Right Brain, Left Brain Blog

960 posts categorized "Right Brain: creativity, innovation, ideas"

26 March 2018

It’s time for creatives to take back control of advertising

Awe

Artificial Intelligence and digital marketing are currently dominated by technologists, but it’s time for creatives to take back control of advertising and make it all about “creating desire” again, rather than about tricking people into watching content. 

That was the argument made by ad industry guru Sir John Hegarty during a Time Inc. UK-hosted panel discussion, entitled ‘Sorry, I didn’t mean to damage the brand, it was taken out of context’ at Advertising Week Europe in London. The panel had been invited to discuss the hot topic of whether context was more important than content in today’s digitally-driven media landscape. 

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23 March 2018

Innovative Ad of the Week: Testicular Cancer Canada ‘#LetsTalkBalls’ (Canada)

Testicular cancer canada

Ahead of Testicular Cancer Awareness month in April, Testicular Cancer Canada is getting ballsy with its advertising (literally) with a new campaign encouraging men #LetsTalkBalls.

Created by agency Giants & Gentlemen, the series of ads personify a pair of testicles as talking heads, discussing the ups and downs of living as a pair of balls. It ends with the tagline: “Your balls have a lot to say” as a way to encourage men to check regularly for lumps or irregularities.

 

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09 March 2018

Ad of the Week: Barbie ‘Did you Know?’ (US)

Barbie

In honour of International Women’s Day (March 8), Mattel’s Barbie has introduced its “Shero” collection of dolls based on inspirational real-life figures including Amelia Earhart (the first female aviator to fly across the Atlantic), Frida Kahlo (renowned Mexican artist and activist), Nicola Adams (boxing champion), Bindi Irwin (conservationist), Misty Copeland (principal ballerina) and Ibtihaj Mohammed (fencing champion), to name just a few.

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02 March 2018

Print Ad of the Week: Reliance General Insurance ‘Holi’ (India)

Holi

Ahead of the annual Holi Festival in India, Reliance General Insurance rolled out a campaign that hopes to raise awareness of a stark truth, in an effort to create a safer festival for women.

Created by Ogilvy & Mather, the ‘#HoliNotHooliganism’ campaign puts the spotlight on an often ignored reality that men take the opportunity to harass, grope and molest women under the guise of colour.

The campaign centres around three print ads that show two images side by side – the first a colourful image of Holi alongside another highlighting the reality which often hides beneath the colour once stripped away.

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23 February 2018

DOOH Ad of the Week: Hiscox ‘CyberLive’ (UK)

Hiscox

Specialist insurer Hiscox has turned digital billboards into hacker “honeypots” as part of its new ‘CyberLive’ ad campaign, to raise awareness of the threat of cybercrime to small businesses.

For the campaign, Hiscox set up three honeypot servers, typically used by small businesses, which feeds data into live digital posters. Each time a cyber attack takes place, the poster reacts by triggering a pulsing red light, which gradually builds as further attacks occur and resets every 24 hours. The more attacks there are to the servers, the more the poster headline visually reacts.

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16 February 2018

Innovative Ad of the Week: Audi ‘The Backseat Driver Experience’ (Sweden)

Audi

There is a perception that women are bad drivers and, as a result, they are often forced to listen to men acting like backseat drivers. Yet all research shows that women are better drivers than men; they cause fewer traffic accidents and offences.

Faced with annoying and irritating comments on how to drive by men, Audi Sweden decided to help women out through the creation of ‘The Backseat Driver Experience’ – a GPS that women could use to give men a taste of their own medicine.

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09 February 2018

Innovative Ad of the Week: Geico ‘Interrupt-a-Palooza’ (US)

Geico

Geico is taking online attention grabbing to a whole new level with its latest ‘Interrupt-a-palooza’ campaign in which it is, once again, attempting to reinvent the pre-roll ad with a series of ads that interrupt again and again…

If there was an award for cramming as much action and branding into 15 seconds, Geico and The Martin Agency would certainly take the crown; the series of ads begin with the company admitting upfront that this ad is interrupting the viewer, before the ad itself is interrupted by some more action, ending with another interruption in the shape of the Geico logo.

If you have 45 seconds to spare, check out the pre-roll spots below:

Nighty Night

Skate Expectations

Special Delivery

05 February 2018

TV Ad of the Week: Amazon ‘Alexa loses her voice’ (US)

Alexa

Amazon has pulled out all the stops with a star-studded TV ad that shows what happens when its smart-home voice assistant device Alexa loses her voice.

The ad opens with a woman brushing her teeth, as she listens to local weather updates from Alexa, who is in the middle of responding when she suddenly coughs and goes out of commission. As news reports sweep the nation, back at Amazon HQ, the company’s CEO Jeff Bezos is assured by his team that the situation is under control and they have a replacement ready at his command…

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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