It's hard to believe that Twitter's short form video sharing platform Vine has been around for three years now. It was one of the first platforms that paved the way for the new era of snackable video content giving brands new and creative ways to share content.
To mark the occasion, Vine has selected 10 of the moment memorable six second clips from brands in the UK throughout 2015. Fancy a bit of inspiration? Then check them out below:
Land Rover has partnered with Lumiere London, the UK capital’s largest ever light festival, to celebrate the Great British Outdoors as part of its annual Hibernot seasonal campaign.
Produced by arts charity Artichoke, the campaign sees a series of five handmade large-scale specially lit ‘Private View’ frames positioned in front of key London landmarks at locations including Leicester Square, Oxford Circus, Piccadilly and King’s Cross.
Instagram may just be the biggest social media opportunity for marketers in 2016. Well, at least according to the folks at MDG Advertising, who reckon the platform will matter more than ever this year.
It was the fastest growing of the major social networks in 2015 with 400 million active monthly users, who share 80 million photos each day and like a whopping 2.5 billion photos. Also, did you know its user base has increased 4X in the last two years? Imagine what could happen in the next two…
It’s a New Year which means a new wave of innovation is coming and rather than worrying about how to keep up with the marketing trends for 2016, the folks over at MDG Advertising have highlighted the four top trends to be aware of when planning how to spend your ad budgets.
Digital advertising to overtake TV
Mobile will be the fastest growing segment
Keep an eye on digital video
Facebook is increasingly dominant
Even better, they have pulled it all together into one handy infographic. Check it out below…
Viral has become a key measure of online video success for advertisers the world over and thanks to the folks at Unruly, now we can see which brands are doing it best. From furry friends to personal interactions, the feel good factor to tear-jerkers, the top 10 shared ads of 2015 globally served up a range of viral gold content from Android, Budweiser, Disney, Purina and more…
Check out the top 10 below:
1. Android ‘Friends Furever’ No. of shares: 6.4 million+
2. Disney ‘Disney Characters Surprise Shoppers’ No. of shares: 3.9 million+
Ok, so we know that Paddy Power is a brand known for its cheeky and somewhat mischievous advertising but the latest ad to promote its new smartphone app is on a whole other level!
Deemed “too fruity” for TV, the 30” online ad, created by Lucky Generals, features men and women rummaging around in their pockets in public, giving the impression that they are pleasuring themselves. Of course, that’s not quite what’s happening – they are in fact using their phone in their pocket to place bets through the new app, portraying how easy it is to use.
Christmas ads have become a bit of an event in themselves. No longer do consumers wait for the Coca Cola Christmas truck to grace their screens to mark the official start of Christmas, but a host of other brands have earnt themselves a bit of a name in bringing in the festive season. And this year has served up quite a few Christmas crackers.
Check out our pick of the top 7 festive ad offerings of 2015 so far…
‘Man on the Moon’
Brand: John Lewis Agency: Adam&Eve/DDB No of video views: 13,391,765*
One of the most eagerly anticipated Christmas ads of the year, British retailer John Lewis tells the story of a young girl determined to bring Christmas to a lonely old man living on the moon.
With Halloween now behind us, British retailer John Lewis sure knows how to get us in the Christmas spirit and what better way to mark the start of the festive season than unveiling its 2015 Christmas ad this morning (November 6).
In fact, it has become quite the tradition now as consumers around the world eagerly await this day every year (in fact, I even heard one say that they get more excited about the John Lewis Christmas ad than Christmas itself!)
And this year’s offering certainly doesn’t disappoint. Taking the key elements that have proven so successful in its past campaigns – tapping into customer emotions, centring on the connection between two characters and linking perfectly with the message to ‘Show someone they’re loved this Christmas’.
Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.