Right Brain, Left Brain Blog

85 posts categorized "Product design"

20 June 2016

The brands went in two by two… hurrah! hurrah!

From Laurel and Hardy to Batman and Robin, Lennon and McCartney to Wallace and Gromit; sometimes two heads are just better than one. We’ve grown up in an era where collaboration has made for some of the world’s greatest art - be that through comedy, film, music and TV.

If you transfer that knowledge into a retail environment, strategic brand partnerships can be a highly effective way to create stand out and achieve key business and sales goals for both parties involved. The power of co-branding allows you to combine the best elements that two brands have to offer and presents a unique opportunity to expand customer bases. There’s also the obvious Coca cola opi cost-saving advantage.

The most successful cross-brand promotions must present clear synergies, be relevant and complementary. Brands that share the same potential audience or audience mindset can work really well together. Take Coca-Cola and O.P.I teaming up to create a line of nail lacquers inspired by a range of Coca-Cola’s most popular drinks (Diet Coke, Coke Zero, Sprite, Fanta etc). The overarching idea linked to both brands ‘delivering happiness in a bottle’. Both have a core teen target audience so working together gave them a fresh and exciting way
to engage with this demographic. A definite win win for both. 

With any cross-brand promotional activity, the trick is to offer a unique experience to customers, something they wouldn’t ordinarily be accustomed to. In a retail environment, supporting the activity with large visual POS materials and in-store merchandising can be an eye-catching way to draw people in with compelling promotional offers.

Mondelez is a great example of a confectionery brand leading the charge in this area, most recently bringing together two of its most powerful brands – Cadbury Dairy Milk and Daim pieces – following the success of its Milka Oreo bars. Why did it work so well? Existing awareness of both individual brands enhanced the likelihood of trial and combining the two flavours offered consumers the chance to experience something new and exciting.

Continue reading "The brands went in two by two… hurrah! hurrah!" »

10 June 2016

Innovative Ad of the Week: Bombay Sapphire ‘Free the Spirit’ (Germany)

Bombay 1

BBDO Düsseldorf has put the spotlight on Bombay Sapphire with the world’s first holographic message in a bottle – a new innovation that lets the Spirit speak for itself.

With more and more gin brands entering the market, it’s getting harder for brands to stay visible and stay on top of barkeepers’ minds, said the agency. As such, it has cast the spotlight on the Bombay Sapphire to engage the gatekeepers to its consumers – the barkeepers – with a limited edition pack that carries a holographic message in a bottle.

Continue reading "Innovative Ad of the Week: Bombay Sapphire ‘Free the Spirit’ (Germany)" »

29 April 2016

Public Service Ad of the Week: Dorina Nowill Foundation for the Blind 'Braille Bricks' (Brazil)

Braile bricks

A new experimental project in Brazil is bringing 'Braille Bricks' to the classroom as a learning toy for literacy and inclusion of blind children. 

The project, created by Lew'Lara\TBWA for the Dorina Nowill Foundation for the Blind in Brazil, centres around classic toy building bricks adapted to the braille alphabet.  

The initiative is being supported by a social campaign using the hashtag #BrailleBricksForAll in an effort to convince toy manufacturers around the world to start producing this new toy for children.  

Continue reading "Public Service Ad of the Week: Dorina Nowill Foundation for the Blind 'Braille Bricks' (Brazil)" »

31 July 2015

Video Ad of the Week: Lexus ‘Heartbeat Car’ (Australia)

Lexus

Lexus and M&C Saatchi have developed a new conceptual project to show off how thrilling it is to drive a Lexus RC F by building a very special car that is covered in biometric paint to visualise drivers’ heartbeats.

Three professional drivers were connected to the car through unique biometric paintwork that displayed their heartbeat – transmitted from a heart rate monitor to a bespoke electrical system within the RC F. The data is then captured and processed before sending an electric charge through the car’s body panels.

A test track, inspired by the heart of Japanese Motorsport, was created and then the drivers raced, at night, in an event dubbed ‘Heart Racing’.

Continue reading "Video Ad of the Week: Lexus ‘Heartbeat Car’ (Australia)" »

31 October 2014

Dear Jeff Bezos...

Jeff

Dear Jeff Bezos,

Your latest financial earnings report really got me thinking. Why do people buy from Amazon today? Two reasons spring to mind:

1. Because Amazon is convenient (customers know they will find everything they need, at a good price that they don’t have to spend hours comparing).

2. Because Amazon is reliable (fast delivery and easy returns process).

In short, Amazon is easy and you know you won’t be disappointed. It does exactly what it says on the tin.

Differentiation is great, but it’s only necessary in a few relevant aspects. Being the first to do ‘XYZ’ may be cool, but online shopping has grown up and today people don’t buy from you because it’s cool - they buy from you because it’s easy and they won’t be disappointed.

Continue reading "Dear Jeff Bezos..." »

15 February 2013

Design really is everything now

Week in venn design

It’s very easy to be different, but very difficult to be better.

Jony Ive, SVP of Design, Apple

When Apple announced last fall that its own industrial design visionary Jony Ive would also take over software design for the company, UX designers around the world didn't know whether to celebrate or shudder. But it could be just the shot in the arm Apple needs to take its design leadership into the future. And it has big implications for all of us.

Apple has always been lauded for its beautiful and visionary hardware design. But the company's recent skirmishes with Samsung and other hardware manufacturers over who owns the rounded corner has only served to reinforce why hardware design is steadily becoming homogenous. There are only so many things you can do with a thin glass rectangle. Remember the first Motorola Razr? Sure you do, it was an iconic phone. Do you know what the current one looks like? Of course you don’t, it’s just another smartphone.

You can still get phones in different sizes, with rubberized frames, sporting the odd flip-down or pull-out keyboard. But as hardware evolves itself into invisibility we're well on our way to a time when the only thing that differentiates how something feels will be its software. Software design is what makes a page turn onscreen, it makes a TV respond to your voice, it makes an app feel homey and familiar like Apple's Calendar, and it makes an OS feel modern and fluid like Windows 8.

This is not lost on Ive and his team. While Apple hardware has more or less consistently surpassed competitors' designs, Apple's software isn't always best-in-class. As hardware becomes less important to why people purchase the devices they do, software takes on the burden of being the main differentiator. That's why you can expect to see more and more patent applications for things such as the scroll bounce. Unlike complex aluminum construction processes, interactions are easy to copy, integrate and ship into the next OS release.

Apple's competitors are also taking note. Microsoft, not known for spending a tremendous amount of time on interface innovation, has taken a huge bet on Windows 8 and its innovative Metro interface. Window 8's often stellar UI can quickly give way to what is essentially Windows Vista - but as a first step, it’s hugely ambitious, beautiful and mostly successful.

Meanwhile, Google continues to update its Android platform (with its somewhat contradictory Chrome OS platform in tow). The whimsical branding includes a friendly green robot and OS versions called Jelly Bean and Ice Cream Sandwich, which, along with its odd mishmash of UI elements, makes Android the least recognizable and least remarkable interface. Sure, it’s possibly the most versatile, and lives on the most affordable range of devices, but Google still seems to be cleaning up after giving headset manufacturers too many design freedoms early on, fragmenting its own operating system into various sub-groups. Still, Android is the leading smartphone platform, and will probably hold that lead for the foreseeable future.

While key players seem to be visually differentiating themselves, there still seems to be a consensus on the need to create cohesive, if not entirely identical, experiences across a wide spectrum of devices. Apple has slowly integrated some of its key iOS features back into MacOS. Google’s app suite has evolved to look homogenous across devices (even the ones that don't run Android). And Microsoft has, rather confidently, proclaimed that the Windows experience should carry across from table to desktop.

At Say Media we're fans of Device Agnosticism and an interface platform that will allow us to start crafting experiences that maintain their consistency, even when the context in which they are used differs wildly. Over the last two years, we have built and learned a tremendous amount and are facing similar challenges to anyone building interfaces for the post-PC era

This is a defining moment, where interfaces will feel as ubiquitous in our lives as the physical objects we use to interact with them are. We will interact with them constantly. They will literally cover our landscapes, live in our cars and living rooms, and become part of the architecture. They will affect the media we consume, the way we look at the world, and how we learn and communicate. These interfaces have a responsibility to make our lives easier, to make their presence wanted and beneficial, to be beautiful and, more often than not, to get out of the way. Here's to the Age of the User Interface.

Alex Schleifer is design and creative director for Say Media.

20 November 2012

How do brands choose a design for sustainable living?

By Ian Birkett, Corporate Culture 

The likes of Unilever and Marks & Spencer are amongst the ranks of blue-chip brands looking to bring sustainability firmly into the centre of their long-term business plans.

Unilever’s Sustainable Living Plan and Marks & Spencer’s Plan A set out their visions for helping consumers live more sustainable lives. Furthermore, these blueprints highlight how they are more responsibly using vital resources such as water and energy in their manufacturing processes.

Continue reading "How do brands choose a design for sustainable living?" »

16 May 2012

Video of the Week: The Story of Send

By Mike Woods, Framestore

Ever wondered what happens when you send an email? Google shows you here. (This is not quite a video, but a lovely linear journey, nonetheless.)

 

Screen Shot 2012-05-16 at 9.26.30 AM

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