Right Brain, Left Brain Blog

303 posts categorized "Social media"

02 December 2016

Christmas Countdown – Ad of the Week: M&S ‘Christmas with Love’

Mands

Continuing our Christmas countdown… Girl power is the theme for the M&S Christmas ad offering this year as Mrs Claus becomes the heroine and saves Christmas in none other than a helicopter!

‘Christmas with Love’ is the heart-warming tale of Mrs Claus who makes Christmas complete for 7 year old Jake by stepping into her husband’s shoes to fulfill a last minute request.

After sending Santa Claus off for his busiest night of the year – armed with a flask of tea, and some cheese and pickle sandwiches, it’s time for Mrs Claus gets to work. And so she sets about fulfilling a last minute request from the young boy for a pair of red trainers for his sister - travelling from Lapland to London.

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25 November 2016

Christmas Countdown - Ad of the Week: John Lewis 'Buster the Boxer'

Buster

Now that Thanksgiving has passed, we can officially start getting excited about Christmas – and more importantly, the festive ad treats that brands and retailers the world over have started serving up over the last few weeks. 

To kick off our Christmas countdown, over the next few weeks we’re going to share some of our festive favourites of the holiday season. Tell us what you think in the comments below.  

Without picking favourites, the first of the bunch has got to go to John Lewis for its 'Buster the Boxer' Christmas campaign. It's a story about a young girl named Bridget who love to bounce. But when her mum and dad buy her a trampoline for Christmas, they soon discover that she isn't the only one with a passion for jumping... 

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22 November 2016

7 fresh ideas for festive social media marketing [Infographic]

Mdg

As the holiday season gets well underway, does your brand struggle to keep up the festive spirit on social media and find new, engaging things to share?

At this time of year consumers’ social media feeds are constantly flooded with festive-themed posts, so it’s essential to try something new and break through all the noise.

If you fancy shaking things up this year, why not take a look at MDG Advertising’s infographic on ‘7 Fresh Ideas for Your Holiday Social Media Posts’ which looks at a number of effective tactics that have not been overused by marketers to date. Check it out below:

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18 November 2016

Brand innovation of the Week: Coca-Cola ‘Selfie Bottle’ (Israel)

Fancy taking a snap of yourself glugging down your favourite beverage? Well, thanks to Coca-Cola Israel, it’s now possible thanks to the launch of the ‘world’s first selfie bottle’ which comes fully equipped with a selfie-taking camera at the base of the bottle.

The 0.5L bottle is geared up to take a snap when it senses a 70 degree tilt, with the resulting selfies shared on Snapchat, Facebook and Instagram via a dedicated hashtag.

In a concept created by innovation agency Gefen Team, the tech was used as part of the Coca-Cola Summer Love campaign – Israel’s biggest outdoor brand event.

Coca cola

04 November 2016

Charity Ad of the Week: Girlguiding '#ForTheGirl' (UK)

Girlguiding1

Girlguiding, a leading UK charity for girls and young women, has launched its first ever awareness campaign that challenges outdated perceptions of women and encourages people to think twice about the charity. 

The film, entitled #ForTheGirl, highlights the barrage of negative voices girls are exposed to every day through the media and promotes the charity's role in raising girls' aspirations, building their confidence and tackling inequality. It was developed in response to Girlguiding research which shows that 70% of 11-21 year old girls say sexism is so widespread that it affects most areas of their lives.  

Produced with youth marketing agency Livity, the film shows a series of apparently positive scenarios for girls – but when the girls turn to camera or speak to each other, the voices heard are not their own. Instead they are the voices of familiar media personalities offering a sexist commentary on an aspect of female identity and their role in society. 

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21 October 2016

Snapchat 101: What Brands Need to Know [Infographic]

Snapchat

What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy?

Well, if you want to get some answers on all of the above then look no further than MDG Advertising’s new infographic, Snapchat 101: What Brands Need to Know. Check it out below:

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07 October 2016

Innovative Ad of the Week: Addict Aide 'Like My Addiction' (France)

Addict aide

Have you heard of Louise Delage? She's the unsuspecting 25-year old Parisian Instagram user who was recently revealed as the star of Addict Aide's new campaign.    

Louise Delage joined Instagram on August 1, 2016 and quickly accumulated nearly 65,000 followers in just over a month. Posting a range of photos of herself spending time with friends, eating out at restaurants and undertaking a range of social activities, but there was a twist... 

Of the some 150 posts that Delage shared via her Instagram account during this time, there was one thing that they all had in common: in every single photo, she was seen holding an alcoholic drink of some sort. 

The big reveal was made on September 22, when Delage made her last post to Instagram: a video clip revealing her to be the star of Addict Aide's 'Like My Addiction' campaign, by ad agency BETC, which aims to raise awareness of alcoholism among young people.  

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04 October 2016

Snapchat Stories vs Instagram Stories [Infographic]

Snap v insta pic

Instagram's recent introduction of 'Stories' sparked debate across the social media sphere – particularly as it so blatantly appeared to be copying a key feature of its rival 'new kid on block' (OK, not so new now!) - Snapchat. But of course, while there are obvious similarities, there are also a bunch of differences in terms of features, users & engagement, implications and brand usage. 

With more and more brands jumping on board with new opportunities across both social networks (eg. Instagram last week announced that it has more than doubled its advertiser base in six months – now with over 500,000), lucky for us the folks at One Productions have pulled together a nifty infographic that outlines the what's what of both 'Stories' features to help identify which might be a better fit for your brand objectives. Check it out below: 

Continue reading "Snapchat Stories vs Instagram Stories [Infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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