Right Brain, Left Brain Blog

941 posts categorized "Right Brain: creativity, innovation, ideas"

09 June 2017

Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)

Chat

2deHands.be is Belgium's largest online second hand store. In order to be innovative, stay in sync with young people and help people sell their goods in an effortless way, agency Happiness has created "Chat with your Ads" - the first iMessage App that turns ads into unique, animated and clickable stickers. 

Taking photo images from sellers on the site, ranging from clothes, cars, boats and everything in between, clickable sticker cut-outs of the items for sales are created, added into user chats and shared within the iOS instant messaging app.  

Continue reading "Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)" »

22 March 2017

Which gender equality campaigns are getting it right?

According to some florists in the UK, winning or being the lucky recipient of a bouquet of flowers was the best way to mark this month’s International Women’s Day. This is clearly missing the point and an example of brands simply cashing in on an initiative designed to highlight the many issues facing women across the globe.

So what can brands to do align themselves with the cause in a believable and ethical way that will help to amplify and support the initiative, while adding kudos and authenticity to their image? Here are some great examples where brands have not just vocalised their support for women’s issues but expressed it where it matters and resonates most – in the real world.

Leading your field

She Means Business – Facebook

This is a subdomain on Facebook’s main social platform, hosting articles, insights and re-sources to help women grow and promote their own businesses. Facebook is able to talk on this subject with authority due to its paid advertising products. It has added further credibility to this by collaborating with Enterprise Nation – an organisation that will help you start and grow your business, whose founder is Emma Jones MBE. Facebook has also collaborated with another organisations, such as the FSB.org, which covers financial and business advice for SMEs.

The key feature of this site is how it invites you to explore inspiring stories, from NGOs, etc, that will be broadcast through FB Live. Facebook also wants you to get involved by hosting your own live session. The content hosted here will be evergreen and as long as Facebook keeps adding to it, this will become a very valuable resource and business-focused social platform.

Continue reading "Which gender equality campaigns are getting it right?" »

20 March 2017

In the bleak midwinter: if you snooze, you lose!

Lots of experiential practitioners will tell you that winter can be tough – they argue that there’s not a lot of big bucks activity in our industry until the weather warms up and the daffs and snowdrops start to poke out in early Spring.

Ask most agencies, and they’ll say that their busiest times run from May until December, with peaks for school holidays, summer festivals and then the run-up to Christmas. As a result, many agencies seem to spend the cold dark months of January and February huddled around their computer screens for warmth, chasing the big jobs for when every-one comes out of hibernation…

Well, at StreetPR, we obviously never got the memo about not going out until spring arrives, because we’ve been busy busy busy since the start of 2017.

To be blunt, business doesn’t stop because the temperature’s fallen.

Continue reading "In the bleak midwinter: if you snooze, you lose!" »

17 March 2017

Print Ad of the Week: Bimbo 'Slice by Slice' (Mexico)

Bimbo, the largest Mexican bakery in the world, has a range of products within its portfolio with different bread specialities each serving a specific purpose and benefit. 

In a new campaign by agency VectorB//McCann Mexico, entitled 'Slice by Slice', a series of print, OOH and digital ads have been released with their own visual resource to communicate the action and reaction of the benefits associated to each kind of bread.  

Check out the creative for the colourful and graphically engaging campaign below:

BIMBO MULTIGRAIN

Continue reading "Print Ad of the Week: Bimbo 'Slice by Slice' (Mexico)" »

10 March 2017

Innovative Ad of the Week: Sodimac ‘Hijacked Highway’ (Peru)

Sodimac

Peru’s largest home improvement chain Sodimac has partnered with McCann Lima to create the biggest VR experience ever produced in the country. The “Hijacked Highway” is a 360-degree virtual-reality experience that allows co-pilots and passengers in selected cars to ride along the Panamericana Sur with a unique point of view.

More than 40,000 VR cardboard glasses were distributed along the highway tolls stops, allowing auto passengers to see 20+ real life home improvement offers that virtually replace the billboards.

The VR initiative intervenes in specific spots throughout the Panamericana Sur, replacing the traditional billboards and visual clutter that drivers have to endure. The experience presents 3D animated images of Sodimac’s main summer offerings in funny and surprising forms - the underlying idea being to show consumers that Sodimac is an expert when it comes to transforming and enhancing any space.

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03 March 2017

Ad of the Week: Heineken 'best 'Dam welcome' (Global)

Heineken main

Heineken Experience is celebrating the famously warm welcome provided by its staff with an ATL outdoor campaign called 'best 'Dam welcome' that inspires visitors to make Heineken Experience the first stop on their trip to Amsterdam.

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24 February 2017

Innovative Ad of the Week: Mazda ‘The Head Turning Billboard’ (Canada)

Mazda

The new Mazda MX-5 RF is a real head turner. Well, at least that’s what a new OOH campaign from JWT set out to prove…

With an objective to create something as innovative and engaging as the vehicle itself, the agency hand-picked a high-traffic video wall in the heart of the financial district and opted for a simple headline, supported by a counter that keeps track of all heads that turned to look at the billboard.

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17 February 2017

Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)

Diesel

Renowned denim brand Diesel is the latest in a string of fashion brands to take a political stand with its new campaign entitled 'Make Love Not Walls'. 

With vibrant, rainbow-laden photos and a pride-centric video at its heart, the campaign was directed by iconic American artist and photographer David LaChapelle and features a host of models from the LGBTQ community to show the brand's commitment to diversity and in breaking down barriers.  

Continue reading "Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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