featuring the same gay duo that hit the headlines earlier this year when the brand introduced a same-sex couple for the first time in its advertising history.

In January, Tiffany & Co officially launched the new ad campaign – entitled ‘Will You?’ – to promote its iconic engagement rings. The media was ablaze with stories focusing on the fact that the print ad featured a gay couple for the first time.

Tiff

The new TV spot is an extension of that print ad. Created by Ogilvy & Mather, it follows the stories of various modern day couples’ marriage proposals – one of which is the love story around the real-life gay couple, who actually wed in real-life in May last year.

Continue reading "Tiffany’s extends ‘Will You?’ campaign featuring its first gay couple " »

16 February 2015

Print Ad of The Week: Arcturos ‘Footprint’ (Greece)

Simple but effective; that’s the approach taken by Arcturos – a Greek ecological organisation which focuses its efforts on saving the brown bear and its habitats – with its latest print ad.

Created by advertising agency attp, the 3D looking ad is set to a plain background of the ground and simply features four Euro coins placed to look like a bear’s paw, with the strapline: ‘Leave your footprint. Save a bear with only 0,13€ / day. Donate now.’

Arcturos

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