Right Brain, Left Brain Blog

960 posts categorized "Right Brain: creativity, innovation, ideas"

26 January 2018

Innovative Ad of the Week: Bridge Music Academy ‘The Racist Keyboard’ (India)

Racist keyboard

Delhi-NCR’s premier music school Bridge Music Academy is taking a stand against racism with an integrated campaign that includes a film featuring a specially-built keyboard with no black keys.

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19 January 2018

Ambient Ad of the Week: Coca-Cola ‘Gratitude warms you up’ (Kazakhstan)

Coca cola

On these cold Winter days, there’s nothing worse than being stuck at a bus stop in the freezing cold as you watch every other bus on the route come and go while the countdown timer slowly ticks down for your bus to arrive…

Enter Coca-Cola.

While an ice-cold refreshing bottle of Coca-Cola is the last thing on your mind at this particular point in time, commuters in Kazakhstan might tell you different.

Continue reading "Ambient Ad of the Week: Coca-Cola ‘Gratitude warms you up’ (Kazakhstan)" »

12 January 2018

Digital Ad of the Week: Meat & Livestock Australia 'Lamb Side Story' (Australia)

Mla

Meat & Livestock Australia (MLA) is causing a bit of stir with the release of its annual Summer Lamb campaign, by turning Australia's divided political climate into a Broadway-style satirical musical.

The ad, based on the 1961 musical West Side Story, kicks off with a suburban mother seen cooking lamb for her children on a barbecue before urging them: "Quick kids - go inside. It's the extreme left and right wing commentators represented as Broadway musical style street gangs - a satirical commentary on our current divided political climate."

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05 January 2018

Print Ad of the Week: Cabletica ‘Parental Control’ (Costa Rica)

Jumping on the popular Snapchat filter trend, Costa Rican TV and internet service provider Cabletica has released a new series of print ads, created by agency Jotabequ, using the popular filters to send out a message on the importance of setting up parental controls.

The creative draws on popular adult TV shows and films – including Game of Thrones, The Shining, Chucky and The Walking Dead – to create a series of ads that feature characters overlaid with a range of filters with a simple tagline “Some filters are not enough. Parental Control.”

Check out the series of ads below:

Cabletica 1

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19 December 2017

Top 10 Christmas ads of 2017

With Christmas now less than a week away, we take a look at the top 10 Christmas ads in the UK, according to YouTube*. Not surprisingly, it is the retailers who dominate the majority of the list with tech giant Apple making an appearance in the number 10 spot. 

So without further ado, the festive ad winners of 2017 are…

1. #MozTheMonster
Advertiser: John Lewis
Creative agency: adam&eveDDB
Media agency: Manning Gottlieb OMD
No. of video views**: 9,329,476

2. Paddington & The Christmas Visitor #LoveTheBear
Advertiser: M&S
Creative agency: Grey London
Media agency: Mindshare
No. of video views**: 6,631,768

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08 December 2017

Innovative OOH Ad of the Week: CALIDDA ‘Lima is talking’ (Peru)

Lima talks

According to the World Health Organisation, Lima is the second most polluted city in Latin America. To promote the benefits of natural gas to mitigate this situation, McCann Lima has created an innovative OOH campaign for Peruvian gas company CALIDDA that gives a voice to the country’s capital, so that the city could “express” how difficult it has become for it to breathe.

The project collected actual air pollution to communicate the hazards of car pollution and the benefits of natural gas. By attaching a device to a prominent outdoor ad location in one of Lima’s busiest traffic locations, CO2 pollution was collected by the unit from the atmosphere. The unit stored the gas and then processed it into a powder which acted as an ink and was manipulated to slowly write a message on the billboard.

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14 November 2017

Shock horror: How did brands make an impact this Halloween?

Becoming horrifically lucrative for brands, Halloween is now a global marketing phenomenon, with a recent Mintel report forecasting spending by UK consumers alone hitting £320 million this year, with most spenders being Millennials.  

However, the annual fright fest has seen the odd horror show in terms of bad taste, the most infamous of which being Asda and Tesco 'mental health patient' and 'psycho ward' costumes for Halloween 2013 that promised to have 'people running away in fear'. Both supermarket giants were accused of a woeful lack of judgement and for stigmatising mental health issues by charities and the public alike, a sign that attitudes towards the historically taboo subject were changing in the real world, something not reflected by the offending products. 

This year the Marketing Society and Time to Change gave brands a timely reminder not to resort to campaigns and products that stigmatise mental health, and thankfully it seems they all paid attention. So what techniques did some of the best campaigns use to engage their Halloween audiences to make the most of this fun festival without being offensive? 

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10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

Continue reading "Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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