Right Brain, Left Brain Blog

859 posts categorized "Right Brain: creativity, innovation, ideas"

07 March 2014

Trends: What’s hot at this year’s SXSW?

The annual SXSW music, film and interactive conference and festival, held in Austin, Texas is kicking off today but what trends can we expect to dominate chatter over the next week?

Global social media agency We Are Social has analysed the titles of all the events listed in the 2014 SXSW interactive schedule and have produced a word cloud to find the most frequently occurring words reflecting the biggest trends this year  – if gaming, social and startups are high on your agenda then you won’t be disappointed.

“The topics of discussion at SXSW clearly point to broader trends in the world of tech and marketing,” says We Are Social’s global managing director Robin Grant. “Social media remains an obsession of the industry as a whole, while big data is still grabbing some attention. What’s more reflective of emerging trends is how ‘maker’ is marginally bigger than ‘entrepreneur’ and ‘making’ is bigger than ‘marketing’.”

Sxsw

04 March 2014

How experiential will become a new form of market research

Everyone loves a freebie. It doesn’t matter how old you are, how wealthy you are. Whatever your job title, if there’s a freebie up for grabs then you’re automatically interested. For this reason, I’m baffled why many brands are still struggling when it comes to customer data.

The solution is simple: it’s a two-way exchange so you’ve got to give customers something valuable in return for their data – something like an experience, a prize or a voucher.

This is why experiential and data collection are perfect partners; experiential creates numerous opportunities for live market research. Also, experiential is not always a sales tactic so it’s even more important for brands to capture data “in the moment” and grow their database. If the customer is interacting with a brand ambassador face-to-face, it’s easy to gather more information and to offer them something in exchange for that information.

Continue reading "How experiential will become a new form of market research" »

26 February 2014

How to make the most of Snapchat for your brand

Snapchat is the new kid on the block. Everyone’s talking about it. But not only is the app a fun, exciting and ‘snappable’ way for people to exchange visual messages with their friends and family, it’s actually proving to be a fantastic communication resource for brands to engage with consumers.

The problem is that brands are yet to really understand and utilise the platform that Snapchat offers. Take a leaf out of the likes of Taco Bell, Acura and MTV UK’s book and you too can get involved in the “selfie” trend rocking the mobile app world.

Continue reading "How to make the most of Snapchat for your brand" »

24 February 2014

When you're telling a brand story, every touchpoint matters

Sayvenn

“Branding is storytelling, and storytelling is a creative work” - Steve Jobs

The outfit. The restaurant. The conversation. The goodnight kiss. The journey from acquaintances to something more is filled with moments that connect one to another, and while more romantic, it's not much different than the relationship between customers and brands.

While we do love some brands, we ignore most - or at least tune them out. Misguided ads and unoriginal marketing concepts have desensitized us to most brand communications. But those brands that are loved are the ones that were heard. These brands connected with their audience in ways that guided them not just to a sale but also to a relationship. Online or off, the way in which your brand engages its customer along their journey can mean the difference between browsing and brand evangelism.

Continue reading "When you're telling a brand story, every touchpoint matters" »

25 October 2013

Africa's Sergio Gordilho: #ChangeBrazil

We all know that Brazil is known globally for its creativity, vibrancy and passion. Its recent uprising has highlighted the desire of a cross-section of its population to be heard. Sergio Gordilho, president and chief operating officer at Brazilian creative agency Africa spoke recently at The Festival of Media LatAm on what recent events demonstrate about creativity in the country and how, and if ad land should respond.

Check out his presentation below:

And here’s one of our favourite campaigns from Africa in the Cream database:

Budweiser – The Return of Vinyl

Africa1

18 October 2013

Chris Copeland on Diageo’s ‘Sweet Spot’

From Johnnie Walker to Jose Cuervo, the world's biggest distiller Diageo knows what its consumers like and how it wants to reach them. Chris Copeland, marketing and innovation director Latin America & Caribbean for Diageo recently spoke at The Festival of Media LatAm in Miami about how it is successfully targeting the emerging middle class in Latin America, driving growth in the region and what the brand expects from its media partners. The ‘Sweet Spot’, he says, is global brands, local insights and borderless media.

Continue reading "Chris Copeland on Diageo’s ‘Sweet Spot’" »

15 October 2013

The world's first potable water billboard explained

We love a bit inovation in out of home. And just when you think you've seen it all, the University of Technology and Engineering (UETC) surprised us with a fantastic example of utility marketing using the outdoor medium. With the help of BPN and Clear Channel, families in Peru were given access to potable water through... wait for it... yes, a billboard.

Continue reading "The world's first potable water billboard explained" »

11 October 2013

Heinz and Reckitt Benckiser get playful with Captcha

Don’t you just love it when you come across something new and innovative, then before you know it, brands are falling over each other to try it out… We do! And that’s why we’re loving the fact that Future Ad Labs – one of our ‘Top Innovators’ – has just signed up Heinz and Reckitt Benckiser as launch partners for its PlayCaptcha product.

Continue reading "Heinz and Reckitt Benckiser get playful with Captcha" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking