Right Brain, Left Brain Blog

271 posts categorized "Social media"

16 January 2015

2015 Ecommerce Predictions – US and UK

According to an eMarketer report, B2C ecommerce spend in the USA will stretch to $538.9billion in 2015 (an 11.4% increase on last year). As America holds on to its title as the largest international ecommerce market, it’s no surprise that European businesses are looking to pack up and expand to the states. To help you along, we’ve listed four tactics that every marketer should be adopting in the year ahead.

2015 US and UK Predictions

As mobile users tap away more than ever, and desktop use begins slowing down, we’re predicting big changes in marketing practises.

Social Ad Focus will grow

72% of all internet users are now active on social media (Bullas), and they’ve never been more targetable. With social ad algorithms now filtering demographic, geographic and social profiling, it’s quickly becoming one of the most affordable and efficient ways to reach your target audience.

We’ll see more Video Content 

2014 saw the rise of visual content marketing with infographics spreading across magazines, blogs and social media. But with the industry rapidly progressing, it could see the focus progress to video marketing as it offers a more engaging way to grasp the consumer’s attention.

Continue reading "2015 Ecommerce Predictions – US and UK" »

12 December 2014

Twitter’s “Golden Tweet” goes to… (& other 2014 highlights)

… Well you have probably already guessed it, but yes Ellen DeGeneres’ infamous Oscar Selfie was the most Retweeted Tweet of 2014, taking the crown of the “Golden Tweet”, according to Twitter’s 2014 #YearonTwitter round-up.

Twitter

But Ellen wasn’t the only one to take a selfie this year, it turns out that the term ‘selfie’ has been mentioned more than 92 million times on Twitter since January 1 (a 500% increase over 2013 – that’s a lot of faces!)

More than 500 million tweets are shared each day around the world, and Twitter is closing the year with a look back at some of the best global moments to take place on the social network in 2014.

In other news, it turns out that the World Cup also took a crown this year as the most tweeted about event ever with a whopping 672 million tweets about this year’s competition in Brazil. Perhaps unsurprisingly, the climax came during the final when 618,725 tweets were sent per minute – the largest peak measured this year – as Germany took home the championship.

Check out all the biggest Twitter trends and highlights of 2014 here at 2014.Twitter.com.

07 November 2014

A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!

There’s a chill in the air, the days are getting shorter and John Lewis has just released its 2014 Christmas campaign, which can only mean one thing: Christmas is well and truly coming…

That’s right, the eagerly-awaited John Lewis ad hit the internet yesterday and while it had a lot to live up to following last year’s Bear & Hare animated campaign, I think we can safely say it didn’t fail to deliver. Hats off to Adam&Eve/DDB, once again.

John lewis

The heart-warming tale follows the story of a young boy and his penguin friend Monty. Set to the track ‘Real Love’ performed by Tom Odell, it shows the friends playing happily throughout the year until Monty becomes sad and realises he wants a companion. So, on Christmas Day, Sam gives his friend a female penguin called Mabel and the ad concludes with the strapline ‘Give someone the Christmas they’ve been dreaming of’.

Continue reading "A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!" »

17 October 2014

Viral Ad of the Week: BBC Music – God Only Knows

Want to know the secret to viral video success? Well if we look at the latest sharing figures from across the social web, all it takes is a great soundtrack, some theatrical backgrounds and a few famous faces thrown in there too; in other words the BBC’s latest ad promoting BBC Music, created by ad agency Karmarama.

Thanks to Unruly’s Viral Video Chart, we can see that the most shared ad globally from across the social web in the last 7 days was ‘God Only Knows – BBC Music’ with 201,161 shares. Its closest competitor was ‘Danny Macaskill: The Ridge’ with 148,667 and ‘Chanel No5: The One That I Want – The Film’ with 94,778 shares in the last seven days.

For those who haven’t seen it yet, not only where have you been, but here it is again:

06 October 2014

On the Social-Mobile web, we’re all one percenters

New tools are shifting the balance of power and democratizing high-quality content.

Say venn

"Any sufficiently advanced technology is indistinguishable from magic. -Arthur C. Clarke

The One Percent Rule of Internet culture goes something like this: 1% of users in any given community actively create new content, while the other 99% only view it. But on the new social-mobile Web, everyone is a creator.

The early wave of standalone social apps focused on unpacking core features (Facebook Messenger, LinkedIn Connected, etc), but are essentially the same user experience, albeit in more robust, dedicated mini-platforms. Now, as mobile interfaces and software become increasingly more sophisticated and user-friendly, everyday users are creating polished content rather than merely consuming it.

Instagram’s Hyperlapse app is a perfect example of this burgeoning trend, placing prosumer digital tools in the hands of anyone with a smartphone. “What was once only possible with a Steadicam or a $15,000 tracking rig is now possible on your iPhone, for free.”

“The neat thing is how quickly an amateur can produce cool things with the app,“ wrote . “For people who like to be creative — or just shoot lots of smartphone videos — Hyperlapse is a fun and free new outlet.”

What used to take a bunch of expensive equipment, lots of time, and years of expertise is now distilled into a point, a click, and few taps of a small screen.

Continue reading "On the Social-Mobile web, we’re all one percenters" »

12 September 2014

Check out Nissan’s super-quick reaction to Royal Baby news

Let’s be honest, we all got a little bit excited when the Duke and Duchess of Cambridge (more affectionately known as Wills and Kate) announced the arrival of Royal Baby number one [including all these guys]. So when it was announced earlier this week that baby two was on the way, we couldn’t help but smile with glee. And it seems we weren’t the only ones…

Nissan responded like lightning fire to the news, creating an ad just seven minutes after the announcement was made – pretty impressive, eh?

Nissan

Continue reading "Check out Nissan’s super-quick reaction to Royal Baby news" »

09 September 2014

A tweet-activated digital vending machine? At a bus stop? Yes, really…

I know we like to ramble on quite a bit about how much we love out-of-home advertising here at Cream, but once you see this latest effort from Walkers you will understand why…

Bus shelters in central locations in London, UK, have been taken over for two weeks by the crisps brand thanks to a new campaign in partnership with OMD UK, AMV BBDO, Talon and Clear Channel.

Walkers main

Continue reading "A tweet-activated digital vending machine? At a bus stop? Yes, really…" »

22 July 2014

Marketing in the moment: Twitter’s top 10 tips

‘Moment marketing’ is a hot topic. We only have to look back at the FIFA World Cup to see that. But as brands look to get their messages in front of the right people at the right time, wouldn’t it be great to ask someone like Twitter to share its top 10 steps to create marketing in the moment. Oh wait, lucky for us the team have pulled together this nifty infographic with 10 hints and tips. Voila!

“Marketing in the moment is one powerful strategy around big, live events, and below we examine that in detail and offer our 10 steps to making that happen and creating your own Twitter Live Studio,” says Gordon MacMillan, Editorial Manager, Twitter UK. “The first step is to identify your relevant live moments. Choose one that offers the best chance of success whilst remaining relevant to your brand.”

Check out the full infographic below.

Continue reading "Marketing in the moment: Twitter’s top 10 tips" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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