Right Brain, Left Brain Blog

891 posts categorized "Right Brain: creativity, innovation, ideas"

02 February 2016

Top 10 branded Vines - Walkers, Lego, Adidas and more...

It's hard to believe that Twitter's short form video sharing platform Vine has been around for three years now. It was one of the first platforms that paved the way for the new era of snackable video content giving brands new and creative ways to share content.  

To mark the occasion, Vine has selected 10 of the moment memorable six second clips from brands in the UK throughout 2015. Fancy a bit of inspiration? Then check them out below: 

Walkers - #BackToTheFuture 

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29 January 2016

Cinema Ad of the Week: Hus Forbi 'The Invisible Man' (Denmark)

Hus

On January 12th, 2016 Jacob Kangholz was found dead on one of the main streets in Denmark. Hundreds of people passed by without noticing. Jacob was homeless. And invisible.  

Homeless organisation 'Hus Forbi' is a monthly Danish newspaper about homelessness. It is sold on the streets of Denmark by homeless people, to help them earn money. 

In light of Jacob's discovery and in an effort to create awareness of the heart-breaking fact that people ignore the homeless, Hus Forbi partnered with Danish advertising agency Hjaltelin Stahl to create a fake movie trailer that aired at cinemas in the hope that people would stand up and take notice. 

The trailer is supported by a website that only becomes visible once the viewer shares the film. 

Hus forbi

Watch the full trailer below:

Hus Forbi - The Invisible Man from THE WŒRKS on Vimeo.

22 January 2016

Experiential Ad of the Week: Land Rover ‘See Winter in a New Light’ (UK)

Land Rover has partnered with Lumiere London, the UK capital’s largest ever light festival, to celebrate the Great British Outdoors as part of its annual Hibernot seasonal campaign.

Produced by arts charity Artichoke, the campaign sees a series of five handmade large-scale specially lit ‘Private View’ frames positioned in front of key London landmarks at locations including Leicester Square, Oxford Circus, Piccadilly and King’s Cross.

Lumiere-1001884_LowRes

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23 November 2015

Taking brands into the realm of the senses

Tate

“Galleries are overwhelmingly visual. But people are not – the brain understands the world by combining what it receives from all five senses. So can taste, touch, smell and sound change the way we ‘see’ art?”

This was the question that prompted the creation and launch of the Tate Sensorium – an award-winning small but beautifully formed installation that has been receiving great reviews and proved so popular that it was extended until October this year.

It featured four famous paintings, but rather than simply letting visitors view them, it built a sensory experience around each one encompassing smell, taste and touch inspired by the art. The result was a far more immersive experience than you would get in any traditional gallery. This enabled people to make a deeper connection with the paintings and get a better understanding of each one.

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17 November 2015

Top Christmas ads 2015… so far

Christmas ads have become a bit of an event in themselves. No longer do consumers wait for the Coca Cola Christmas truck to grace their screens to mark the official start of Christmas, but a host of other brands have earnt themselves a bit of a name in bringing in the festive season. And this year has served up quite a few Christmas crackers.

Check out our pick of the top 7 festive ad offerings of 2015 so far…

‘Man on the Moon’

Brand: John Lewis
Agency: Adam&Eve/DDB
No of video views: 13,391,765*

One of the most eagerly anticipated Christmas ads of the year, British retailer John Lewis tells the story of a young girl determined to bring Christmas to a lonely old man living on the moon.

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13 November 2015

Driving innovation through brand experience

As the saying goes: “If you spoke to people the way advertising does, they’d punch you in the face.” Today, it is necessary to communicate with people like they’re people, not treat them as if they’re machines made up of consumer data. Even more important is to understand that consumers are in control of your brand. Brand success today is about interacting with your customers to address joint needs. Finding out the challenges your audience faces and making sure your business answers those needs with the products and services it develops is key.

Therefore, it makes sense to build participation or ‘co-creation engagement’ into events so you can collect relevant customer information that can be used to drive innovation within your business that solves real customer problems.

A double win

Events offer the perfect co-creation engagement platform, where customers can personalise their experience through being able to give feedback about their needs and challenges. This can significantly increase the return you get from your live marketing.

It is a double win because not only does co-creation lead to the development of relevant products and services that your customers want, but it also delivers your field research, as you gain a deep understanding of the customer’s state of mind and their decision-making process for purchasing your goods.

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06 November 2015

Christmas Ad of the Week: John Lewis ‘Man on the Moon’ (2015)

Jl 1

With Halloween now behind us, British retailer John Lewis sure knows how to get us in the Christmas spirit and what better way to mark the start of the festive season than unveiling its 2015 Christmas ad this morning (November 6).

In fact, it has become quite the tradition now as consumers around the world eagerly await this day every year (in fact, I even heard one say that they get more excited about the John Lewis Christmas ad than Christmas itself!)

And this year’s offering certainly doesn’t disappoint. Taking the key elements that have proven so successful in its past campaigns – tapping into customer emotions, centring on the connection between two characters and linking perfectly with the message to ‘Show someone they’re loved this Christmas’. 

Continue reading "Christmas Ad of the Week: John Lewis ‘Man on the Moon’ (2015)" »

16 October 2015

OOH Ad of the Week: Samsung ‘See beyond the edge’ (Sweden)

Ooh

Our favourite ad this week comes in the shape of a digital billboard that wrapped around a street corner in Stockholm, Sweden – meaning that the billboard faced in two directions simultaneously.

It’s a pretty clever concept that showcases a new live notification feature on the Samsung Galaxy S6 edge+. With a claim to ‘help people with live notifications on the edge’, this billboard does just that.

Continue reading "OOH Ad of the Week: Samsung ‘See beyond the edge’ (Sweden)" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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