Right Brain, Left Brain Blog

260 posts categorized "Social media"

07 March 2014

Trends: What’s hot at this year’s SXSW?

The annual SXSW music, film and interactive conference and festival, held in Austin, Texas is kicking off today but what trends can we expect to dominate chatter over the next week?

Global social media agency We Are Social has analysed the titles of all the events listed in the 2014 SXSW interactive schedule and have produced a word cloud to find the most frequently occurring words reflecting the biggest trends this year  – if gaming, social and startups are high on your agenda then you won’t be disappointed.

“The topics of discussion at SXSW clearly point to broader trends in the world of tech and marketing,” says We Are Social’s global managing director Robin Grant. “Social media remains an obsession of the industry as a whole, while big data is still grabbing some attention. What’s more reflective of emerging trends is how ‘maker’ is marginally bigger than ‘entrepreneur’ and ‘making’ is bigger than ‘marketing’.”

Sxsw

21 February 2014

Mark Zuckerberg on Facebook’s mega $19bn WhatsApp deal

Whatsapp

Facebook really does likes to make an impact and its record-breaking $19bn purchase of the instant messaging service WhatsApp certainly sent the digital world into overdrive as critics speculated over the social networking giant’s plans to make money from it. In a statement released by WhatsApp, founder and chief executive Jan Koum promised users: “You can still count on absolutely no ads interrupting your communication”.

Yet the critics among us will ask just how long it will be before Facebook throws its advertising weight behind the app, just like it did with Instagram when it was bought for $1bn. So what is the big plan? Straight from the horse’s mouth, here’s what Mark Zuckerberg had to say in an official statement:

Continue reading "Mark Zuckerberg on Facebook’s mega $19bn WhatsApp deal" »

03 February 2014

The most innovative ad from the Super Bowl… and it wasn’t on TV

As VW pointed out in its teaser ad, there seems to be a tried and tested formula for Super Bowl spots, which usually includes celebrities and/or animals, slapstick humour and very high production values.

For the 48th edition of ‘the biggest show on Earth’ a lot of advertisers stuck to some variation of this creatively, which is understandable since a 30” spot on Fox can cost up to $4m. However, this year many more brands were thinking beyond airtime to tap into the cultural phenomenon that is the Super Bowl.

Continue reading "The most innovative ad from the Super Bowl… and it wasn’t on TV" »

06 January 2014

Ben & Jerrys tweet on the legalisation of marijuana

Ben and jerrys witty ed

Last year Oreo went down in history for its simple but now infamous ‘Dunk in the Dark’ tweet.

This year, Ben & Jerry’s looks like it may be the first to take the social media spotlight for witty tweets.

Continue reading "Ben & Jerrys tweet on the legalisation of marijuana" »

19 December 2013

Wilkinson Sword leaves the fate of Santa in the hands of the public

Save santa

We are now well in to the spirit of Christmas with only a few more days left to go until the big day.

Brands are competing everywhere for the funniest/most heart-warming/most surprising reaction from their consumers.

Continue reading "Wilkinson Sword leaves the fate of Santa in the hands of the public" »

17 December 2013

Social sports and the rise of the #smartfan

Say venn

“If winning isn't everything, why do they keep score?” - Vince Lombardi

Are you ready for some (social) football? As we gear up for the height of holiday sports season and head in to Super Bowl XLVII, the mobile/social fan is charged up and raring to go. From streaming live video directly, to checking player statistics, to posting comments on Facebook and following player hashtags, the rise of the SmartFan is upon us. Because when it comes to sporting events, fan experience is everything. The better the experience, the more likely fans will come back over and over again. These days, fans are streaming into stadiums armed with smart phones and tablets and an avalanche of downloaded apps. They want full immersion in the game, the players, the league … and they want to share it all with their friends in real-time.

Continue reading "Social sports and the rise of the #smartfan" »

19 November 2013

Epic Fail: #askjpm from JP Morgan

After the recent Twitter debacles from British Gas and Guinness (both covered in Cream - click here for British Gas and here for Guinness), you'd think more big firms would be steering clear of going too crazy with social media campaigns in which the public are invited to interact. However, banking giant JP Morgan decided that it would be a good idea to take to Twitter with the hashtag '#askjpm' on Wednesday morning and, alas, the Twittersphere decided to create a backlash (as reported on M&M Global).

It's a familiar story of recent and one that media folk at JP Morgan surely should have expected, but, clearly, they've not learned from the mistakes of those before them whatsoever. Check out some of the highlights below.

All of this does beg the question why JP Morgan thought this would be a good idea. Certain companies must realise that they're not the most popular on Earth. One would think that particularly multinational financial institutions, whose recent press has all been of a nature relating to the fecklessness of their staff in trading rooms and their profligate lending causing housing foreclosures the world over, would have an idea. Surely opening themselves up to Twitter and asking members of a global general public still reeling from their actions/attempting to move on with bitter tastes in their mouths was never going to be the best idea and would only end one way? 

Maybe JP Morgan genuinely believed that people would want to engage with their little game of social networking face-saving. If they did, they've been at best naive and at worst stupidly complacent. In any case, one suspects they shan't be entering into anything similar any time soon.

By Luke Cloherty, Cream Global

30 October 2013

Jonathan Ross and Guinness ad experiment fails

Jonathan Ross ed

Last weekend we saw another awkward media campaign and this time it came from the popular alcohol brand Guinness.

Continue reading "Jonathan Ross and Guinness ad experiment fails" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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