#Trending: Infographic
The guys over at Crab Creative have produced a nifty infographic into social networking and device usage among adults - it's full of lots of great stats, so check it out:
The 
network:
The network:
The guys over at Crab Creative have produced a nifty infographic into social networking and device usage among adults - it's full of lots of great stats, so check it out:
To launch L'oreal Paris' new line of lipsticks Rouge Caresse in Israel, Ecaliptoos aimed to create the longest social kiss on Facebook using audio sounds, by giving fans the opportunity to record their own kiss and send it over to their friends on Facebook.
The results: 7,321 users sent 7565 different kisses that reached 250,000 women in the target audience. And a 15.26 hours long social kiss.
By Naresh Gupta, Bang in the Middle
What do you after you buy that uber-cool laptop that you had been eyeing for sometime? Open the pack, admire the computer, switch it on, log in and explore?
Not really, you actually take a snap of the packaging, upload it on social networking sites and enjoy the admiration! The admiration will peak, your social chatter will make you feel good about your buy, and only then will you sit back and enjoy the laptop you bought. In today’s ‘expectation economy’ where the consumers want to buy the best, they want to boast about it first. This is what I call Sociomerism.
Facebook is one of those global brands that has become the victim of its own success. A straw poll of Facebook-related headlines over any given month throws up a mixture of celebratory growth stories, alarming claims about privacy, and the usual one we all know and love about a teenager who throws a house party which is invaded by a thousand gatecrashers, ("It just got out of hand so fast, I didn't realise so many people would show up!" she said).
Continue reading "Buddy or business? It's time for Facebook to come out one way or the other" »
By Cream Editorial
With the Festival of Media Asia 2013 around the corner, 3-5 March in Singapore, our spotlight on Asia continues with the release of the latest Cream report: The Asian evolution. The report covers how the markets in the continent are changing, their digital consumption trends and the marketing landscape.
Continue reading "The dos and don’ts of marketing to Asians" »
By Cream Editorial
Last year in September, Irish bookmaker and betting services brand Paddy Power took ambush marketing to new heights, quite literally! And here’s the story behind the story.
The brand used skywriting as a tool to post tweets high up in the sky in Chicago just above the Medinah County Club at the time of the Ryder Cup tournament. The aim? To motivate Europeans to cheer for their team. The cheeky brand did so by fuelling the US-Europe tussle at the golf matches through sky tweets cheering European players, and taking none-too-subtle jibes at American golfers.
Continue reading "Sky, sun and fun: Skytweeting with Paddy Power" »
By Cream Editorial
After ‘Like’, ‘Tweet’ and ‘Share’, the new buzzword on social media might just be ‘Scratch’. Ad agency Saatchi Tel Aviv has rolled out an exciting social media game for mobile phones. The app is called ‘ScratchMatch’, which was developed after an internal contest in the agency, about ideas for mobile applications.
Continue reading "Have you ‘scratched’ on social media yet?" »
By Matthew Gidley, Momentum UK
Historians have long recorded shifts in social behaviour resulting from political or economical change. The turbulence of the past four years has provoked one of the most prolific social reactions known in recent history: the return of the community.
This time, things have changed: people are uniting not just in families or neighbourhoods, but also by geography, interest, profession and principles. The structure of brands’ audiences is changing and marketers must reassess their strategy to fulfil an increasing need among consumers to feel part of something as the things they value continue to erode.
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