Right Brain, Left Brain Blog

903 posts categorized "Right Brain: creativity, innovation, ideas"

29 April 2016

Public Service Ad of the Week: Dorina Nowill Foundation for the Blind 'Braille Bricks' (Brazil)

Braile bricks

A new experimental project in Brazil is bringing 'Braille Bricks' to the classroom as a learning toy for literacy and inclusion of blind children. 

The project, created by Lew'Lara\TBWA for the Dorina Nowill Foundation for the Blind in Brazil, centres around classic toy building bricks adapted to the braille alphabet.  

The initiative is being supported by a social campaign using the hashtag #BrailleBricksForAll in an effort to convince toy manufacturers around the world to start producing this new toy for children.  

Continue reading "Public Service Ad of the Week: Dorina Nowill Foundation for the Blind 'Braille Bricks' (Brazil)" »

27 April 2016

Free your social conscience

The latest Persil #DirtIsGood campaign shows just how powerful brands can be when they align themselves with the right cause, says Lou Garrod of Sense.

“Daily outdoors time is probably the most important part of my day,” says an inmate of Wabash Maximum Security Prison in Indiana, USA in the latest Persil TV ad.

“To walk out that door and feel the sun on your face, it’s everything to me,” says another.

Each inmate is allowed at least two hours outside ‘yard time’ every day. But what has this got to do with Persil?

Continue reading "Free your social conscience" »

21 March 2016

Launch Ad of the Week: Sound of Change 'Supporting buskers beyond the streets' (Netherlands, Russia, Spain)

Soc 1

Digital agency Hungry Boys is behind the launch of a project in the shape of a new record label Sound of Change, which aims to give street buskers the opportunity to have their music recorded in a studio and gain listeners around the world in an effort to help them make money beyond the streets. 

Simply by uploading a video of someone busking to the Sound of Change website, adding details about the musician and geotagging the location, performers can be mapped and shared on social networks using the hashtag #soundofchange.  

Hungry Boys will then look for producers and other partners to help facilitate an opportunity for the musicians to record in a nearby studio. The music will then be released via a variety of download and streaming sites including iTunes, Spotify and Google Play, will all proceeds going back to the musicians. 

Continue reading "Launch Ad of the Week: Sound of Change 'Supporting buskers beyond the streets' (Netherlands, Russia, Spain)" »

18 March 2016

Starcom MediaVest Group leads shortlist for Festival of Media MENA Awards 2016

Mena awards

Publicis Groupe's Starcom MediaVest Group leads the shortlist for this year's Festival of Media MENA Awards 2016, having been shortlisted 21 times across 13 categories.  

Next in line is MEC and OMD, both of which have been shortlisted 15 times, followed by Mindshare hot on their heels with 14 shortlisted entries.  

More than 40 judges including leading brands, media agencies, specialist companies and media owners evaluated the quality of the campaigns over the last three weeks. The winners will be decided by a final jury with the successful entrants revealed at the awards evening on April 20 at Music Hall, the Palm in Dubai, which closes the day-long Festival of Media MENA conference. 

In addition, shortlisted campaigns for the Twitter Live Marketing Award and Best Use of YouTube Award will be announced on April 13, 2016. For more information about the event, click here

Check out the full list of shortlisted entries below. The Cream team will endeavour to update the links below so be sure to check back over the next few weeks to read the full case studies. 

Continue reading "Starcom MediaVest Group leads shortlist for Festival of Media MENA Awards 2016" »

11 March 2016

Digital Ad of the Week: Spa mineral water ‘The Rain Project’ (Belgium / Netherlands)

Spa

Spa mineral water has unveiled a new digital campaign to introduce the brand’s new visual identity. Created by J. Walter Thompson Amsterdam, the campaign centres on an online film entitled ‘The Rain Project’ with supporting video content and a new website, and is being rolled out in both the Netherlands and Belgium.

Continue reading "Digital Ad of the Week: Spa mineral water ‘The Rain Project’ (Belgium / Netherlands)" »

09 March 2016

Why 2016 is finally the right time for VR

There is a lot of talk around the resurgence of virtual reality (VR) as a viable medium for brands, but why now?

There are essentially three things behind the second-coming of VR…

Firstly, the unstoppable rise of the smartphone. In no time at all, smartphones have become the most important piece of technology in our lives. They are central to pretty much everything we do and they represent the perfect entry point for VR. Forecasts predict that the number of smartphone users will jump to 6.1 billion by 2020 (from 2.6 billion in 2014); that’s a massive audience capable of viewing and engaging with VR content.

Secondly, readily available fast Internet – both mobile and hardwired – means the delivery infrastructure is there and that more people have quick and easy access to online content. Furthermore, with companies increasingly competing on price – especially over mobile networks – the cost continues to come down. This is the gateway to the VR world.

Finally, our always-on culture, driven by the above factors, means there is an exponentially growing need for content. Lots of it. And this content – whether it’s bite-sized or long-form – needs to be engaging. With content becoming more visual – Facebook’s success speaks volumes to this – VR offers a way for content creators to take engagement to the next level.

Continue reading "Why 2016 is finally the right time for VR" »

07 March 2016

Judging Experiential (Part 3 of 3)

The same idea can be executed amazingly or poorly. It can seem authentic and original, or gauche and cheap. It can touch millions with clarity, or just hundreds with confusion. This excerpt from the book “Real World Ideas” explores some principles which mark out the very best experiential work, which you can look for when judging a creative idea.

Integrate with reality

Experiential is at its most effective when it interweaves with reality – when it solves a real problem, provides a real service, or similarly effects something else in the real world.

Often however, experiential ideas restrict themselves to the four imaginary walls of a site space in much the same way a TV ad restricts itself to the four walls of a screen. They act out an idea superficially rather than really bringing it to bear in a manner that matters.

When looking at an idea, always ask: “Is the concept communicated here really making an impact, or is it superficial and fictional?”

Use Context

Closely related to encroaching on the real world, this principle involves making the best of your experience's environment to amplify your creative. When people build an experience in a vacuum and place it on an allotted site, they ignore the fact that all around them are things that their budget would never be able to simulate – lots of busy people, nature and so on – which would become part of their experience if they acknowledged them.

Take for instance the New Zealand Coastguard, who showed people how tough it was to find those lost at sea not by building a sea substitute, but by actually dropping people in the middle of the sea itself. The ocean became a core part of their creative idea – free of charge.

Continue reading "Judging Experiential (Part 3 of 3)" »

29 February 2016

Defining Experiential (Part 2 of 3)

Over the years there have been many attempts to define experiential, and generally they have fallen short. This is hardly surprising, as recognisable examples of the discipline have taken on an unlimited number of forms.

What, for instance, is the link between these two ideas?

Sense 1

Sense 2

We can see they’re both “experiential”, yet behave very differently. They share no format or formula, goal or purpose, and we wouldn’t even place them in the same strategic marketing territory.

What marketers need is a holistic definition of experiential that encompasses all the discipline has to offer, acting as a platform from which to create great work yourself.

Continue reading "Defining Experiential (Part 2 of 3)" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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