According to some florists in the UK, winning or being the lucky recipient of a bouquet of flowers was the best way to mark this month’s International Women’s Day. This is clearly missing the point and an example of brands simply cashing in on an initiative designed to highlight the many issues facing women across the globe.
So what can brands to do align themselves with the cause in a believable and ethical way that will help to amplify and support the initiative, while adding kudos and authenticity to their image? Here are some great examples where brands have not just vocalised their support for women’s issues but expressed it where it matters and resonates most – in the real world.
Leading your field
This is a subdomain on Facebook’s main social platform, hosting articles, insights and re-sources to help women grow and promote their own businesses. Facebook is able to talk on this subject with authority due to its paid advertising products. It has added further credibility to this by collaborating with Enterprise Nation – an organisation that will help you start and grow your business, whose founder is Emma Jones MBE. Facebook has also collaborated with another organisations, such as the FSB.org, which covers financial and business advice for SMEs.
The key feature of this site is how it invites you to explore inspiring stories, from NGOs, etc, that will be broadcast through FB Live. Facebook also wants you to get involved by hosting your own live session. The content hosted here will be evergreen and as long as Facebook keeps adding to it, this will become a very valuable resource and business-focused social platform.